Ashburn Custom Designed Presentations

24 Hour Service Available. Call Now! 1.858.217.5144

Use AIDA for Persuasive PowerPoint Presentations

It doesn’t matter whether you’re walking down the street or surfing the web. You just can’t escape advertising.

Have you noticed that certain ads stick to you, while the rest just fall into obscurity? You can thank AIDA for that.

Now you, too, can use this time-tested method to streamline your flow…to maximize and sustain audience engagement with persuasive PowerPoint presentations.

What is AIDA?

AIDA is a helpful acronym and method that advertisers use to get the most of their campaigns and marketing materials.

It breaks down the stages of a viewer’s stages of comprehension: Attention, Interest, Desire, and Action.

It’s a highly versatile advertising method, helping copywriters find the most effective words and helping designers create the most suitable images.

Attention

Start by explaining who you are and what you do. Then, make the crowd lean forward and listen intently by:

  • Presenting a thought-provoking scenario the crowd can relate with
  • Initiating the lecture with a thought-provoking statistic or question
  • Incorporating humor into a short anecdote

Interest

Once you have their eyes and ears, explain what you can specifically do for your audience.

State your FAB – Features, Advantages, and Benefits – to differentiate your product or service from your competitors’.

Highlight the niche you want to occupy and emphasize how you’ll fill it.

Desire

Build on your listeners’ interest and develop a craving for what you’re offering by appealing to their emotions.

Explain what they will gain from what you’re offering them. Make them feel that what you have is essential for improving their lives, or that it results in greater sales.

Action

Now it’s time for your hard work to pay off.

Create a simple yet memorable call to action that persuades your listeners to come to your way of thinking.

Include how they should proceed next. Remind them how they can contact you for more information, or how they can search for you if they have yet to decide.

Conclusion

Effectively communicating your message is the key to convincing your audience. However, putting all the information you have may not be enough to achieve this.

AIDA is a great method to maximize your time onstage and streamline your flow and delivery.

Next time you have an important opportunity, use this method to create a persuasive PowerPoint presentation that delivers optimal results.

 

References

AIDA: Attention-Interest-Desire-Action: Inspiring Action with Your Writing.” Mind Tools. Accessed May 27, 2015.
AIDA.” Changing Minds. Accessed May 27, 2015.
Presentation Ideas from Ancient Greece: Pitching With Pathos.” SlideGenius, Inc. September 4, 2015.

About Rick Enrico

Rick Enrico is the CEO & Founder of SlideGenius, Inc., a graphic design agency servicing over 1,000 global customers. Rick currently oversees an experienced team of talented graphic designers, software engineers and support staff that specialize in creating high-end custom presentations and marketing collateral for business executives and corporations.Mr. Enrico and our team of PowerPoint design experts contribute to this blog frequently. If you have any questions or just want to drop us a line please forward them to admin (@) slidegenius.com

About SlideGenius

SlideGenius.com is your PowerPoint specialist for business. SlideGenius services customers all over the globe and has helped enhance the presentations of more than 1000+ clients including J.P. Morgan, Comcast, Mastercard, Facebook, and Reebok, among others. Let us help you with your presentation design needs!

Get a FREE Design Quote Today

24 Hour Service Available. Call Now!

1.858.217.5144

up