What’s one of the best ways to convert potential clients into paying customers? Aside from presentations where you get to wow your audience, there’s another scenario where you can achieve the same results. Imagine it: You already have a prototype of the product you’re trying to market, and you’re looking for people who will gladly take your offer; you think an amazing deck won’t be enough, so you decide to take things up a notch and do a demo.
However, you don’t know the first thing about product demos. Sure, you’re a rock star when it comes to presentations and public speaking, but demonstrations can be different. For one, instead of handling two important elements—yourself and your deck—you add one more: your product. And balancing that act can be stressful, especially when you’ve got hundreds of eyes staring at you and you know that a lot is at stake. Another is that there’s a new dynamic in audience engagement, a level that places you closer to them—and them to you and your product.
Look at the bright side, though. If you do remarkably well, then you’re sure that your audience will take a good, long, hard look at your product. And when they like what they see, they might just want to have your offer. Then, you’re on your way to closing deals left and right. But that is if you do remarkably well.
So, how do you go from A to Z of a product demo? What can you expect from showing off your product in front of a live audience? Are there even benefits to doing so? How do you even begin preparing and how do you start off a demo? Let the following infographic tutor you on the basics of a product demo, and the dos and don’ts during the proverbial curveballs during your time onstage.
Writers know the feeling of a writer’s block: forced imageries, that slight and awkward change in style, words being eked out just to say that something is written. Along a similar vein, visual artists suffer the same. There’s no inspiration. No guiding hand on the canvas. No mind’s eye seeing what a piece could look like or even a little imagination for a pitch. The worst part is that a creativity block can afflict anyone, even those not particularly creative.
It’s a tough spot to get out of. You need that huge mental boost to overcome it, but maintaining it is a different matter. Even in the other end of the spectrum, people who say they aren’t creative find it hard to jumpstart their mind juices to produce something.
How do people get mentally stuck anyway? Is it because the proverbial “muse” that artists of yore wrote, painted, and sculpted about is absent? Modern science has a different answer. In a radio interview with Public Radio International, Dr. Heather Berlin, a cognitive neuroscientist at the Icahn School of Medicine at Mount Sinai, says, “[T]here tends to be a pattern of activation when [people] have decreased activation in a part of the brain called the dorsolateral prefrontal cortex. And [it] has to do with your sense of self, … making sure that your behavior conforms to social norms.”
In short, when creativity sets in, people “lose [their] sense of self.” The moment they become conscious that they are without the normal bounds of work rules, they slip back in, and the former mindset is gone.
Have you ever stopped to think about the rut you’re in? In this article, business coach and trainer Mark McGuiness posits that there are seven types of creative block, and it involves more than just your mentality.
Lucky for you, there are tons of articles that give ideas on how to overcome that pesky block. The following infographic lists down habits you could start doing now to get your creative juices flowing.
McGuinness, Mark. “7 Types of Creative Block (and What to Do About Them).” 99U. n.d. www.99u.com/articles/7088/7-types-of-creative-block-and-what-to-do-about-them
Perry, Susan K. “10 Creative Block Breakers That Actually Work.” PsychologyToday. September 14, 2012. www.psychologytoday.com/blog/creating-in-flow/201209/10-creative-block-breakers-actually-work
Shockman, Elizabeth. “Creative Block? Here the Neuroscience of How to Fix That.” Public Radio International. April 5, 2016. www.pri.org/stories/2016-04-05/creative-block-here-s-neuroscience-how-fix
Not everyone has what it takes to be an entrepreneur. There’s a wide set of skills and traits you have to possess in order to become an effective business leader. Among those traits is self-confidence, a natural magnet that can draw people to you and make them want to listen to what you have to say. As such, it’s an invaluable skill during a business pitch.
To entice potential investors, you need to appear and sound confident while pitching your idea. Investors are naturally drawn to leaders with high self-esteem because it signifies strength of character, another trait necessary to lead a business venture forward. As Larina Kase, a psychologist and author, said, “True confidence is not thinking that you’ll get a great result. It’s knowing that you can handle any result.” When the path towards success is dark and murky, confidence can carry a strong business leader through.
