Tag: business

Brainstorming Techniques for Every Situation

brainstorming

business

communication skills

Mar 14, 2018

“Brainstorming is the nexus of ideas.” – Asa Don Brown, Interpersonal Skills in the Workplace, Finding Solutions that Work

Brainstorming, developed in the early 1940s by advertising executive Alex Osborn, became a tool with staying power.

For companies that provide professional PowerPoint services, it’s important for there to be a collaboration between the client and the company, as the client’s input is vital to how the design experts will approach the project.

Conducting a brainstorming session of your own? Remember that for it to work and not feel like a total waste of time, everybody must be open and respectful to everyone’s ideas and opinions. Problems arise when there are people that think they need to filter good ideas from the bad because of the fear of judgment.

How does it work? In a nutshell, brainstorming consists of three steps:

  • Pose a problem or opportunity.
  • Ask the team to pitch their ideas, no matter how unusual these may seem—there is no right or wrong idea.
  • Review and select the most interesting ideas and then discuss how these can be implemented.

For example, working with marketing presentation consultants require brainstorming so they can translate your specifications and their design into an effective and engaging PowerPoint. If you’re having difficulties in generating ideas on the top of your head, then why not try one of these interesting techniques instead?

Mind Mapping

Conceptualized by Tony Buzan in the 1960s, this visual tool enhances the brainstorming process. This organizes thoughts by showing how these can be connected, encouraging the continuous flow of ideas and associations.

SWOT Analysis

This stands for strengths, weaknesses, opportunities, and threats and what this type of brainstorming does is that it helps flesh out ideas in an objective manner. It specifies the goals of the project or business venture, identifying the internal and external factors that may affect its success or failure in the long run.

Starbursting

Usually, people brainstorm to find answers—with starbursting, it focuses on forming questions. It starts with a star, which has product, service, or concept to be discussed, and expands as more questions are asked. The should answer who, what, when, where, why, and how.

Brain-Netting

This involves brainstorming on the Internet, which means team members will share their ideas over a private channel and then discuss it in person. They may also choose to generate and discuss concepts online.

Round Robin

This method of brainstorming gives everybody in the group an opportunity to speak their minds. Once gathered in a circle, members of the group are encouraged to pitch in and contribute, as there are times that one or two people in the group may be too shy to voice their opinion on the subject. Plus, this is a way to keep dominant personalities from taking over the session.

Once everyone has shared their ideas, this is the only time that other members may suggest a second concept.

Brainstorming combines lateral thinking with an informal approach to problem solving. It promotes collaboration among teammates, encouraging each person to be as creative and original as they can. With this tool, it helps companies generate radical solutions to problems.

References:

Tucker, Robert. “Seven Brainstorming Techniques for Your Next Ideation Session.” Forbes. November 16, 2017. https://www.forbes.com/sites/robertbtucker/2017/11/16/seven-brainstorming-techniques-for-your-next-ideation-session/#18a15bb66d5d

“Brainstorming and Mind Mapping.” Monash University.

Madsen, Dag Øivind. “SWOT Analysis: A Management Fashion Perspective.” International Journal of Business Research. https://www.researchgate.net/profile/Dag_Madsen/publication/299278178_SWOT_Analysis_A_Management_Fashion_Perspective/links/56f05fee08ae70bdd6c94a74/SWOT-Analysis-A-Management-Fashion-Perspective.pdf

Customers Are Always Right—Or Are They?

business

Customer Experience

Employee Welfare

Dec 12, 2017

The business world had first heard the maxim, “The customer is always right,” when Harry Gordon Selfridge, the founder of the Selfridge department store in London, used it to reassure customers that they can always expect good service from his company. More than a century later, it’s still being applied by many business giants, often to the exasperation of employees.
Decade after decade, this mentality has been drilled into the heads of entrepreneurs. Workers are told to look beyond the need to do what is just. They’re expected to turn the other cheek and smile when an irate customer is calling them down. Well, here’s a secret for you that everyone knows but nobody wants to spill out: The customer isn’t always right. You know it, and business owners know it, too.

Why ‘The Customer Is Always Right’ Mentality Is Wrong

Why This Mentality Should Be Ditched

Businessmen have long touted the customer-is-always-right mentality. However, it’s time to let it go and accept that it could destroy employees’ morale, mess up the business process, and harm customer service in general. Customers are not always right—they just think they are. However, that doesn’t mean you should continue to apply this principle mindlessly in your business. Here are six reasons why this mentality should’ve been flushed down the drain a long, long time ago.

1. Customers don’t always know what they’re doing

Customers are not experts. They may be aggressive in asserting their opinions, but most of the time, they don’t really know how their words and actions affect the bigger picture. To contend the absolute power of customers, regardless of their individual attitudes and unique situations, is one way to send good business flying out the door.
If you know that the client is wrong and your employee is right, don’t suck up to the former and disown the latter. Instead, be just and reasonable. Remember that part of your job is to help both customers and employees. Telling customers they’re right when they’re not doesn’t do them—or you—any favor. Don’t bend over backwards every time a client complains. Remember, you’re the expert, not them.

