Opening your very own restaurant can be an exciting prospect. The food industry is a good business to get in to. Many people prefer dining outside, especially on special occasions, for business meetings and whenever they lack the time or the drive to cook. However, it is extremely tricky to start your own restaurant as a lot of establishments close within their first year.

To avoid that pitfall, take note of the following tips and get assistance from a PowerPoint presentation design expert.

Solidify Your Concept

Every restaurant needs a good, solid concept along with their brand identity. This can range from deciding the target market to the name of the restaurant, but before anything else, you need to decide on your target customer first. Are you targeting people in their mid-30s? Or are you interested in tapping the millennial market?

Once you have decided your niche, you may form your brand into a concept that will appeal to them. This will include the identity of your restaurant and the type of food you serve. Sometimes, restaurateurs base the name of their restaurant on their menu.

The food that you serve at your establishment must be in line with the theme that you have chosen. The menu is an integral part of the process as it will influence the kind of staff you’ll hire and the equipment that you will need. It will also be the main draw of your restaurant.

Be mindful that your menu must have a form of unity, whether it comes from the same cuisine or type of food. You are free to refine your menu by taking note which items are selling or trending. Remember, you don’t need a complicated menu!

After doing your market research, you will know which area is the most receptive to your restaurant’s concept. Scope out a location in that area and secure it. Even if the distance is an issue, take note that the perfect location is vital for a successful restaurant.

Get Funded

A business plan helps you address the possible problems that you may encounter. A plan also helps you to find investors for your venture. This will be a little tricky as it’s more challenging to find an investor willing to finance a restaurant since food establishments tend to have a higher failure rate compared to other businesses. You can win over investors with a killer presentation, so you need to quickly become a PowerPoint design expert or hire one.

Lay Your Foundations

Make sure that you research the licenses that you will need for your state. Take note that the paperwork can take a long time to get approved.

Laying the groundwork for your restaurant also means being careful on how you map out the layout of your restaurant floor, from the receiving area to the kitchen. The layout should also match the theme and optimize the performance of your staff.

You must also find an affordable supplier where you can source your ingredients and top-grade equipment for your restaurant. The last step is to hire your staff. Make sure to hire the perfect person for the position, one whose skills will fit the concept of your restaurant.

Get the Word Out

The last step before opening your restaurant is to let the world know that your establishment exists. You have both traditional and social media advertising at your disposal, but as with the foundation of your restaurant, you need to learn the best channel where you can reach your target market. To put it simply, your advertising and marketing campaigns should fit your concept so you attract the right people.

You may have the concept and ideas, but you would still need investors to take a chance on your vision. SlideGenius can help you come up with a killer PowerPoint presentation to “wow” them! Feel free to check out our PowerPoint Templates here—or give us a call should you need assistance with PowerPoint presentation design.

When presenting in front of an audience, your voice plays a large role in how you are perceived. Both your credibility and confidence are put on full display the moment you start to speak. While this may sound daunting, it shows how much your vocal delivery can make for a more effective presentation. Just think of your voice as a presentation tool that can shape how your content is received.

Developing good vocal skills can elevate and distinguish yourself as a presentation expert. The following are the facets of your voice to work on for more effective presentations:

Pitch

The pitch of your voice can dictate the overall mood and feel of your presentation. While those with naturally low voices innately sound more authoritative, those with higher pitched voices sound friendlier and more welcoming. It’s important to be able to have control of your pitch to match the personality of the content you are presenting. Achieving that harmony in your speech will strengthen your message.

Tempo

As the presenter, you are the one controlling the pace of the entire room. While a slow pace lets you enunciate and create emphasis, speaking fast indicates passion and a rush of emotion. By alternating your tempo between fast, slow, and medium speeds, you make your speech come off as more engaging and natural. This mix-up of pace makes for a conversational tone.

Volume

Before you deliver your pitch, it’s important to consider the room you’re presenting in and adjust the volume of your voice accordingly. You don’t want to be overly raising your voice inside a boardroom with four people. Your voice should be heard easily and clearly by the one sitting farthest from you. Consider your volume as well to add emphasis to important parts of your speech.

An additional tip would be to arrive at your presentation early. Use that extra time to get a good feel for the room and its acoustics. If possible, have someone run a sound check for you as well.

Pauses

Never underestimate the power of a well-timed pause. Having good timing for pauses is a skill that takes time to master but can add so much when executed perfectly. Presentation specialists utilize pauses to build tension and emphasis. It’s a great way to break the monotony in speeches and ensure the audience is kept engaged throughout the presentation.

Pauses can also be used to transition to new ideas and topics seamlessly. Experienced speakers will instinctively use pauses to replace awkward filler words like “uhmm” and “ahhh”.

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The key to making any pitch or presentation successful is keeping your audience engaged. By varying the vocals of your speech, you add depth and emphasis to your presentation while avoiding sounding monotone and dull. These subtle hints will ultimately help create a stronger impression on your audience.

Need some extra help on your next presentation? Contact us anytime! Our team is ready around-the-clock to create, stylize, or condense any kind of presentation. It’s our passion to deliver decks that are fully designed to be more effective and memorable!