Slidegenius, Inc.

A Recipe for Cooking Presentation Ideas: Important Questions to Ask

Everything starts with an idea. Writers invoke Muses for inspiration; scientists gather data to make a breakthrough; and speakers brainstorm before preparing a presentation. This all sounds so simple in writing, but when you’re faced with the actual task of coming up with ideas, you might find yourself in a barren and lonely land. All too often, creative people struggle against creative block, a seemingly dead-end state that leaves them high and dry.
When you’re stuck in this state, things can get ugly, especially since you can do nothing to nudge your presentation forward. You can neither start structuring your outline nor begin designing your pitch deck. Without that elusive idea, you have no topic. You have nothing to work with—and this can discourage you and force you to drop your speaking engagement right there and then.

Overcome Creative Block and Get Your Ideas Flowing

Presentation Ideas: Overcome Creative Block
Fortunately, there is an antidote to creative block. But before you solve this problem, you need to acknowledge its three main causes first: high expectations, fear of failure, and the pressure of unrealistic deadlines. Once you understand its triggers and the proper ways to address them, all you have to do is wait for fresh ideas to bubble up from the depths of your mind.

Here are some of the things you can do to overcome creative block:

  • Get up early to brainstorm. According to an infographic posted on Ragan, 55 percent of writers who write early in the morning overcome writer’s block. The same can be said about presenters who brainstorm earlier during the day. Mornings can inspire you to be proactive and productive for the rest of the day, so get up early to rack your brain for ideas.
  • Remove all distractions. The same infographic also found that 47 percent of people who removed distractions like gadgets were able to improve their concentration and creativity. When brainstorming, make sure you give yourself enough time and space, with no one and nothing around to interrupt your thoughts.
  • Do other creative exercises. When you’re stuck inside your head, you can’t just sit around and do nothing. You need to do something else—something that’s not related to the presentation you’re working on. You can go and write a poem, watch TV, sing, dance, or cook. Do anything that freshens you up, and sooner or later, you’ll be able to tap into that well of ideas that’s lying dormant in your mind. 
  • Cut yourself some slack. High expectations and the pressure to succeed can bar your thought factory. You might involuntarily shut your brain off if you’re too afraid to come up with a mediocre idea. There’s only one way to fix this, and that is to take the pressure off of yourself. Remember, you’re still in the brainstorming phase—nothing you come up with on this stage is final.

Questions to Kick Off the Brainstorming Process

Presentation Ideas: Questions to Kick Off the Brainstorming Process
Once you overcome your creative block, it’s time to kick off the brainstorming process. While it’s true that anything goes during this stage, it’s still important to acknowledge the issue the right way. Here are some of the most crucial questions to ask when conjuring ideas for a presentation:

1. What do you have that you can share?

Always keep your knowledge and passion in mind. Select a subject matter that you’re familiar with and that you like. This will help cut down your research time and allow you to focus more clearly on your message. If you know what you’re talking about, your credibility will soar into new heights. Knowledge about the topic will allow you to satiate the audience’s desire to learn. Likewise, if you like what you’re talking about, your confidence will rise. The audience can pick up enthusiasm, so when they sense that you’re excited about your talk, they will be excited too. 

2. How can you improve the audience’s lives?

The audience is the star of the presentation, so make sure you consider how your talk can be relevant to them. Ask yourself, what pain point am I trying to target? How can my proposed solution fit into the audience’s lives? Does my message resonate with them? How are they likely to respond and react to my talk? Answering these questions will lead you to the right direction.

3. What is the outcome you desire?

From the start, you need to make your goals clear. Identify the purpose of your presentation and the aims it tries to achieve. Spell out your call to action—don’t just leave it for the audience to guess.

4. Which perspective can make you a thought leader?

Make your presentation worthwhile by differentiating yourself from the crowd. Blaze new paths with your speech, and make sure that the audience can clearly see what makes you unique. As a thought leader, you’ll be able to add value to your industry. You’ll be an important asset that consumers and entrepreneurs alike will respect and uphold. 

5. Can you structure your topic as a narrative?

Ideally, the topic you choose should be narrative-driven since presenters are expected to be master storytellers. People are more responsive to stories because they make presentations more memorable. They create an emotional bond that allows the audience to get to the heart of the message.

6. Can you simplify the message without sacrificing its value?

Finally, ask yourself, can I condense this thought into a shorter presentation? Can I make it more concise without losing the core message? To make your talk as brief as it can be, make sure you only have one focus. Cut anything that’s not related to the core idea.
Before jumping with both feet into a speaking engagement, make sure that you have a strong idea in your arsenal. That idea is the cornerstone of your presentation—without it, you’re stuck with nothing. Take the aforementioned tips so you can craft a speech that’s grounded on a worthwhile concept.

Resources:

Anderson, Meghan Keaney. “The 5 Questions You Should Ask to Nail Your Product Messaging.” Hubspot. December 27, 2012. blog.hubspot.com/blog/tabid/6307/bid/33981/The-5-Questions-You-Should-Ask-to-Nail-Your-Product-Messaging.aspx#sm.0000w6nx4vstbcwkqnc12umt2kzcx
Azzarello, Patty. “A Guide to Brief and Effective Workplace Communication.” Ragan. October 15, 2015. www.ragan.com/WritingEditing/Articles/50282.aspx
Bates, Claire. “Blanking Out: How Stress Can Shut Down the Command Center in the Brain.” Daily Mail.  April 11, 2012. www.dailymail.co.uk/sciencetech/article-2127686/How-stress-shut-command-centre-brain.html
Dixon, George. “How to Choose Your Presentation Topic.” Presentation Magazine. January 2, 2012. www.presentationmagazine.com/how-to-choose-your-presentation-topic-10871.htm
Dlugan, Andrew. “The Secret of Choosing Successful Speech Topics.” Six Minutes. October 25, 2010. sixminutes.dlugan.com/speech-topics
Long, Kristin. “Infographic: The Most Effective Ways to Beat Writer’s Block.” Ragan. October 9, 2015. www.ragan.com/WritingEditing/Articles/50255.aspx
Mitchell, Olivia. “9 Ways to Edit Your Presentation.” Speaking About Presenting. n.d. www.speakingaboutpresenting.com/content/edit-presentation
Parker, Roger. “Mark Twain’s Advice for Authors Writing Brand-Building Books.” Personal Branding Blog. May 18, 2011. www.personalbrandingblog.com/mark-twains-advice-for-authors-writing-brand-building-books
Sambuchino, Chuck. “7 Ways to Overcome Writer’s Block.” Writer’s Digest. May 5, 2013. www.writersdigest.com/editor-blogs/guide-to-literary-agents/7-ways-to-overcome-writers-block

6 Useful Mobile Applications for Public Speakers

In this era, dependence on technology has never been higher, flow of information is better than ever, and communication is faster.
One gift of technology is the smartphone. Whatever brand you have, the ease of use and accessibility a smartphone offers means flexibility, especially when the Internet is concerned. This 24/7 connectivity is practically why these mobile gadgets are essential.
With smartphones come applications, software programs you can install and update through the App Store for Apple, Google Play for Android, and Microsoft Store for Microsoft (there are also desktop and laptop apps for the corresponding operating system). From games to social media to even fitness trackers and mobile banking, to name a few, apps essentially make your phone a very personal gadget. There are even apps that can help public speakers. Here are six of them:

Camera Apps

Camera Applications for Public Speakers
What’s better than practicing in front of a mirror? Watching yourself practicing.
Open your pre-installed camera app (or use other notable ones are Camera Awesome and Filmmaker Pro), adjust the settings to your preference, place your phone a reasonable distance away, and record while you rehearse. When you’re done, watch it. You get to see what your audience-to-be will see: how you look, your gestures, eye contact, etc. Instead of focusing on just your face, you get a fuller and bigger picture of how you do onstage.
The best aspect is that you get to be part of the crowd that will watch you speak. If you can spot glaring errors, then you can bet others will too. By then, you’d know what to fix and polish.
This isn’t just limited to your camera though. Any video-recording device is fine. If you have a camcorder, you can use it. Your phone’s built-in camera is one option of many.