Why ‘The Customer Is Always Right’ Mentality Is Wrong

2. Most customers are resistant to change

The case is simple—there are many consumers out there who are simply not progressive thinkers. They care more about keeping the status quo as it is than exploring possibilities for improvement. They don’t care if you’re trying to create something new; they’re not going to adopt it until the rest of the world is onboard and they’re the only ones left in oblivion. The fact that there are still many retrogressive people in the world can put you in a vulnerable spot, especially if your business is geared towards innovation. As you know, the enemy of business success is stagnation, so it will harm you to stay on one spot for the longest time just to please regressive customers.

3. Unreasonable customers are bad for business

Most entrepreneurs are possessed by the illusion that the more clients a business has, the better off it will be. While this may be justified to some extent, it’s not an absolute truth that every businessperson should uphold. There are things more important than garnering a massive consumer base and earning money—and yes, we’re talking about dignity and respect. That said, it’s only appropriate to fire a bad customer who is on the verge of burning all of your resources and energy. Remember, you can only expend so much, so don’t use up all your resources on clients who deserve them the least. Dedicate them instead on reasonable clients who are willing to work things out. Do your part, and if that doesn’t lead you anywhere, move on. After all, no reward can make keeping a difficult customer relationship worthwhile.
To use author Peter Fader’s words, “Not all customers deserve your company’s best efforts. And despite what the old adage says, the customer is most definitely not always right. Because in the world of customer centricity, there are good customers…and then there is everybody else.”

Why ‘The Customer Is Always Right’ Mentality Is Wrong

4. It gives bad customers an unfair advantage

Since when does being rude gets rewarded? Abusive customers need to know that they can’t always get what they want. Sometimes, they need to adjust their mindset. What makes more sense is for nice people to be treated with care and respect. Businesses should run the extra mile for those who leave a long-lasting positive impact, not for those who only bring problems.

5. It makes employees unhappy and resentful

The customer-is-always-right principle is a double-edged sword. Not only does it encourage rudeness; it also dampens employee morale. By choosing a hard-to-please client (who is halfway through the door anyway) over a valuable employee who’s been with you through tough times, you’re only reinforcing the prejudice regarding employers not having the employees’ back—and this will upset your employees. To quote Bret Larsen, CEO of eVisit, “Chances are, you assembled your team based on their values and abilities. Put faith in that. Support them however you can.”

6. It results into worse customer service overall

If your argument for insisting that the customer is always right is that it’s a good customer service principle, then you need to reevaluate your business assumptions. To borrow words from author Alexander Kjerulf, “Believing the customer is always right is a subconscious way of favoring the customer over the employee, which can lead to resentment among employees. When managers put the employees first, the employees will then put the customers first. Put employees first and they will be happy at work.” When employees are happy, they feel more motivated. This ultimately leads to a more positive environment where customer service can thrive best.
The gist is simple—customers are not always right. However, that doesn’t mean they’re always wrong either. You have to weigh in the facts and use your judgment fairly. That’s what being a good entrepreneur and employer is about, anyway.
 

Resources:

Beal, Andy. “Why the Customer Is Not Always Right and Why It Doesn’t Matter.” American Express. July 25, 2011. www.americanexpress.com/us/small-business/openforum/articles/why-the-customer-is-not-always-right-and-why-it-doesnt-matter
DeMers, Jayson. “No, The Customer Is Not Always Right.” Forbes. September 2, 2014. www.forbes.com/sites/jaysondemers/2014/09/02/no-the-customer-is-not-always-right/#74b964ad4412
Kjerulf, Alexander. “Top 5 Reasons Why ‘The Customer Is Always Right’ Is Wrong.” Huffington Post. April 15, 2014. www.huffingtonpost.com/alexander-kjerulf/top-5-reasons-customer-service_b_5145636.html
Page, Bubba. “3 Reasons Why the Customer Is Always Right…Is Wrong.” Inc. October 15, 2015. www.inc.com/bubba-page/3-reasons-why-the-customer-is-always-right-is-wrong.html
“The Customer Is Always Right.” Phrases. n.d. www.phrases.org.uk/meanings/106700.html

3 Ways to Improve Public Relations for Your Business

business

marketing plan

networking

powerpoint designer

presentation tips

public relations

publicity

reputation

Rick Enrico

SlideGenius

social media

Sep 11, 2017

A good product stays just that – a good product – unless it gets a boost that enhances its marketability.

Don’t let the fruits of your labor slip into anonymity.

Access your target market through a strategic marketing plan and effective public relations effort.

Increased publicity will give your business the boost it needs.

Networking

One of the most instinctive ways to build your public relations is through networking.

Whether consciously or not, you form a network with individuals you encounter as you build up your business.

These can come in the form of long-time customers or corporate partners.

Even your employees and personal friends are part of your network.

If you’re still starting out, it’s time to prioritize these relationships.

Take care of your employees by giving benefits and convincing them your vision is worth believing.

Individuals whose beliefs are aligned with yours will be ready to support your enterprise.

Similarly, customers who follow your work and favor your product can recommend you to their own friends and family.

Aside from these person-to-person cases, you can also expand your network the old-fashioned way.

Forge partnerships with like-minded individuals and organizations relevant to your field.

You’ll be able to help each other out when it comes to resources and promotion.

