People communicate not only with words but with small actions like smiling, raising eyebrows, hand gestures, and other non-verbal cues.
Words aren’t enough to effectively convey your intended message. Use body language like a presentation expert to deliver a successful presentation.
Defining Body Language
Non-verbal gestures are quiet, but they add impact to sales presentations. Posture, gestures, facial expressions, and eye contact contribute greatly to expressing and complementing your main idea.
In your next corporate meeting, use these non-verbal cues to reinforce your presentation skills.
Why It’s Important
Body language speaks louder than words. In fact, Albert Mehrabian’s 7%-38%-55% rule states that non-verbal communication covers about 90% of overall messages’ impact. Spoken words influence your audience the least.
Your audience judges your physical behavior because it reveals your character and signifies your intent. Align your body language with your message to display authority and influence.
How It Helps You
Here’s how each of the typical signals affects your viewers:
Never discount the value of looking into your listeners’ eyes to connect with them. This makes your audience feel that they’re involved and also shows that you trust them and have nothing to hide. This is useful when giving and receiving feedback or prompting others to speak.
Good posture indicates competence and confidence. Stand up straight yet relaxed, and avoid slouching or hunching over. This shows that you’re in control while also expressing friendliness, positivity, and even detachment when needed.
Your palm has the power to persuade your audience. Use an open palm together with fingers toward the audience to express sincerity. Face your palm backwards with fingers upward for persuading. Use a precision grip with your index finger and thumb together for emphasizing key points, or a power fist for grasping an issue.
Go above and beyond the spoken or written language with nonverbal communication. Even the simplest body movements, such as glancing at your audience, gesturing with your hand, or standing up straight, give your presentation implicit meanings.
Be cautious about your body language and use only those actions that’ll support your content and delivery. With enough practice, you’ll be able to land those sales with one word and one gesture.
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“Body Language: Signify Intent with Movement.” SlideGenius, Inc. October 20, 2014. Accessed June 2, 2015.
“Mehrabian’s Communication Research.” Business Balls. Accessed June 2, 2015.