Slidegenius, Inc.

Save Your Deck: Methods to Recover an Unsaved PowerPoint File

Sheer panic—that’s probably your first reaction when you realize that you couldn’t save the PowerPoint file you were working on. Maybe the power went out, or your computer unexpectedly crashed. Perhaps you were too preoccupied that you didn’t think to hit “Save.” Whatever the reason, you’ve suddenly lost hours of hard work and have no clue how to get it all back.
Luckily, there’s no reason to stress over losing an unsaved PowerPoint file. Using the latest versions of PowerPoint, you can easily retrieve and recover all your hard work. Follow these steps to recover a PowerPoint file you accidentally lost:

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Method One: Recover Unsaved Presentations

If you were interrupted before saving your PowerPoint file, you could simply look for it in the Microsoft Unsaved Files folder. Go to the File tab, make sure you’re on Recent, and click on Recover Unsaved Presentations. The icon is right below the list of folders under Recent Places.


Everything in the Unsaved folder is a temporary file. Make sure you recover and save everything you need because you might lose it after a few days.

Method Two: AutoRecover

If you’ve been periodically saving your work but was interrupted before you could save specific changes, you can retrieve your PowerPoint file using the AutoRecover function. First, check if you have it enabled. Go to the File tab, click on Options and go to Save. Make sure your options are similar to those in this picture:
If you don’t have AutoRecover enabled, there’s no other way to retrieve the changes you made to your PowerPoint file. You will have to redo your work from the last save. But if everything looks good, you can then follow these steps:
1.) Copy the file destination path in the same dialogue box.
2.) Open Windows Explorer, paste the path on the address bar, and hit Enter.
To avoid losing crucial information, ensure AutoRecover is enabled every time you create a PowerPoint deck.

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ConclusionSGBlog_SaveYourDeck_Supporting image_SG01_JE-01

Retrieving an unsaved PowerPoint file is a no-brainer as long as you know these basic recovery methods.
You can either open the “Recover Unsaved Presentations” found in the “Recent Places” or use the AutoRecover function to check where that unsaved document must be hiding.
Learn these tricks by heart so you don’t have to worry about getting your presentation back!

Twitter: Lessons from Social Media

If there is one social media platform that has changed the way we connect with the world around us, in only 140 characters or less, only one network comes to mind.

Twitter was founded all the way back in 2006, when social media started to take the tech world by storm. Like many young startups, Twitter’s popularity didn’t start growing until a few years later. It’s now one of the ten most visited sites on the Internet.

With over 500 million users and with over 400 million tweets sent daily, the platform has been noted as the “SMS” of the Internet. The application is simply designed to engage and connect users with hashtags and trending topics that spike during notable world events such as The Olympics
twitter follow me logo

Social media strategists now use Twitter to reinforce their client’s (or own brands) marketing efforts. They take advantage of the platform to boost their presence on the Internet. To successfully use Twitter there are a few rules and regulations one must follow. Some of these guidelines are also applicable in creating an effective PowerPoint presentation

If you pay attention, there are a few similarities between creating a well-rounded “tweet” and a successful presentation.

Step 1: Simplify Your Thoughts

A tweet can only be 140 characters or less. This means your information has to be condensed and minimized to fit this requirement. A great presentation is one that is simplified. It only has minimal bullets, text, images, and animation.

Overloading your audience with too much of these will distract them from understanding your content. Before you go ahead and add extreme fonts or a fancy template, think about how less is more and how this can positively affect your presentation.

Step 2: Get With What’s Trending

Twitter is known for staying on top of prominent world topics with phrases or words that are “trending” or being tweeted by many users. Try to apply this concept to your presentation ideas. Utilize culturally in tune twitter trendsgraphics, stories or videos within your presentation to better speak to your audience. Stay on top of the news and understand what’s going on in your audience’s culture. What do they know? What do they believe in? Knowing this ahead of time will allow you to connect with your audience at a higher level.

Step 3: Get Your Audience to Follow

Within the Twitter world, your “followers” are the equivalent to your friends on Facebook or connections on LinkedIn. You have to constantly engage and entertain your audience or followers if you want them to keep following. The same can be said for presentations.

You want to be constantly interacting with your audience the entire time. Ask them questions. Pause at the end of presentations to get feedback from them. You have to appeal to your audience over everything, if not you are basically speaking to an empty room.



“Keeping Your Audience in Mind : The 4 Essential Questions.” SlideGenius, Inc. December 11, 2013. Accessed January 23, 2014.
“Study Shows Simplicity Is Key When Creating a PowerPoint Presentation.” SlideGenius, Inc. July 24, 2013. Accessed January 23, 2014.
Twitter. Accessed January 23, 2014.

Oscar Speech Sounds A Lot Like…..

Cue the famed actresses in overly expensive ball gowns. Cue the undeniably sarcastic and quirky host. Cue the applauses. It’s awards season in Hollywood.

The most prestigious, of the film awards, is of course the much anticipated Oscars. Every year The Academy nominates a few fortunate actors and actresses who are praised for their works in major motion pictures. It is a special award that every actor dreams of receiving. Only a few, however, are lucky enough to actually walk on stage and accept the gold statue themselves. After the nerve-wracking tearing of the envelope the winners are then presented on stage to deliver a speech. This speech defines their Oscar moments even as it is only done in less than two minutes.

So what can we compare an Oscar speech to?



An Elevator Pitch

Short. Simple. Sweet. And most of all, straight to the point. An elevator pitch presents a product or service in as less time as possible – usually under two minutes.

An Oscar speech follows the similar concept. It delivered quickly, with the winner wrapping up his speech of gratitude and thanks in a very small amount of time. There are a few similar adjectives that we can use to compare a successful elevator pitch (which is usually paired with a PowerPoint presentation and a well rounded Oscar speech:

1. Short

An elevator pitch, just like an Oscar speech, should be between 30 seconds to two minutes. You should impose a strict time limit to your pitches. Drawing out your pitch will make your audience become disinterested in your points and, worse, stop paying attention.

As much as possible, get your points across swiftly and avoid using fillers. Condense your content into the simplest form possible within your pitch. Your goal is to allow audience to understand and learn.



2. Memorable

Like many elevator pitches that investors and or potential clients hear daily, there are dozens of Oscar speeches going on throughout the night of the Academy Awards. A good pitch is one that is unique and becomes memorable over the other various pitches, one that stands out.

If your idea gets lost in a blur with the rest, it wasn’t a very successful one. You always remember the most unique speech of the night when you watch The Academy Awards. The same can be said for the most unique and successful pitch.

 85th Annual Academy Awards - Show

3. Passionate

An effective acceptance speech is one that is delivered with passion and pride. It simply draws you in. You can apply the same principles to an elevator pitch.

While a well-rounded Oscar speech ends with a riveting and memorable closing line, your pitch should end with a passionate power statement. When delivering a pitch, you want to present yourself to your audience as being as credible as possible. You can earn your credibility by pitching with plenty of passion.



Argetsinger, Amy. “Nine Oscar Speeches That Changed the World.” Washington Post. February 22, 2013. Accessed January 20, 2014.
Ums, Likes and You Knows: Avoiding Fillers in Your Presentation.” SlideGenius, Inc. August 21, 2013. Accessed January 20, 2014.

Olympians Can Teach Presenters a Thing or Two

Olympians are no ordinary athletes. They embody the qualities of an essential role model; an individual who represents their country and values in a positive and inspirational light. Not only are these characters unbelievably talented, but they are also a true description of a genuine champion.

With Sochi 2014 quickly approaching, Olympians from all corners of the globe will join together in Russia competing in various winter sports such as skiing, figure skating, snowboarding, and hockey. These athletes have devoted their months, and even years, to rigorous training and practice. Their hard work and dedication will soon pay off as the XXII Olympic Winter Games becomes their time to present.
Embracing the qualities that are associated with hardworking, well-respected Olympians will allow you to become a more effective presenter in the long run. Whether you’re speaking in front of a board of investors or pitching a sale to potential clients, perseverance and dedication will set you apart from the rest and allow your presentation to become effective and memorable.

There are a few questions to ask yourself before you step out on the ice or snow and present. These are the vital traits and questions Olympians from all backgrounds share in order to become gold medalists. Prior to your next PowerPoint presentation give yourself a few minutes to ask yourself these winning questions.

Have you trained adequately?

Olympians dedicate their entire lives in preparation for the big games. Long hours of training, dieting and exercise become their daily routine. A question to always ask yourself prior to your presentation is: How well prepared are you? Here are a few other guiding questions:

  • Will my audience be able to understand my main points?
  • Is this presentation marketable?
  • Does my pitch flow accordingly with my slides?

Do you have a strong will to win?

Olympians must have a passionate desire to go for the gold and win; take this mentality and apply it to your presentations. Though you may not necessarily, “win”, a gold medal you should have an aspiration to be the best, and be

Though you may not necessarily, “win”, a gold medal you should have an aspiration to be the best, and be your best. Your competition may not be visible at the time, but the audience will surely be comparing your presentation to other’s they’ve witnessed in the past.

Are you willing to accept the challenge?

Just as Olympic medalists overcome challenges during training and during the actual games, be prepared to accept any faults that may arise during your presentation. You might have a difficult question from an audience member or just a hard subject to tackle, in general, but going into the presentation with the mindset that things could, and may, go wrong will allow you to be better prepared.

You might have a difficult question from an audience member or just a hard subject to tackle, in general. But going into the presentation with the mindset that things could, and may, go wrong will allow you to be better prepared.

Are you Inspirational?

We’ve all be inspired by Olympic medalists such as, Gabby Douglas or Apolo Ohno, who’ve fearlessly decorated themselves with gold medals over the past years.

Learn from athletes like these, how can you inspire your audience? What makes your message different? What can you teach your audience? These concepts can push you in the right direction to be memorable, a concept that is crucial in presentation giving.



Sochi 2014.” Accessed January 15, 2014.
Why Your Presentation Needs to Be These 3 Words.SlideGenius, Inc. January 5, 2014. Accessed January 15, 2014.

Overcoming a Public Speaking Disaster: A Lesson from Michael Bay

If you have been paying attention to recent pop culture news feeds lately, you may have heard of the phenomenon known as, “The Michael Bay Meltdown.”

During a Samsung CES press event that introduced their new 150-inch model television, the famed director was supposed to describe the product in detail. He started out great. When the teleprompter failed, however, he decided to just give up and casually walk off stage. If you haven’t had a chance to see the viral video, you can check it out here.

The fear of speaking in front of many people is a fear that most of us share. Whether it’s in front of an audience of one or a few hundred, public speaking can be intensely nerve-wracking. It causes any normal human being to experience moments of sheer panic. The best ways to learn from your presentation mistakes are to actually make them and adhere to these changes later down the road.

Though Michael Bay blamed the teleprompter failing for his public speaking woes, being the presentation specialists that we are, there are various lessons to take away from his blunder that could have, and will happen, to any presenter at any time.

1. Don’t Memorize a Script

Memorizing a script isn’t always good when it comes to public speaking. Talking points are far different than following an actual script or prompt, and focusing on memorizing your verbiage will allow for more opportunities to slip up and freeze. Though you should always be prepared with a script, don’t focus on remembering your content word for word.

Try to focus on describing and elaborating your information with your slides. If you slip up or get lost, your slides are there to highlight your talking points and act as an outline — which is crafted in your storyboard. Improvisation is always a great alternative if you slip up!