TED App

The annual TED Conference is arguably one of the biggest public-speaking events. Professionals from different countries and industries respect and admire the gathering since it features a collection of the world’s bests. As such, it sets a high standard for presenters and serves as an inspiration for many budding public speakers.
What if you can bring the wide coverage of the TED Talks anytime, anywhere? Enter the TED app, released by the same organization and peppered with the same features as the website, like videos, reviews, comments, etc. With good connectivity, you have talks on different subjects right at your fingertips. You can watch the best speakers, learn and emulate their onstage tricks and styles, and create your own. Who knows? You might even be one of them soon.

SpeakerClock

Speaker Clock Applicaton for Public Speakers
Every talk has an allotted time limit for speakers. Be it less than or more than 10 minutes, you need to tailor your speech to fit the time you have.
Enter SpeakerClock. Using the same look and design of a TED Talk timer, and with a little imagination, it gives the sense that you’re speaking in a TED Conference. No need to feel the pressure though. That’s why you’re practicing not going over your time limit. That way, you know which points you need to emphasize more and longer.
Of course, there are other timer apps out there, but none like SpeakerClock. Who doesn’t want to feel like they’re a TED speaker?

Metronome Beats

You’ve been practicing with a time limit; how fast are you going with your speech? Musicians use a metronome to measure beat and tempo, ticking per a time signature. Transpose that to a public speaking context, and you have Metronome Beats, an app that works just like a metronome with just a few swipes and adjustments.
In a way, you could liken your speech to a music piece: allegro (fast) to adagio (slow) then allegro again and adagio again, making sure the right parts are accented by the right combination of pace and strength, until the finale. Making sure the beat and tempo of your piece are harmonic is a great way to ensure that a) you emphasize your main points by slowly talking about them (adagio) and b) you set the pace of your whole speech to fit within your timeline.

Ummo

Ummo for Public Speakers
What if you had an app that records your speech as you practice, provides a transcription, and counts how many filler words you said? You don’t have to imagine.
Ummo works exactly like that. When looking at your transcript, you get an idea of how many “uhms,” “ahs,” “likes,” etc., you uttered. You can then work on reducing them. There are also two bonuses. With a full transcript, a short analysis can identify where filler words were used the most and whether your diction and pronunciation is clear enough for even a computer to create an almost-accurate copy—homonyms and punctuation the obvious areas of problem. 
Still, an app that does a lot of things for your benefit is great in anybody’s book.

Rhetoric – The Public Speaking Game

The only game in this list, Rhetoric was initially made by John Zimmer and Florian Mueck as a board game in 2011. It crossed over to the digital world as both an improvement tool for public speakers of different calibers and a fun method of bonding with friends and/or family. Best of all is that you don’t have to play it alone.
The rules are the same with the board game, and it plays out like a real gaming app (think Monopoly on your phone). All in all, if you’re looking for a game where players take turns speaking, then Rhetoric is your cup of tea.
There are many tools that can help improve your public-speaking skills, and apps on your smartphone are just a few options. Traditional practice and hard work are still the best ways to get better, but you need to have great self-discipline. If anything, that’s the best quality to have: the mindset that you can always be better if you work hard enough and learn more than expected.

Resources:

Avery, Ryan. “5 iPhone Apps for Public Speakers.” How to Be a Speaker. n.d. www.howtobeaspeaker.com/5-iphone-apps-for-public-speakers
Brown, Christopher. “5 Presentation Apps that Will Calm Your Nerves When Speaking in Public.” Lifehack. n.d. www.lifehack.org/454813/5-presentation-apps-that-will-calm-your-nerves-when-speaking-in-public
Lloyd-Hughes, Sarah. “10 Great Public Speaking Apps for Killer Presentations.” Ginger Public Speaking. n.d. www.gingerpublicspeaking.com/public-speaking-apps/?utm_referrer=https://www.google.com.ph
Scheinin, Richard. “The Best Apps for Improving Your Public Speaking.” July 17, 2016. The Mercury News. www.mercurynews.com/2016/07/17/the-best-apps-for-improving-your-public-speaking
Studach, Melissa. “6 Apps that Will Turn You Into an Expert Public Speaker.” Inc. June 9, 2016. www.inc.com/melissa-studach/6-apps-that-will-turn-you-into-an-expert-speaker.html
Zimmer, John. “Rhetoric. The App Is Here!” Manner of Speaking. July 24, 2016. www.mannerofspeaking.org/2016/07/24/rhetoric-the-app-is-here
“Mobile Apps for Public Speakers and Presenters.” SlideShop. December 23, 2016. blog.slideshop.com/2016/12/23/mobile-apps-for-public-speakers-and-presenters
“The 7 Best Apps 4 Public Speakers.” Meeting Application. May 1, 2015. blog.meetingapplication.com/7-apps-4-public-speakers

Can Hosting a Webinar Expand Your Audience?

Today’s business climate makes it more challenging to gain business leads. Competition is tight, so brands should up their game to survive. If you want to stay at the top, you should learn how to keep liabilities at the minimum and make the most of your assets.

Phone marketing was the norm before, but today, digital marketing is king. Businesses leverage online resources like social media, blogs, visual content, and what is probably the least known of all marketing channels: webinars. The rise of digital marketing has paved the way for businesses to do more without spending more. Make sure you use this advantage comprehensively.

Webinar Tips: Primary Goals and Purposes

Webinar 101: Primary Goals and Purposes

A webinar is a live meeting that takes place over the web. Obviously, it’s a portmanteau that blends the words “web” and “seminar.” According to webinar expert Marta Eichstaedt, when webinars are used as marketing tools, they typically last between thirty minutes to a full hour. This length already takes into account the spontaneous interaction between the host and the audience.

There are many reasons why marketers include webinars in their business efforts. The following are the three most important.

  • To educate customers. According to ClickMeeting, 85% of webinars are designed to educate existing and potential clients. If there’s one thing webinars should do, it’s to offer a novel perspective. They ought to satiate people’s desire to learn new things. Webinars are also a tool for businesses to solidify their credibility and establish themselves as experts in the field.
  • To promote brand awareness. The more successful your webinar is, the more people will learn about it. The louder the noise it makes, the more people will check it out. Hosting a webinar can expand your audience reach every time you bring something fresh and interesting to the table.
  • To generate new business leads. The same infographic by ClickMeeting claimed that 77% of webinars are designed to attract new leads. With a successful webinar, you can reach more business prospects and cultivate them through the sales process.