Build Your Reputation

To impress people enough to convince them to invest requires plenty of self-exposure.

Showcase your product – and make it appealing.

Strategize your marketing plan and assess your product’s strengths and weaknesses.

Develop your product’s strong points and emphasize your advantages over the competition.

You can start small by relying on your personal network to endorse you.

But once you’re ready, you can present yourself to prospective clients.

This may come in the form of press releases or public presentations.

If you’re pitching to a journalist, make sure you craft the right message.

You can tease them with a preliminary pitch that will get them interested enough to ask for more details.

For public presentations, make sure to strike a balance between content and delivery.

Prepare an outline of all your main ideas with a professionally-made PowerPoint to boot.

This keeps your audience’s attention while getting all the important points across.

Social Media

The Internet plays an undeniably huge role in our lives.

Use it to promote your business by tapping into social media.

Make a site where you can advertise your product or service.

You can see how well you’ve drawn your target market in by monitoring site traffic.

The more people follow your page, share your tweets, or visit your website, the more likely that you’ve caught their attention.

It also makes your profile available to interested investors.

Keep an eye out for influencers online who can help promote you to virtual audiences.

These influencers will also require pitches that are relevant to their own interests.

This is best for making sure you contact the right individual or organization.

As much as social media can give you a leverage, always keep yourself grounded in your original objectives.

Don’t overstep personal boundaries to get undue exposure.

You need to maintain your credibility to keep your clients.

Conclusion

Building your public relations is important for promoting your product.

This can be achieved in a number of ways.

Reach out to your personal network, or expose yourself to a wider audience through presentations and social media.

A combination of the two is even better.

This ensures more feedback from a greater number of people.

 

References

Honeysett, Alex. “4 Steps to Pitching a Guest Post (and Getting a “Yes!”).” How to Pitch a Guest Blog. Accessed October 21, 2015.
“Measuring and Improving Your PR”. Queensland Government Business and Industry Portal. October 9, 2014. Accessed October 21, 2015.
Raposo, Kevin “How to Pitch: Outreach Tips from Journalists.” BuzzStream. May 13, 2014. Accessed October 21, 2015.

Featured Image: “PR” by Niuton may on flickr.com

Presenting Your Business Pitch with Confidence

business

business pitch

custom powerpoint

pitch

pitch deck

presentation

presentation tips

Rick Enrico

Self-Confidence

SlideGenius

Jul 10, 2017

Not everyone has what it takes to be an entrepreneur. There’s a wide set of skills and traits you have to possess in order to become an effective business leader. Among those traits is self-confidence, a natural magnet that can draw people to you and make them want to listen to what you have to say. As such, it’s an invaluable skill during a business pitch.

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To entice potential investors, you need to appear and sound confident while pitching your idea. Investors are naturally drawn to leaders with high self-esteem because it signifies strength of character, another trait necessary to lead a business venture forward. As Larina Kase, a psychologist and author, said, “True confidence is not thinking that you’ll get a great result. It’s knowing that you can handle any result.” When the path towards success is dark and murky, confidence can carry a strong business leader through.

Self-Confidence: The Top Trait You Need for a Business Pitch

How to Boost Your Confidence for a Business Pitch

There are things you can do to pump up your spirits before facing investors and presenting them your business model. Here are seven of them:

1. Look and sound the part

The thing about confidence is that you don’t need to have it to look the part. You can carry yourself with poise even if you’re feeling intimidated or scared inside. There are a few things you can do to package yourself for success: dressing well, correcting your posture, minding the pacing of your speech, using precise language, and smiling. In other words, by making a conscious effort to look confident, you can make a good impression.

2. Exude conviction from every pore

To sell a business idea, you should be able to show investors how passionate and committed you are. They’ll try to gauge whether you really know what you’re doing, so make sure that you remain composed but enthusiastic throughout your business pitch. Make the investors believe in your potential to succeed. To achieve this effect, you have to communicate a certain aura that tells investors how confident you are about your product. This means avoiding uptalk and articulating a statement with a declarative—not an inquisitive—tone.

Self-Confidence: The Top Trait You Need for a Business Pitch

3. Know your key differentiator

To identify your business’s primary selling point, ask yourself what your edge is as opposed to competitors. Why should investors choose you over businesses similar to yours? You must have something unique to offer to make your business pitch stand out. Apart from this, you should also be able to explain what your worth is to investors. How can they benefit from your business? What gains can they expect, and when?

4. Find an external manifestation of success

Perhaps the best way to gain self-confidence is to find an external manifestation of your business’s capability to survive and succeed. It’s easier to sell a business idea if you have something tangible to back it up. An example of an external validation of success is a solid customer base that raves about your product. A sizable social media following that has positive things to say about your company is also a good proof that you’re breaking ground. Determining your niche is crucial during the first stages of business development because if you sell to the wrong customers, your business is bound to flop. On the other hand, with the right audience, you can improve your revenue and boost your credibility, which will ultimately attract investors towards your business.