The mistake that Michael Bay made was that he was so focused on doing a word for word delivery. Unfortunately, it only caused him to freeze up. If he had just improvised his speech, this would’ve helped him get past the situation.

2. Being Honest Will Help You in The Long Run

Everyone is bound to slip up and make mistakes, especially with public speaking. Apologizing to your audience and throwing in some laughter will show how honest and sincere you are – and this is key to being a credible presenter.

If you can’t remember what to say, or mess up your words, just laugh it off to ease the situation then apologize and move forward. Chances are your audience wouldn’t have even noticed! If you get frustrated, just take a deep breath and continue to speak. Just giving up and walking off stage like Michael Bay did shows a lack of maturity and preparation.

3. Own Up to Your Mistakes

Michael Bay made a monumental mistake by announcing to his audience that the teleprompter failed. Never let your audience become aware of your faults. This not only takes away your credibility but shows them that you are not responsible enough to fix the errors yourself.

If technical difficulties occur with the PowerPoint presentation, a public speaking professional will step up and engage with the audience until the problem is solved.


All in all, there is no way you can prevent a presentation or a public speaking disaster from happening. Things will go wrong, you’ll get nervous and forget your words sometimes. But giving up entirely is never the proper, or professional, solution.



Watch: Director Michael Bay’s CES Fail.” Accessed January 13, 2014.

The Similarities Between Presentations and Advertisments : Super Bowl Edition

With Super Bowl XLVIII in the near future, this brings the excitement millions of Americans will come to share on February 2, 2014, as two national football teams will go head to head in one of the most highly televised programs of the year.

Apart from the notoriety of the game itself, between the AFC and NFC champions battling it out for the esteemed title, the Super Bowl is also known for creative, humorous advertisements that air during game breaks. We can expect to see some of the most well-known brands putting their best foot forward in their most ingenious and creative commercial installments of the year.

These infamous advertisements share various similarities to what can be described as successful and effective PowerPoint presentations. Compiling a presentation that speaks to your audiences and engages them is a similar concept that should be applied to distinguishing an innovative commercial that markets and intrigues viewers. Below are a few shared examples that both successful Super Bowl commercials and presentations have in common.

super bowl 48

Emotion Plays a Part

A good presentation is one that is memorable, and a memorable presentation is one that evokes emotion. Audience members are always captivated by content that is presented with emotion, which can be done by sharing a story or moving visuals. The same concept is applicable to an effective commercial as the brand’s focus is to connect with the audience on an emotional level. After all, the purpose of an advertisement is to sell. Appealing to the consumer’s emotion can make them feel connected to your product or message and in turn, generate sales.

Convey a Message

Every presentation should have a definitive message and this should be clearly repeated throughout your PowerPoint presentation. Having too many themes or conflicting ideas will leave your audience confused: you should attempt to actually teach them something. It’s important to stay on the same page with your audience throughout the entire presentation. The same can be said for a successful commercial, a good Super Bowl advertisement conveys a great message that not only covers what product or service it’s selling but the story behind it.

Become Memorable

Everyone’s favorite Super Bowl commercials are the ones they remember. Your PowerPoint presentation is a compilation of several different components, including graphics, statistics, bullets and talking points. As the presenter, it’s your job to carefully select these in order to project the purposes and themes you want your audience to remember overall. The most memorable Super Bowl commercial of all time was the Apple 1984 Introduction of the Mac Computer. You can watch the commercial here

What’s your favorite Super Bowl commercial? Comment below and tell us why!



Apple 1984 Super Bowl Commercial Introducing Macintosh ComputerYouTube. Accessed January 10, 2014.
Met Life StadiumAccessed January 10, 2014.

Maintain Audience Attention With This One Technique

Catching someone’s attention is one thing. Keeping them interested is another.

So here’s your challenge: What can you do to maintain audience attention? It’s almost an unmanageable task due to different factors. For one, every audience member analyzes and processes information differently. This makes appealing to all types of thinkers quite a daunting task.

Another issue is that people have this aversion to sales talks, even if you are simply selling them a particular idea, not a product. So above everything, it’s imperative that your audience learns something interesting about your message instead. There is one rule of thumb that can help you make sure your presentation is above all, understandable….

Put Yourself in Their Shoes



When drafting up a presentation ask yourself this very simple question throughout the preparation of your PowerPoint. Will my points and train of thought be able to hold audience attention and keep them interested? Is this information useful to them? Is there too much content on this slide? Will they comprehend my message?

But placing yourself in the role of your audience will help guide you to think outside the box. Putting everything in their perspective, when you are outlining and creating your presentation, will not only help you cut down excess (and useless) information but also allow you to design a better PowerPoint.

Selfishness Hinders Audience Connections

While most of us subconsciously create our work in the mindset of thinking about us – think about them instead. Take this theory and apply this to your next presentation, you can practice it by going over your finished presentation and jot down notes at places you may think could use some editing and re-designing.

See if you are wholly interested throughout your PowerPoint presentation, and if your mind seems to wander at moments where information isn’t digestible or understandable. Take that into account because it is likely that your audience’s mind would wander at those exact same moments.


To maintain audience attention for a designated period of time does seem almost impossible. With breakthrough statistics categorizing the average adult attention span at a mere 5-12 minutes long, it makes sense for any professional presenter to panic. Sure, there are a few steps that you can take to enhance  your professional PowerPoint presentations. However, they don’t offer a real guarantee that you will be able to capture audience attention or make them comprehend your ideas completely.

Being able to communicate effectively is the single most important factor in presentation science, regardless of your topic or message, your audience needs to be on the same page as you.


4 Types of Audience Members You Need to Present For.SlideGenius, Inc. November 13, 2013.
Vidyarthi, Neil. “Attention Spans Have Dropped from 12 Minutes to 5 Minutes — How Social Media Is Ruining Our Minds [Infographic].SocialTimes. December 14, 2011.

Why Your Presentation Needs to be These 3 Words

Regardless the topic of your presentation, regardless the audience in front of you, regardless time allotted to you, and regardless the goal you have in mind; every single one of your presentations should be about these three words: Understandable, Memorable & Emotional.

Shape your presentation to concurrently fit these three categories, and you will be able to make millions! Not really, but you will definitely have a very effective presentation, which will lead to more sales.

Here is a Forbes’ breakdown of these three categories and the significance of each one:


Without clear and understandable slides, your professional PowerPoint presentation is practically useless. Simplicity is key when it comes to design. In aims to make your content and CTA’s clear to your audience, aim to keep your deck to ten slides and at a very maximum of 4 points per slide.

Bullet points are probably the most widely used form of delivery, but they aren’t necessarily the best. “In 2001 the iPod was “1,000 songs in your pocket.” In 2008, the MacBook Air was “The world’s thinnest notebook.” Steve Jobs always described his products in one sentence.” Bullet points can be effective because they are simple and quick, which makes them easy to understand, but nothing beats delivering your point in a conversational, one-sentence structure. Saying your point as if you were telling it to your mom, friend, or a random stranger is a great way to think of your delivery during your presentation.

Another useful way of thinking of understandability is the “Twitter Test.” If you can express your point in 140 characters or less, you’ll make your point in its simplest form, which is always the best form.


Memory’s magic number is 3! “Neuroscientists generally agree that the human mind can only consume anywhere from three to seven points in short-term, or “working memory” (This is why the phone number is only seven digits. Long ago scientists discovered if you ask people to remember eight digits, they forget just about the entire sequence of numbers). Incorporate this concept of 3 in your presentations. This can be done in a handful of creative ways: describe concepts in three words, divide your whole presentation into three parts (and say that you’re doing that), give the “three next steps,” or use the idea however you see fit. Rule-3 packaging makes things easier to understand, which in turn is more memorable.


Not all people are logical, but I can assure you that everyone is emotional. An emotional story will be more likely to reel in sales than a scientific finding. Ethical, unethical, right or wrong, it seems hearts and guts prove to be better salesmen than brains! Emotion can be presented in a multitude of useful venues. These include, but are not limited to photographs, videos, songs, colors schemes, the way you dress, the way you talk, and even the lighting in the room you present in. Everything around us can sway the way we feel in some way; large and small.  Knowing your audience well enough to the point that you can identify what will make them cry, laugh, scream, or sing can be the single most useful tool at your disposal. Be emotional in the way you talk; if you want your audience to be excited, talk as if you were excited!

To sum up, when you’re designing your next corporate presentation, or investor pitch, or just any PowerPoint presentation, make sure you can describe the deck as understandable, memorable, and emotional, and you will find yourself accomplishing whatever the deck was created to accomplish.



Gallo, Carmine. “The Three Basic Secrets of All Successful Presentations.” Forbes. February 22, 2013.

7 Apps Every Presenter Should Use

“With all the apps out there, it’s easy to get stuck with the same icons on your home screen — and never so much as click on the newer ones that would benefit your business most.” – Mashable

Each of these apps have the capability to make your presentations more effective, organize your time to complete those PowerPoint presentations more efficiently, or just make your life easier in general.

1.  Lift

Lift helps you achieve your goals, big or small. With your busy schedule, traveling, and running from conference to conference, it is important to stay organized, and keep the important goals you have in check. Lift will force you to keep consistently working on your important goals or tasks at whatever frequency you want.

2. CloudMagic

CloudMagic is a universal and indispensable search engine for all your data. CloudMagic lets you search across Gmail, Yahoo, Dropbox, Evernote, etc., through one simple search box. Very useful when putting together data for any investor pitch, corporate presentation, or sales pitch!

3. TripIt

Tripit is most useful for our “always traveling” presenters. TripIt gives you the ability to organize your travels just by forwarding your booking confirmations to an email address. This app will reduce your stress five times over and will allow you to relax and focus on your presentation instead of the flight.

4. Refresh

Refresh digs through social networks to provide users with a bio on anyone before meeting them; a great way to get some research on your audience prior to delivering your PowerPoint! Knowing the dirty “deets” on specific audiences will allow you to relate  to them, which will in turn keep them interested.

5. Audible

As a speaker, you should always be learning and reading books. It’s a great way to keep a steady stream of personal stories, quotes, or news that will come in handy to keep your data unique, interesting, and relevant. I’ve found Audible extremely helpful to listen to books while on the go.

6. LIA

With LIA you can access sales content in the field on a tablet and it works. When you only have 5 minutes with your prospect – trust LIA

7. Corkulous

Corkulous is an easy-to-use idea board only for iPads in which you can collect, organize, and share your ideas in a completely natural and organic way.

8. Sadun’s Whiteboard

This app lets you transform your IPad into a presentation screen and connect to any projection system using an Apple VGA connection or composite/component video-out cable and draw directly to an external screen using standard whiteboard markers and erasers. Really creative way to do live examples of anything you’re presenting on.

If you know any other useful apps for presenters or work related to presentations, feel free to comment them below to be added to this post!



Gerber, Scott. “15 Underrated Apps Every Entrepreneur Should Use.” Mashable. October 26, 2013.

Tan, Kay. “30 Useful IPad Apps for Business & Presentation.Hongkiatcom.

A Lesson from A Christmas Story: How to Build Your Credibility

Effectively gaining your audience’s trust is imperative in any presentation setting.  Building that sense of reliability can be fairly tricky but there are a few lessons we can takeaway from one of the greatest holiday movies and a certain little boy named Ralphie.