Webinar Tips: The Benefits of Hosting a Webinar

The Benefits of Hosting a Webinar

The perks of hosting a webinar abound—that’s why businesses can’t get enough of it. Here are some of the benefits you can enjoy from using this marketing tool to your advantage:

    • Save on costs. No matter how big your company is, you still need to use your resources wisely. Webinars are a good investment because they don’t cost much. All you need is a stable internet connection to hold one and a few active online platforms to promote it.
    • Maximize time. Unlike in physical events like seminars or conferences, you don’t need months or weeks to prepare for a webinar. A few days of preparation would suffice. You can also save time from traveling since you can conduct a webinar from the comforts of your home or office. 
    • Repurpose content. Webinars are versatile tools for marketing. You can turn them into webcasts once the event is over. You can also repurpose webinar content into a blog post or website copy. If you’re able to record your sessions, you can keep them in your knowledgebase for future reference.
    • Eliminate physical barriers. One of the conveniences of hosting a webinar is that anyone can participate in it, regardless of location or time zone. Speakers are also free to interact with participants through real-time polls and chat boxes.
    • Get feedback. You can immediately gauge the success of your webinar by sending out a survey to the participants. The feedback can clue you in as to the strengths and weaknesses of your event.

Webinar Tips: Preparing for a Webinar | Signup Form

Preparing for a Webinar

Before hosting a webinar, you need to find out first if there’s a demand for it. Conduct a survey in your audience circle, and find out if enough people are interested to join your session. Once you’re sure that the audience likes this format, proceed to the preparation phase.

Here’s what you’ll need:
  • Craft the content. Kick off by briefly introducing yourself, the other speakers or panelists, and the companies involved. Tell the audience about the topic you’re going to tackle, and give them a preview of what’s going to happen. You should be able to grab their attention during the first few minutes. In the body of your content, present a maximum of three ideas that you can expound on. Finally, finish off with a memorable statement, a call to action, and a courtesy message for the participants.
  • Set the time and duration. Find out what works best for your attendees. If you have foreign prospects, make sure that you find a common time that’s convenient for them and for the local participants.
  • Determine the panelists. Invite someone who can communicate the message best. You can collaborate with other brands to add greater value to your webinar. Have someone who is familiar with your content and who can help keep your presentation flowing smoothly. 
  • Prepare your tools. Obviously, you need technology to set up your event. Find a platform that can host your webinar, and make sure that your Internet connection is reliable enough to stream it. It’s also important to get a good phone headset, ideally a cordless one, so that you can stand up and move while talking. 
  • Create a landing page. Make sure it has sufficient details about the webinar to make the prospects excited about signing up. Include a registration form that requests information from your attendees. The most important fields are the name and e-mail address. You can also ask for the company they’re affiliated with. Any more than these three can make your prospects less likely to sign up.

The Takeaway

Once you’ve hosted your own webinar, you’ll understand why it’s considered by many businesses as an effective customer acquisition channel. Explore the wonders of this tool and discover how it can propel your business to success.

Resources:

Howes, Lewis. “8 Ways to Boost Your Business with Webinars.” Lewis Howes. n.d. lewishowes.com/webinars/webinar-marketing-tips-and-resources

Jozwiak, Agnes. “World Wide Webinars: New Infographic.” ClickMeeting. March 23, 2012. blog.clickmeeting.com/world-wide-webinars-new-infographic

MacDonald, Steven. “How to Successfully Host a Webinar and Build Your Audience.” E-Marketeer. August 19, 2014. www.emarketeer.com/blog/successfully-host-webinar-build-audience

Moreau, Elise. “What Is a Webinar?” Lifewire. April 6, 2016. www.lifewire.com/what-is-a-webinar-3486257

Russer, Michael. “Expand Your Reach with Webinars.” Realtor Mag. July 2009. realtormag.realtor.org/technology/mr-internet/article/2009/07/expand-your-reach-webinars

Slyman, Natalie. “How to Hold an Effective Webinar an Generate Leads for Your Business.” Influence & Co. December 6, 2016. blog.influenceandco.com/how-to-hold-an-effective-webinar-and-generate-leads-for-your-business

Wasielewski, Jarek. “How Webinars Expand Reach to Your Target Audience in Online Marketing.” ClickMeeting. September 12, 2014. blog.clickmeeting.com/webinars-expand-reach-target-audience-online-marketing

Looking for creative presentations that can leverage your business? Enjoy free PowerPoint templates from SlideStore! Sign up today.

Becoming a Better Presenter: From Bad to Superb Presentation Skills

Have you ever come across a speaker who knocked you breathless with his or her speech? A speaker who pulled you to the edge of your seat and made you feel like you’re part of a privileged audience? At least once in your professional career, you’ll be granted the chance to be that speaker. You’ll find yourself holding the opportunity to make an impact and leave a lasting impression that will resonate with the audience for a long time.

It doesn’t matter if you’re ready or not. Circumstances don’t choose their preys. You’ll have no choice but to take the limelight when the moment strikes, so bask in its glory while you can. No excuse is good enough to turn down an opportunity to be great at something. Greatness doesn’t happen by accident, and mastery doesn’t come in a snap. You need to invest both time and effort to be a better presenter.

Below are some aspects of public speaking that you can hone with dedication and perseverance.

Building Around Your Core Message

You can’t plunge head-first to a speaking engagement without fully understanding your core message. Take time to get your thoughts straight and identify the essentials of your speech. Don’t treat your presentation like a dumpster for ideas. If you cover too much material, your audience will end up either bored or boggled. In a typical public speaking setup, less is more, so know what to include in your talk and what to leave out. Once you have a tight grip on your message, structure your thinking so that you can present your ideas in a way that’s both interesting and comprehensible.

The Audience as Your Touchstone

You can’t preach to an audience that you know nothing or little about. Unless you speak with their interests in mind, don’t bother speaking at all. The audience is an important part of your presentation that you can’t ignore. You need to know their pains, opinions, desires, and goals. What do they understand about the topic? Where do they stand about the issue? How can you challenge them to think differently? How can you improve their lives?

Your presentation will be for nothing if the audience remains unreceptive to your message. Make sure your ideas don’t fall on deaf ears. Speak on a personal level to encourage your listeners to engage in a conversation with you. When you make the mistake of being self-righteous, you’ll lose the game. Remember, the goal is to communicate effectively, not to look impressive.

Crafting a Killer Slide Deck

Your supporting visuals can have a huge bearing on the success of your presentation, so make sure you use the right design elements across all your graphics. Do away with bullets, long texts, and cheesy slide transitions. Be consistent with the font, and stick to a simple color scheme. If you’re going to use an image, don’t go hunting in the clipart library—use high-quality stock images and authentic photos instead. If you need assistance for PowerPoint design, collaborate with a slide design artist who can take the aesthetics of your presentation to the next level.

Fine-tuning Your Presentation

How many stage presenters does it take to screw in a lightbulb? Four. One to do the actual task, and three to help him rehearse the act.

That may be a pathetic attempt at comedy, but it sums up the importance of constant practice in public speaking. Once you have your content and design all figured out, it’s time to put everything you’ve worked hard on to the test. Demonstrate your presentation to three qualified people, and elicit their feedback and reactions. Make sure to address everything they have to say. Find time to practice your gestures and rehearse your speech. Learn the piece by heart, and don’t stop until the day of your presentation. Don’t worry about over-practicing—there’s no such thing.

