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5 PowerPoint Pitch Deck Tips For SEO-Friendly Slides

Posted on by Rick E

There are plenty of great benefits in creating a solid content marketing strategy.

As we’ve discussed before, we found that it’s an easy way to connect and engage with consumers. By sharing content that is relevant to them, you help them create an emotional connection with your brand.

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Of course, gaining leads through this method isn’t always easy. Sure, sharing your PowerPoint slides on the Internet does introduce your brand to a wider audience. The problem is that it might take them a while to find your content, even if you’ve created slides that are relevant and useful for them.

To nudge these potential consumers in your direction, let your slides stand out. The way to do that is by making your PowerPoint and pitch deck presentations SEO-friendly.

BrightEdge CEO Jim Yu stresses that unlike its earlier stages, SEO content no longer means stuffing your work with random keywords, but incorporating them into meaningful and well-researched content.

So how can you optimize your PowerPoint’s searchability? Follow our five tips:

Optimize your title slide

The title slide is an important part of your presentation, especially if you’re sharing it online. It’s the first thing that people will see when they’re browsing and come across your PowerPoint deck on SlideShare or any other site.

It’s also the title slide that will help them decide if your content is relevant to their interests. As such, optimize your title slide.

Take the time to craft the perfect title for your presentation, which needs to contain the keyword you’re optimizing for. The keyword should flow naturally with the single phrase you come up with.

Also have visuals that match your creative and SEO-friendly title. While the keyword helps search engines decide that your content is a match, it’s the visuals that will capture your target audience’s attention.

Use long tail keywords in the content

Using keywords shouldn’t stop at the title slide. The long tail keywords you choose should also be incorporated to the content of your slides.

For SEO beginners, that means you should incorporate keywords that are quite specific to the topic you’re discussing and optimizing for. This way, your content doesn’t get buried under millions of results for a general search term.

HubSpot contributor, Corey Wainwright, explains the use of long tail keywords. Such keywords flow naturally with the rest of your writing. Doing otherwise might end up alienating your audience.

Provide an accurate description

Aside from content, you also have to provide an accurate and thought-provoking meta description of your presentation.

Focus on the core message of your presentation and make sure that stands out in what you write.

A good description isn’t too long. A few, quick sentences will do. This will serve as the space where you can include information about your company, like links to your website and social media profiles.

Carefully tag your pitch deck presentation

Another crucial step to SEO-friendly slides are the tags. Sites like SlideShare allows up to 20 for your presentation.

Tags are keywords that will make it easier to categorize and find your content. Make sure you use those that are relevant to your content and your brand.

Tagging random keywords might damage you in the long run by marking you as spam. Always relate your tags to what your presentation is actually about.

Share presentation on social media

Finally, it’s time to share your presentation on social media platforms. When you upload your PowerPoint deck, you don’t have to sit around and wait for the audience to appear.

Do the heavy lifting and take your presentation to them. Share links to your newly-uploaded PowerPoint pitch deck presentation on your social media profiles. This will give your followers a heads up.

In turn, they can share it on their own profiles or websites. Search engines prioritize results that have plenty of back links. The more you share your pitch deck presentation, the larger your reach will become.

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Sharing your presentations online can help you reach out to a wider audience. Do it right by making sure your PowerPoint slides have SEO advantage. Take note of these tips and do your best to connect and engage with consumers through the large world of the Internet.

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References:

“Content Marketing Lesson: Presentations Create More Impact.” SlideGenius, Inc. July 13, 2014. Accessed January 29, 2015.
Wainwright, Corey. “The Ultimate Guide for Mastering Long Tail Search” HubSpot. Accessed January 29, 2015.
“Perfecting Your Presentation Title Slide.” SlideGenius, Inc.. October 16, 2014. Accessed January 29, 2015.
Yu, Jim. “5 Steps To An Integrated Approach To SEO-Friendly Content Marketing.” Marketing Land. March 11, 2014. Accessed January 29, 2015.

 

Featured Image: Picjumbo.com

Quick PowerPoint Tips: Designing for SlideShare

Posted on by Rick E

Presentations are an effective way to get your brand and story out to the public. Thanks to SlideShare, there’s an easier way to reach an audience that might never get the chance to hear about your organization.

Since it was created in 2007, SlideShare has evolved into one of the biggest information sharing platforms in an easily accessible format. All you have to do is upload your PowerPoint presentations and you’ll be opening yourself up to a viewership that reaches up to 50 million visitors.

slideshare screencap
Visit SlideShare.net

Of course, this doesn’t automatically mean that your message will spread like wildfire. Not every presentation uploaded to SlideShare can become viral. As a different platform, SlideShare requires a different design.

