Tag: Powerpoint

5 Sales Presentation Tips You Can Learn from Infomercials

infomercials

information

Powerpoint

powerpoint presentation

sales presentation

sales presentation tips

SlideGenius

Aug 28, 2015

An infomercial is a type of TV commercial used to generate sales and increase a product or service’s demand. It can last from two minutes to thirty minutes, offering a persuasive approach to influence viewers’ purchase decisions. Advertisers use this method to sell and leave its audience with lasting impact, convincing them to take action.Besides AIDA, you can also rely on infomercial sales methods to capture your client’s attention and turn them into leads. Here are some techniques to include the next time you make your sales pitch:

Understand the Market

This involves presenting your audience with problems for which you have solutions. It’s important to position your product as something that’ll make their life easier and more convenient. People are continuously looking for something that satisfies their needs. This leads advertisers to find ways to take advantage and capture their attention and connect with them.This is similar to how Alan Monroe’s motivational sequence views fulfillment of needs. Since people avoid the feeling of discomfort, they’re more likely to look for a solution that’ll help them feel at ease.

Show Striking Visuals

There’s nothing more effective than displaying powerful visuals and letting them speak for you. This is an efficient and effective approach that allows sales professionals to demonstrate how a certain product works.When giving your sales presentation, use appropriate and striking images instead of walls of text to explain important information. Remember, a picture paints a thousand words.

Highlight the Client Benefits

Caring about your audience means prioritizing their needs over yours.When you deliver your pitch, emphasize your product or services’ benefits to let them think that they need it. Focus on the results provided to generate interest.[sg-blog-modules module=two]

Include Testimonials

At first glance, people are more likely to share their opinions if a product is effective or if it’s worth buying. This involves showing your audience how customers share their experience when they began using the product or availing the service.The Jones Theory is one of the sales impulse factors that convince your client based on others’ opinion of your product or service.

Inspire Action

Providing your audience with incentives shows a sense of urgency, convincing them to act immediately. Once you provide reasons that interest them, they’ll be convinced to act on their impulses.Including an effective call-to-action takes advantage of the built up desire and increases your chances of positive results.

Conclusion

Applying these selling techniques from infomercials will benefit you and your audience. They allow you to satisfy their needs, while also helping your message get across. Open your presentation with a question that emphasizes their problems to get their attention. Keep their attention and complement your message with interesting and powerful visuals.Keep them interested by concentrating on your product’s key benefits and unique features. Demonstrate your product’s value by showing them testimonials of satisfied clients. Encourage them to take action and take advantage of what you can offer with a top-notch Call-to-Action.The next time you present, use these strategies to reel more clients in. To help you craft a more persuasive PowerPoint presentation, let SlideGenius experts assist you! [sg-blog-modules module=one]

References

“Monroe’s Motivated Sequence: Perfecting the Call to Act.” Mind Tools. Accessed June 10, 2015.“The Sales Advice Website for Direct Salespeople.” Door to Door Salesman, 2015. Accessed June 10, 2015.”Use AIDA for Persuasive PowerPoint Presentations.” SlideGenius, Inc. May 27, 2015. Accessed June 10, 2015.

Count from 6 to 10: A Quick Guide to Great Presentations

business presentations

Graphic Design

investor presentations

outsource presentation

perfect business presentations

pitch

pitch deck

pitch deck sample

Powerpoint

PowerPoint Agency

powerpoint problems

presentation

Presentation Agency

presentation designer

presentation guide

presentation partner

presentation problems

presentation tips

speaking engagement

well-design pitch

Aug 27, 2015

We’ve previously discussed how the numbers one to five can make your business presentations count. This was based off keynote speaker Stephen Boyd’s tips to create a presentation countdown. With our own take on it, let’s continue counting from number six to number ten.

6. Presenting after SIX o’clock P.M.

Business professionals work eight hours on a regular basis. After a long day, only a few stay later than six o’clock p.m. to polish their paperwork, web designs, PowerPoint slides, and the like. After all, we want to get back to our families and our lives, right?Deliver your presentations as if you’re doing them after six in the evening. Embody the elements of fun, involvement, and learning to keep your audience awake. Treat your audience like close friends and family you’ve been longing to see. Sustain their interest from the beginning to end, no matter how late it is.