A Word on Authenticity and Confidence

Presentation jitters are natural, but that doesn’t mean you should let them overpower you. Don’t beat yourself up for having the urge to shy away from the spotlight. Although it’s true that the audience don’t want to see how nervous you are, they will likely empathize with you if you fail to keep your composure onstage. You’ll be amazed at how many people can relate to the nerve-racking feat that is public speaking. Just take deep breaths and remember who you are and what you’re there for. Tell yourself, “I have something unique that the audience wants, and I’m going to go ahead and share it.” Stamp out your self-doubt by letting your personality shine through. If you stick to the real you, the audience will be more willing to receive your message.

The Performance of a Lifetime

Take every public speaking assignment like a once-in-a-lifetime opportunity. Prepare for it like it’s the performance of your life. If you look at it this way, you’ll be able to prepare thoroughly and put your best foot forward. While onstage, you need to project a good stage presence. You can do this by dressing professionally, establishing eye contact, taking full control of your voice, and breathing evenly. It would also do you and everyone else good if you respect your audience’s time by sticking to the schedule.

Of Passion and Enthusiasm

If there’s one thing you should be while delivering a speech, it’s enthusiastic. Nothing beats the warm vigor of a presenter brimming with passion about his or her speech. If you’re passionate, the audience will be too because passion is infectious. When all’s said and done, energy is more impactful than eloquence.

Becoming a better presenter will serve you well throughout your professional career. It will open new opportunities that you’ve never had before. Take your presentation skills to the next level, and watch as you get closer to finding success.

Resources:

Cummings, Harriet. “You Could Be a Better Presenter, Here’s How.” Distilled. August 21, 2014. www.distilled.net/resources/you-could-be-a-better-presenter-heres-how

Kaye, Jezra. “For Great Public Speaking, a Little Daily Practice Goes a Long, Long Way.” Speak Up for Success. n.d. speakupforsuccess.com/practice-a-little-every-day

Kim, Larry. “20 Ways to Improve Your Presentation Skills.” WordStream. November 3, 2016. www.wordstream.com/blog/ws/2014/11/19/how-to-improve-presentation-skills

Malone, Sean. “10 Tips to Become a Better Presenter.” Virtual Studio. August 17, 2010. www.virtualstudio.tv/blog/post/13-10-tips-to-become-a-better-presenter

Singer, Thom. “Get Noticed: 7 Tips for Better Presentation Skills.” Pragmatic Marketing. February 17, 2015. pragmaticmarketing.com/resources/get-noticed-7-tips-for-better-presentation-skills

“Authentic Public Speaking: Why Being Real Makes All the Difference.” Presence Training. January 18, 2014. presencetraining.co.uk/authentic-public-speaking-real-difference

“Enthusiasm: Bringing Passion to Your Performance.” Voice and Speech. n.d. voiceandspeech.com/articles/enthusiasm.html

Creating a Solid Presentation Outline

Speech outlines are often overlooked in presentations. They’re dismissed as a waste of time by amateur presenters who don’t realize their relevance. Why flesh out your speech when you can go straight to writing it whole, they’d argue. Most professional speakers, however, claim the opposite. They know better, and they understand that time spent mulling over a presentation’s basic framework is never wasted time. In fact, they consider it as time well-spent.

Think of your speech outline as the blueprint of your presentation. It’s there mostly as an assurance that your speech is coherent, focused, and ready to be brought to life. It will help you clear your presentation anxiety, so you’ll feel less apprehensive about muddling it up with ambiguous ideas and obscure statements. Crafting a speech outline is a critical step to make sure that your presentation is ready to go.

The Importance of Preparing a Speech Outline

Your speech outline will help you see your core message clearly and without obstruction. It will force out from your mind the key logical elements of your presentation—the bits that, together, form your speech skeleton.

An outline is a good way to find out, possibly for the first time, exactly what it is you want to say. It will help you organize your material and put your thoughts together in a way that yields a comprehensible output. It will ground you and keep you on topic from the time you write that first draft to the moment you deliver the actual presentation. And the best part is that it’s easier than it seems. You don’t need a flurry of words to make one—you need ideas. Cues and fragments would do, as long as they mean something to you.

As the backbone of your speech, the outline will help you enhance the logic of your content and the sequence of your narrative. It will improve the flow and style of your presentation so that whatever you share to the audience will be received with interest and understanding. Laying out the basics of your presentation will help you look at the bigger picture without delving deep into the details.

Structuring Your Speech Skeleton

Speech outlines, like many write-ups, usually follow a three-part structure. This basic formula is something that anyone who has ever read or written anything can easily recognize:

  1. Introduction – where you tell your audience what you’re going to tell them
  2. Body – where you actually tell them
  3. Conclusion – where you tell them again what you just told them

It’s an easy enough way of framing a speech. Structuring your outline this way will help you determine which sections of your presentation need to be given more importance.

The Brainstorming Stage

Before you can write your outline, you need to go through one more stage: brainstorming. This will jumpstart your creative process by allowing you to explore all possibilities, exhaust all means, and let your stream of consciousness flow. In this stage, you’ll have to experiment with different concepts to come up with the basics of your presentation. Decide on your topic to keep your speech firmly grounded. Define your goals and identify how to achieve them. Determine the essence of your presentation from the audience’s perspective. Of course, whatever you decide on while brainstorming won’t necessarily be set in stone. They can still change as you move forward. Brainstorming will only help you create idea maps in your mind so that you can organize your thoughts before outlining.

The Brainstorming Stage

Part One: Introduction

The Introduction is where you establish the topic and the core message. This is where you define the problem, state your goal, and tell the audience how they can benefit from it. It’s concise in form, but it encapsulates the theme well. Your first few minutes onstage is your chance to establish your credibility and assert your qualifications. This is where you establish your right to speak on the topic.

Professional speakers will agree that, more than anything, an introduction must grab the audience’s attention and compel them to listen. This is why the most memorable presentations use humor as an opening salvo. A bit of wit is effective in offsetting the somberness of later discussions.

Part Two: Body

The Body contains the bulk of your talk because this is where you elaborate and flesh out your main points. It’s your opportunity to give credence to your claims and present supporting points to your arguments. You can either support your premise by introducing factual evidence, or you can dismiss opposing arguments. The body is also where your story solidifies—you can tell a narrative that relates back to your core message.

Part Three: Conclusion

The Conclusion is where you recap your main points—the pieces of information you want your audience to remember. This is where you neatly wrap up your main arguments and reiterate your core message to tie every aspect of your speech together. Before you step out of the limelight, you should’ve already established your call to action. Move the audience to join your cause and suggest future actions that they can take. But most important of all, you need to make your closing remarks memorable. Dress them up so you’ll end with a bang that will resonate with your audience long after you’re done talking.

The initial draft of your outline is unlikely to be the final draft. Writing is a process, after all. You’ll have to constantly review and revise your work until the finished output is seamless. Instead of a tedious hurdle, see this as an opportunity to shape and refine your speech to perfection. Don’t worry, the outline is 60% of the work, so once you’re done with it, you’re more than halfway to finishing your presentation.