5. Solve problems before they appear

Amateur entrepreneurs who only want to impress investors often make the mistake of acting like they’re immune to disasters. They’re hiding behind the assumption that their business model is so perfect, it can’t possibly be taken down by any future problem. As a general rule, before you present your business pitch to an investor, you should think through the possible challenges that you may encounter along the way. If possible, look for various solutions for each issue so that if one fails, you’ll have a backup to fall on. Set up contingency plans for when things don’t go as planned. By making sure that you’re prepared for the ugly as well as the good, you’ll be able to present yourself as a competent leader who can weather the storm when the worse comes to the worst.

Self-Confidence: The Top Trait You Need for a Business Pitch

6. Rehearse and refine your business pitch

Preparation is key to any speech. As with any other field, achieving a certain level of self-confidence takes time and an immense amount of effort. Research also plays a major role on how competent and confident you will appear in front of a panel. Make sure that your presentation has no loopholes and that everything goes as planned.

7. Worry less and just do your part

Fussing over the aspects of your business pitch that you can’t control will only stress you out. Instead of worrying over the negative aspects of your situation, just focus on the positive. Don’t zero in on your weaknesses as that will only distract and discourage you. Instead, strive to turn your weak spots around and let go of the things you can’t change. Optimism can go a long way in boosting your self-confidence, so try to appreciate the good parts as much as you can.

Above all else, smile even if you don’t feel like it. As Christine Clapp, a public speaking expert at George Washington University, said, “Smiling not only makes your voice more pleasant to listen to; it also conveys confidence…. You will appear friendly, approachable, and composed.” That reason alone should be enough for you to flash a smile during a business pitch.

If you follow the aforementioned tips, you’ll be closer to improving your self-esteem. Just be patient and remember that confidence is built over time. With determination, you can stand in front of a panel of investors and present your business in the best light possible.

Resources:

Connick, Wendy. “How to Find Your Unique Selling Proposition (USP).” The Balance. June 19, 2017. www.thebalance.com/how-to-find-your-unique-selling-proposition-usp-2917402

Landrum, Sarah. “10 Secrets to Sounding Confident.” Fast Company. July 20, 2015. www.fastcompany.com/3048748/10-secrets-to-sounding-confident

Lobb, Jennifer. “How to Pitch Your Business Like the Pros on Shark Tank.” Nav. December 28, 2016. www.nav.com/blog/how-to-pitch-your-business-like-the-shark-tank-pros-15102

Whitmore, Jacqueline. “9 Ways to Show More Confidence in Business.” Entrepreneur. September 30, 2014. www.entrepreneur.com/article/237634

“How to Give Investors Confidence in Your Business Idea.” Virgin Startup. n.d. www.virginstartup.org/how-to/how-give-investors-confidence-your-business-idea

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The Real Cost of a Poor Presentation

business

custom powerpoint

infographics

pitch deck

Powerpoint

presentation tips

Rick Enrico

SlideGenius

Jun 19, 2017

The real cost of a poor presentation can be substantial, impacting both individual and organizational success. Here’s an in-depth look at how a subpar presentation can hurt in various areas:

1. Loss of Credibility and Professional Reputation

  • Why it matters: A poorly executed presentation can damage your personal brand or the reputation of your company. If the content is unclear, disorganized, or unengaging, you risk losing the trust and confidence of your audience, whether they are colleagues, clients, or investors.
  • Impact: This can lead to missed business opportunities or career advancement, as your audience may question your competence and preparedness.
    • Example: A poorly presented sales pitch could make potential clients hesitant to do business with you, perceiving your brand as unprofessional or untrustworthy.

2. Financial Loss

  • Why it matters: Presentations often play a critical role in securing deals, investments, or partnerships. A poor presentation can result in failed deals, lost revenue, or wasted resources.
  • Impact: This is particularly true in sales, fundraising, and investor relations. A confusing or dull presentation may fail to convey the value of your product or service, resulting in lost sales or missed funding opportunities.
    • Example: A startup pitch to investors that fails to clearly communicate the business model, market potential, or revenue strategy can lead to investors declining to fund the company, which might limit future growth or lead to business failure.

3. Missed Learning and Engagement Opportunities

  • Why it matters: If a presentation fails to engage or communicate effectively, the audience may leave without absorbing key information. This is especially damaging in educational or training settings.
  • Impact: Poor communication of vital information can lead to misunderstanding, confusion, or even mistakes in implementing processes, which can cost time and resources to correct.
    • Example: An internal company presentation meant to explain new policies or procedures that is overly complicated or boring may result in employees misunderstanding important steps, leading to inefficiencies or errors in workflow.

4. Damaged Client and Stakeholder Relationships

  • Why it matters: When presenting to clients, partners, or stakeholders, the goal is to build relationships and trust. A poorly executed presentation may cause your audience to feel undervalued or neglected.
  • Impact: This can lead to strained relationships, reduced confidence in your abilities, and possibly loss of clients or stakeholders.
    • Example: A poorly planned project update meeting with a key client may result in the client feeling dissatisfied, leading to project delays or contract termination.

5. Loss of Time and Productivity

  • Why it matters: Time is a valuable resource, and a poor presentation wastes both the presenter’s and the audience’s time. If the presentation lacks clarity or structure, it may lead to follow-up meetings or additional clarification sessions, resulting in lost productivity.
  • Impact: For organizations, this means less efficient operations, as employees may need to spend extra time reworking or interpreting information that should have been communicated clearly from the start.
    • Example: A project kickoff meeting that fails to define clear objectives and deliverables could lead to confusion, forcing team members to hold additional meetings to clarify roles, wasting time, and delaying the project.