7. Seven Means Complete

According to the Bible, the number seven has three Hebrew roots: saba, shaba and sheba. These three biblical ideas are associated with oaths, perfection, and completeness. Whether you’re delivering a pitch to a potential client or discoursing a monthly report with co-workers, your PowerPoint presentation should contain complete data.Providing evidence supports your argument or main idea. Maximize the use of graphs and charts, statistics, and other visuals for a more comprehensive discussion. Inevitably, your audience will have questions or clarifications which you can tackle in a Q&A session. However, it pays to address all of these possible questions from the beginning to make things easier for everyone.

8. Eight for Affinity

The number eight is drawn with two interconnecting circles. Lacking one circle, either at the top or at the bottom, means you have zero. Presentations are about making connections. Your business speech is useless without an audience.Command interest by connecting with them on a personal level. You can best engage an audience by exuding a credible aura, by appealing to their emotions, or by challenging their intellect. Building networks after your business pitch is another way to solidify your core message, and get viable results as well.

9. Nine for Anticipation

Where there’s nine, an end is anticipated — nine is followed by ten, ninety-nine makes way for one hundred, and so on. Anticipating unforeseeable circumstances in your talk is a good presentation skill. Don’t make your audience tune out because you panicked or lost your train of thought. Always be prepared for whatever can go wrong in a speaking engagement.Planning ahead increases your chances of foreseeing or dealing with such problems.

10. Perfect Ten

There’s no denying that the number ten connotes perfection. Ten is a rounded number, which is why our counting system is based on the power of ten. We rate things with one being the lowest and ten being the highest. Striving for perfection is the best mindset for succeeding in your business presentation.Make sure that your PowerPoint design has the perfect font combo and title slide. Reinforce it with confident delivery and compelling content. Always aim for a deck that will get a perfect ten rating.

To Sum It Up

Use numbers six to ten as your guide for delivering fun, complete, engaging, planned, and perfect business presentations. Remember the importance of connecting to your audience, sharing complete and pertinent data, appealing to emotions, anticipating crises, and striving for perfection.Need a PowerPoint deck to give you an edge? Check out our portfolio for inspiration, or contact our slide design experts for a free quote. 

References

Boyd, Stephen. “Public Speaking By Numbers.” Speaking-Tips, August 17, 2011. Accessed June 10, 2015.”Count from 1 to 5: A Quick Guide to Great Presentations.” SlideGenius, Inc. July 14, 2015. Accessed August 27, 2015.

3 Ways USPs Make for Successful Business Presentations

business presentations

how to make a successful presentation

Powerpoint

ppt design

ppt template

presenation story

presentation

Successful Business

Successful Business Presentations

Aug 24, 2015

Big ideas are important in business-to-business presentations. The stakes are higher, with both capital and profits on the line. Also called major selling ideas, they act as your pitch’s cornerstone, condensing your offer’s features, advantages, and benefits into an easily understandable and repeatable concept.A Unique Selling Proposition (or USP) is a marketing concept that allows advertisers to demonstrate a product’s key effectiveness and guides their advertising campaigns’ tone, message, and overall execution. It’s the core that makes any big idea successful. Before stepping into the spotlight, take a step back and analyze if your product is memorable and unique enough to present itself. They may even guide you into becoming a better public speaker.Here are three ways to use USPs to improve your business presentation technique.

1. It Demonstrates Appreciable Value

People tend to invest in or buy something that either has proven value or improves their daily lives. Examine your potential customers and, if possible, find out their priorities and motivations. Use this information to determine how to best package what you’re selling.Similarly, focus on figuring out the ideal way of convincing them to buy in or invest. Knowing how your product improves lives is an important part of fine-tuning your message. During your pitch, assert how your product can make your customers’ lives better to grab their attention.

2. It Reveals an Inimitable Quality

Your audience has probably listened to countless unmemorable pitches. If you don’t play your cards right, you could be one of the many failed proposals, especially if you’re presenting to an established business. Pitch yourself as someone who can offer something that no one else can.Advertisers research on possible competitors to determine their USPs validity and sustainability. Similarly, check out your rivals and figure out how you can get a leg up on them through presentation design. Having a unique and professional-looking deck is a surefire way to impress and engage.

