Keeping Up with the Clients Archives

11 Online Marketing Tools to Help Reinforce Your Strategy

Posted on August 28, 2014 by Rick E

With the technology available today, it’s not hard to reach out to potential clients and customers. It doesn’t matter whether you’re a veteran or a newbie. There are plenty of opportunities to engage and build meaningful relationships with your prospects online. If you couple hard work with the bevy of online marketing tools available, you’re sure to reach the top of your game.

Want to make sure your strategy is working for you? Try these online marketing tools to help optimize your efforts.

Connecting with prospects

HootSuite

HootSuite allows you to access all of your profiles in one dashboard, saving you from the pain of having to log in and out of multiple sites all the time. You can also make cross posts and schedule them to go out during a specific date and time.

MailChimp

Send content directly to your prospects’ inbox with an email subscription tool. MailChimp has over a dozen features to guide you from start to finish. You can use templates for your content, manage contacts, and deliver your newsletters at the most optimal time.

Creating and sharing content

Infogr.am

Internet users love visual content, so make sure your online marketing efforts are focused on that. Use Infogr.am to create your own infographics and charts. Start from scratch or use a template to illustrate your ideas.

Prezi

Prezi is a great PowerPoint alternative. You can easily add text and images to any template you choose. What sets it apart is the zooming animation for non-linear transitions. Best of all, it’s a cloud-based program. You can create and edit presentations as you have an Internet connection.

SlideShare

We’ve talked a lot about SlideShare in the past. It’s one of the most famous presentation-sharing sites on the web. Aside from presentation decks, you can also upload infographics and documents on the site. This is perfect for sharing informative content and vital information.

YouTube

You might think that YouTube is just a place for fun and entertainment, but it’s actually a great place to share presentations and other video content. YouTube is especially strategic for content marketing efforts because it’s the source of 19% of web traffic.

Tracking information and doing research

Google Analytics

If you want to see if your online marketing efforts are working, Google Analytics is a great place to start. This tool monitors your website’s traffic and where it all comes from. The data collected is illustrated using a graph for easy interpretation.

Google Trends

When communicating with prospects, it’s important to share information that’s relevant and up-to-date. Google Trends allows you to see which topics are trending. You can also use it to check the search volume for a certain keyword to improve your SEO efforts.

BuzzSumo

Do you want to know how many times your content has been shared on different social media platforms? You can use BuzzSumo to check your own domain, or search for top content under a specific topic. You can also find out who the most influential authors are.

Organizing ideas and managing projects

Evernote

Evernote is a great tool for keeping track of things you need to do. Use it to take down notes, make lists, and organize ideas for your marketing campaign. You can also use it to store and collect anything that inspires you—from articles you find online to an ad you see on the sidewalk.

Mavenlink

A lot of online marketing efforts involve collaboration. Use a tool that will help you keep everyone on the right track. Mavenlink has plenty of features for that. You can assign tasks, share and receive files, and even keep track of deadlines. Most importantly, it has a detailed budget management system to keep track project expenses.

Increase your impact to engage prospects and gain more leads. Use these online marketing tools to make sure your strategy remain on point.

You can also read some of our previous blog entries about online marketing and presentations:

Featured Image: Mark Hunter via Flickr

Raising Capital? Consider a Scrolling Web Pitch!

Posted on November 8, 2013December 16, 2019 by Rick E

Raising capital is complicated. There are a lot of pieces to put together, including selling your audience, knowing your valuation, how much capital you need, use of funds and much, much more.

The initial hurdle for countless companies comes at the intersection where entrepreneurs and investors meet. Entrepreneurs often stumble building their investment deck and effectively pitching which makes it that much harder to get people to give you the capital. Investors must believe in you and your abilities to manage and grow a company. The problem is that showing who you are and what you’re capable of can be difficult let alone doing it in a 10-15 minute window.

For that reason you need to put your heart and soul into the pitch, but not just the content, also the delivery. What does a perfect pitch look like, you ask? That is a matter of opinion and you’ll never see the “perfect pitch deck”, but recently its all about presenting your company in a unique way to stand out from the crowd. One additional option you may consider is a scrolling web pitch. Scrolling web pitches incorporate a unique scrolling technique that allow the presenter to replace the generic professional PowerPoint click-by-click slides with an interactive, more organic and lively design. This is not meant to be a replacement for the face to face PowerPoint pitch but a reinforcement and/or teaser to get the meeting. Here are 4 reasons why you need to use scrolling web designs for you next investor presentation:

Keep Content Up to Date

In using a scrolling web pitch, you are making any future edits or updates to your text as easy as can be. This design simplifies the process and maximizes your use of time.

Stand Out from the Crowd and be unique

Most people email their large, boring and lifeless PowerPoint presentations to prospective investors, but it really doesn’t make sense to do that. Without context from the entrepreneur you’ll risk a misinterpreted message or worse they might not even move past the first three slides. Treat you pitch with respect. Why be dull and lifeless when you can be unique, creative and memorable?

Monitor page analytics/views and keep consistency

Data, data, data! Being able to keep your pitch up to date online and get analytics will help you assess the effectiveness of your deck. Additionally, you’ll have created another venue to market in. A great scroll web pitch will be able to sell itself without you being there, so any viewer could potentially bite in your concept.

Create more interest and leads

Analytics and views lead to increased interest and leads. Garnering and extrapolating public interest in your concept will serve as evidence to any potential investors as quality and a great opportunity.

Think of it as PowerPoint presentation Darwinism: evolve your presentation or have it die. Though raising capital may be intimidating, challenging, and maybe seemingly impossible at times, the process starts with how you present yourself to people.

We’ve created an example of a scroll web pitch that you can see here.

If you have any questions or comments about scroll pitches just comment them on this post?

Captus is Ready to Crush Their Competition

Posted on September 16, 2013April 25, 2023 by Rick E

Captus provides proven military-grade analytics to big data in the commercial sector.

The company is an essential component in the field of analytics. Anyone could see that both their product and service were both top-of-the-line. Even then, Captus knew what most seem to overlook, which is that it doesn’t matter how good your product or service is, if you cant convince anyone to buy it, its practically useless.

For that very reason they knew they not only deserved, but required top-of-the-line branding. Investing in the way you look as a company is one of the most crucial elements for sales.

Their professional PowerPoint presentation, designed by SlideGenius, effectively showed Captus’s product, process and key capabilities, which in turn made it very easy for their audiences to understand their holistic concept and solution.By developing a very high-quality professional PowerPoint presentation, Captus was able to display the issue their worked was based off of in a useful way.

The issue they worked on was that acquiring detailed information from multiple databases takes a huge amount of effort and time.

The presentation thoroughly emphasized the benefits of choosing Captus over their competition by focusing on the core differences Captus offers.

Though Captus already had a self-made PowerPoint presentation, they knew that in order to set themselves apart from their competition they need to be be better, not just in their product or service, but in the way they are seen by others. Being different and being better are what led them to invest in, and now officially have, a chic, insightful, and effective tool for branding and pitching themselves.

“Employing proven defense and space technology, Captus brings real intelligence capabilities to serious businesses by providing complete data management and analysis solutions, not just pretty visualizations.” Now, both their product and their brand are not only unique in their own industry, but effectively maximized.

To find out how you can start developing your brand and presentation more effectively sign up for a 15-minute discovery call with Slidegenius!

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