Resources:

Dlugan, Andrew. “Don’t Skip the Speech Outline.” Six Minutes. February 29, 2008. sixminutes.dlugan.com/speech-preparation-3-outline-examples

Dugdale, Susan. “Sample Speech Outline.” Write Out Loud. n.d. www.write-out-loud.com/sample-speech-outline.html

Guay, Matthew. “Presentations 101: The Absolute Basics of Making a Presentation.” Envato Tuts Plus. February 18, 2014. computers.tutsplus.com/tutorials/presentations-101-the-absolute-basics-of-making-a-presentation–cms-19551

Hansen, Brianna. “7 Techniques for More Effective Brainstorming.” Wrike. November 16, 2016. www.wrike.com/blog/techniques-effective-brainstorming

Pfeifer, Tom. “Start with Your Speech Skeleton: Add Some Tasty Skin.” Tom Pfeifer. n.d. tompfeifer.wordpress.com/tag/how-do-i-frame-a-speech

Zomick, Brad. “How to Write an Outline: 5 Techniques and 5 Learning Resources.” Skilled Up. May 29, 2013. www.skilledup.com/articles/how-to-write-an-outline-techniques-resources

“Building a Speech: Starting with an Outline.” Boundless. n.d. www.boundless.com/communications/textbooks/boundless-communications-textbook/organizing-and-outlining-the-speech-10/principles-of-organization-51/building-a-speech-starting-with-an-outline-206-6814

“Creating a Presentation Outline.” Think Outside the Slide. n.d. www.thinkoutsidetheslide.com/lesson-1-creating-a-presentation-outline

“How to Create a Presentation Outline.” eHow. n.d. www.ehow.com/how_2057469_create-presentation-outline.html

“Speech Outline Example (Informative or Persuasive).” My Speech Class. n.d. www.myspeechclass.com/outline.html

“The Rough Draft Outline.” Boundless. n.d. www.boundless.com/communications/textbooks/boundless-communications-textbook/organizing-and-outlining-the-speech-10/outlining-56/the-rough-draft-outline-223-7317

Corporate Forecast: The Future of Company Presentations

Before the widespread popularity of software like PowerPoint, people relied on limited visual aids for their presentations. However, with the recent rise of technology, presentations are now branching out into more diverse possibilities. Sooner or later, some presentation factors in the boardroom will change to keep up with the demands of the modern era. There are specifically five aspects of presentation that will face the most change.

Future of Company Presentations: Digital Media

1. Digital Media

The digital world is becoming an attractive avenue for companies to keep track of their target audience’s interests. Digital media is the biggest game changer in the presentation playing field. According to business strategist Michael Wolf of Business Insider, tech and media activity will increase by 2016. Businesses will no longer have to sift through tons of hard facts to get what they need. Digital media will make it available to them.

Online references like virtual surveys and trending tags will give easy access to insights on market activities and preferences. Aside from this, the growing importance of digital media in people’s lives will push companies outside the boardroom and into the internet. With the increasing popularity and accessibility of smartphones, going mobile may just be the next big thing to watch out for.

In a constantly changing social environment, businesses should keep themselves on their toes. Stay updated by observing digital media trends closely, and adjust your presentation tactics if the need arises.

Future of Company Presentations: Audience Engagement

2. Audience Engagement

The audience has always played a crucial role in deciding the fate of a business pitch. However, in the future of company presentations, they will take on an even more active role. Far from being silent judges, your audience will vocally proclaim what they want from your business.

This is, again, due to the upsurge of digital media. According to Staging Connections Digital Event Services General Manager Tim Chapmansocial networks can break the barriers holding you back from your listeners. Knowing what people expect in your business gives companies a head start to craft presentations according to these preferences. On the other hand, trends also fade as fast as they come in, so constant vigilance is necessary in the market.

Operate your social media accounts to actively engage the audience at all times. Keep track of their needs and wants to optimize your presentation.

Future of Company Presentations: Time Limits

3. Time Limits

With people becoming more accustomed to fast-paced lifestyles and multi-tasking, presenters can’t afford to beat around the bush with their pitches anymore. The attention span of the average human being has reached its shortest at eight seconds, according to a Microsoft study cited by Leon Watson of The Telegraph.

That said, your audience members would be more likely to appreciate a compact and concise pitch that cuts to the chase.

But this doesn’t mean you have to resort to a plain deck and a bland delivery. If anything, it allows you to be more creative about how you’ll be cutting your presentation. Business guru Guy Kawasaki’s famous 10-20-30 rule is ideal for a crowd that’s constantly on-the-go.  According to Kawasaki, you should keep your presentation to 10 slides at 20 minutes, with 30-point font. These 10 slides already contain everything everyone needs to know about you—from the market situation to the summary and call to action.

This just shows that you don’t need to stretch your time limit to get the point across, but you shouldn’t just relate the details either

Future of Company Presentations: Use of Visuals

4. Use of Visuals

By the late 20th century, a large part of the population is identified as visual learners, according to Visual Teaching Alliance. This means that they’re more inclined to learn when data is presented to them visually, through diagrams, images, or illustrations. In terms of presentations, it’s better to abandon the wall of text and opt for more visuals. You might even drop the bullet points, which are seen for the longest time as the alternative to text-heavy slides.

However, your visuals should also complement your message. The point of catering to visual learning is to reduce the fatality of Death by PowerPoint. Stay focused on large, engaging images that you can relate to your pitch. Don’t clutter your deck with too many miscellaneous details, lest it defeats your point of drawing people’s attentions to what really matters. Finally, use colors that are easy on the eyes and that evoke positive emotions.

Presentations adapt to the tendencies of the target audience. In this case, the attention to visuals and the way it impacts viewers will definitely play a central role in the ability of business presentations to convince and convert leads.

Future of Company Presentations: Constant Innovation | Types of Graph

5. Constant Innovation

The development of technology steers toward innovation. While others may condemn presentation software for boring audiences, innovation improves both the audience’s and the speaker’s experiences.

Just this year, PowerPoint released its latest add-ins, Designer and Morph, which make presentation layout and design easier. The visual aspect of a presentation is enhanced in presentation tools like Prezi, which provides templates that users can customize on their own. Nonetheless, people need to remember that a good feature can backfire when misused. After all, when PowerPoint first came out, bullet points and awkward animations were accepted as designs until they were deemed passé.

The use of presentation tools should still be coupled with some guidance. This is why companies are highly encouraged to consult presentation gurus when setting up their business pitch.

The Future and Beyond

The future of company presentations holds a number of possibilities, partly due to the turn social trends have taken in recent years and will continue to take in the years to come.

People now have a wide range of software tools to choose from. Other digital avenues like social media allow them to form more intimate connections with their audience. A fast-paced society demands shorter presentations and a more concise content. At the same time, audiences are no longer impressed by slides that tell everything. To avoid boring a modern crowd, opt for relevant visuals that directly correspond to your core message.

Track the trends to avoid becoming outdated. Roll with the pitches and keep your company brand relevant.

 

Resources:

 Chapman, Tim. “The Future of Presentations: Top 3 Predictions.” Staging Connections. August 29, 2014. www.stagingconnections.com/events/the-future-of-presentations-top-three-predictions

Danielson, Tess & Nathan, McAlone. “Epic Slide Deck from Former Yahoo Board Member Lays Out the Future of Tech and Media.” Business Insider. October 21, 2015. www.businessinsider.com/michael-wolf-predicts-what-will-happen-in-the-tech-industry-in-2016-2015-10

Kawasaki, Guy. “The 10/20/30 Rule of PowerPoint.” Guy Kawasaki. December 30, 2005. www.guykawasaki.com/the_102030_rule

Koenigsbauer, Kirk. “The Evolution of PowerPoint: Introducing Designer and Morph.” Office Blogs. November 13, 2015. blogs.office.com/2015/11/13/the-evolution-of-powerpoint-introducing-designer-and-morph/#Jy7F8TwAkgcSCMfb.97

Watson, Leon. “Humans Have Shorter Attention Span than Goldfish, Thanks to Smartphones.” The Telegraph. May 15, 2015. www.telegraph.co.uk/news/science/science-news/11607315/Humans-have-shorter-attention-span-than-goldfish-thanks-to-smartphones.html

Looking for creative presentations that can leverage your business? Enjoy free PowerPoint templates from SlideStore! Sign up today.