Since you can’t include audio to explain your presentation, the slides you design will have to speak for themselves. Here are three important tips to help you do that:

SlideShare Tip 1: Aim for the right amount of text

We all know that lengthy paragraphs are a big PowerPoint mistake, but this advice is especially important for SlideShare. Although you won’t want to overwhelm your viewers with a barrage of text, you can’t have minimal, one-line phrases either.

Before you start designing your slides, make sure that your content is well-edited. Review your draft and cut out unnecessary words and sentences.

Aim for the most accurate explanation using as little words as possible. Your goal is to end up with copy that’s both concise and captivating.

An easy way to do this is by discussing one concept per slide.

To condense the information in your PowerPoint presentation, structure your ideas in a way that you can focus on one point at a time. Even if you end up with more slides than you expected, it won’t seem too long and bloated for viewers.

SlideShare Tip 2: Visuals make all the difference

Visuals play a particularly crucial role when you’re sharing presentations on SlideShare, perhaps more than in live presentations.

In front of an audience, you have the ability to command attention through dynamic movement and inflection.When your presentation stays behind the screen, it needs to find another way to pop out and become even more memorable.

This is where visuals make all the difference. If you want to command attention on SlideShare, make the most of images, colors, fonts, and other design elements and techniques.

Your first slide is especially important because this will serve as the thumbnail of your presentation.

SlideShare Tip 3: Maintain quality by uploading PowerPoint as PDF

You can upload your PowerPoint presentation in several formats. The only problem is that you might run into several issues regarding the quality of your presentation.

As presentation blogger, Jon Thomas wrote in his article on Social Fresh, different file formats yielded various results.

Uploading your presentation as a PowerPoint file, for example, will get you pixelated and compressed images. It might also affect the unique and custom fonts that you use.

Avoid issues by saving your file as a PDF. This allows you to main a polished and high-quality look.

Want more tips? Visit our SlideShare profile for more inspiration. There are also plenty of great ideas to be found in the featured section.

 

Reference

“3 Lessons on Choosing Fonts for Your PowerPoint Design.” SlideGenius, Inc. January 14, 2015. Accessed January 21, 2015.
Abramovich, Giselle. “15 Mind-Blowing Stats About SlideShare.” CMO.com. March 12, 2014. Accessed January 21, 2015.
“Make Your Point: 5 Tips for Editing Presentation Content.” SlideGenius, Inc. November 9, 2014. Accessed January 21, 2015.
“PowerPoint Design Inspiration: What To Do With Marsala.” SlideGenius, Inc. January 19, 2015. Accessed January 21, 2015.
“Slideshare Presentation How To, 5 Tips.” Social Fresh. Accessed January 21, 2015.

 

Featured Image: Death to the Stock Photo

Presentation Ideas from Great SlideShare Uploads

Posted on by Rick E

Are you currently stuck on a blank PowerPoint screen? Don’t know how to begin the daunting task of creating an engaging presentation? It’s hard to move forward when inspiration is running low, so we’ve compiled 6 SlideShare uploads that can help you out of your predicament. Try and source some great presentation ideas from this list.

Steal This Presentation by Jesse Desjardins

presentation ideas - steal this presentation
(Click image to view full presentation)

This slide show covers some useful info on presentation design. It gives a bit of insight about which colors to use for your deck, what kind of images can go with your presentation, and how to create a more interesting layout for each slide. It also includes a list of websites where you can download images and fonts. The main objective of Desjardins’ catchy post is to show that not every presentation needs to end with a Death by PowerPoint — not even yours.

 

Speaking Tips from Popular TED Talks by Dell

presentation ideas - tips from ted talks

The TED Conference has seen some of the best presentations in recent history. Get some presentation ideas from the techniques that make the best TED Talks stand out. The appeal of the TED talk is its inspiring and engaging speech. Audiences not only sit and listen to a speaker, they also relate to the presenter. Learn to move and inspire people with your words.

 

13 Steve Jobs Quotes About Design by Steve Young

presentation ideas - steve jobs design

Steve Jobs gave some of the most memorable presentations. He created a fun and engaging experience for audiences watching his product launches. What he was best known for in presentations was his ability to incorporate effective storytelling into his product pitch. Other than that, he’s a respected leader in innovating the tech industry. Learn more about his thoughts on design to inspire your own presentation.

 

Pixar’s 22 Rules to Phenomenal Storytelling by Gavin McMahon

presentation ideas - pixar storytelling

Pixar has been making films that are simple yet profound. If you’re feeling stuck, even after several brainstorming sessions, this can be a great source for presentation ideas. The animation company’s ability to reach out and relate to their audience through their storytelling is deeply rooted in a combination of fleshed out characters and organized narrative construction. Learn more about their storytelling technique and try applying it to your presentation content.

