To create a compelling and effective sales presentation, a salesperson should gather key information such as the target audience’s needs and pain points, the unique selling points of the product or service being offered, relevant market research and data, success stories or testimonials from satisfied customers, and a clear understanding of the desired outcome or call to action for the presentation. By incorporating these elements, the salesperson can tailor their presentation to resonate with the audience and effectively communicate the value and benefits of their offering.
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