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Craft Your Corporate Presentations into a Great Story

“People have forgotten how to tell a story. Stories don’t have a middle or end anymore. They usually have a beginning that never stops beginning.” – Steven Spielberg

Since stories and narratives make up most of our daily interactions, why not treat your presentation as a story?

For communication coach, Nick Morgan, there are several ways to structure your presentation, but if you’ve got a story tell, it’s best to go with the Classic Story structure.

Craft your speech with story patterns that your audience recognizes from novels, books, and movies: with beginnings, middles, and ends.

Begin with a Hook

Main characters are commonly introduced in the beginning, giving the reader an idea of the world they’re living in and the possible conflict that moves the story forward.

This establishes a connection between people and ideas, making a tangible impact on the story’s flow.

“The beginning is the most important part of the work,” Plato said.

It’s impossible to capture your audience’s attention without a strong introduction. Crafting an effective and compelling beginning can hook them to your pitch.

Establish a good start that communicates your ideas to leave a dramatic effect on your audience.

Develop the Middle

Screenwriters are great at bringing suspenseful conflicts in stories.

Emotions run high in this segment. The midpoint depicts progression from the rising action, causing problems for the main character, leading to either their demise or fall.

In presentations, the middle part jumpstarts a pulse to build your audience’s interest, strengthening your brand image and highlighting your main idea.

State the problem as if introducing a villain, then provide a solution by revealing yourself as the conquering hero.

End with a Call-to-Action

Versatile writers provide varying conclusions: happy, tragic, or unresolved. No matter how the story ends, readers always take away something from it.

Your presentation’s ending must be as alluring as the beginning.

Attract your audience, then turn them into possible clients. The best way to end a discussion is by providing a call to action.

Clearly state what you can offer while assuring that you can meet their needs.

Conclusion

A presentation based on a story structure gives your message a natural kick.

Incorporate the three elements of this story pattern to influence your audience the way writers influence their readers.

If you need presentation ideas with screenwriter twists, then book a meeting with our presentation experts now!

 

References

Morgan, Nick. “5 Quick Ways To Structure A Presentation.” Forbes. February 2, 2011. Accessed May 15, 2015.
Steve Jobs: Use Heroes and Villains in Your Business Presentations.” SlideGenius, Inc. May 8, 2015. Accessed May 15, 2015.

About Rick Enrico

Rick Enrico is the CEO & Founder of SlideGenius, Inc., a graphic design agency servicing over 1,000 global customers. Rick currently oversees an experienced team of talented graphic designers, software engineers and support staff that specialize in creating high-end custom presentations and marketing collateral for business executives and corporations.Mr. Enrico and our team of PowerPoint design experts contribute to this blog frequently. If you have any questions or just want to drop us a line please forward them to admin (@) slidegenius.com

About SlideGenius

SlideGenius.com is your PowerPoint presentation specialist for business. SlideGenius services customers all over the globe and has helped enhance the presentations of more than 1000+ clients including J.P. Morgan, Comcast, Mastercard, Facebook, and Reebok, among others. Let us help you with your presentation design needs!

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