3. It Displays a Strong Hook to Reel Them In

As we’ve discussed before, having the facts is only one part of getting your pitch done. It’s the same with your USP. Flex your creative muscles to craft what you bring to the table into a communicable, understandable, and sellable business proposal.Package what you must share with your potential investors into a novel idea, and you’ll have the main ingredients to success.

Conclusion

Before you start selling your product, make sure that your product can sell itself.Pinpointing your USP and fleshing it out requires some intensive research and inspiring creativity. Fortunately, it makes an untold amount of difference in making a simple collection of facts and sentences into an effective marketing strategy.First, find out how your offer improves your target market’s lives. Second, show them what only you can do, which competitors can’t replicate. Lastly, present your product or service in a creative way. Start applying the concept as an approach to business presentations now and reap the rewards.

References

Belch, G., & Belch, M. (2001). Advertising and Promotion: An Integrated Marketing Communications Perspective (5th ed.). Boston, Mass.: Irwin/McGraw-Hill.”Fine-tuning Your Presentation’s Core Message.” SlideGenius, Inc.. November 11, 2014. Accessed August 24, 2015.Reeves, R. (1961). Reality in advertising. New York: Knopf.”Unique Selling Proposition (USP).” Entrepreneur. Accessed August 24, 2015.Featured Image: “Apples-Stand-Out” by Flazingo Photos on flickr.com

3 Ways Simplicity Gives Better PowerPoint Presentation Ideas

business presentations

internal presentations

Powerpoint

PowerPoint presentation ideas

presentation

Presentations

Aug 21, 2015

We’ve mentioned before that giving a presentation is similar to marketing and advertising. This is why you need a simplistic deck for better PowerPoint presentation ideas.But what exactly makes what Cutting Edge Advertising author Jim Aitchison calls the “less is more” principle effective enough to make ad agency gurus and professional presenters rely on them? Why do professional presenters like those who give the TED Talks make better impressions?There are three reasons why simplicity gives better presentations.According to ad veteran Luke Sullivan, all of them rely on a principle made by one of the founders of the ad agency behind the famous Volkswagen ads: “…they won’t listen to you if you’re not interesting, and you won’t be interesting unless you say things imaginatively, originally, freshly.”[sg-blog-modules module=one]

1. Simplicity Gets Your Point Across

Aside from being able to sell effectively, Aitchison suggests that an ad needs to be understandable. This is the same requirement that every professional PowerPoint presentation needs in order to sell.With simplicity, your sales pitch becomes more understandable, accurate and concise, letting you state your main point and tell your clients what they get out of your proposed product from the start.

2. Simplicity Cuts Through The Competition

Everyday, people are being bombarded with a clutter of advertisements. Clients face a similar situation with presenters. With all the other pitches to sit through, they need to sort through every potential partner’s gimmicks and extra bells and whistles.With simplicity, you get to state what you can do, what clients get out of your offer and what advantages you have to outsell the competition.

3. Simplicity Gives More Creativity

With a simplistic strategy, you have more room to be creative and interesting. Once you know your product and your position in the market (be it an industry leader, an upstart underdog or a company playing second fiddle), start crafting your PowerPoint slide designs and your speech around highlighting your current strengths.For example, do you want to highlight your achievements as the best company in the industry? Do you want to feature your advantages over the top companies? Do you want to introduce a new product’s advantages and benefits to the client?It all depends on how you want to present your company to your client. One effective way to do this is to keep it simple enough to be interesting.

The Main Ingredient: Look To Your Product

Those questions are simple strategies that give room to let your presentation visual design ideas do the talking, a specialty of PowerPoint design professionals. The answer to doing all this lies in finding that one thing that makes your product interesting.To know more about how to highlight your best ideas, take a few minutes to get in touch with us, all for free! [sg-blog-modules module=two]

References

“Ad Agency Tricks: Outsell Competitors in Sales Presentations.” SlideGenius, Inc. 2015. Accessed August 21, 2015.Aitchison, Jim. Cutting Edge Advertising: How to Create the World’s Best Print for Brands in the 21st Century. 2nd ed. Singapore: Pearson Prentice Hall, 2004.Great Volkswagen Ads. Accessed August 21, 2015.Sullivan, Luke. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. 3rd ed. Hoboken, N.J.: John Wiley & Sons, 2008.