How to Boost Your Confidence for a Business Pitch
There are things you can do to pump up your spirits before facing investors and presenting them your business model. Here are seven of them:
1. Look and sound the part
The thing about confidence is that you don’t need to have it to look the part. You can carry yourself with poise even if you’re feeling intimidated or scared inside. There are a few things you can do to package yourself for success: dressing well, correcting your posture, minding the pacing of your speech, using precise language, and smiling. In other words, by making a conscious effort to look confident, you can make a good impression.
2. Exude conviction from every pore
To sell a business idea, you should be able to show investors how passionate and committed you are. They’ll try to gauge whether you really know what you’re doing, so make sure that you remain composed but enthusiastic throughout your business pitch. Make the investors believe in your potential to succeed. To achieve this effect, you have to communicate a certain aura that tells investors how confident you are about your product. This means avoiding uptalk and articulating a statement with a declarative—not an inquisitive—tone.
3. Know your key differentiator
To identify your business’s primary selling point, ask yourself what your edge is as opposed to competitors. Why should investors choose you over businesses similar to yours? You must have something unique to offer to make your business pitch stand out. Apart from this, you should also be able to explain what your worth is to investors. How can they benefit from your business? What gains can they expect, and when?
4. Find an external manifestation of success
Perhaps the best way to gain self-confidence is to find an external manifestation of your business’s capability to survive and succeed. It’s easier to sell a business idea if you have something tangible to back it up. An example of an external validation of success is a solid customer base that raves about your product. A sizable social media following that has positive things to say about your company is also a good proof that you’re breaking ground. Determining your niche is crucial during the first stages of business development because if you sell to the wrong customers, your business is bound to flop. On the other hand, with the right audience, you can improve your revenue and boost your credibility, which will ultimately attract investors towards your business.
5. Solve problems before they appear
Amateur entrepreneurs who only want to impress investors often make the mistake of acting like they’re immune to disasters. They’re hiding behind the assumption that their business model is so perfect, it can’t possibly be taken down by any future problem. As a general rule, before you present your business pitch to an investor, you should think through the possible challenges that you may encounter along the way. If possible, look for various solutions for each issue so that if one fails, you’ll have a backup to fall on. Set up contingency plans for when things don’t go as planned. By making sure that you’re prepared for the ugly as well as the good, you’ll be able to present yourself as a competent leader who can weather the storm when the worse comes to the worst.
6. Rehearse and refine your business pitch
Preparation is key to any speech. As with any other field, achieving a certain level of self-confidence takes time and an immense amount of effort. Research also plays a major role on how competent and confident you will appear in front of a panel. Make sure that your presentation has no loopholes and that everything goes as planned.
7. Worry less and just do your part
Fussing over the aspects of your business pitch that you can’t control will only stress you out. Instead of worrying over the negative aspects of your situation, just focus on the positive. Don’t zero in on your weaknesses as that will only distract and discourage you. Instead, strive to turn your weak spots around and let go of the things you can’t change. Optimism can go a long way in boosting your self-confidence, so try to appreciate the good parts as much as you can.
Above all else, smile even if you don’t feel like it. As Christine Clapp, a public speaking expert at George Washington University, said, “Smiling not only makes your voice more pleasant to listen to; it also conveys confidence…. You will appear friendly, approachable, and composed.” That reason alone should be enough for you to flash a smile during a business pitch.
If you follow the aforementioned tips, you’ll be closer to improving your self-esteem. Just be patient and remember that confidence is built over time. With determination, you can stand in front of a panel of investors and present your business in the best light possible.
The way presenters design their pitches has evolved. As Microsoft PowerPoint launches new features that boast of contemporary design and high-end technology, users become more aggressive and innovative in creating their slides. Pitches have become more promising, ultimately helping businesses attain their goals.
Despite the progression, some presenters still fail to provide a visually-appealing pitch that can entice their audiences. Ugly typefaces, tacky transitions, and pixelated images continue to surface, making a presentation look horrible, or worse, unprofessional.
Fortunately, with a little imagination and research, bad presentation design choices can be improved. One can still live up to the standards of modern design through good old PowerPoint elements that have seemed to fade away over time. Challenge the world of presentation design and project an appealing PowerPoint by trying out the following design tips.
Clip Art: Tweak It
Clip art is dead. In December 2014, Microsoft retired its clip art gallery and gradually added several PowerPoint features such as Shapes, Icons, and Online Pictures. Gone are the days of cartoons in presentations as designers and presenters now prefer custom images when visualizing a point. Apart from communicating a message more clearly, the dawn of vectors and photographs allowed PowerPoint users to create a more personable and contemporary-looking deck.