If you aren’t familiar with Jean Shepard’s, A Christmas Story, it’s the classic story of a boy who will do anything to get what he wants for Christmas. In Ralphie’s case, he fantasizes about the, “official Red Ryder carbine-action 200-shot range model BB rifle with a compass in the stock “, the one and only thing he wants for Christmas. Throughout the entire film, Ralphie is set on a determined quest to convince his “Old Man”, mother, teacher and Santa himself that he absolutely needs this gift, even though he could potentially “shoot his eye out with that thing”.

So what can we learn about a hopeful little boy who desperately wants a gun for Christmas? It’s simple, Ralphie was able to build credibility with his parents because in the end he got what he wanted when they surprised him with his beloved BB gun. Though his parents were well aware of the possible danger of shooting his eye out, Ralphie constantly assured them that he “would be careful”-  enabling their trust.

Here are a few suggestions to help you establish that credibility and trust from your audience when giving a PowerPoint presentation:

Ensure Strong Verbal Delivery and Body Language

Speak loud and clear: the more understandable you are to your audience, the more they can trust what you’re saying. Use effective body language as well: stand tall and don’t fidget nervously to assure them that you’re cool, calm and confident.

Teach More, Sell Less

The purpose of your presentation is to teach your audience your content- selling them goes simultaneously with this. The more your audience learns, the more they remember.

Engage Constantly

Ask questions and listen to their ideas. Effective communication goes along way with trust building: your audience can believe your ideas when you believe in their concerns.

Share Beneficial Content

Skip the fluff, even if your content is simplified—another important PowerPoint tip. Only provide your audience with information that is useful and relatable. Don’t project a ton of text and statistics that they will soon forget, less is more!

Design, Write and Look Professional

This is a three step process. You want your PowerPoint to look neat, clean and presentable so skip the over abundance of animation and bordered backgrounds. Grammar and spell check multiple times before presenting, even ask for a second pair of eyes for extra edits. And most importantly, look presentable! It’s better to be overdressed than under dressed.


These four tips will help you build trustworthiness with any audience  base. Whether you are presenting to a conference room full of people, or even just one person, you are building a reputation for yourself within that time period. From start to finish your audience is meticulously judging your words, content and overall appearance of your professional presentation. Capture their attention in a good way and establish that trust from beginning to end.

Though Ralphie may not be a great example in this case, because in the end his parents ended up being right when he almost shot his eye out, he successfully built his own credibility by convincing his parents that they could trust him.  In your next professional presentation consider these tips in order to effectively gain your audience’s trust, I double dog dare you.

How to Be the Best : Lessons from Brands that Changed the World

Netflix. GoPro. The iPod. 

What do all of them have in common? These are all original products and concepts that uniquely redefined their industries. They revolutionized the way we watch movies, listened to music and recorded the world around us.

It was pure originality that allowed these ideas to become the most popular name brand names of the era. Simplistic and innovative ideas combining together to create a one of the kind solution to certain problems. 10,000 songs in your pocket, a portable video camera, and a virtual Blockbuster.

So what can we learn from these very different products? Their ingenuity enabled them to become the most successful products and concepts in their markets and it is originality that allows you to create the most impactful PowerPoint presentation. There are a few concepts to utilize in your next presentation to create an innovative and unique PowerPoint.

Branded Templates: Market your way through every slide. Include customized branding and logos throughout your presentation, which gives each slide it’s own unique flair.

Simplicity: This concept goes hand in hand with originality. Minimalize your key points and make sure your content is easily understandable and memorable.

Creative Graphics, Visuals, and Animation: The most creatively designed PowerPoints are the most memorable presentations. Utilize impactful images, sensible animation, and visuals that will excite your audience.

In essence, creating an original PowerPoint doesn’t mean to go out of the standard boundaries of presentation etiquette. You should always have an organized outline with a beginning, middle and end that keeps your story flowing. Being unique is utilizing creativity as a supplementary component of something that is already structured.
An original presentation is not only an impressive one, but one that also shows your creative marketing strategy. Think of ways to use innovation and apply this to your content throughout your presentation. Tell a story, throw in some humor and ask questions throughout your presentations to engage your audience. Do what it takes to be different.



Putting Your Presentation before Your PowerPoint.SlideGenius. December 9, 2013.

Lessons from Social Media: Instagram

Whether it be taking picture of plane wings, an appetizing dinner or an artsy photo of your latte, Instagram has become one of the most prominent forms of social media to date. The application became so popular that it  was acquired by Facebook this past year in a hefty billion dollar deal. It may be the pure simplicity of photo sharing that draws so many users to the app, but there are certain steps one must partake in to get the perfect “Insta”. We’ve created a comparison between the steps of taking the perfect picture and creating the perfect powerpoint presentation. 

Step 1 : Picking the Perfect Angle 


The first step of taking any Instagram is getting a unique angle, just like picking a perfect (and direct) angle for your audience when creating a presentation idea. Your ideas and thoughts presented (simply) within your powerpoint should be original and one of a kind, the better the ideas the more these will resonate with your audience.


Step 2: Picking the Perfect Filter


No Instagram is complete without a perfect filter to give it a spruce of color and the same is said for sparking up your presentation. You can add character to any powerpoint slides with eye-opening graphics, videos and images, the more colorful and put together- the better!

Step 3: Picking the Appropriate Hashtag


After you’ve snapped your picture and added the perfect filer, tagging hashtags is necessary to make the Instagram complete.  The same step should be used in your final completion of your PowerPoints you should always review your finished slides to make sure all your ideas connect with each other and most importantly- make sense!

Avoiding a PowerPoint Penalty Flag

You can really use PowerPoint for just about anything…..

This past week’s story in the world of sports came from a man who submitted a PowerPoint presentation as his resume for an open coaching position for the University of North Dakota’s football team. Turns out he doesn’t quite have the standard credentials we were expecting to see. Christopher McComas, who currently works as an technician at Marshall University, made headlines this week as his application for the position went viral on the Internet. He listed out many his esteemed qualifications which included his many years of experience playing Madden and NCAA Football on his beloved Playstation.

The story of Christopher’s application became an Internet sensation. Between the lack of actual qualifications that are appropriate for a collegiate athletic position and his horribly put together powerpoint design, there are a few take aways we can learn from his errors.


Here are a few mistakes we noticed in Christopher’s presentation:

  • Formatting : Avoid using Comic Sans and boring templates, this shows a lack of effort and preparation.

  • Grammar/Spelling:  With bullet points people tend to think run on sentences are acceptable, but try to avoid this and utilize appropriate and professional language

  • Lack of Content: There is no significant or persuasive content within his presentations that supports his claim.

  • Organization:  There is no real structure – a presentation should have all three components: a title, a body and a takeaway.


Though we wish Christopher the best of luck in his attempts to coach football at the University of North Dakota, one thing we can guarantee is that this PowerPoint is less than impressive and maybe next time he should just stick to the normal resume format for his next  job application.

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The Top 5 Major PowerPoint Mistakes

Save yourself from a PowerPoint disaster with SlideGenius’s top five list of major PowerPoint presentation no’s of the year. Avoiding these common mistakes will have you going from PowerPoint amateur to professional in a matter of minutes – creating your most impressive presentation yet.

5. Paragraphs on Slides

Having giant paragraphs on your slide will guarantee you two things: a disinterested audience that won’t remember your content. We tell stories with words and images, having a ton of paragraphs up on your slides will distract your audience from listening to your points. Too much text  also provides you with more of an opportunity to read directly off of your slides, which of course is another major presentation no. You can avoid this by using bullet points as your primary text formatting- this allows you to broadcast important information without causing your audience to fall asleep.

4. Sound Effects per Animation

Sound effects cause too much chaos during any presentation and will divert your audience’s attention,  prevent this mistake by eliminating sound with your transitions. You can easily do this by making sure you’ve clicked “none” in the sound options in the animation box.

3 Using Elementary Fonts

While we all we’ll admit to using our longtime favorites Comic Sans or Garamond Script (yes they are pretty and cute) avoid using these types of fonts within a professional presentation. Stick with the most basic and easily legible fonts available so your audience can actually read your text without wondering if that letter is a g…or maybe a y?

2. Unusual Color Choices and Palettes

Skip choosing awkward color schemes that don’t match well and could possibly distract your audience by let’s say, blinding them. Avoid unusual color combinations such as red and green that are bright and disruptive. Keep your color scheme consistent throughout your entire presentation utilizing the same two or three colors. Also, avoid using those tempting patterned or textured powerpoint themes that will cause your font to be lost in the midst of an chaotic background.

1. Avoiding T.M.I.

T.M.I or Too Much Information is the ultimate general mistake when drafting up any PowerPoint presentation. Too much text, too many slides, and too much content will backfire on transcribing your ideas to your audience. Remember that the average adult thinking span is only five to seven minutes long, so keep all information simple and short -less is more! Tips to avoid this are having time limits and slide maximums (this should be around 15 slides) so you aren’t going overboard with your presentation.
Works Cited:

Keeping Your Audience in Mind : The 4 Essential Questions to Ask Yourself

“A good teacher, like a good entertainer who first must hold his audience’s attention, then he can teach his lesson” – John Henrik Clarke

If you ask any author what questions they ask themselves before drafting up their next bestseller, chances are they’ll tell you the first and most foremost step is targeting a specific audience. Presentations are all universally based around an audience because they are the reason why presenters, present. Before you start gathering content or building an outline for your next PowerPoint presentation, you should ask yourself these essential questions first.

Who Are They?

Your first step is knowing the basic knowledge and understanding of who your audience is. These include aspects such as their size, prior knowledge, and expectations. Are you presenting to a small or large group? What kind of production are they expecting? What kind of company culture do they share? Reaching out and personally connecting with them will make all the difference.

What Do They Know?

You don’t want to be going over concepts that the audience is already aware of. Understand what they have prior knowledge of and exclude sounding redundant in your presentation by not utilizing this information. This may require a substantial amount of research, but knowing this background information will put you a step ahead in the game.

What Interests Them?

Losing your audience’s interest is the ultimate presentation backfire, keep them entertained with personalized facts and ideas that are tailored to them exclusively. Do a substantial amount of research on their current projects and incorporate this knowledge within your powerpoint slides.

What Do You Want Them To Learn?

Your takeaway is the most essential feature of your entire presentation. The most vital question (before starting any presentation) is what do you want your audience to remember most? You are the teacher giving your audience a lesson- they should learn from you and your ideas. When crafting your presentation make sure to emphasize these themes or points regularly so your audience can remember the key points first.



Sieber, Tina. “10 PowerPoint Tips for Preparing a Professional May 23, 2009.

Our Best PowerPoint Recommendations of 2013

The developing art of PowerPoint changes year by year; bringing forth new ideas that create all around better presentations. We’ve compiled our list of the most effective and beneficial tips from 2013.

Stay Consistent.

Consistency is key when it comes to your companies branding – the basic marketing should be universal throughout your entire presentation. This uniformity should include your companies logos, color, background, theme and graphic styling. The consistency will help reflect your company’s mission and philosophy by remaining constant on all platforms and this will create a recognizable brand to customers and audience members alike- which builds trust and loyalty.

Back to Basics.

You tell a story with your presentation slides,  so think of your PowerPoint as a high school essay that starts with an outline; organizing your introduction, your main points, counterpoints and conclusion. Your presentation should include all of these concepts and flow through accordingly.

Outline Smart.