Advertising PowerPoint Design Tips: Make Your Visuals Talk

design tips

Powerpoint

PowerPoint Design

powerpoint designs

powerpoint presentation

powerpoint presentations

presentation

presentation skill

presentation skills

Presentations

Aug 03, 2015

In simple PowerPoint design, images visually support your words, creating a memorable image in your audience’s minds. However, you can play with this basic structure and create something more engaging. In Cutting Edge Advertising, Jim Aitchison suggests the use of metaphors, adjusting your text and images’ placement, or making a bent headline or visual.Center your messages on a clear, specific idea by making an interesting image and supporting it with a straightforward tagline (and vice versa). Once your listeners can picture your message for themselves, your product or service will stick in their minds long after you finish the sales presentation.Sell more effectively by combining this factor with clear-cut messages.

Bent Images with Straight Headlines

Apply the twist here to represent your idea in the image. Show a metaphor, a comparison or a dominant image.The Business Times and The Economist print ads both talk about giving you the whole picture when you read their news. The images—the text cut in half, the binocular-shaped magazines and the Rubix cube— are all twisted to prove their points.Keep your message, font, and text size simple so your clients focus on the image without distractions.

Bent Headlines with Straight Images

You can also show your idea in the headline and support it with a normal image. Clever word puns and verbal metaphors all come in handy as seen in the Cigarillos and Timberland print ads.The text needs to be interesting or provocative enough to get your audience thinking. Otherwise, you’ll get a bland and uninteresting overall visual.

The Secret: Be Consistent

Choosing between the two approaches depends on how you want to emphasize your idea. Once you decide to either bend your text or image, be consistent with your messages.The Business Times and The Economist had one main idea, similar to how Timberland emphasized their durability.Emphasize one main idea, stick to it and support it with relevant facts. Making a striking visual impact ensures that audiences remember you long enough to contact you for a business deal.

References

Aitchison, J. Cutting Edge Advertising: How to Create the World’s Best Print for Brands in the 21st Century. Singapore; New York: Prentice Hall, 2004.Diaz, Ann-Christine. “The Economist’s New Campaign Dishes Out Real — and Metaphorical — Hot Potatoes.” Advertising Age News. November 11, 2013. Accessed August 3, 2015.”Fine-tuning Your Presentation’s Core Message.” SlideGenius, Inc. November 11, 2014. Accessed August 3, 2015.”PowerPoint Visual Design Tips From Ads: Text & Image Balance.” SlideGenius, Inc. July 22, 2015. Accessed August 3, 2015.

Four Types of Feedback for Improving Business Presentations

business presentations

Powerpoint

powerpoint presentation

presentation

presentation tips

types of presentation

Jul 21, 2015

Giving a presentation doesn’t stop when you’ve finished speaking or addressing client concerns.Staying relevant to your audience means being aware of how people receive your pitch. You need feedback and criticism to learn how to improve your business presentations’ speech tone, slide content, and delivery style.In an anthology on integrated marketing, Dawn Iacobucci and Bobby Calder compile a collection of marketing wisdom. One of the chapters presents four types of feedback to sort through and learn from, similar to how companies use feedback to improve both their credibility and customer relationships: the disgusters, delighters, annoyances, and frills.[sg-blog-modules module=three]

Sorting the Four Types of Feedback

After giving your sales pitch, remember how the audience reacted.Did they agree with some parts of your presentation? Did they look bored with lengthy explanations? Were there times that they laughed along with your jokes?Group these reactions into positive and negative groups, then sort the four types:

1. Delighters

Reactions like nodding in agreement, applauding and laughing at compelling visuals are all part of the delighters category.This is a type of positive feedback that contributes the most to a successful presentation. It defines what you’re good at doing and tells you what works and what you should retain the next time you give the presentation again.