Presentation Tips to Counterpunch Your Nerves

For people who are not gifted with natural eloquence, public speaking can be a daunting experience. Darlene Price, president of the award-winning coaching company, Well Said Inc., summed it up well when she said, “Though statistics vary on the exact percentages, it’s safe to say most of us get nervous before a public speaking engagement. As a speaker facing an audience, we often fear failure, criticism, judgment, embarrassment, comparison, or rejection.”

And indeed, all this fear, all this negative reaction, is only natural. Even the most experienced speakers tremble before delivering their opening salvo. This is why you should go against the general notion of tackling  fear for the purpose of eradicating it. Instead, what you should do is conquer it by controlling it to your own advantage. Managing your fear is the only way to connect with your audience.

After all, spectators don’t really see how you feel. They only see how you carry yourself onstage. So, it’s okay to be afraid, as long as you don’t show it to anyone. When all’s said and done, a presentation is not really about what you say but how you say it.

Positive Visualization

The Dramatic Pull of Positive Visualization

To turn your jitters into positive energy, you should pump yourself up before a presentation. Boost your enthusiasm by imagining a positive outcome to the speaking engagement. Mentally walk yourself through your speech, and picture yourself acting with confidence, flair, and poise. You’re a presentation guru, and the audience enjoy watching and listening to you.

Positive visualization is healthy and effective. The more you envision something in a good way, the better it will play out in reality. Just take in mind the American industrialist Henry Ford’s famous quote, “Whether you think you can or think you can’t, you’re right.”

Above all else, smile. Smiling can help calm your nerves and lower your anxiety. It increases your body’s supply of endorphins, the chemicals responsible for lowering stress levels. When you smile, you exude confidence, which your audience will interpret as a sign of enthusiasm towards your speech.

Familiarity Breeds Confidence

How Familiarity Breeds Confidence

Don’t take chances with your presentation by delivering it once and for all. You have to practice it multiple times before the actual event. Rehearse your lines in various positions until you grow comfortable with them. If necessary, record your presentation and watch it afterwards. This will help you see which bad habits to grow out of.

Know your presentation by heart, but don’t memorize it word by word—unless, of course, you’ll be delivering your presentation at TED. Just the opening and closing lines of your talk are enough. Learn your first and last statements so they’ll come to you naturally.

Practicing will help you gain a certain amount of control over the situation. The more certain you are about your talk, the less nervous you’ll be about it. By rehearsing your presentation beforehand, you can focus your nervous energy on something more productive.

Surroundings as a Teacher

What Your Surroundings Will Teach You

Give yourself ample time to be familiar with the venue. Arrive at least a day early so you can thoroughly assess the setup. Check if there are any elements in the surroundings that may distract you from your presentation. Test the equipment you’re going to use to minimize the possibility of technical difficulties arising later on. Practice delivering your talk in the venue, too, to familiarize yourself even more with the entire affair.

If your speech is part of a series, you should listen to other talks. Do it as a courtesy to your fellow speakers, and also to learn more about the spectators. By attending the other presentations, you’ll be able to gauge the general mood of the audience. You can assess whether they’ll appreciate humor or straight facts. This will help you tailor your presentation to their needs and preferences.

On the day of your speech, make sure to attend the meet-and-greet ceremony. Speaking with representatives from the audience will help you understand them more genuinely. As public speaking coach Ian Cunliffe advised, “Arrive early and talk to a few individual audience members about their needs. That way, you’ll have insider information and friendly faces that you can focus on when you take the stage.” Darlene Price held the same opinion. She said, “Conversation helps relax your nerves, creates a bond with your audience, and sets the stage for personable speaking versus public speaking.”

Power Stance

Power Stance and Other Endorphin Boosters

Warm yourself up before taking the floor. To calm your nerves, practice deep breathing, a method that will flood your brain with oxygen. Your muscles will relax and you’ll regain composure. Moving around and assuming a power stance will also help you create a lasting sense of confidence.

Before stepping into the platform, make sure you are properly hydrated. Dry mouth can sometimes be a cause of anxiety. Drink plenty of water before going onstage, and keep a bottle of liquid within arm’s reach in case your mouth dries up in the middle of your talk. Finally, make sure to take a bathroom break before your performance.

Presentation Mantra

The Mantra You Should Adopt

Repeat some words of encouragement before heading to the spotlight. Your mantra should be: “I’m the expert in the room. The audience trust and believe in me, and they want me to succeed. I will go out there and deliver with confidence and conviction.”

As body language expert Mark Bowden said, presentations are not really about the facts and the data. “When we go live in front of an audience, it’s about the event, the personality, the relationship, and trust.” Kill it with your confidence. Bring home the gold with your poise and enthusiasm.

 

Resources:

Genard, Gary. “How to Use Positive Thinking to Speak More Successfully.” Genard Method. June 26, 2016. www.genardmethod.com/blog/bid/176604/How-to-Use-Positive-Thinking-to-Speak-More-Successfully

Heaps, Mark. “Stop that Stutter: 6 Steps to Overcome Presentation Performance Anxiety.” Duarte. December 19, 2012. www.duarte.com/blog/stop-that-stutter-6-steps-to-overcome-presentation-performance-anxiety

Kim, Larry. “15 Ways to Calm Your Nerves Before a Big Presentation.” Inc. October 20, 2014. www.inc.com/larry-kim/15-power-up-tips-to-make-you-a-better-presenter.html

Kleiman, Karen. “Try Some Smile Therapy.” Psychology Today. August 1, 2012. www.psychologytoday.com/blog/isnt-what-i-expected/201207/try-some-smile-therapy

Smith, Jacquelyn. “11 Tips for Calming Your Nerves Before a Big Presentation.” Business Insider. June 23, 2014. www.businessinsider.com/tips-for-calming-nerves-before-a-speech-2014-6

“Feeling Anxiety is Normal.” Boundless. n.d. www.boundless.com/communications/textbooks/boundless-communications-textbook/building-confidence-to-speak-4/understanding-anxiety-27/feeling-anxiety-is-normal-127-10639

“Managing Presentation Nerves: Coping with the Fear Within.” Mind Tools. n.d. www.mindtools.com/pages/article/PresentationNerves.htm

Looking for creative presentations that can leverage your business? Enjoy free PowerPoint templates from SlideStore! Sign up today.

10 Gimmicks to Start Your Presentation Strong

Your first few minutes onstage is an opportunity to capture your audience’s attention. If you want your listeners to be all ears when you start talking, prove from the outset that your presentation is worth their time. Your opening remarks will set the tone of your talk, so you should make them as gripping as possible.

Don’t waste your introduction on platitudes and pleasantries. There are better ways to form first impressions and establish a connection with the audience.