Many websites offer free and editable stock images, which you can download without signing up. Modify them according to your need and make sure that they suit your presentation’s message. Wrong use of stock photography can show your lack of authenticity and creativity, and that can ruin the overall look of your presentation design.
If you are, however, keener on using objects and illustrations, PowerPoint’s Shapes and Icons are a great way to add more life to your presentation. Choose from a broad range of predesigned elements by clicking “Insert” in PowerPoint’s Home tab, which now has the “Screenshot” option as well.
Comic Sans: Imitate It
People dislike Comic Sans so much that a petition was put up to ban it. The website Comic Sans Criminal, however, explained that all fonts have a personality and a purpose and that using Comic Sans is only appropriate when:
your audience is under 11 years old;
you’re designing a comic; or
your audience is dyslexic and has stated that they prefer the typeface.
Considering its purpose, Comic Sans isn’t that bad at all. In fact, a number of educators and designers prefer its “true a” form—or an “a” with a circle and a stick—since it is known as the basic model of the letter.
If you’re looking for a “true a” as well, use Comic Sans alternatives instead. HVD Comic Serif is a close substitute if you’re in need of an easygoing, comical typeface. For corporate presentations, Hattori Hanzo Light Italic is a good pick.
Play around with fonts and typefaces to find one that suits your brand and personal style. Keep in mind that two or three choices are enough. Overdoing it may risk the aesthetic of your slides, making your content hard to read and understand.
Bullet Points: Limit Your Use
Bullet points are essential in keeping PowerPoint presentations organized. However, when used inappropriately, they can be detrimental to presentation design and its effectiveness. According to Brainshark, bullet points are ideal when updating a previous discussion or explaining simple points. Apart from allowing your audience to scan your content more easily, these symbols allow them to concentrate on other parts of your speech.
However, to quote Ray Bradbury, “Too much of anything isn’t good for anyone.” Having too many bullets in your presentation doesn’t only make your content look disorganized but also leads your audience away from your point. To deliver an impactful speech, develop a great script that you can match with bullets and attention-grabbing visuals. Maintain a balance between the two to avoid a cluttered presentation.
You can also use headlines to construct your ideas. Headlines provide a snappy feel that engages and informs your audience. Simplify your points to guarantee the attention of your audience and the success of your pitch.
Good ol’ PowerPoint design elements may not be the rave today, but they can make a comeback in your presentation through creativity and resourcefulness. Go back to the basics of presentation design and allow yourself to innovate. Use alternatives while keeping your message and audience in mind. With this, you’ll be on your way to delivering a one-of-a-kind speech that your audience will remember.
Belknap, Leslie. “Why Bullet Points Kill Presentations.” Ethos3. April 7, 2015. www.ethos3.com/2015/04/why-bullet-points-kill-presentations
Crerar, Paula. “PowerPoint Bullet Points: Do We Need Them?” Brainshark. January 24, 2012. www.brainshark.com/ideas-blog/2012/January/powerpoint-bullet-points-do-we-need-them
Gabrielle, Bruce. “PowerPoint Clip Art Is Dead. Now What?” Speaking PPT. February 16, 2015. speakingppt.com/2015/02/16/clip-art-dead
“6 Alternatives to Comic Sans (With a True ‘A’). Keri-lee Beasley. March 14, 2015. kerileebeasley.com/2015/03/14/6-alternatives-to-comic-sans-with-a-true-a
Americans sure love independence. The biggest event in the country happens every fourth of July as a celebration of its emancipation from foreign governments. During that day, pompous fireworks displays fill the atmosphere and flag-laden parades grace the streets. If Americans can go to great lengths to commemorate their history and government, they can surely do the same to honor not only their personal freedom but also the independence attained by their small businesses.
According to the U.S. Small Business Administration, there are currently 28 million small businesses in the country, and they are all responsible for 66 percent of the new jobs created since the 1970s. This only proves how resilient small businesses are. Indeed, they are the underrated cornerstones of the U.S. economy.