Every substantial project starts somewhere and your powerpoint presentation should always start with a storyboard. This tool keeps your slides on point and helps you follow your persuasive argument throughout the entire presentation. A storyboard efficiently allows you to write all your points and ideas down prior to starting your powerpoint, which organizes your ideas effectively.

Images Speak Louder than Words.

A picture is worth a thousand words. The images that you place within your slides should be carefully chosen to fit your presentation. Another tip to consider is  to chose high quality images, look for HD or downloadable high-res images when searched on the Internet for your content, these will look much more polished on a large projector.

Adrian Dennis

Applying the Right Tools.

Utilizing effective outside tools can be used to enhance many components of your presentation slides. Touching back on a few we’ve covered in the past include beneficial support sites including, The PowerPoint FAQ that answers all your common day PowerPoint questions.

Putting Your Presentation Before Your PowerPoint

When drafting up any big presentation it’s easy to get caught up and forget about the vital questions that you should be asking yourself. With everything that is contributed to a PowerPoint presentation remember the key points you really want your audience to focus on.

A common misconception when giving any PowerPoint presentation is making your slides the focus, rather than your message- or actual verbiage. This is done by reading directly off your slides and reciting the text word for word. What most people don’t understand is that your PowerPoint is there as a supplementary piece that is used to solely enhance and elaborate your message.



While most of us have the urge to initially focus on getting all of our main points physically written onto a presentation- keep in mind that the PowerPoint slides are suppose to highlight takeaways and provide the content which is used accompany your story. The worst mistake you can make as a presenter is reading your slides word by word, which results in your audience completely losing interest and attention. Remember that, “communication is a transfer of emotion” and this becomes vital in getting your audience to understand your points and ideas.

Before you become caught up in dedicating your time to sprucing up your PowerPoint with tons of facts and fancy themed templates, understand that your speech is equally as important. Your story and words are just as significant as any statistic or graphics you have on your slides, so don’t forget to adequately prepare for your verbal content.

Your presentation is your message. It is the sole reason you even stand up in front of an audience and give PowerPoint in the first place. Be careful not to lose sight of the most significant details in any presentation preparation and make sure your message is portrayed in the most clear and effective way possible.

Works Cited:

Remapping the Self: A TEDx Talk with Erika Casriel

How does one define themselves? Why is it that we tend to think our judgements and ideas surpass those around us; and why do our emotions play a part in this? Psychology journalist Erika Casriel discusses new developments within the neuroscience field in a describing a new concept titled, “conciocenterism”, an idea she presented with TED, an organization that broadcasts “ideas worth sharing”.

SlideGenius developed her TEDx Presentation which you can watch here.

Some of Erika’s presentation ideas about this revolutionary notion of “conciocenterism” included concepts such as, instead of thinking of ourselves as the center of the universe we must challenge ourselves and see the more rational sides of our emotions and actions. Her theory challenges us to step outside ourselves and silence the illusion of the “little man inside our mind”. She provides a great analogy stating that instead of seeing ourselves as the lead actor in our life we should place ourselves within the audience position as well; therefore not letting irrational emotions and single minded judgments get the best of ourselves but to look at the bigger picture.

This idea of drifting away from egocentrism can also be tied back into giving a presentation, as you as the presenter must see both sides of the picture in order to connect with your audience by allowing them to see your inner thoughts as well.


Casriel, Erika. “Remapping the Self: Neuroscience Gets Personal.” Lecture, Navesink, January 1, 2013

Why Your Presentation Needs to Be These 3 Words.SlideGenius. January 5, 2014.

What Breaking Bad Can Teach Us about Closing a Presentation *No Spoilers!*

Breaking Bad, AMC’s hit crime drama we’ve all come to know, love, and mournfully wave goodbye too, ended two weeks ago in a (without giving too much away) justified, epic climax after five seasons of watching Walter White (A.K.A. Heisenberg) turn from sheepish high school chemistry teacher to roaring meth kingpin.

For those of you who haven’t seen BrBa to its bitter-sweet end, I won’t go into details. What I will say of it is that I was thoroughly pleased with its conclusion, but not altogether satisfied, which is exactly what a great ending should be.

Ending our presentations requires the same careful planning. The show’s infamously meticulous Executive Producer Vince Gilligan put a great amount of thought and effort into the show’s final chapter, and that’s because he knows what his audience is going to remember.

There’s a famous saying in the sports world: “You’re only as good as your last game.” From this, we can take away that we’ll be remembered for our most recent victory and defeat. Our significance is who we are today. For a TV show–and for a presentation–the finale, or the closing, will be what is most remembered.

Even if the first 90 percent of your presentation is brilliant, but the last 10 percent is a total wash, guess what they’ll remember from the presentation? The horrific ending. Fair? maybe not, but definitely the reality.

So how to make sure your audience is left with the perfect ending? Here’s a few things Breaking Bad executed flawlessly that we can work into our presentations.

Leave Your Audience Wanting More

I previously stated that Breaking Bad’s ending was fantastic, yet not entirely satisfying. This is because, to me, the show ended at its peak, which I believe is precisely what Gillian planned. The series had a great story arc that resolved all issues, but we all still wanted the show to go on.

You don’t want your audience counting the minutes until you stop talking by the time you’re on the later half of your presentation. In fact, you should end the presentation saying everything you need to say, but your audience wants to keep listening. This will not only have them leaving with a favorable impression of you, but it will keep you and your presentation on their minds, ultimately leading to your information being better retained.

Don’t leave loose ends

There’s a big difference between a show ending at its peak and one that ends open-ended and often confusingly (I’m looking at you, Lost).

Just like this confusing promotional poster, Lost's conclusion left watchers scratching their heads.
Just like this confusing promotional poster, Lost’s conclusion left watchers scratching their heads.

Make sure everything in your presentation is adequately addressed and all questions answered. Many presentations leave their audience almost more confused that when the presentation started. A great way of ensuring your audience understood what you had to say is to leave time at the end for a Q&A session. At SlideGenius, we recommend to allot an equal amount of time for your Q&A session as for your presentation.

Hammer home your message

Just like Bogdan's eyebrows, our endings
Just like Bogdan’s eyebrows, our presentation’s message in our conclusion should be apparent and unavoidable.

Breaking Bad brought it all back out of the wood works for the finale. Characters we hadn’t seen in a couple seasons come back to life to be part of this modern-day western, and the episode even opens with Walter White back in his early meth-cooking days, where he still lies to his wife about having to work late at the car wash for its egotistical owner Bogdan. Don’t just end, recap. Remind them of your key points and overall message. Ending on your last point will likely reinforce the idea that the last point is the oly thing to take away, when it’s usually just one of many that you made.

What Professional Athletes Can Teach Us about Preparing for a Winning Presentation

There’s a saying in the sports world that 90 percent of performance is mental.

This isn’t to say that all the intense physical preparation, practice, and training for the big game won’t have a huge effect on an athlete’s performance, but none of that hard work will matter without being mentally prepared for the pressures of high-level competition.

Similarly, while it’s obviously vital to practice, obtain the best professional PowerPoint possible and plan all aspects of your presentation carefully, to avoid stress and pressure affecting you at the moment of your presentation. If you’re not mentally prepared then that presentation you worked so hard to perfect might never come to fruition. Look at some of today’s top athletes, like Peyton Manning and Lebron James, prepare themselves physically and mentally before any big game and have this down to an exact science.

Visualize Success

There was a study conducted by Dr. Judd Blaslotto at the University of Chicago in which the subjects were divided into three groups. At the beginning of the study, he tested each group on how many free throws they could make.

After this, he had the first group practice free throws every day for an hour, the second group just visualized making free throws successfully for an hour, and the third group didn’t do diddly squat.

After 30 days, the groups were retested. The third group didn’t improve. The first group improved by 24 percent and the second—the ones who did nothing but sit around all day thinking about shooting free throws—they improved by 23 percent.

young boy thinking
Success can look as easy as this. Simply imagining the success of your presentation can help ensure it.

Visualizing success is imperative to that success manifesting itself. If you are continually thinking about all the terrible things that could go wrong during a speech, this negative reinforcement may result in a poor performance. However, if you make it a point in your preparation to picture yourself giving a winning presentation, studies show that this will have a discernible positive impact.

Golfing and Grace Under Pressure

When pro female golfer Inbee Park won the U.S. Female Open earlier this summer, she credited her success to two things: her experience and her mental health coach.

This reiterates the two-part recipe for success in both sports and presenting to an audience. Preparation, practice, and experience are the foundation for success, but mental toughness is the final ingredient to a winning presentation.

Champion golfer Inbee Park employs a mental health coach to help keep her cool on the course.
Champion golfer Inbee Park employs a mental health coach to help keep her cool on the course.

Many golfers now use a mental coach to learn how to embrace anxiety before a tournament in order to use it to their advantage. The right amount of anxiety can heighten our awareness and sharpen our senses. The trick is to stay on top of your anxieties, controlling them rather than letting them control you.

While obviously this post can’t do what a mental coach can, some important lessons a mental coach often provides are:

Don’t carry mistakes from the previous hole through the rest of the round. When giving a presentation, don’t let past flubs haunt you. View each presentation as a unique opportunity to prove yourself.

Deep breaths can go a long way. It will lower your heart rate and allow you to think clearly and rationally about the situation.

Enjoy yourself. When you’re having fun, you won’t be weighed down by the pressure of the situation. Realize that people just want to enjoy your speech and have fun with it.

Maintain a Positive Outlook

Psychology today analyzed endurance sports such as marathon running and found that a key part of enduring these grueling races is mental outlook. While there isn’t as much crossover between presentation and endurance sports, there is a good lesson to learn about maintaining a positive attitude in the face of unexpected challenges, which is important when things don’t go as planned during our presentations.

“The key is how people respond to the stressful conditions,” writes psychologist Jim Taylor, Ph.D. “If you have two athletes of equal ability and one sees, for example, rain and wind as a threat that scares and intimidates them and the other as a challenge that they know they can overcome, the latter athlete will be more successful.”

This guy might be enjoying the rain a little too much, but he's certainly a good example of not letting misfortunes bog you down.
This guy might be enjoying the rain a little too much, but he’s certainly a good example of not letting misfortunes bog you down.

So if there’s a technology malfunction, an unruly crowd , or any of the unforeseeable flubs that tend to arise, remember to view them not as a death sentence to your presentation, but as another challenge to overcome and prove yourself with.

Check out our Webinar for ON24 :Teaching the Importance of Simplicity



SlideGenius Founder and CEO Rick Enrico spoke last Thursday on the importance of simplicity in presentation design as a part of ON24’s very first installment of its Webinar Academy.

To view the webinar, titled, “Avoiding Information Overload: The Importance of Simplicity in Presentation Design,” do the quick, 1-minute registration here and view the entire webinar series created by ON24, a leading virtual communications company. Along with Rick’s, you’ll find several other Webinars that have a lot to teach about presenting in the digital age.


While most presentations designed by SildeGenius are given in person, the attention ON24 is giving to Webinars is indicative of a growing trend toward Internet-based presenting and how this is expanding our scope of how we can reach an audience. By viewing our webinar, you’ll see that all the key elements of an effective PowerPoint presentation are still there, but coupled with it is the ability to reach millions of people at the click of a button by creating your presentation online.

How to Think Like $5.99 and Not Like $6.00

Imagine you own a clothing store. Now you decide to begin a sale for that store. Let’s say a particular type of shorts usually costs $20 per short, but for the purposes of the sale you’re going to mark them down to $15 a piece.