2. Disgusters

The polar opposite of the first item, the disgusters are parts of your presentation that form the bulk of your negative impressions. These are important issues that need to be addressed if you wish to improve your presentation style.If your listeners seem bored because of text-heavy slides, complicated graphs and a heavy reliance on note cards, sort through these to find out what to avoid next time.

3. Annoyances

While not as serious as the second type, annoyances are minor inconveniences that can be overlooked but should also be considered as points for improvement.Seemingly simple habits like pausing too often or linking your sentences with filler words might go unnoticed, but can be problematic if done too often and not curbed with practice.

4. Frills

Your presentation’s extra bells and whistles are pleasing to see but only act as support to the PowerPoint and yourself.Appropriate ambient music and fancy fonts are nice touches, but these must be properly used with the delighters to make your presentation effective.To maximize this, define your main idea and supporting points first, then know your client’s expectations.

The Takeaway

While these four types of feedback help identify your strengths and weaknesses as a presenter, be aware of how your words and actions affect your audience.Making a great impression of yourself, your company and your brand plays a big part in selling your products and services.To help you maximize these positive impressions, all you need to do is get a reliable presentation partner to help you out. [sg-blog-modules module=two]

References

“A Presentation Expert’s Guide to Knowing the Audience.” SlideGenius. April 28, 2015. Accessed July 21. 2015.”Avoiding Filler Words in Your Corporate Presentations.” SlideGenius. May 11, 2015. Accessed July 21. 2015.Iacobucci, D., Calder, B. J., J.L. Kellogg Graduate School of Management, & Medill School of Journalism. (2003). Kellogg on integrated marketing. Hoboken, N.J: Wiley.Royston, Mary. “What Is Values-Based Marketing?” CreditUnions. August 28, 2006. Accessed July 21. 2015.

Movie Presentation Experts: Lessons from Jedi Master Yoda

master yoda

powerful image

Powerpoint

presentation

presentation experts

presentation guides

Jul 20, 2015

We’ve discussed a handful of presentation tricks from popular public speakers, TV personalities and even musicians.Now, we’re giving you powerful tips from an unlikely fictional hero to help you master the art of public speaking.If you’re a fan of the epic space series Star Wars, we’ve got a good read for you! Learn surprising presentation techniques from legendary Jedi Master Yoda.[sg-blog-modules module=two]Become the MentorYoda was small in stature, but it didn’t stop him from mentoring nearly all of the Jedi throughout his years as a Grand Master. He’s the epitome of a true leader that empowers students to achieve their total greatness.In the context of presentations, putting yourself in the mindset of a mentor lets you establish your reputation as a speaker. We don’t mean for you to have special powers from the force to influence your audience. All you need are persuasive presentation skills that make your listeners trust what you’re saying.Portray CertaintyYoda’s remarkable statement, “Do or do not, there is no try,” is applicable to how your audience sees you. The word “try” is self-degrading, showing that you’re unconfident about getting the job done.You won’t convince listeners with “I’ll try to discuss with you the benefits of our products.”Instead, be direct and conversational: “I’m here to discuss the benefits of our products.” Your audience better understands clear intentions in reaching out to them.Share a GiftMentors share valuable gifts to their apprentices. Before Luke Skywalker faced Darth Vader to save his friends, Yoda tested his student’s competency by making him levitate stones before levitating his X-wing fighter. He also gave Luke important words to live by: “A Jedi uses the Force for knowledge and defense, never for attack.”As a speaker, your audience mustn’t leave the room empty-handed. Gifts don’t have to be material things. Your gift can be teaching them new skills and presenting new ideas.ConclusionThe next time you hit the stage for a presentation, be like Master Yoda. Embody his heroic deeds and establish a powerful image as you deliver your speech.Need better presentation slides? Contact SlideGenius and our presentation experts will help you start your deck ASAP.[sg-blog-modules module=one]References“Powerful Presentations; Like Yoda You Must Be.” Duarte. n.d. Accessed May 18, 2015.http://www.duarte.com/powerful-presentations-like-yoda-you-must-be/ http://www.cathdaley.com/business-presentations/6-powerful-presenting-lessons-from-master-yoda/Featured Image: “Master Yoda” by Gonzalo Martín on flickr.com