7 Rules of Content Marketing Design That Convert Customers by Uberflip

presentation ideas - content marketing design

Presentations can make a great addition to your content marketing strategy. In this SlideShare presentation, take note of the different design tips that can help you earn and engage a larger audience. Consistency and an engaging CTA are among the things you need to include in your design in order to get noticed.

How to Get Picked for the SlideShare Homepage by SlideShare

presentation ideas - slideshare feature

If you do decide to use presentations for content marketing, you need to upload them to a site like SlideShare. In this presentation, SlideShare offers advice to help you create eye-catching and memorable slides. The key to getting the most ‘views’ is effective PowerPoint design.

 

Presentation ideas still not coming to you? Keep browsing through SlideShare’s featured presentations until you find something that clicks. You can also visit our SlideShare profile for more inspiration.

 

Featured Image: Andrés Nieto Porras via Flickr

PowerPoint as Narrative Tool: Jennifer Egan’s ‘A Visit from the Goon Squad’

Posted on by Rick E

powerpoint as narrative tool as featured in eganPresentations are all about sharing stories. It doesn’t matter what the content is about, or what the specific goals are. You could be pitching a business plan or leading a seminar. At the very core, they’re truly all the same. In all presentations, you share knowledge and information in a way that your audience can easily understand. In other words, you tell a story.

Since stories are in the nature of all presentations, the same should follow for your PowerPoint decks. It’s hard to think of PowerPoint as a narrative tool, especially in the corporate setting. Most of the time, we fill our slides with charts and numbers and all the important points in our presentations without much thought. But if you take the time to familiarize yourself with its functions, you’ll be surprised how PowerPoint can become a narrative tool. It can easily turn your information into a story that’s easy to follow.

As an example, let’s take a look at how a piece of fiction is told through PowerPoint slides. In Jennifer Egan’s Pulitzer Prize winning book ‘A Visit from the Goon Squad,’ there’s an entire chapter that’s written using PowerPoint. You’ll be surprised to see the PowerPoint charts and graphics we’ve discussed in the past used as a literary medium.

In “Great Rock and Roll Pauses”, you can see just how flexible the most iconic presentation software is. Observe how Jennifer Egan fashions PowerPoint as a narrative tool by viewing the full presentation here.Try to get inspiration from Egan’s work for the next time you have to make use of charts and graphs in your PowerPoint presentation.

powerpoint narrative tool jennifer egan

 

 

 

Featured Image: fly via Flickr

SlideShare Mastery: Unleashing the Power of PowerPoint Design to Captivate and Inspire

Posted on by Rick E

SlideShare is a great platform for sharing knowledge and information. Upload your PowerPoint presentations to the website and you’re sure to reach a broader audience.

Since it was created in 2007, SlideShare has been boasting 50 million visitors and 3 billion views a month. That much traffic offers plenty of opportunity for your message to spread. But of course, as with most things on the Internet, you can’t expect your presentation to go viral that easily.

SlideShare requires a different technique for PowerPoint design. Without a speaker to explain the details on the slides, presentations have to speak for themselves. Take note of these PowerPoint design tips to help you maximize the famous presentation platform.

Use the right amount of text

Too much text is usually frowned upon in PowerPoint presentation design. Most of the time, presenters opt for adding short phrases to their slides. But with SlideShare presentations, having the right amount of text is crucial. There’s no other way to get your point across.

But don’t flood your slides with a barrage of information, either. Make sure your PowerPoint design has captivating and concise copy. It can’t be too short. It just needs to be long enough to convey the message you’re trying to get across.

Discuss one concept at a time

A great way to condense the text and information in your SlideShare presentations is by discussing only one concept at a time. This also helps prevent any information overload from overwhelming the audience.

Your content has to flow in an organic way. Structure your presentation in such a way that you can discuss one point in one slide, before moving on to the next one in a new slide.

Visuals are crucial

Visuals are probably more crucial for SlideShare than it is in real-life-presentations. When you’re in front of an audience, you’re able to command attention with enthusiasm and dynamic body language. If you’re a particularly skilled public speaker, you might be able to get away without using a PowerPoint presentation at all.

But for SlideShare, a visual PowerPoint design is extremely important. Command the attention of SlideShare users through your use of images, colors, and interesting fonts.

Upload PowerPoint as PDF

SlideShare allows you to upload your PowerPoint presentation in several different formats. But the best file format is PDF. This makes it more compatible across different programs. It’s also a smaller file size than a PowerPoint, which makes it easier to transfer to other devices

It gives your presentation the most polished, high-quality look. Your PowerPoint design will maintain its crisp images and unique fonts.

Check out our SlideShare account for more tips and inspiration on PowerPoint design. You can also get great ideas by browsing through the featured SlideShares.

 

Reference

“15 Mind-Blowing Stats About SlideShare.” CMO by Adobe. Accessed July 14, 2014.

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