6. Lower Employee Morale and Engagement

  • Why it matters: Poor presentations in internal meetings or training sessions can demotivate employees and reduce engagement. If employees feel that meetings are consistently unproductive or boring, they may disengage, impacting workplace culture and performance.
  • Impact: This can lead to reduced productivity, higher turnover rates, and a less collaborative environment.
    • Example: Regularly delivering confusing or monotonous team updates can lead employees to lose interest and feel disconnected from company goals, impacting overall job satisfaction and performance.

7. Reputational Damage to the Organization

  • Why it matters: The quality of external presentations, such as those given to clients, partners, or investors, reflects on the organization as a whole. A poorly delivered presentation can damage the company’s reputation in the marketplace.
  • Impact: This can affect customer loyalty, business development, and the ability to attract top talent or partnerships.
    • Example: A weak keynote presentation at a major industry event can damage your brand’s reputation, making your company seem less innovative or competent compared to competitors.

In Conclusion

The real cost of a poor presentation can be significant, from damaging professional relationships and missing financial opportunities to lowering employee morale and reducing productivity. Focusing on preparation, clarity, engagement, and structure can help ensure your presentations deliver value and avoid these costly pitfalls.

To ensure success, invest in presentation training, leverage professional PowerPoint design services, such as SlideGenius, or use templates from SlideStore to enhance both visual and content quality.

4o

Successfully Introducing Your Product in a Business Presentation

business

business presentations

presentation tips

May 31, 2017

When you launch a product for the first time, you’re automatically handed the responsibility of ensuring its success. The audience will look up to you for answers because you’re the expert in that particular setup. You’re expected to know more about your product than anyone else. Rightfully, you are also entitled to feel excited or overwhelmed. After all, you’re handling a do-or-die moment for your brand. The key to conquering this situation, of course, is to win your audience’s favor. Here are some tips to help you do just that.

Show, Don’t Tell

When introducing a new product, it’s not enough to simply tell your customers about it. You need to let them see it with their own eyes and test it with their own hands. Of course, before doing that, you should draw the audience’s attention and interest first. Make them want to experience your product and explore its features. You can do this by creating a point of comparison between your product and that of your competitors. Convince your audience that you are the right choice. Take note that your clients will form their opinion based on what you show them, so give it your best shot when showcasing your brand.

How to Launch Your Product in a Business Presentation

Build Enough Hype

Market your product without overselling it. You can use all kinds of platforms and outlets to let your target audience know about your business. Expand the reach of your market through print advertising and social media marketing. Give your potential clients something to anticipate. You can go on and highlight your product’s best features, but don’t promise something that you can’t deliver. Ultimately, you want the hype to be real.

Also, it’s important to seamlessly shift your presentation’s focus from the product to the audience. Don’t just proclaim how great your product is. Instead, tell your potential customers how it can make their lives better. That way, they’ll have more reason to look forward to its release.

How to Launch Your Product in a Business Presentation

Solidify Your Expertise

Credibility is crucial to any brand. When presenting your product for the first time, it’s important to impress as many prospects as possible. To do this, you need to demonstrate how knowledgeable and well-experienced you are in your industry. This is the time for you to flaunt your credentials. What has your business achieved so far? What projects are you working on now? Who are the experts who make up your team? What are your plans for the near future? All of this can give your audience a reason to trust in you and believe in your product.

How to Launch Your Product in a Business Presentation

Communicate Confidence

In a business presentation, it’s important to communicate just how much you believe in your brand. If you don’t trust your own product, no one else will. Confidence is a magnet that draws people in. Make sure you’re equipped with at least that before you step into the stage.

Your product launch doesn’t have to be overwhelming. You can make it exciting for yourself and your audience if you implement the aforementioned tips. With sufficient preparation, you can deliver a presentation that highlights your new product’s best features and places your brand under the limelight.

Resources:

Bly, Robert W. “How to Convince Customers to Buy from You and Not the Competition.” Entrepreneur. December 15, 2015. www.entrepreneur.com/article/252960

Shope, Kendrick. “How to Sell Something Without Being Sleazy.” Infusionsoft. February 29, 2016. learn.infusionsoft.com/sales/sales-process/how-to-sell-something-without-being-sleazy

Tallent, Barbara. “How to Create a Product Presentation.” Infrasystems. n.d. www.infrasystems.com/product-presentations.html

Watkis, Nicholas. “Is Credibility the Most Important Ingredient for Business Success?” My Customer. November 6, 2012. www.mycustomer.com/experience/loyalty/is-credibility-the-most-important-ingredient-for-business-success

Closing a Deal Without Assuming a Salesperson’s Role

business

custom powerpoint

Marketing

pitch deck

presentation science

Rick Enrico

sales

Salesperson

SlideGenius

May 29, 2017

Closing a deal can feel intimidating, especially if you don’t consider yourself a traditional salesperson. However, closing a deal doesn’t have to involve high-pressure tactics or aggressive sales pitches. In fact, you can successfully close deals by focusing on building relationships, understanding your clients’ needs, and offering genuine solutions. This approach allows you to be persuasive and professional without coming off as overly salesy.