There are two ways you could present that discount. The first would be as a percentage. Going from $20 to $15 would be 25% off. The second would be as an absolute number with $5 off. Which way is better?

Both discounts amount to the same final price. 25% off $20 and $5 off $20 both result in the customer paying $15 for the shorts. So both representations of the discount should have the same effect, right?

Wrong. Jonah Berger, author of Contagion, explains to us that the consumers find the 25% discount more attractive than the 5$ off. While the two discounts are the same economically, they don’t trigger the same psychological effect. One feels like a larger discount than the other.

Accordingly, the next time you’re reporting numerical information, pay attention to how you are presenting it. The way changes are represented can have a big impact on how they’re perceived.

Focus on the final number.

Like the story above, most people seemed to be more enticed by the offer when the discount number was larger. Rule of thumb would be whenever you are offering a discount under $100 display it as a percentage, and when the offer is greater than $100 display it as an absolute number. This will make sure you are always maximizing your psychological impact. Simpler is better. No one cares about a page of numbers and figures that look like the green screen display from the matrix. You need to simplify your results, and then simplify them again. Think of your raw data as a pile of freshly picked vegetables. People don’t want to eat them when they still have dirt and leave stems on them. People want a quick and painless way to stay healthy, so what do you do? You take those vegetables, clean them, cut them, put them in a blender and make a smoothie. Then you take that smoothie and turn it into a wheatgrass shot. Quick and to the point. So yes, your data should be reduced to the size of a wheatgrass shot! After all, the simpler your can represent your findings, the easier it will be for your audience to understand you, which will in turn make your call-to-action more successful.

Tell a story.

Everyone knows the best stories are the ones told with pictures, so use them. Portraying data graphically reveals patterns in the data that are hard to notice otherwise Visual depictions of data are almost universally understood without requiring knowledge of a language. It is also useful to alter your tone and speed as you approach the finding of any given graph. Much like when telling a story, the storyteller tends to get really excited toward the climax or “best part” of the story; it is not only useful but critical to draw attention to the most important features of the data.

I’ll leave you with Hans Rosling’s fascinating TED talk revolved around displaying data effectively, which you can watch here



Berger, Jonah. “Fuzzy Math: What Makes Something Seem Like A Good Deal?linkedin. August 28, 2013.

Kakutani, Michiko. “Mapping Out the Path to Viral Fame.The New York Times. February 25, 2013.

Rosling, Hans. “The Best Stats You’ve Ever February 2006.

The Importance of Having One Point Per Slide—and How to Do it

A well-crafted presentation can be an effective tool for communicating ideas, persuading an audience, and reinforcing learning.

However, to achieve those goals, it is essential to have presentations that are clear, concise, and comprehensible. One way to ensure this is to have one point per slide.

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Importance of having one point per slide

Having one point per slide has several advantages, including the following:

Enhances audience understanding

Make it easy for the audience to understand what you’re trying to communicate by having one point per slide.

If a slide has too much information or is cluttered with multiple points, it can be challenging for the audience to keep track of what you are presenting. On the other hand, if a slide focuses on one central idea, the audience can quickly grasp the concept and move on to the next slide.

Increases information retention

Help the audience retain more information by focusing on presenting one point per slide.

People are more likely to remember information that is presented clearly. By limiting the amount of information on each slide, you can help the audience focus their attention on the most important information, increasing their chances of retaining it.

Promotes effective communication

Limiting the amount of information on a slide forces you to prioritize what is most important and communicate it clearly and concisely as possible.

Moreover, doing so helps you deliver your message more effectively, making it easier for the audience to understand and remember.

Improves the overall presentation

Having one point per slide can improve the overall quality of your presentation.

A presentation with straightforward and clear slides is more visually appealing, making it easier for the audience to follow along. Also, it demonstrates that you have put effort into your presentation, which can increase your credibility and professionalism.

Techniques to achieve one point per slide

Let’s explore the steps you can take to create presentations that have one point per slide.

Step 1: Defining your message

Determine the central idea or theme you want to communicate to your audience.

When you have a clear understanding of your message, you can start identifying the key points to support it.

Step 2: Organizing your key points

Once you have identified your key points, the next step is to organize them.

Decide which points are the most important and which ones can be omitted or combined. This will help you prioritize the information you want to present and ensure that each slide focuses on one central idea.

Step 3: Create a storyboard

After you have organized your key points, create a storyboard for your presentation.

A storyboard is a visual representation of the content you want to include on each slide. It can be as simple as a list of bullet points or as detailed as a rough sketch of the slide’s visual elements. The storyboard will help you see the structure of your presentation and ensure that each slide focuses on one point.

Step 4: Design your slides

With your storyboard complete, you can now design your slides.

Keep in mind the principle of having one point per slide and focus on presenting the information clearly and concisely. Use images, graphics, and other visual elements to support your message and keep the text on the slide to a minimum.

Step 5: Practice your delivery

Rehearse your presentation several times to ensure that you’re comfortable with the material and that the flow of your presentation is smooth.

Moreover, pay attention to the pacing of your delivery and make sure that you’re giving the audience enough time to digest each slide before moving on to the next.

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No matter the objectives of your presentation, having one point per slide can help you achieve your goals more effectively and memorably.

Working With a Presentation Design Agency: What Should You Expect?

If you’re looking to create a powerful and engaging presentation, working with a presentation design agency is a great option. These agencies specialize in producing tailored, visually stunning presentations that support the goals of their clients.

Let’s explore what you can expect when working with a presentation design agency.

Initial consultation

When working with a presentation design agency, the first step in the process is the initial consultation. Agencies use this process to gain an understanding of their client’s businesses, desired outcomes for the presentation, and specific goals.

Expect the following during this phase:

A conversation about your business

The agency will ask you questions about your business, goals, and the purpose of the presentation. They will want to understand your industry, target audience, and the message you want to convey through the presentation.

A discussion about your design preferences

The agency will ask you about your design preferences, such as the overall style, color scheme, and any specific design elements you want to add to the presentation.

A review of your existing materials

If you have any existing presentations or materials you would like to incorporate into the new presentation, the agency will review them and discuss how to use them in the new design.

A review of your timeline and budget

The agency will discuss your timeline and budget for the presentation and will work with you to create a plan that fits within your constraints.

A review of expectations

The agency will ask you about your specific expectations for the presentation, and what you hope to achieve through it. They will use this information to create a presentation that meets your needs and goals.

At the end of the initial consultation, the agency should have a clear understanding of your business, presentation goals, and design preferences. This information will be used to create a presentation that is tailored to your needs and will be effective in reaching and resonating with your target audience.

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Research and planning

During the research and planning phase, the agency will take the time to conduct thorough research on your industry, competition, and target audience to create a plan that accommodates your needs and supports your goals.

Expect the following during this phase:

Industry research

The agency will conduct research on your industry and the current market trends to understand the context in which they should deliver your presentation. They will also research your competitors’ strategies and how they are positioning themselves in the market.

Audience research

The agency will conduct research on your target audience, including their pain points, needs, and preferences. They will use the information to create a presentation that will resonate with your audience.

Outline development

Using the information they have gathered during the research phase, the agency will develop an outline for the presentation. The outline will include the key messages, design elements, and structure of the presentation.


The agency will create a visual representation of the presentation, known as a storyboard, to help you visualize the final product. The storyboard will include the layout, design elements, and overall flow of the presentation.

Review and feedback

The agency will share the outline and storyboard with you and ask for your feedback. They will use your feedback to make any necessary revisions to the plan.

Design and development

The agency will use the information gathered to create a visually stunning presentation. They will use an array of design elements to make your presentation stand out and grab your audience’s attention. 

Expect the following during this phase:

Content creation

The agency will create the content for the presentation, including the key messages and any supporting data. They will also ensure that the content is well-written and easy to understand.

Design creation

The agency will create a visually stunning presentation. They will use design elements such as custom illustrations, infographics, and animations to make your presentation stand out.

Review and feedback

The agency will share the design and content with you and ask for your feedback. They will use your feedback to make any necessary revisions to the presentation.

Testing and quality assurance

The agency will test the presentation to ensure that it is functional and that it works correctly on different devices and platforms. They will also check the presentation for any errors or inconsistencies.

File presentation

The agency will prepare the final files for the presentation, including any necessary formats or versions.

Final delivery

The agency will deliver the final presentation to you after completing the design and development phase. This will allow you to review the presentation and provide detailed feedback.

Expect the following during this phase:

Final presentation delivery

The agency will deliver the final presentation to you in the agreed-upon format.

Final review and approval

You will have the opportunity to review the final presentation and provide any final feedback. The agency will make any necessary revisions before delivering the final product.

File delivery

The agency will deliver all the necessary files including the final presentation, any images and videos used, and any other assets that were created during the project.


The agency will offer support, including tips and best practices to use the presentation, and will address questions and concerns you may have.

Closing the project

The agency will close the project and ensure that all deliverables have been met and that you are satisfied with the final product. They will provide you with the final invoice and any necessary paperwork.

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Working with a presentation design agency can help you create a visually stunning and compelling presentation that resonates with your audience.

Don’t let your presentation fall flat, work with a professional presentation design agency to create a visually stunning and action-inspiring presentation that resonates with your audience. 

Solo Artist or Team Player: Choosing Between a Freelancer and a Design Agency

Outsourcing has become a common practice among businesses—and the creation of presentations is no exception.

By hiring a freelance designer or a design agency, businesses can gain advantages, such as knowledge and skill, cost efficiency, access to cutting-edge technology, and a new perspective.

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Design experts with the latest design skills can bring a fresh perspective to the table and create visually appealing, interactive, and engaging presentations that align with a company’s branding and messaging and communicate its message. Therefore, outsourcing the creation of presentations has its advantages; however, it is crucial to weigh the pros and cons of hiring a freelancer or a presentation design agency before deciding which one to hire.

Pros of working with a freelancer

Specialized expertise

Working with a freelancer who is an expert in a specific field, such as illustration or branding, can be an advantage for businesses with specific projects related to that field.

Freelancers who specialize in a particular design area are more likely to have the skills, knowledge, and experience to deliver high-quality work that meets the specific project requirements.

Flexibility in scheduling

Freelancers offer flexibility in scheduling that can be beneficial for businesses that have tight deadlines or need to make last-minute changes to their presentations.

As freelancers work independently, they can schedule their work around other commitments, allowing them to accommodate urgent requests more easily.

Lower costs

Freelancers charge lower rates than design agencies since they have lower overhead costs. They don’t pay for office space, equipment, or staff.

Businesses on a tight budget benefit from low service rates since they can get professional design work without breaking the bank. Moreover, many freelancers are willing to negotiate, resulting in more savings.

Personalized attention

Businesses with specific design needs can benefit from working with freelancers as they offer personalized attention.

This level of personalization allows businesses to have more control over the project and a hands-on approach to the design process.

Cons of working with a freelancer

Limited Resources

Freelancers may not have the same level of resources and expertise as a design agency—a drawback for businesses that need to create large or complex presentations.

The lack of resources can limit the scope of the design work that a freelancer can provide.

Lack of consistency in quality

The consistency of quality in work from freelancers can be uncertain which could be a drawback for businesses that require a consistent level of quality across all of their presentations.

Lack of oversight, resources, expertise, and experience can affect the quality of output of freelancers.

Limited ability to handle large projects

Most freelancers can’t handle large projects, which can disadvantage businesses that need to create large or complex presentations. 

