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Why Your SaaS Sales Presentations Aren’t Helping Your Sales Team

January 1, 2020 / Blog

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Cloud-based computing and data management is becoming the global standard for corporations. SaaS providers are leading the charge in developing the infrastructure for this digital-centric future. 

The SaaS market is one of the tech industry’s fastest booming sectors, with new players rising left and right. 

SaaS providers carry all the pressure to stand out against their competition and land key partnerships. This means having an impressive sales presentation is absolutely critical for pushing a company to success.  

At SlideGenius, we specialize in creating impactful sales pitches using PowerPoint. We are experts in utilizing the power of creative visual storytelling. 

The unlimited potential within PowerPoint enables us to consistently create fresh and exciting sales presentations and help businesses from all industries achieve success. 

Our team of presentation designers is fully trained to ensure that every slide is treated with masterful design that’s engaging and intuitive. From the introductory slides to closing remarks, we guarantee any audience to be hooked on your presentation.  

While platforms, formats and audiences may be different from pitch to pitch, it’s essential to remember these to guide the direction of every presentation.

Deliver a Refined Core Message

It’s important to understand the mindset of c-level clientele in the boardroom. They carry all the power in the company but have very little time on their hands. When information is not straight-to-the-point, it’s a waste of their precious time. Getting them into the boardroom takes work. Be sure your presentation is capable of fully capitalizing on the time you have to make a strong impression.  

Whether your product is tailored for enterprise resource planning (ERP), customer relationship management (CRM), human resource management (HRM) or supply chain management (SRM), your core message should stand out clearly. Don’t hesitate to put the spotlight on the value your SaaS platform provides. This lets you establish expertise early on in your presentation.  

Use your core message as the guiding anchor of your presentation. It should be what you always go back to when fine-tuning your content.

The moment a slide deviates from your core message, you run the risk of losing your audience. Refine your presentation to a point where every slide feels relevant to the story you’re telling throughout the presentation.

Visualize Data  

Executives are big on data, but they will not waste time personally sifting through the raw numbers. Your job is to showcase all relevant data in ways that make understanding quick and easy. 

We’ve all seen the slides that look like raw financial statements pasted onscreen. This is a common mistake that’s absolutely unacceptable. Not only are those slides unappealing to look at, they come across as lazy. It takes a bit of graphic design expertise to accomplish, but infographics are great for presenting relevant pieces of data in engaging ways. Even when the information is seemingly uninteresting, unique graphics can really improve its reception.  

Practice, Practice, Practice  

Want to deliver a better presentation? The secret is simple… rehearse before stepping into the boardroom. Presenting to executives is always a high-stakes affair. Considering the power their decisions hold, you cannot simply rely on “winging it” to carry yourself to success. Executives are in their position because they know all the skills necessary to take control of any boardroom. Those who just “wing it” stick out like a sore thumb and only do more harm to their business than good.  

Practicing your presentation beforehand breeds confidence. Enough practice will help put you in the right state of mind to deliver an effective presentation. The more you rehearse, the more you improve. Whether it’s in your delivery or the content itself, rehearsals put you face-to-face with the imperfections that would have been unnoticeable if you had simply improvised on the day of the meeting.   

SlideGenius Creates Presentations for You    

From PowerPoint presentations to animated marketing videos, we craft brilliant pitch materials capable of generating invaluable results.

Let us unlock the power of your next SaaS sales presentation. We’ve proudly helped our clients raise hundreds of millions of dollars for their businesses. We look forward to doing the same for you!

Contact us today!