Developing an Introduction for Your Business Presentations

Business Investment Presentations

business presentations

Powerpoint

presentation skills

SlideGenius

Jul 20, 2015

Introductions are crucial parts of business presentations, capturing the crowd’s attention before the presenter proceeds to his main topic. Your introduction should fulfill two purposes: to win your audience’s attention and clarify your topic and purpose.

boardroom

Favorable Attention Step

Communicologist Eugene White (1960) suggested the following tips on how to receive favorable attention:

  • Point out your subject’s significance to raise the stakes and demonstrate how your topic affects important factors. Attaching a sense of urgency to your presentation, directly or indirectly, makes your audience listen intently.
  • Use pleasantry, wit, and humor. This is a classic oratory flourish of master presenters who entertain while informing listeners.
  • Make a stimulating statement, refer to a famous quotation, or ask a provocative question to stimulate thoughtfulness and curiosity.
  • Mention common bonds with your listeners. People like speakers they can relate to. Bring out mutual traits, beliefs, life experiences, and goals to build common ground between you and your listeners.
  • Pay the crowd a sincere compliment. A happy crowd is a crowd that listens.

Using one or a combination of the previous methods can guarantee total audience engagement.

Clarification Step

After you have their eyes and ears, connect your opener with what you need to say. Clarify and link your introduction to your main topic with the following tricks:

  • State your speech’s point or purpose. Directly referring to your intentions immediately connects your introduction to your objectives and to your whole presentation.
  • Explain how you plan to develop your topic to give your audience a clue on your presentation’s length. This prepares them to gauge the amount of time you’ll be taking.
  • Provide necessary preliminary definitions and explanations, especially if your topic requires a technical approach. When dealing with a lot of unavoidable jargon, get it out of the way before proceeding.

This phase acts as a transition that guides your listeners’ initial curiosity into rapt attention. You can’t simply jump from attention-grabbing straight into your presentation’s main body.

Tying Them Together

When used in conjunction, these two processes make for effective introductions that attract and engage while keeping in line with your message and purpose. They’re like a one-two punch combination, where you set up and measure the range before dealing the most significant blow.

Open your discussion with a favorable attention step that suits your audience, occasion, and topic. Afterwards, ease your listeners into the body of your speech by proceeding to the clarification step.

Conclusion

A well-designed deck and a well-planned presentation fall flat without an effective introduction for a lead-in.

Always begin by getting your audience’s attention. Raise the stakes, use humor, ask provocative questions, sympathize with your audience, or pander to them. Then, cap off the introductory stage by clarifying the connections between your main topic and your introduction. This way, you get an engaging and memorable opener that makes sure your listeners are all eyes and ears for you.

Practice crafting this part to hook your audience right from the beginning.

Need help refining your business presentation? Contact our presentation experts now and receive a free quote!

 

References

“Introductions: 5 Creative Ways to Start Your Presentation.” SlideGenius, Inc. November 30, 2014.
“The Role of the Introduction.” Boundless. Accessed July 20, 2015.
White, Eugene. Practical Speech Fundamentals. New York: The McMillan Co, 1960.

Presentation Skill: Improving Your Authentic Speaking Style

Powerpoint

powerpoint presentation

powerpoint presentations

presentation

presentation skill

presentation skills

Presentations

Jul 09, 2015

There’s no fixed formula when it comes to public speaking.Presenters are concerned with following a set of rules and are often focused on what you should and should not do.However, applying a few standards isn’t bad. In fact, learning and mastering the basics will help them acquire presentation skills to make them successful.As a presenter, you need to understand that your presentation’s success isn’t determined just by how engaging you are, how powerful you speak, how you deliver your words, or how effective you project your voice in front of your audience.It’s about being authentic when you present.Show them that you’re trustworthy and sincere to bring them to a real human connection.

Being Perfect vs. Being Genuine

Every public speaker wants to be excellent in their field. Even professionals still strive to be the best presenters.However, you can’t achieve this without knowing how to connect with your audience.Doing it lets you draw them to your message. Emotions help us recall how a certain story can make us feel.Since practice precedes perfection, consider these ways to improve your presentation skill in speaking:

Embrace Your Natural Qualities

List your strengths and potentials, then apply it to your performance. Avoid imitating someone else’s speech and delivery style. Doing so allows your audience to see that you’re similar to them.