Freelancers typically work independently. They can’t access the same level of expertise, resources, or experience that a team of designers, copywriters, photographers, or project managers would have.

Dependence on one person for all design needs

When a business chooses to work with a freelancer, they rely on one individual to handle all of their design needs—this can be a disadvantage if the freelancer becomes unavailable or unable to complete the project. 

Businesses need to consider the availability and reliability of the freelancer before engaging in a project.

Pros of working with a presentation design agency

Professional expertise

Agencies have a team of experts at their disposal. These experts have skills in different areas of design, such as branding, graphic design, and animation.

With a team of experts, agencies can handle large and complex projects easily. They can also ensure consistent quality across all deliverables, which is important for businesses that require a consistent level of quality across all of their presentations.

Resources and technology

Agencies have the advantage of having access to the latest design tools and technology, allowing them to stay updated with the latest industry trends and advancements.

With cutting-edge tools and technology, agencies can craft visually stunning and engaging presentations that seamlessly align with a company’s branding and messaging. This allows them to effectively convey the message, leaving a powerful and lasting impact on the audience.


Working with an agency means businesses have access to a team of experts with a wide range of skills and experience. This allows them to handle large-scale projects with multiple deliverables, ensuring consistent quality throughout the project.

Agencies also can scale up or down their resources as needed, meaning that businesses can have the flexibility to adjust their design needs as the project progresses. This can be especially beneficial for businesses with complex projects with multiple stakeholders, tight deadlines, or the need to make last-minute changes.

Quality assurance

Agencies have established systems for quality assurance to guarantee that the final product meets the client’s standards and expectations.

They ensure that the deliverables are of the highest quality and that any issues or concerns are addressed and resolved on time. As a result, businesses get peace of mind that value consistency and attention to detail in their presentations.

Account management

Agencies have dedicated account managers who act as the primary point of contact for clients. This ensures clear communication and coordination throughout the project, making it easier for businesses to share their needs and feedback.

Having a dedicated account manager also allows for a more efficient workflow, as the manager can act as the liaison between the client and the agency’s design team, ensuring that the project stays on track and is completed on time. This can be especially beneficial for businesses with multiple stakeholders or that need to make last-minute changes.

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Cons of working with a presentation design agency

Potentially higher costs

One potential downside of working with an agency is that they tend to charge higher rates than freelancers. This can make it less cost-effective for businesses that are operating on a tight budget.

However, it’s important to keep in mind that the cost of working with an agency often includes not only the design work itself but also the expertise and resources of a team of specialists, as well as the added oversight and quality assurance processes in place to ensure that deliverables meet the client’s requirements and expectations.

When working with a presentation design agency, it is important to keep in mind that the rates they charge may be negotiable.

Businesses should be prepared to discuss their budget constraints and what they are looking to achieve with their presentation. By providing the agency with clear objectives, budgets, and timelines, the agency can better understand the scope of the project and adjust its rates accordingly.

By keeping an open line of communication and being transparent about their needs, businesses can negotiate with the agency to find a solution that works for both parties.

Less flexibility

Working with an agency often involves a more structured and formal process, which may not be as flexible as working with a freelancer. This can be a disadvantage for businesses that need to make last-minute changes or have tight deadlines.

However, agencies often have dedicated account managers who act as a single point of contact for the client, ensuring smooth communication and coordination between the client and the agency’s team. This can make it easier for businesses to work with the agency and make changes to their presentations as needed. 

Additionally, agencies often have a team of experts in different areas of design, such as branding, graphic design, and animation, which can help ensure that the final deliverables meet the client’s requirements and expectations, avoiding potential delays and revisions in the project.

Limited communication with the designer

When working with a design agency, businesses have limited direct communication with the designers, making it difficult to discuss specific design instructions.

However, when businesses hire a presentation design agency, the agency assigns a dedicated account manager who acts as a single point of contact and is responsible for coordinating with the team of designers and other experts throughout the project.

As a result, the business receives high-quality presentations that meet its requirements and are free from errors and inconsistencies.


Outsourcing the creation of presentations can provide businesses and organizations with a professional and polished product that can make a strong impression and effectively communicate important information. Hiring a professional designer or agency can bring fresh perspectives and specialized expertise to a presentation project, ultimately leading to a more successful outcome.

The Power of Visual Communication in Marketing

Visual communication in marketing leverages the power of visual elements such as images, graphics, videos, and interactive content to effectively convey a message or story. It is a strategy that aims to grab attention, strengthen brand recognition, and enhance communication with the target audience.

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Over the years, visual communication has become a tool businesses use to stand out from the competition, increase conversions and sales, and achieve cost-effective marketing solutions. As technology continues to advance and the digital landscape evolves, the importance of visual communication in marketing will only continue to grow.

The benefits of visual communication in marketing

Visual communication in marketing is a powerful tool that can provide numerous benefits. From increased engagement and retention to improved brand recognition and recall, the use of visual elements in marketing can enhance the effectiveness of a business’s marketing efforts.

Increased engagement and retention

Visual elements, such as images, videos, and infographics, can boost the shareability and memorability of content on social media, leading to increased engagement and retention among the audience. This can result in greater brand awareness and loyalty.

Improved brand recognition and recall

A consistent visual identity, created using visual elements like logos, colors, and imagery, can make it easier for consumers to identify and remember a brand, resulting in improved brand recognition and recall. By implementing a consistent visual style throughout all marketing materials, businesses can establish a strong and memorable brand identity that will remain ingrained in the minds of consumers.

More effective storytelling and message delivery

By utilizing visual elements like images, videos, and interactive content, businesses can create a more captivating and immersive story. This can be especially beneficial for storytelling, allowing businesses to establish a stronger emotional connection with their audience, and convey their message more effectively.

Increased conversions and sales

Visual communication can be pivotal in the customer decision-making process. By displaying products or services through visual elements such as images and videos, businesses can make them more alluring and engaging, thereby increasing the chances of purchase and resulting in more conversions and sales.

Cost-effective marketing solution

Visual communication enables businesses to craft an engaging and memorable experience for their audience without incurring high marketing expenses. This approach proves to be a cost-effective solution, particularly for small businesses and startups, to connect with their target market and establish a strong brand identity.

Stand out from the competition

In the current digital landscape, competition is intense. Utilizing visual communication can assist businesses in distinguishing themselves by providing an engaging and unforgettable experience for their target audience. By utilizing visual elements such as images, videos, and interactive content, businesses can create a distinct brand identity that will set them apart from their competitors.

Hiring a presentation design agency

A presentation design agency can create visually appealing and effective marketing materials that grab the audience’s attention and effectively convey the message. Professional design is essential for the success of visual communication in marketing, as it can make marketing more impactful, memorable, and effective.

Here are the benefits of hiring a presentation design agency:

Professional design and expertise

Presentation design agencies can create eye-catching and effective visual communication materials that grab the audience’s attention and effectively convey messages. They have the expertise and experience to tailor designs to the specific needs of your business and audience.

Wide range of services

A presentation design agency can provide a wide range of services, including custom designs for marketing materials, brochures, infographics, videos, and interactive content. They can help establish a consistent visual identity across all materials, leading to improved brand recognition and recall.

Tailored solutions

A presentation design agency can collaborate with your business to understand your brand, audience, and goals, and create customized solutions that fit your specific needs. This can help establish a unique and distinctive visual identity that differentiates your business from competitors.

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Visual communication in marketing is a proven strategy that can captivate an audience, convey messages effectively, and create a lasting impact. By enlisting the services of a presentation design agency, businesses can ensure that their visual communication is polished, professional, and impactful, leading to successful marketing campaigns and a competitive edge in the market.

The Importance of Visuals in B2B Marketing

Business-to-business (B2B) marketing is a specific type of marketing that targets other businesses or organizations. It’s a strategy for businesses to generate leads, build relationships, and sell products or services.

B2B marketing differs from consumer-focused business-to-client (B2C) marketing in that it often involves longer sales cycles, more decision-makers, and a focus on the tangible benefits and ROI of the products and services.

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The role of visuals in B2B marketing

Visuals are an integral B2B marketing component since they help grab the target audience’s attention, convey complex information, build trust and credibility, increase engagement, differentiate a brand, and improve user experience.

Here are a few ways how visuals can enhance B2B marketing:

Visuals can grab the attention and make messages memorable

Visuals are more likely to grab the audience’s attention than plain text. They can help to break the monotony of a long text and make the message more memorable. Moreover, using images, videos, and infographics can help make your messages stand out, so others can remember them better.

Visuals can convey complex information more effectively

Complex information becomes easier to understand and remember by presenting them using visuals. Visuals can present data in an easy-to-understand format, inspiring potential customers to take action.

Visuals can build trust and credibility with potential customers

Using high-quality, professional visuals can demonstrate that you are an expert in your field and take your brand seriously. This builds trust and credibility with potential customers, resulting in increased conversions and sales.

Visuals can increase audience engagement

By using images, videos, and other types of visual content, businesses can create a more engaging experience for their audience, resulting in increased engagement and ultimately, more conversions.

Visuals can differentiate your brand from the competitors

Unique visuals that are different from your competitors differentiate your brand and make it stand out in the crowded B2B market.

Visuals can improve the overall user experience

Visuals improve the overall user experience by making a website or marketing materials more visually appealing and easy to navigate. They can help grab the target audience’s attention, convey complex information, build trust and credibility, increase engagement and differentiate the brand, which ultimately, can lead to increased conversions.

Types of visuals used in B2B marketing

Visuals play a crucial role in B2B marketing and can greatly impact the success of a marketing campaign. They help businesses stand out from their competitors and grab the attention of their target audience.

Businesses use different types of visuals in B2B marketing, each with its strengths and best practices.

Here are some of the most common types of visuals in B2B marketing:


Infographics are a popular type of visual content that can present information in a visual format that is easy to understand and retain. They are useful in presenting complex data, statistics, and information understandably and memorably.

Infographics are perfect for presenting complex information in a simple and easy-to-understand manner. Moreover, they are easily shareable on social media, websites, and email campaigns.

Charts and graphs

Charts and graphs are ideal for showing trends, patterns, and comparisons. They are useful for presenting data and statistics in clear and concise formats.

Another useful feature of charts and graphs is that they are effective in highlighting key information, such as the results of a survey or the growth of a company over time.

Product or service images

Images are a great way to showcase the features and benefits of products or services, such as their design, functionality, and performance.

High-quality images help build trust and credibility with potential customers. Using professional and high-quality images can demonstrate that a business takes its brand seriously, which can establish trust and credibility with potential customers. This is particularly important in the B2B market, where trust and credibility are essential for building long-term relationships with customers.


Videos are a popular type of visual content that is effective at grabbing attention, conveying complex information, and increasing engagement.

By using videos in various marketing materials, businesses can create a more dynamic and interactive experience for their audience, leading to increased engagement and ultimately, more conversions.

Best practices for using visuals in B2B marketing

Incorporating visuals into your B2B marketing has its benefits; however, to achieve the best results, it’s important to follow best practices when using visuals.

Here are some best practices to keep in mind:

Choosing the right type of visual for the message

It’s important to choose the right type of visual for the message you’re trying to convey. For example, infographics may be a better choice for presenting complex data, while product images may be more effective for showcasing the features and benefits of your products or services.