1. Kick off with a dramatic pause.

Silence makes people apprehensive. That’s why it’s a powerful tool to start a presentation. Before you deliver your speech, take a moment to pause and amble around the stage while keeping a confident stance. Even the audience members who are busy with their gadgets won’t be able to resist the dramatic pull of the moment you’ve created. A whole minute or two of silence will draw all eyes on you.

SlideGenius Blog Module One

Get hundreds of PowerPoint slides for free.

Sign up for your free account today.

Sign Up now

2. Appeal to the audience’s imagination.

Take your audience to a different space and time. Introduce a “what if” scenario that they can delve into and explore. The power of imagination will reel them in and make them a willing audience to your presentation.

For better effects, use props and visual aids such as videos or an informational design Try a gimmick that has never been done before. Take one of Bill Gates’s TED Talks, for example. While introducing his talk about malaria, he released a scourge of mosquitoes from a jar. The mosquitoes were, of course, malaria-free, but Gates didn’t tell the audience that until after a minute or so.

Appeal to the Audience's Imagination

3. Drop a series of rhetorical questions.

If you want your audience to participate in your presentation, ask rhetorical questions that stimulate the mind. They may not engage with you physically, but they’ll be with you mentally, pondering over your questions and framing their own answers.

4. Relay your message through storytelling.

The human brain is hardwired to love stories. If you have an interesting narrative to tell, share it. You’ll establish a stronger connection with your audience if you do so. The vulnerability is a powerful tool if you use it to communicate a message.

5. Turn heads with a contrarian statement.

One of the easiest ways to grab an audience’s attention is by contradicting a universally accepted concept. Whether your listeners agree with you or not, they’ll be at the edge of their seats to hear what you have to say, no matter how unconventional it may be. Just make sure that the statement you make offends nobody.

Turn Heads With a Contrarian Statement

6. Underline a shared pain point.

If there’s a common problem you share with the audience, express it. You can win their sympathy and make yourself relatable by doing so. Your presentation will be more relevant if you can address something that the audience is concerned about.

SlideGenius Blog Module One

We redesign PowerPoint presentations.

Get your free quote now.

get a free quote

For example, everyone can relate to the frustration of creating website passwords. There seems to be no end to the list of requirements needed: the number of characters, the types of characters, the capitalization of letters, the inclusion of numbers, and so on. Discussing a topic like this captures your audience’s interest because you’re shedding light to a common issue they think is unique to them. You’re uniting the audience and bringing them to a common ground where your sentiments and theirs are one.

7. Promise something irresistible.

What do great presentations have in common? They all leave something for the audience. It doesn’t matter if it’s an idea, a tangible object, a lingering feeling, or a solution to a pressing issue. As long as it’s something that the audience finds useful, it can increase the value of your presentation.

8. Use multimedia to catch attention.

Words can make an impact, but videos and graphics often send a clearer message when used properly. If you’re unsure about how multimedia can complement your talk, use a multimedia presentation PowerPoint service that will do all the work for you. That way, your slides will not only look professional but also engaging.

Use Multimedia to Catch Attention9. Break the ice with a joke.

Popular opinion will claim that jokes are a good way to kickstart a presentation, but professional speakers should know better. Strictly speaking, it’s your sense of humor that elicits smiles and chuckles from the audience. It’s the humor, not the joke, that lightens up the atmosphere. So the more you can make the audience crack up and feel at ease without forcing a joke, the better.

10. Add a twist to an old saying.

Quotations are a common way to start a speech, but you can make yours stronger by tweaking it a bit. A cliché will sound fresher if you add your own take to it. For example, you can say, “To err is human, and to forgive is simply an acknowledgement of the error.”

Of course, this will only work in a casual and laid-back presentation. If you’re opting for a more serious delivery, you can use proverbs or references to historical events instead.

Coming up with an exciting presentation grabber is a task that takes time, effort, and talent. If you do it right, it pays off in the end.

Creating an Effective Financial Presentation

At some point in your career, you’ll have to give at least one complex and data-heavy presentation. It’s inevitable for entrepreneurs to venture into the financial side of business and deliver fiscal reports such as those involving business charts that reflect the company’s performance against goals and financial analyses.

But the thing is, financial data can be boring. They may appeal to analytical brains, but what about the rest? In order to hold your audience’s attention, you need to make your financial presentation interesting. Don’t just conduct a data dump. Explain where the figures come from and how they affect your audience. Provide examples as to how those numbers can be relevant in their lives.
[blockqoute text=”Looking for a Financial Deck Design Expert?”]
In other words, harness the power of financial storytelling. Present a narrative-driven angle that will give your presentation a new light. Show the numbers but let the story behind them shine through.

Mastering the Art of Financial Storytelling

Financial presentations don’t have to be dull. Here are some tips to successfully deliver an intellectually-stimulating yet engaging presentation.

1. Pattern your presentation after the GPS approach

Organize your facts and figures by planning your presentation. Create a structure so your message will be clear from start to finish. One method you can apply to achieve this is the GPS approach.

First of all, identify who your audience is. What’s the extent of their knowledge and the level of their expertise? Once you know this, you have the starting point. You can then proceed to identifying the goal of the presentation. What would you want the audience to think, feel, understand, or do when you step out of the limelight? What end point are you trying to achieve? This is the destination.

From there, it’s just a matter of choosing the best route. How do you go from Point A to Point B? Outline your main idea first, then follow it up with the supporting ideas. You can create a script to help you with internalizing the flow of the presentation.

Master the Art of Financial Storytelling: GPS

2. Establish credibility from the outset

Since you’ll be presenting critical figures, it’s important to appear trustworthy. Cultivating credibility and cementing a good reputation will make it more likely for your audience to believe in what you’ll say. If necessary, use supporting materials to validate your claims.

3. Outline your goals to build anticipation

If you inform your audience about the goals of your presentation, they’ll be more prepared to process any chunk of data you give them. It helps them to follow along since they already know what to expect and what material you’ll cover. It allows them to focus on the goal and take part in your presentation. 

4. Follow the three-part story structure

When communicating the story behind your data, it’s good to divide your narrative into three parts: the beginning, the middle, and the ending.

Start your presentation by describing things as they are. This is key to creating a bond with your audience. If you tell them something that they already know or can agree with, you ignite a small fire of recognition in them. Naturally, that will make them more interested in your talk.

After establishing the facts, you can show them how things could change. Establish a gap between what is and what could be. Make sure your claims hook and intrigue them enough.

Finally, when concluding your financial presentation, don’t forget to include a call to action. Introduce what presentation expert Nancy Duarte calls the “new bliss,” a state where your audience’s world can be a lot better if they adopt your ideas and follow your suggestions.

Follow the Three-Part Story Structure: Employ visuals instead of spreadsheets

5. Employ visuals instead of spreadsheets

Don’t limit yourself to Excel. Embrace the perks of technology so you can create a financial presentation that drives home with your audience. Present numbers, graphs, and tables using PowerPoint.

However, if you really want to take your presentation to the next level, you can ask a presentation design specialist to do the job for you. Let an expert turn your numeric data into graphics and visual images that are equally credible-looking and interesting. Your audience will be able to better make sense of your presentation this way.

6. Use simple and effective design elements

To make your slides more visually appealing without going over the top, use a sans serif font instead of a fancy one. Also, choose a template that isn’t too loud. Observe a good balance of colors to avoid design clutter. If you can, use a color contrast calculator to make sure that the colors in your presentation match. 