Here’s how you can close deals effectively without assuming a stereotypical salesperson’s role:

1. Focus on Relationship Building

The foundation of any successful deal lies in building a strong, authentic relationship with your potential client. Instead of jumping straight into the sales pitch, take time to connect on a personal level and understand the client’s needs and challenges. Building trust is key, and clients are more likely to engage with someone they see as a partner rather than just a salesperson.

How to Do It:

  • Listen Actively: Show genuine interest in your client’s goals, challenges, and pain points. Ask open-ended questions that encourage dialogue, and listen carefully to their responses.
  • Be Empathetic: Put yourself in the client’s shoes. Empathy helps build rapport and shows that you care about their success, not just closing a deal.
  • Maintain Regular Communication: Keep in touch with your clients through consistent, meaningful communication. Even outside of sales conversations, share relevant articles, insights, or updates that demonstrate your ongoing support.

Example:

If you’re working with a client on a marketing project, instead of diving straight into what your service offers, ask questions about their current strategies, what’s working, and where they need help. This shows you’re interested in solving their problems, not just making a sale.

2. Position Yourself as a Problem Solver

Rather than pushing a product or service, position yourself as someone who offers valuable solutions. Focus on how you can help the client achieve their goals or overcome their challenges. When you demonstrate that you understand their needs and can provide tailored solutions, you naturally become a trusted advisor.

How to Do It:

  • Understand the Client’s Pain Points: Ask questions that uncover their core challenges. Once you’ve identified the problem, offer specific solutions that directly address these issues.
  • Customize Your Offering: Avoid a one-size-fits-all approach. Tailor your pitch to highlight how your product or service can meet the client’s unique needs.
  • Provide Real-World Examples: Share success stories or case studies that demonstrate how your solution has helped others in similar situations.

Example:

Instead of saying, “Here’s our software, and it does X, Y, and Z,” focus on their specific pain points: “I understand you’re struggling with managing remote teams. Our software can help streamline communication and ensure everyone stays on track, just like it did for one of our clients in a similar situation.”

3. Educate and Empower the Client

Many clients appreciate an educational approach, where you provide them with valuable information and insights rather than simply pitching your product. By educating the client, you empower them to make informed decisions and position yourself as a knowledgeable resource they can rely on.

How to Do It:

  • Share Industry Insights: Offer helpful industry trends, data, and knowledge that are relevant to their business. This shows you are not just focused on the sale but genuinely care about their broader success.
  • Offer Guidance: Help your clients understand how different solutions might impact their business. Offer pros and cons, helping them weigh options—even if it means your product or service isn’t the best fit.
  • Present a Clear Value Proposition: Provide a clear explanation of how your solution adds value in the long term, ensuring the client feels empowered to make the best decision.

Example:

Rather than just offering a product demo, take the time to explain why certain features will be beneficial to the client, how they solve specific problems, and the overall ROI they can expect. For instance, “This automation tool can save you 10 hours of manual work per week, allowing your team to focus on more strategic tasks.”

4. Create a Collaborative Decision-Making Process

Closing a deal doesn’t have to be one-sided. Involve the client in the decision-making process, making it feel more like a partnership rather than a traditional buyer-seller relationship. Collaboration fosters a sense of ownership and trust, which naturally leads to smoother deals.

How to Do It:

  • Encourage Dialogue: Ask for the client’s input and feedback throughout the process. Frame your discussions around how you can work together to find the best solution.
  • Present Options: Offer multiple options for how you can work together, allowing the client to feel in control of the process. This could include different pricing models, project scopes, or timelines.
  • Be Flexible: Show that you’re willing to accommodate the client’s needs, whether through customizations, pricing adjustments, or flexible terms. Collaboration means working together to find the right fit.

Example:

Say something like, “Let’s discuss what works best for you in terms of budget and timeline, and we’ll figure out how we can adapt the project to meet those needs.”

5. Gently Guide the Deal to a Close

When it’s time to close the deal, you don’t need to apply high-pressure tactics. Instead, gently guide the conversation toward a conclusion by recapping the key benefits, addressing any final concerns, and providing a clear path forward. A natural close often comes when the client feels informed, comfortable, and confident in the solution.

How to Do It:

  • Summarize the Value: Recap how your solution addresses the client’s needs and why it’s the best fit. Reinforce the key points discussed earlier in the conversation.
  • Address Objections: If the client hesitates, gently ask about their concerns and address them calmly. Sometimes, a simple reassurance is all they need to move forward.
  • Provide Next Steps: Clearly outline the next steps in the process—whether that’s signing a contract, scheduling a follow-up meeting, or starting the implementation process.

Example:

After a thorough discussion, you could say, “Based on everything we’ve talked about, it seems like this solution fits your needs well. Would you like to move forward with the next step?”

Final Thoughts

Closing a deal without assuming a salesperson’s role is about being authentic, helpful, and collaborative. By focusing on building relationships, solving problems, educating your client, and creating a comfortable decision-making environment, you can successfully close deals without relying on aggressive sales tactics. Remember, your role is to provide value and support, guiding the client toward the best solution for their needs. This approach not only leads to successful deals but also fosters long-term client relationships based on trust and respect.