Optimizing visuals for different devices and platforms

With the increasing use of mobile devices and social media, it’s important to optimize visuals for different devices and platforms. This includes making sure that visuals are optimized for different screen sizes and resolutions, and that they load quickly on all devices.

Incorporating visuals into various marketing materials

You can incorporate visuals into various marketing materials, such as websites, emails, and social media posts. This can increase engagement and conversions, as well as build trust and credibility with potential customers.

Measuring the success of visual content

It’s important to measure the success of visual content through metrics and analytics. This can identify which visuals are most effective and which areas need improvement. Common metrics include views, shares, and click-through rates.

Keeping visuals simple

Simple visuals are often more effective than complex ones, as they are easier to understand and remember. Avoid using too many colors, fonts, and elements in a visual, as doing so can make it hard to read and understand the message.

Using high-quality images

Using high-quality images can build trust and credibility with potential customers. Low-quality images can make your brand appear unprofessional and can decrease the chances of potential customers taking action.

Applying branding elements

Using high-quality images can build trust and credibility with potential customers. Low-quality images can make your brand appear unprofessional and can decrease the chances of potential customers taking action.

Adhering to copyright

Use images and videos that you have the right to use. Avoid using copyrighted materials without permission.

Hiring a presentation design agency

Creating engaging and effective visual content for B2B marketing campaigns can be time-consuming and challenging for businesses. This is especially true if they lack in-house design expertise and resources. In such cases, hiring a presentation design agency specializing in creating visually appealing and effective presentations is beneficial.

When hiring a presentation design agency, businesses should consider the following:


Working with an agency with experience in creating presentations for B2B marketing campaigns is critical. This can help ensure that the agency has the necessary expertise and understanding of what works best in this field.


Review the agency’s portfolio to see examples of their work and ensure that their design style aligns with your brand and the message you want to convey.


Good communication is key to ensuring that the agency understands your requirements and can meet your expectations.


Look for an agency that can customize its services to your specific needs and requirements.

Turnaround time

Consider the agency’s turnaround time to ensure they can deliver your presentations on time.


Compare the different agencies’ rates and make sure the cost fits your budget.

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Visuals play a crucial role in B2B marketing. Incorporating visuals into your marketing campaigns increases engagement, conversions, and sales. By following best practices and choosing the right visuals for your message, businesses can create more effective and engaging visual content for their B2B marketing campaigns.

Effectively Using Visuals to Create Attention-Grabbing RFPs

Businesses and organizations use a Request for Proposal (RFP) to solicit bids from potential suppliers and contractors. RFPs help them make informed decisions about which vendors to work with.

In this blog, we’ll explore the importance of visuals in RFPs and how companies can use them to create attention-grabbing proposals.

Visuals play a significant role in making an RFP stand out. Moreover, they help convey important information quickly and effectively while making an RFP engaging and easy to understand.

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Understanding the audience

A critical aspect of using visuals in an RFP is understanding the audience. By understanding the target audience, you can tailor your visuals to make the most impact and ensure that the RFP is engaging and easy to understand.

Identifying the target audience

The first step in understanding the audience is identifying who they are—their demographics, needs, and preferences. It’s crucial to have a clear knowledge of the target audience to ensure that the visuals are appropriate and relevant.

Tailoring visuals to the audience

Once you have identified the target audience, you can tailor the visuals to match their needs and preferences.

For example, if the target audience consists of older individuals, you may want to use larger fonts and simpler visuals. On the other hand, if the target audience is mostly younger, you may want to use more dynamic and interactive visuals.

Understanding the message to convey

Creating visuals requires you to understand the message you want to convey. Knowing what message you want to communicate will help you choose the right type of visual to use.

For example, if the message is to demonstrate the benefits of a product, an infographic or a video may be more effective than a graph or chart.

Choosing the right visuals

Once you have a clear understanding of the target audience and the message to deliver, the next step is to choose the right visuals to incorporate into the RFP. The type of visual you choose will depend on the information you need to convey and the audience you are trying to reach.

Type of visuals to use

  • Graphs and charts are great for displaying numerical data. You can use them to show trends, comparisons, and patterns. Moreover, they are useful in demonstrating the performance of a product or service over time and comparing different options.
  • Images and videos are useful for showing products and services. You can use them to demonstrate how something works and connect with the audience emotionally. They are effective for showcasing the features and benefits of a product or service.
  • Infographics combine texts and visuals to present complex information in an easy-to-understand format. They are effective for explaining processes and concepts.

Choosing visuals that support the message

It is essential to choose visuals that support the message you want to convey. Therefore, selecting relevant, engaging, and informative visuals is all-important.

For example, if you are trying to demonstrate the cost-saving effects of a product, a graph or chart would be more appropriate and effective than an image or video.

Creating a visual hierarchy

Creating a visual hierarchy means organizing your visuals in a way that guides the viewer’s eye through the information. You can achieve this by using size, color, and placement to create a clear and consistent visual structure.

For example, using a larger font for the title of the RFP and a smaller font for the body text can help guide the viewer’s eye through the document.

Designing effective visuals

Designing visually appealing and easy-to-understand visuals can help grab the attention of the viewers and make the RFP more engaging.

Using color effectively

Use color to set a specific mood or emotion and grab attention. Choosing eye-pleasing colors that are appropriate for the message you want to convey is essential.

For example, using blue and green can evoke feelings of trust and calmness, while using red and yellow can evoke feelings of urgency and excitement.

Creating a consistent visual style

Using a consistent color scheme, font, and visual style throughout your RFP can help create a cohesive and professional look, making the RFP visually engaging and easy to understand.

Using white space effectively

White space is the empty space around the visuals. You can use it to create a sense of balance and guide the viewer’s eye. Also, using white space can help emphasize certain elements of the RFP and make information more digestible.

Incorporating visuals in the RFP

Once you have chosen the right visuals and designed them effectively, the next step is to incorporate them into the RFP.

Placement of visuals

Choose a layout that guides the viewer’s eye through the information and highlights the most important information.

For example, you can place a graph or chart at the top of the RFP to grab the viewer’s attention and provide an overview of the key information.

Balancing text and visuals

Balancing text and visuals means using enough text to provide the necessary information, but not so much that it becomes overwhelming. Use visuals to supplement the text and provide an alternative way of presenting the information.

Using visuals to guide the reader

Guide the reader through the RFP by highlighting the most important information.

For example, use arrows or symbols to guide the viewers’ eyes and direct them to the key information.

Best practices to make visuals more effective

When it comes to using visuals in RFPs, some best practices can help to ensure that the visuals are effective and engaging.

Keep visuals simple and uncluttered

Avoid using too many visuals or overcomplicating them, as doing so can make RFPs difficult to understand and less engaging.

Use visuals to break up text

Break up large blocks of text using visuals to make RFPs visually appealing and easy to read.

Use high-quality images and videos

High-quality images and videos can help create a professional and polished look for the RFPs.

Use charts and graphs appropriately

Make sure to use charts and graphs appropriately and that the data they show is accurate and easy to read.

Hiring a presentation design agency

Creating an attention-grabbing RFP can be a challenging task, and it may be beneficial to hire a presentation design agency to help with the process.

A presentation design agency specializes in creating visually appealing and effective presentations, including RFPs. They can help with everything from choosing the right visuals to designing the RFPs.

Advantages of hiring a presentation design agency:

Expertise in design

A presentation design agency has experts with experience in design and formatting who can help create visually appealing and easy-to-read RFP.

Save time and effort

Hiring an agency can save time and effort by taking care of the design, allowing you to focus on other aspects of the RFP.

Professional and polished presentations

A presentation design agency can help build well-designed, high-impact RFPs that stand out and grab the attention of the viewer.

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Incorporating visuals into RFPs is a powerful approach for making proposals stand out and engaging the audience. By following these guidelines,  you can create an RFP that effectively conveys the message and increases the chances of being selected.

How to Use Storytelling in Your Finalist Sales Presentation

A finalist sales presentation is a crucial step in the sales process, where a company presents its products or services to a potential customer to secure a sale. It often happens after initial meetings and discussions and is typically given to a decision-making group or individual.

Moreover, it is often the final opportunity for a company to showcase its value and convince a potential customer to choose its products or services over competitors. Therefore, businesses should put significant effort into preparing and delivering an effective finalist sales presentation.

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Incorporating storytelling can be a powerful tool to stand out and make a lasting impression in a finalist sales presentation. Storytelling adds a human touch to the presentation and allows a company to differentiate itself and its value proposition from competitors.

The power of storytelling in a finalist sales presentation

Storytelling can be a powerful tool to make a lasting impression on potential customers in a finalist sales presentation.

Here are some of the benefits of using storytelling in a finalist sales presentation:

Creating a human connection

Storytelling draws people in. By sharing real-life examples, a company can connect with potential customers on a personal level, building trust and establishing a sense of relatability. When potential customers trust a company, they are more likely to be open to considering the company’s products or services.

Differentiating a business from competitors

Storytelling allows a company to go beyond just listing features and benefits, providing real-life examples that demonstrate the value and impact of their products or services. By sharing unique anecdotes, a company can showcase its value proposition and highlight what sets it apart from competitors. 

Making information more relatable and memorable

Storytelling makes information more relatable and memorable. It allows people to understand and connect to the information personally. As a result, it sticks with people longer than just facts and figures, which can be bland and forgettable.

How to incorporate storytelling into a finalist sales presentation?

Incorporating storytelling into a finalist sales presentation can have a significant impact on the success of the presentation and ultimately, the sale. 

Identifying the key message and theme of your presentation

Before incorporating storytelling into your finalist sales presentation, it’s important to identify the key message and theme of your presentation. This will ensure that your storytelling aligns with the primary purpose of your presentation and will support and enhance your overall message.

Also, it will prevent the storytelling from detracting from the main message or being irrelevant to the purpose of the presentation. By identifying the key message and theme, you can ensure that your storytelling is effective and enhances the overall success of your presentation.

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Choosing the right story to support your message

Once you have identified your key message and theme for your finalist sales presentation, it’s important to choose a story that supports and enhances your message. The story should be relevant to your potential customers, and it should demonstrate the value of your products or services.

By choosing a story that is relatable to potential customers and highlights the value of your products or services, you can effectively communicate your message, and make a lasting impression on potential customers.

Incorporating storytelling techniques

Using storytelling techniques such as imagery and emotional appeal can make your story more relatable and memorable. By using descriptive language and vivid imagery, you can bring the story to life and create a picture in the minds of your potential customers.

Additionally, by using emotional appeal, you can connect with potential customers on a personal level and influence their decision-making.

Practicing and rehearsing your presentation

Incorporating storytelling into a finalist sales presentation takes practice and rehearsing. Rehearsing your presentation allows you to perfect the storytelling aspect, ensuring that your story flows seamlessly with the rest of your presentation.

By practicing and rehearsing, you can make sure that you deliver the story in a way that is natural and engaging, and that the story and the main message are well-aligned.

Incorporating storytelling into a finalist sales presentation can be a powerful tool to connect with potential customers, differentiate your business from competitors, and make a lasting impression. Follow the tips in this blog to effectively use storytelling to enhance your finalist sales presentation and achieve your desired results.

Best Practices for Designing Visually Compelling Market Reports

Eye-catching and compelling market reports communicate key business findings and insights to stakeholders efficiently and effectively. However, designing high-impact documents can be challenging for those who don’t have a background in design or data visualization.

In this blog, let’s discuss the best practices for designing visually compelling market reports. Also, we’ll explore the benefits of hiring a presentation design agency to create them.