7. Reiterate your claims repeatedly

According to the Edelman Trust Barometer, you need to be exposed to a piece of information three to five times for you to absorb it and act on it. Also, you need to hear it from different sources for your brain to validate the information. Repeat your message throughout the presentation, but say it in different ways.

Keep Calm and Speak Like a Pro

With the proper tools and the right techniques, you can be more confident in delivering a good financial presentation. All you need is some storytelling and a few basic design skills. If you prepare well, you can get your message across without losing your audience in the process.

 

Resources:

Duarte, Nancy. “Structure Your Presentation Like a Story.” Harvard Business Review. October 31, 2012. hbr.org/2012/10/structure-your-presentation-li

Jeavons, Sheri. “Financial Presentations That Won’t Put Your Audience to Sleep.” Sales Gravy. n.d. www.salesgravy.com/sales-articles/presentation-skills/financial-presentations-that-wont-put-your-audience-to-sleep.html

Mogilner, Geoffrey. “Perfecting the Art of Financial Storytelling.” Edelman. February 2, 2015. www.edelman.com/post/perfecting-art-financial-storytelling

Piontek, Katelyn. “7 Ways to Make a Financial Presentation Interesting.” Turbine HQ. September 9, 2014. turbinehq.com/2014/make-a-financial-presentation-interesting

Riggins, Nash. “15 Ways to Create Effective PowerPoint Presentations.” Small Business Trends. July 5, 2016. smallbiztrends.com/2016/07/effective-powerpoint-presentations.html

Sullivan, Sarah. “Financial Presentations That Really Stand Out.” Talisman. October 10, 2016. www.talismansolutions.co.uk/blog/stand-out-financial-presentations

Theriault, Michel. “9 Tips for More Powerful Business Presentations.” Forbes. November 4, 2013. www.forbes.com/sites/allbusiness/2013/11/04/9-tips-for-more-powerful-business-presentations/#55621b7043a0

“Creating Effective Financial PowerPoint Presentations.” 24Point0. January 16, 2014. www.24point0.com/financial-statement-presentation

“Don’t Start by Copying Previous Slides.” Think Outside the Slide. June 24, 2014. www.thinkoutsidetheslide.com/issue-314-june-24-2014

“Edelman Trust Barometer.” Edelman. 2009. www.edelman.com/assets/uploads/2014/01/2009-Trust-Barometer-Executive-Summary.pdf

“Five Tips to Make PowerPoint Business Presentations More Effective.” Think Outside the Slide. n.d. www.thinkoutsidetheslide.com/five-tips-to-make-powerpoint-business-presentations-more-effective

Looking for creative presentations that can leverage your business? Enjoy free PowerPoint templates from SlideStore! Sign up today.

The Importance of Eye Contact During Presentations

When you look people in the eye, you establish rapport. You make an impact. You send a compelling message. A sustained and purposeful eye contact is crucial in public speaking because it gives you a chance to create a good impression. It can mean all the difference when you’re trying to get the audience on your side. 

SlideGenius Blog Module One

Get hundreds of PowerPoint slides for free.

Sign up for your free account today.

Sign Up now

Why You Should Meet the Audience’s Gaze

The audience is an important element in public speaking. A presentation will lose its purpose if there are no spectators to validate it. This is why you need to make your speech worthy of your listeners’ time. You can do this by establishing a connection with them through eye contact.

When you meet your audience’s gaze, you’re essentially showing them interest and respect. You’re acknowledging their presence. You’re making yourself relatable and accessible to them. Eye contact can make you vulnerable—and that, in turn, can make you seem more human to those whom you’re trying to reach.

There are other reasons why eye contact is crucial. 

Meeting the Audience's Gaze

1. To establish connection

One sincere look in the eye and you can communicate to the audience just how much you care about their thoughts. A sustained eye contact is an invitation to turn your talk into a conversation. It creates a bond between speaker and listener—a connection that is reassuring to both parties.

2. To improve concentration

A large room full of people can ruin your concentration. By limiting your focus to just one person at a time, you can calm your nerves and clear your mind. Don’t let your eyes wander around the room lest your ideas get all muddled up. Keep your eye contact steady so you can concentrate on your message.

3. To project authority

Have you ever spoken with someone who averts his gaze every time he talks? It’s not surprising if that person gained little, if any, of your respect. No one can blame you if your thoughts stray while that person talks to the floor.

With eye contact comes authority. So if you can’t look people in the eye, you can’t expect them to believe your words or agree with your views. The eyes can communicate confidence and conviction—two things that you won’t be able to project unless you look people squarely in the face. 

4. To facilitate engagement

People will feel welcome to participate when they see you scanning the crowd. They’ll be at a liberty to nod, frown, smile, and raise their brows. If you look at them long enough to create a bond, you’ll find a spark of recognition in their eyes. In that precise moment, you can transform them from being passive receivers to active participants.

What You Can Learn from Professional Speakers

Presentation gurus should know what makes or breaks a presentation, and all of them agree that eye contact is a big determiner of a successful speech.

Learning from Professional Speakers

1. See your audience as individual listeners

Before you speak, take a moment to pause and scan the room for friendly faces. Connect with distinct listeners whom you feel are willing to engage with you. Forget yourself and focus on one audience member at a time. You’ll be more conversational and confident if you do so.

2. Involve everyone in the conversation

Don’t play favorites. Instead, connect with as many people as possible. If you’re dealing with a large crowd and it’s impractical to make eye contact with everyone, divide the audience into sections and just choose one member from each group to connect with. The people in his or her area will feel included even if you don’t look at them directly. Just remember to randomly shift your gaze from person to person. Don’t follow a pattern; otherwise, you’ll come off as unnatural and predictable.

SlideGenius Blog Module One

We redesign PowerPoint presentations.

Get your free quote now.

get a free quote

3. Sustain eye contact long enough to make a connection

 How long does it take to make a genuine eye connection? According to Toastmasters, a global organization dedicated to developing public speaking and leadership skills, it takes no more than five seconds to establish proper contact. Five seconds is usually the time it takes to finish a thought, so there’s minimal risk of losing your focus if you follow this tip. Also, five seconds of sustained eye contact can slow down your speaking rate.

4. Avert your eyes when a person grows uncomfortable

Not everyone appreciates being looked at directly in the eye. While it’s true that eye contact is a universal communication signal, there are certain exceptions that you should consider. Some cultures and norms find eye contact offensive under certain circumstances.

For instance, in Middle Eastern cultures, it’s considered inappropriate for people of the opposite sex to look each other in the eye, as that can denote a romantic interest between them. In Asian cultures, however, eye contact is seen more as a sign of disrespect, especially when the contact is made by a subordinate to his or her superior. This is because most Asian countries are largely authoritarian. For African and Latin American cultures, eye contact is interpreted as a sign of aggression and confrontation, since these societies uphold a strong hierarchy.

Julia Minson’s words are fitting for this situation. She reminds speakers “to keep in mind that trying to maintain eye contact may backfire if you’re trying to convince someone who has a different set of beliefs than you.” Minson is an assistant professor at the Harvard Kennedy School of Government.

Final Advice: Practice Makes Perfect

If you’re not used to it, making eye contact can be challenging. You’ll feel exposed and vulnerable while staring into someone’s eyes. But nothing can be fixed with constant practice and application. Try to look people in the eye every time you communicate, and sooner or later, you’ll get accustomed to the peculiar sense of connection that comes with it.

-->