Seeking Small Business Independence
More and more Americans set to establish their own businesses every year. While it’s true that owning a business has its own complications, a survey by Endurance International Group found that almost 70 percent of entrepreneurs believe that going solo is the best career decision they’ve ever made. A similar study by Yodle Small Business Sentiment came to the same conclusion. They found that nine out of ten respondents are happy with their present stations as small entrepreneurs.
Indeed, the present landscape for small businesses is at its all-time high. To quote Hari Ravichandran, the CEO and founder of Endurance, “Small businesses are the backbone of the American economy, and it’s encouraging to see that so many small business owners are pursuing their passion in a way that provides them the most independence.”
The Rewards to Reap
The number of people who are enticed to be more independent career-wise is growing. People are setting out to be solo entrepreneurs, and for a good reason. There are many perks you can get by being your own boss and setting your own business. Here are some of them:
Freedom to manage your business processes.
What’s great about running your own business is that you get to have full control of your time. You can choose when to start or end your day, and depending on your business model, you can even choose where to work. You have full freedom and flexibility to do as you please, as long as you take into consideration the best interests of your business.
Balance between work and personal lives.
When you are your own boss, you have the power to work in your own terms. It’s easier to strike a balance between your work and personal lives because you can decide where the horizon ends. The aforementioned Yodle study revealed that 50 percent of small business owners enjoy a decent work-life balance, 52 percent work a maximum of 40 hours a week, and almost 72 percent take at least two weeks of vacation each year. Not a bad deal, right?
More time to pursue your other passions.
If your business doesn’t bind you to a certain timeframe, you’ll have more time to realize your other dreams. This is why most small business owners join the game in the first place—they want to be independent so that they can have more time to do the things they actually love.
Opportunity to challenge the status quo.
By venturing into small business independence, you can expand your network and meet other forward-thinking entrepreneurs. As such, you’ll have more people with you to challenge the status quo and ultimately change the small business atmosphere for the better.
Full control of your business growth.
When you go solo, you’ll have no one to rely on for advancing your interests, so it’s up to you to map your own path. The future of your business is in your hands—your own strategies will determine how long you’ll stay in the game.
The Prices to Pay
Small business independence may be good in its own right, but it’s still far from perfect. To become an effective small business owner, you have to live and embody your business every day. Sometimes, you need to make sacrifices to stay in the game. Below are some of the downsides of running your own business:
Absolute financial commitment.
Sometimes, when you’re still starting out, you won’t have enough investors to back you up, so you have no choice but shell out some of your own personal money. Also, when times are tough and the economy is at a low point, you’ll have no one to rely on for financial support, so be ready to break the bank a few times. But don’t worry—it’s all part of the deal. When you do things right, everything will fall into place and all of this will be nothing but the phase you have to go through before attaining growth and expansion.
Missing the fine line between work and life.
The thing about attaining small business independence is that you can’t always predict how things will turn out. Yes, you can have full control over most of your business processes, but it’s also precisely for that reason that you can’t tell whether work-life balance is something that you can have easily or have to fight hard for.
More saturated business landscape.
It’s hard to break through in the small business scene when you have a lot of competitors in the field. Couple this with financial insecurity and work-life imbalance, and you’ll have in your hands more challenges in the future. This is why building a business is not for the weak-willed.
Remember that this fourth of July, you have more than one type of independence to celebrate. If there’s a good time to acknowledge the importance of small business independence, it is on the same day that the country celebrates its political freedom. Make sure to pay tribute to small businesses worldwide because they are the true unsung heroes of the American economy.
Beesley, Caron. “Why Owning a Small Business Is the Best Independence There Is.” Fundbox. July 1, 2015. fundbox.com/blog/why-owning-a-small-business-is-the-best-independence-there-is
Hoagland-Smith, Leanne. “Small Business Owners Drawn to Independence.” Chicago Tribune. July 4, 2016. www.chicagotribune.com/suburbs/post-tribune/opinion/ct-ptb-hoagland-smith-column-st-0706-20150704-story.html
Tarr, Simon. “Independents’ Day: A Time to Celebrate Local Businesses.” The Guardian. July 3, 2015. www.theguardian.com/small-business-network/2015/jul/03/independents-day-celebrate-local-small-business
“Survey: Small Business Owners Thrive on Independence.” PR Newswire. June 30, 2016. www.prnewswire.com/news-releases/survey-small-business-owners-thrive-on-independence-300292587.html
“Small Business Profile.” U.S. Small Business Administration. n.d. www.sba.gov/sites/default/files/advocacy/United_States.pdf
If you’ve been in direct sales, then you know what it’s like to: 1) get the initial attention of a potential buyer, 2) maintain said attention on you, 3) promote your product, 4) keep the customer from walking away, 5) end your spiel, 6) somehow manage to induce your prospect to purchase your offer, and 7) thank your buyer and end the transaction. Rinse and repeat. Of course, this may be a gross, basic oversimplification of the whole process, but the main steps are there.