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Ways to design visually compelling market reports

Visually persuasive and informative market reports require a combination of design elements and data visualization techniques. Here are some of the best strategies to remember when designing your market reports.

Applying clear and consistent branding

A consistent branding and design style across all market reports helps to establish credibility and trust among your audience. It also makes it easy for them to identify that the reports belong to your organization. Use the same color scheme, typography, and logo throughout your market reports.

Incorporating high-quality images and graphics

Images and graphics enhance market reports and make them more engaging. High-quality images and graphic elements can convey information fast, add context, and break up large chunks of text, making reports engaging and easy to read. When selecting images and graphics, they should be high-resolution and relevant to your reports.

Communicating crucial information through data visualization

Data visualization is a powerful tool for effectively communicating key findings and insights. It allows viewers to understand complex information and identify patterns and trends quickly. Use charts, graphs, infographics, and other forms of data visualization to present your data in an easily digestible and comprehensible way.

Using a clean and intelligible layout

A clean and easy-to-read layout helps to guide your audience’s eye through the reports and makes them easier to understand. It’s important to use a simple and consistent layout throughout your reports to make them easy for the viewers to find the information they need. Observe the proper use of headings, subheadings, and bullet points to break up the text.

Utilizing white space to guide the viewer’s eye

White space is essential for creating visually pleasing and effective reports. It helps to separate different sections of your reports and make them easy to navigate. Also, white spaces make reports look less cluttered and more professional.

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Hiring a presentation design agency

While following the best practices above can help create visually compelling market reports, there are many benefits to hiring a presentation design agency to create them.

Here’s what you need to know about the role of a presentation design agency in creating top-notch market reports.

Expertise in design and data visualization

Presentation design agencies have a team of designers and data visualization experts who have the knowledge and experience to create high-quality, professional reports. They understand how to use design elements and techniques to effectively communicate key findings and insights. They can create a variety of market reports including annual reports, market research reports, and trend analysis reports.

Access to professional-grade design tools and software

Presentation design agencies have access to professional-grade design tools and software, including Adobe Illustrator, Photoshop, and InDesign, that enable them to create high-quality and visually appealing reports.

Ability to create visually compelling reports on time

Presentation design agencies can create visually compelling reports fast, ensuring that your report is ready when you need it.

Supportive of every client’s specific needs and goals

Presentation design agencies can create custom reports that are tailored to the unique needs of the client, including creating reports that highlight specific data or insights, targeting a specific target audience. Moreover, they work closely with clients to understand the objectives of every report to ensure that clients achieve their desired results.

By following the best practices for designing visually compelling market reports and hiring a presentation design agency, businesses can ensure that their market reports are engaging, easy to understand, and tailored to their specific needs and goals.

How to Find the Right Presentation Designer For Your Brand

Creating a polished and professional presentation is essential for businesses looking to draw a response from and leave a lasting impression on their audience.

With the help of a presentation designer, companies can convey their message through well-designed and informative slide decks. The right designer can turn your messages into compelling visual presentations; however, finding the most suitable designer for your brand can be difficult.

Identifying your needs

Before you begin the process of finding a presentation designer, it’s critical to take the time to determine your needs. Doing so will ensure you find a designer who can build presentations that meet your specific goals.

Determine the purpose and goals of your presentation

Are you looking to generate leads, educate your audience, or simply introduce your brand?

It’s essential to clearly understand the objectives you hope to achieve with your presentation so you can communicate them effectively to the designer. Moreover, doing so can ensure that the designer will create a presentation that meets your goals.

Identify the target audience for your presentation

Who are you trying to reach? What are their pain points?

Understanding the demographics and interests of your audience will help you create a presentation that resonates with them and addresses their specific needs.

Define the key message and takeaways for your presentation

What do you want your audience to remember after the presentation is over?

Clearly defining the key message and takeaways will help the designer create a presentation that is focused, engaging, and memorable.

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Finding the right presentation designer

Once you have identified your needs, it’s time to start looking for a presentation designer who can bring your vision to life.

Research different presentation designers and their portfolios

Look for designers who have experience creating presentations in your industry. This will ensure that the designer has a good understanding of the specific needs and challenges of your industry and can create tailored presentations.

Also, look for designers with a style that aligns with your brand and the style you want for your presentation.

Consider the designer’s experience and expertise

A designer who has experience creating presentations for similar businesses will have a better understanding of your specific needs and will be better equipped to create presentations that meet your goals. Look for designers who have a proven track record of creating effective and engaging presentations.

Evaluate the designer’s communication and collaboration skills

A designer who is easy to work with and responsive to feedback will make the design process smoother. Look for a designer who is open to your ideas and suggestions and is willing to work with you to create a presentation that meets your needs.

Hiring a presentation design agency

Hiring a presentation design agency can be a wise decision for businesses looking to create professional and compelling presentations.

A presentation design agency has the resources, expertise, and experienced team members to produce high-quality presentations that can help businesses achieve their goals.

Here are some of the benefits of hiring a presentation design agency:

Experience and expertise

Presentation design agencies have a team of experts who specialize in creating professional and engaging presentations. They have experience working with a wide range of industries and have a deep understanding of what works and what doesn’t.


An agency can handle multiple projects at a time and can scale up or down depending on your specific needs. This means that whether you need a single presentation or a series of presentations, an agency can handle the workload and ensure that each project is completed on time and to the highest standards.

Creativity and innovation

A presentation design agency has the resources to stay up-to-date with the latest design trends and technologies, which means they can create innovative and visually-stunning presentations that will make an impact on your audience.

Brand consistency

An agency understands the importance of brand consistency, they can work with your existing branding guidelines and create a cohesive visual style that aligns with your overall brand identity.

Comprehensive services

An agency can provide comprehensive services that go beyond just designing the presentation. They can provide script writing, animation, video production, and other services to ensure that your presentation is complete and effective.

Communication and collaboration

An agency has a team of professionals who are dedicated to providing excellent communication and collaboration. They work closely with clients to understand their needs and goals, and ensure that the final product meets those expectations.

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Making your decision

After identifying your needs, researching different designers and agencies, and evaluating their qualifications, it’s time to make a decision on who to hire for your presentation design project.

The following factors will help you make an informed decision and ensure that you find the right designer or agency:

Compare the qualifications and portfolios of multiple designers or agencies

Take into account the designer’s or agency’s experience, expertise, and communication skills when comparing their qualifications and portfolios. Look for designers or agencies who have a proven track record of creating effective and engaging presentations. Consider their style and how it aligns with your brand and the style you want for your presentation.

Ask for references and check their work

Reach out to the designer’s or agency’s previous clients and ask about their experience working with the designer or agency. Ask about the quality of their work, their level of communication and collaboration, and if they met their expectations and deadlines. This will give you a better understanding of the designer’s or agency’s work ethic and if they are the right fit for your project.

Consider budget and availability

When making your decision, it’s essential to consider budget and availability. Make sure that the designer or agency can meet your needs within your budget and timeline. Be sure to discuss the budget and timeline with the designer or agency before making a decision to ensure that they are able to meet your requirements.

The importance of finding the right presentation designer for your brand cannot be overstated. A well-designed presentation can make a huge impact on your audience, leaving them with a positive impression of your brand and increasing the chances of them doing business with you. 

Creative Ways to Showcase a Brand’s Growth and Success in a Pitch Deck

When it comes to pitching a company to potential investors or partners, effectively communicating the company’s growth and success is vital.

A pitch deck serves as a powerful business document to make a memorable impression, build partnerships, and secure funding. However, creating a pitch deck that stands out and effectively communicates a company’s progress and achievements can be challenging.

In this blog, let’s explore creative ways to showcase your company’s growth and success in your pitch deck.

Using infographics

Infographics are a powerful tool for effectively communicating complex data and statistics in a visually appealing way. They help make large amounts of information more digestible, assisting the audience in understanding and retaining key details about the pitch.

Infographics are invaluable tools for showcasing a company’s growth and success in a pitch deck. For example, a graph showing the company’s revenue growth over time can be a powerful way to demonstrate the company’s financial success. Similarly, a chart comparing the company’s market share to competitors can provide a clear visual representation of the company’s position in the market.

Here are a few tips for creating effective infographics for a pitch deck:

Keep the design simple and clean

The design of your infographic should be clean and uncluttered. Avoid too many colors or font styles, as doing so can make the infographic unintelligible.

For example, using a different font style for every section or using bright colors that clash can make the information difficult to read and comprehend.

Highlight crucial information using contrasting colors

Make important information stand out and easier to read using contrasting colors.

For example, you can use a bright color for the major data points and a neutral color for the background.

Make data more relatable using icons and illustrations

Utilizing icons and illustrations can make the information more relatable and enhance the overall engagement of the infographic.

For example, you can use an illustration of a rising arrow to show growth or an icon of a compass to show market share.

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Using interactive elements

A pitch deck that contains interactive elements will be more engaging and memorable for the audience. Interactive elements, such as videos, animations, and interactive charts, can increase engagement and recall while making information more digestible.

For example, an interactive map showing the company’s expansion to new locations can be a powerful way to demonstrate the company’s growth. Similarly, a video testimonial from a satisfied customer can provide a clear visual representation of the company’s reputation.

Here are a few tips for creating effective interactive elements:

Highlight key points using animations

Animations engage audiences and emphasize key points in a visually striking way. They also make complex information more accessible by breaking it down into easily digestible chunks.

For example, you can use an animation of a rocket taking off to represent a company’s growth trajectory or an animation of a lightbulb turning on to represent a breakthrough idea or innovation.

Show the company’s growth and success in action using videos

Videos help convey messages in an experiential, engaging, and educational way. Moreover, they make the information relatable by allowing the audience to see real-life scenarios. Furthermore. They can show a behind-the-scenes look at the company and its operations, providing a more personal and humanizing aspect to the pitch.

For example, a video showcasing a case study or real-life success story of the company’s products or services in action can provide a relatable and engaging example of the company’s value and impact on real people.

Make complex data more understandable using interactive charts

Interactive charts make complex data more accessible and easier to understand using visual representations. They also illustrate trends, patterns, and comparisons in easily understandable and digestible formats.

For example, demonstrate the company’s financial success in a way that is understandable and memorable using an interactive chart showing the company’s revenue growth over time.

Using storytelling

The power of storytelling lies in a company’s ability to convey information and messages to create an emotional connection with its audience. Moreover, storytelling can help the audience understand a company’s purpose and vision, and how different it is from its competitors.

For example, a company can use storytelling to convey its values and missions through personal anecdotes and relatable real-life examples.

Here are a few tips for using storytelling:

Connect with the audience using personal anecdotes

Personal anecdotes build a connection with the audience by providing a relatable and engaging way of communicating key messages and information about the company.

For example, you can use personal anecdotes of the founder or CEO’s journey, detailing the challenges the company faced and how the company was able to overcome the problems it encountered.

Convey the company’s values and mission

Conveying the company’s principles and objectives through storytelling is a way to create a personal connection with the audience.

For example, you can share real-life examples of how the company positively impacts the environment, community, or industry.

Create an emotional connection with the audience

Use storytelling to create an emotional connection with the audience by evoking emotions, such as happiness, inspiration, or motivation.

For example, a company can use a story of a customer’s success with its products or services to demonstrate its value and impact on real people.

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Following these practices, you can create a pitch deck that effectively communicates your company’s growth and success for maximum impact.