Be Unique

Never compare yourself with others’ behavior or capabilities. Know how to value your own abilities to let your audience see that like them, you’re unique.

Let Your Style Flow Naturally

If you’re an introvert, don’t force yourself to act as an extrovert. Don’t let this instance manipulate you and push you to become someone you’re not.Everyone has unique personalities and has different ways of expressing themselves, especially when it comes to presenting in public.

Speak Naturally

Think about how you will deliver your message to your audience.Act as if you’re communicating with your friends or colleagues. Doing so helps you pitch more authentic and conversational.

Don’t Try To Be Perfect

Aiming for perfection can sometimes disappoint you. Perfectionism differs from excellence.While the former can’t accept rejections or any failures, the latter strives to make their joy complete by doing their best.Tell the truth and don’t be too focused on speaking perfectly. After all, not all effective presentations are perfect. They become successful once you engage your audience passionately and genuinely.

Conclusion

Your presentation’s success can be determined by how you authentically engage your audience.Deliver your message naturally to make it sound conversational.Understanding these ways will lessen the negative thoughts which convince you to become someone you’re not.Start using your own authentic style of speaking and see how you become a successful presenter.To craft an effective and powerful presentation, SlideGenius can help you out!

References

http://www.gingerpublicspeaking.com/public-speaking-art-formhttp://www.selfgrowth.com/articles/Develop_your_Authentic_Public_Speaking_Style_Seven_Tips.html

What Makes an Effective Presentation Expert Voice?

communication skills

Powerpoint

public speaking

Rick Enrico

voice projection

May 13, 2015

Your PowerPoint is only one thing—a visual aid to help you explain your message. Don’t skimp out on improving your main presentation tool: your voice.Let’s get into the different important characteristics of an effective presentation expert voice, and how to best improve each of them.[sg-blog-modules module=one]

Audibility

An audible voice isn’t necessarily loud. Audibility is being heard with little effort from your listeners. Adjust your volume to the particular speaking situation. You shouldn’t use a deep, booming voice in a private conversation, nor should you whisper at a public speaking event.Practice to get to the perfect speaking volume. Try speaking in front of three different groups: one of fifty, one of eight, and a single person. This trains your voice for different audience sizes while also building your confidence.

Pleasantness

According to marketing guru Jim Joseph, your tone of voice can greatly affect people’s perception of your brand. A voice that is resonant and well-modulated is pleasant, while a high-pitched and raspy voice is unpleasant.Speak in your most audible yet relaxed voice, neither sounding too strained nor bored. Get constructive feedback from friends or family members. Alternatively, record yourself speaking and note problem areas for improvement.

Fluency

Fluency refers to language’s smooth, easy, and effortless flow, which you can achieve by speaking at an appropriate rate. You can also do this by using pauses.Your rate of speaking depends on the ideas you’re discussing.Slow down when emphasizing important points, and speak a little faster through your speech’s more routine parts. A pace that’s too slow bores an audience to sleep, while a ridiculously quick pace exhausts and tunes out your listeners.

Flexibility

Flexibility refers to variations in vocal qualities to express different moods, emotions, and meanings, including pitch, volume, rate, and quality.Use what you’ve learned from the previous characteristics and put them all together in various ways for each presentation. Rely on experience and personal judgement to adapt to different situations.

Conclusion

Even the best-designed slides can’t talk directly to an audience.It’s still your responsibility to communicate with them. Don’t neglect your most important communication tool and pave your way towards consistently successful presentations.[sg-blog-modules module=two]

References

“Engage a Disinterested Audience Like a Presentation Expert.” SlideGenius, Inc. May 5, 2015. Accessed May 13, 2015.”Fluency: Concepts and Research.” Big Ideas in Beginning Reading. Accessed May 13, 2015.Joseph, Jim. “Your Tone of Voice Can Boost or Bruise Your Personal Brand.” Entrepreneur. May 28, 2014. Accessed May 13, 2015.”Your Voice Is The Most Valuable Presentation Tool.” SlideGenius, Inc. January 27, 2015. Accessed May 13., 2015. Featured Image: “The Voice” by Ed Schipul on flickr