Let’s face it: even if trained salespeople have gone through the cycle hundreds of times, it’s statistically impossible that they have a 100 percent success rate. The next best thing is to reduce the number of naysayers. But how does that work when people are turned off by sales talk? By playing on their psyche.
Let’s be clear: this isn’t manipulating their minds into buying what you’re offering but rather talking to them and making them see the benefits of having your product. For that, you must know what you’re about to go up against.
Types of Customers
Depending on who you talk to, there are generally four types of customers. Retail expert Rick Segel segregates them as The Director (likes to take charge), The Analytical (analyzes the finer details), The Relater (knows someone from everywhere), and The Socializer (loves to build relationships).
In a HubSpot article, Leslie Ye classifies customers as Assertive, Amiable, Expressive, and Analytic. While there are obvious similarities between Segel’s and Ye’s lists, i.e., Assertive and The Director and Amiable and The Socializer, the difference is that Ye has the Expressive that lean more on how a purchase affects customers and those around them.
With those laid down, how do you sell to them? The following are the bottom lines.
Appeal to Emotions
Knowing how to deal with diverse customers is the basic of sealing a deal. By pleasing them despite their very different natures, you satisfy a golden rule in sales: making them happier. And that leads to better experiences. Basically, good customer service equals great customer experience.
For your part, flexibility is always welcome. With the multitude of people coming through the door, you’re bound to find yourself in a conversation with your potential client, and you’re expected to be able to cater to their personalities. Got an Assertive type? Cut to the chase, lay the down the facts, and don’t waste their time. Got the Socializer? Then by all means, socialize with them. Engage them in a friendly conversation and build that relationship.
In those ways, you can show them that you’re not taking a one-track-mind approach and considering only the profit of a sale. Make them feel that their trust and loyalty are the best things you can have.
Appeal to Aspirations
There are people who buy because of impulse, while there are those who carefully plan their expenses. Despite these—or perhaps because of these—sellers often don’t consider the far future and are only concentrated on the moment.
Rather than doing that, though, when you’re having a conversation with your potential buyer, cater to their present needs and show how your product can provide a “better” future. After that, maybe they can present an easier manner of how people around them work or a more efficient way of doing things just because of their simple purchase. By meeting that expectation, you enrich how people view themselves and give them the opportunity to do something good.
Over the years and after many refinements in the art and techniques of selling, most people have their defenses up. They turn a deaf ear to blatant sales talks and a blind eye to obvious schemes. In short, don’t underestimate your potential clients.
People are more aware of the mind games, so these don’t work anymore. So, what do you do? Be human when you do your sales talk. Instead of putting up a wall between seller and buyer, do your best to connect with your customer. Being honest and genuine are traits most people look for in a relationship, so why don’t you start that chain? You’ve nothing to lose and much more to gain.
Corbett, Barr. “The Best Sales Pitch Ever.” Fizzle. November 16. www.fizzle.co/sparkline/the-best-sales-pitch-ever
Dachis, Adam. “How to Plant Ideas in Someone’s Mind.” Lifehacker. October 21, 2014. www.lifehacker.com/5715912/how-to-plant-ideas-in-someones-mind
Segel, Rick. “4 Types of Customers and How to Sell to Each of Them.” Business Know-How. n.d. www.businessknowhow.com/marketing/personalities.htm
Ye, Leslie. “How to Sell to 4 Different Personality Types.” HubSpot. December 13, 2016. blog.hubspot.com/sales/how-to-sell-to-different-personality-types
“Mind Games: Can We Use Psychology to Grow Sales?” PharmacyMagazine. July 31, 2015. www.frontshop.co.za/mind-games-can-we-use-psychology-to-grow-sales
“The Rule of Esteem – How Praise Releases Energy.” WestsideToastmasters. n.d. www.westsidetoastmasters.com/resources/laws_persuasion/chap12.html
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In today’s technological age, it’s impractical and unwise to confine a presentation to the four corners of a room. Whether you like it or not, the majority of your audience can now be found in digital nooks, where their attention is constantly being fought over by brands. If you haven’t explored this platform yet, chances are your competitors have already beat you to it. But not to worry, it’s not too late to set things right and keep abreast of the latest developments in the presentation industry.