5 Ways PowerPoint Presentations Can Improve Business Leads

business

Business Tips

presentation design

May 24, 2017

When someone says the word “marketing,” the initial thoughts that come to people’s minds are sales talking, customer service, advertising, and/or social media and blog posts, or any combination thereof. It may not be wrong, but surely the concept has deeper roots than just getting a “come on” for people to trade their hard-earned cash for a product or a service.
For the better business-minded people out there, the focus of the game has shifted to customer experience, the concept that looks at consumer interactions and how your potential leads form a relationship with your brand. Extending that logic, forking cash over doesn’t terminate the connection; sure, it may be the end of the transaction, but it’s just the beginning of the experience. There’s still the post-sales service (via customer service), trust and loyalty maintenance, etc. It’s kind of an “It’s not about the destination but about the journey” thing.
True enough, the most memorable relationships continue after you receive the customer’s money.
But how do you start getting those people to show even a bit of interest in your company? It’s not like you can do so much after traditional marketing, right? Right?
As it turns out, there’s one avenue you may not have thought of but works because of its uniqueness: PowerPoint. It’s one of those functions that the software wasn’t intended for but still amazingly works given its nature.
You know where this is going: a public speaking arrangement where you can use your deck as a tool for your sales pitch. But what benefits would that bring? Won’t it be just like how you started your whole enterprise, only your audience are executives instead of potential customers?
There are a few more things you can do besides showing off your products and offering crazy sales. Conversations, arguably the best sales pitch ever, become more than just pitches. Check the following infographic to learn all about the advantages you can get from using PowerPoint presentations when it comes to gaining more leads.

Resources:

Barr, Corbett. “The Best Sales Pitch Ever.” Fizzle. November 16, 2016. www.fizzle.co/sparkline/the-best-sales-pitch-ever
Zwilling, Martin. “‘Customer Experience’ Is Today’s Business Benchmark.” Forbes. March 10, 2014. www.forbes.com/sites/martinzwilling/2014/03/10/customer-experience-is-todays-business-benchmark/#50113f125011

Tour of California 2017 and the Seven Stages of the Business Cycle

business

Business Cycle

CEO Tips

custom powerpoint

pitch deck

Rick Enrico

SlideGenius

Tour of California

May 15, 2017

The Tour of California is a professional cycling race that has been dubbed as America’s Tour de France. Debuting in 2006, the event is considered as one of the most important cycling races in the United States. Although it’s now held every year in May, it was originally a February affair. The change was made back in 2010 when organizers wanted to make the race a preparatory event for the Tour de France. The Tour of California typically covers 700 miles through the U.S. state of California.

This year, the cycling race will start on May 14 and cap off on May 21. It’s only a few days before the event officially starts, and excitement is already building around the cycling community. Kristin Klein said, “As the sport of cycling continues to bloom in America, the Amgen Tour of California men’s and women’s events are both part of the UCI World Tour for the first time, a privilege and designation reserved for the world’s premier’s races. This means the competition will reach an all-time high, with the best racers and best teams in the world lining up to take part.”

All this hype will surely attract the public’s eye. Indeed, as Klein noted, “The Amgen Tour of California is America’s greatest race, and this year more than ever, the world will be watching.” Cycling enthusiasts, athletes, health junkies, and casual fans alike will all be there to support the cause. But there should be one more group that ought to jump on the bandwagon: businessmen. That’s right—men in suits may seem like the odd-ones-out in a crowd of Lycra-shorts-wearing people, but they’re not far removed from the spirit of this occasion. In fact, the Tour of California cycling race may just be the new business metaphor that entrepreneurs, like you, need.

https://www.slideshare.net/SlideGenius/tour-of-california-2017-and-the-seven-stages-of-the-business-cycle

Resources:

Chen, Sheen. “What Are the Stages of a Business Lifecycle and Its Challenges?” Business 2 Community. March 4, 2014. www.business2community.com/strategy/stages-business-lifecycle-challenges-0798879#osr2aRkspuuKlDE5.97

Griffiths, Andrew. “If You Want a Solid Future You Need to Know Where You Are in the Business Life Cycle.” Inc. April 19, 2016. www.inc.com/andrew-griffiths/which-part-of-the-7-stage-business-life-cycle-are-you-in.html

Janssen, Thierry. “The 7 Stages of Business Life Cycle.” Just in Time Management. n.d. www.justintimemanagement.com/en/The-7-stages-of-business-life-cycle

Schilken, Chuck. “Amgen Tour of California Announces Routes for 2017 Race.” LA Times. January 31, 2017. www.latimes.com/sports/sportsnow/la-sp-tour-of-california-route-20170130-story.html

“2017 Tour of California Routes Announced.” Cycling News. January 31, 2017. www.cyclingnews.com/news/2017-tour-of-california-routes-announced

“Where Are You in the Seven-Stage Cycle?” Addison and Company. n.d. www.addisonandco.co.uk/the-7-stages-of-business

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What Leaders Need to Know About Mindfulness

business

Business Tips

Mindfulness

powerpoint designer

Rick Enrico

SlideGenius

Mar 06, 2017

In today’s fast-paced, high-stress work environment, mindfulness has become a valuable tool for leaders looking to improve focus, reduce stress, and create a more productive and positive work culture. Mindfulness, the practice of being present and fully engaged in the moment, can help leaders make better decisions, communicate more effectively, and lead with clarity. Here’s what leaders need to know about mindfulness and how to incorporate it into their leadership style.