Before you close the door to the digital option, hear this out first. Moving your presentation online presents a number of benefits, which ultimately enable you to become more productive, more practical, and more popular. Specifically, the following are the top three gains you can expect by simply going digital.
1. Maximize your audience reach
As a beginner, perhaps the most pressing issue you have in mind is, “Where do I start?” The good thing about the online platform is that it has many entry points. You can start by promoting your presentation on social media or by building a website that showcases your content. There is no one starting point. Instead, you have to find what works for you. The key here is to build trust among your audience and familiarity among your colleagues. Once you have considerable experience, you can begin participating in trend shows and attending global conferences, but until then, you have to start somewhere.
Assuming that you’re still a budding speaker exploring the digital field for the first time, the easiest and most practical route for you is through social media. After all, more than half of internet users nowadays have five social media accounts on average. Facebook alone has more than 1.7 billion monthly active users, according to Statista. This social media giant is a market leader not only in terms of reach but in scope as well.
There are many ways to share PowerPoint presentations on social media, including turning a deck into a video presentation or a gallery of slides. As long as you do it right, you can’t possibly fail. Indeed, it pays to know what works and what doesn’t. When choosing platforms, make sure to consider the number of users, reach, scope, and compatibility with presentation documents.
2. Make your content accessible
If you want your presentation to stand the test of time and survive your audience’s memory, there’s only one way to go: DIGITAL. After every presentation, make it a point to upload your main ideas online so that your audience and other business prospects can have better access to your content.
Also, when uploading a copy of your presentation, make sure to leave notes where they’re warranted so that readers can better understand the hard parts. As much as possible, include additional sections like Notes and Appendices, where you can clarify and expound on important points. By going the extra mile with your online presentation, you’re showing your target audience and potential clients that you’re serious in promulgating your message. This will draw them closer to you and take you more seriously.
3. Connect with more audience prospects
Expanding to the digital platform is not only a way for you to reach your target audience but also expand your market and widen your reach. Since a good number of your audience are already online, your chances of forging new connections are higher. As long as you have good and accessible content, you’ll have no problem gathering a loyal following.
Indeed, it pays to be open to different methods of reaching out to people, regardless if they are your target audience or not. Going online welcomes new opportunities to grow your brand as a presenter.
Establishing an online presence can go a long way to making your brand known to the world. The online realm makes it more possible to reach your target audience as well as other business prospects. The business industry is getting more competitive day by day. This is why it would only be wise for you to explore every possible opportunity to expand your reach. It would certainly take time for you to get used to new changes, but with dedication, you’ll be able to see your hard work pay off.
Finkelstein, Ellen. “Why You Need to Get Your Presentations on the Internet—And How.” Ellen Finkelstein. June 19, 2011. www.ellenfinkelstein.com/pptblog/why-you-need-to-get-your-presentations-on-the-internet-and-how
Knight, Stormy. “20 Reasons to Put Your Business on the Web.” Net 101. n.d. www.net101.com/20-reasons-to-put-your-business-on-the-web
Mander, Jason. “Internet Users Have Average of 5.54 Social Media Accounts.” Global Web Index. January 23, 2015. blog.globalwebindex.net/chart-of-the-day/internet-users-have-average-of-5-54-social-media-accounts
“How to Share a PowerPoint Presentation Online.” iSpring. June 5, 2015. www.ispringsolutions.com/blog/how-to-share-a-powerpoint-presentation-online
“Most Famous Social Network Sites Worldwide as of April 2017, Ranked by Number of Active Users.” Statista. n.d. www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users
“Number of Internet Users Worldwide from 2005 to 2016.” Statista. n.d. www.statista.com/statistics/273018/number-of-internet-users-worldwide
“Number of Social Media Users Worldwide from 2010 to 2020.” Statista. n.d. www.statista.com/statistics/278414/number-of-worldwide-social-network-users