1. Enhances Decision-Making

Mindfulness helps leaders remain calm and focused under pressure, enabling them to make clearer, more informed decisions. By staying present in the moment, leaders can assess situations more accurately without being overwhelmed by stress or distractions.

Why It’s Important:

  • Reduces Impulsive Decisions: Mindfulness allows leaders to pause and reflect before reacting, leading to better decision-making.
  • Improves Focus: Staying present helps leaders focus on the information that matters, making it easier to analyze complex issues and weigh options.

How to Do It:

  • Practice deep breathing exercises before important meetings or decisions to center your mind.
  • Take a brief pause during high-pressure moments to focus on your breathing and clear your thoughts.

2. Increases Emotional Intelligence (EQ)

Mindful leaders are more aware of their own emotions and the emotions of those around them. This heightened emotional awareness allows them to better manage their responses and foster more meaningful relationships with their teams.

Why It’s Important:

  • Strengthens Relationships: Understanding and managing emotions effectively helps leaders build stronger connections with their team.
  • Enhances Conflict Resolution: Leaders with high EQ are better equipped to navigate conflicts and mediate disputes, as they can remain calm and empathetic.

How to Do It:

  • Check in with yourself throughout the day to assess how you’re feeling and how your emotions may be impacting your leadership.
  • Practice active listening by focusing fully on what others are saying without interrupting or planning your response.

3. Reduces Stress and Burnout

Mindfulness helps leaders manage stress by encouraging them to stay grounded in the present rather than worrying about future challenges or dwelling on past mistakes. By focusing on the present moment, leaders can reduce anxiety and prevent burnout.

Why It’s Important:

  • Improves Well-Being: Mindful leaders are better able to manage their own stress, leading to improved mental and physical health.
  • Promotes Resilience: Leaders who practice mindfulness can bounce back from setbacks more quickly and handle adversity with greater ease.

How to Do It:

  • Set aside time each day for mindful meditation or reflection, even if it’s just a few minutes.
  • Incorporate mindfulness breaks into your workday, such as stepping away from your desk for a short walk or practicing mindful breathing exercises.

4. Enhances Creativity and Innovation

Mindfulness encourages leaders to approach challenges with an open mind, free from judgment or preconceived notions. This allows for greater creativity and out-of-the-box thinking, as leaders are more willing to explore new ideas and take calculated risks.

Why It’s Important:

  • Encourages Fresh Perspectives: Mindfulness helps leaders stay open to new possibilities and explore innovative solutions to problems.
  • Fosters a Creative Work Environment: When leaders model mindfulness and creativity, they inspire their teams to think more innovatively as well.

How to Do It:

  • Practice mindful brainstorming by setting aside time to think freely and explore new ideas without judgment.
  • Encourage your team to engage in mindfulness practices that promote creativity, such as reflective writing or group meditation sessions.

5. Improves Communication Skills

Mindful leaders are more present in conversations and better able to listen actively, ensuring that their communication is clear, thoughtful, and empathetic. This leads to stronger relationships with employees and more effective collaboration within the team.

Why It’s Important:

  • Builds Trust: Leaders who practice mindful communication are better able to listen to and understand their team, building trust and rapport.
  • Reduces Miscommunication: Mindful communication helps prevent misunderstandings, as leaders are more focused on the conversation and less likely to misinterpret messages.

How to Do It:

  • Before entering a meeting or conversation, take a few moments to clear your mind and focus on being fully present.
  • Practice active listening by giving your full attention to the speaker and avoiding distractions like checking your phone or thinking about your response before they finish speaking.

6. Cultivates a Positive Work Culture

Mindful leadership helps create a work culture that values respect, collaboration, and well-being. Leaders who practice mindfulness lead by example, fostering an environment where employees feel supported, valued, and empowered.

Why It’s Important:

  • Boosts Morale: Employees are more likely to feel satisfied and motivated when they work in a supportive, mindful environment.
  • Increases Productivity: A positive work culture reduces stress and promotes focus, leading to higher levels of productivity and engagement.

How to Do It:

  • Encourage mindfulness practices within your team, such as offering meditation sessions, wellness breaks, or mindfulness workshops.
  • Lead by example by demonstrating mindfulness in your leadership style, such as staying calm during stressful situations or practicing empathy in interactions with your team.

Final Thoughts

Mindfulness is a powerful tool for leaders, helping them make better decisions, manage stress, and foster a positive, productive work culture. By incorporating mindfulness into your leadership approach, you can improve your emotional intelligence, enhance your communication skills, and create an environment where both you and your team can thrive. Whether it’s through daily meditation, active listening, or simply taking a few mindful breaths before a meeting, small mindfulness practices can lead to significant improvements in your leadership effectiveness.