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Perfecting Your Choreography for Professional Presentations

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Rick Enrico

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Oct 02, 2015

For performers, choreography combines proper body movements, positioning, and timing to elevate their act. Dancers rehearse their performance by familiarizing themselves with corresponding dance steps. Visiting the venue helps them experience the actual feeling for the live show.Stage players also do this by matching their lines with appropriate body movements and gestures to engage the audience. They rehearse in the venue to arrange the setup, make minor adjustments, and be comfortable with the blocking and placement. Similarly, perfecting your movements can help you improve your pitch delivery, boosting your convincing ability.

Choreograph Your Pitch

Since choreography relates to physical space between the speaker and the audience, this is where the four spatial zones (intimate, personal, social, and public) take place.

  • Intimate space covers a foot and a half to zero, and is usually reserved for significant others.
  • Personal space ranges from four feet to a foot and a half – the right amount for close friends.
  • Social space spans twelve feet to four feet. This is sufficient for large gatherings and social functions.
  • Public space goes beyond twelve feet. As the name suggests, is best for public speaking.

As a presenter, you don’t have to stay within the public space all the time. Audience interest increases the closer you move to them.

Activate Your Audience’s Mirror Neurons

Interacting with a large audience is possible thanks to mirror neurons. As author Vicki Kunkel defines in her book, Instant Appeal, a mirror neuron allows people to experience the same feeling when observing others, mirroring their behavior as if they’re in the same situation.Communications expert Nick Morgan suggests this technique when you’re in a crowd of 500 people have no room or time to engage each of them. In this case, you can connect freely with your audience by moving towards chosen audience members.Kunkel cites Dr. Wayne Dyer, a well-known speaker, who knows this technique by heart. When telling a story, he’s able to make his audiences feel that they’re actually on the same occasion. He also uses typical stage areas when making and emphasizing a point. For example, when he describes an event or a situation, he stays in one location. He transfers to another position when he tackles another issue or topic.This makes the performance more chronological and understandable, where audiences can easily follow. Let’s take a look at some room setups which you can best maximize to your advantage:

1. U-Shape Setup

This setting lets you engage your audience at the center, then walk towards them at some part of your speech.Be careful not to show your back to some audience members. Eye contact shouldn’t be discarded since it contributes to your connection with the audience.

2. Classroom Setup

This style depends on the number of aisles in a classroom. If it has only one, you can walk through to move closer to some of your listeners in the middle. In this case, you interact more with the people sitting in front.If there’s no aisle, stay in front and proceed with your pitch. Compensate with your body language to emphasize your points, and you’ll still connect with them.

3. Auditorium Setup

If you’ll be giving your speech in an auditorium, it’s advisable to practice in the actual venue more than once. This will allow you to familiarize yourself with the area, and think of best strategies to engage the audience. A venue this large gives you more chances to maximize the stage.Let your audience know your desire to connect with them by supporting your pitch with the right body language.

In Conclusion

Choreographing your presentation helps you maximize space and grab attention. Meanwhile, activating your audience’s mirror neurons through body language provides an emphatic and emotional connection.Lastly, familiarizing yourself with the different room styles engages audiences more effectively for impactful professional presentations. Plan your pitch like a stage performance to get the best out of any public speaking opportunity.To help you with your presentation needs, SlideGenius experts can offer you a free quote! 

References

Morgan, Nick. “How to Choreograph Your Presentation.” Forbes. April 11, 2013. Accessed August 12, 2015. www.forbes.comKunkel, Vicki. Instant Appeal: The 8 Primal Factors That Create Blockbuster Success. New York: AMACOM, 2008. Featured Image: “Poly Prep – Afternoon of Student Choreography” by Steven Pisano on flickr.com.

Psychological Biases: The Bandwagon in Sales Presentations

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Sep 30, 2015

We’ve already discussed the psychology of decision-making and examined the use of anchoring in sales presentations. In this post, we’ll focus on another psychological bias: the bandwagon effect.If you have high regard for group thinking and conformity, then this brain quirk can help you sell more. Let’s see what makes this technique suitable for your pitch.

Defining the ‘Bandwagon’ Effect

Coined after the political term “jump on the bandwagon”, this refers to voters’ tendencies of choosing the most successful campaign to support. The bandwagon effect implies hopping onto a trend, joining a movement, or supporting something that everyone else has been doing.According to Hubspot’s Emma Snider, social proof can be a powerfully persuasive tool. People have this natural tendency of following another’s actions regardless of their own beliefs. The likelihood of this increases when more of them begin adopting the idea or behavior.

Why Use This in Presentations?

All marketers aim to increase a product or service’s popularity, so they create marketing efforts for higher product demand at a faster rate. Using the bandwagon effect in presentations gives you the advantage in persuading your audience. It relates to your prospects’ emotions, which in turn increases the popularity of your product and consumer demand.The idea of popularity introduces your product into the market, which makes people jump onto the bandwagon. It appeals to the human emotions of wanting what others already have, and of fitting in with the majority. Customers will take the word of their fellow consumers for it because they’re sure they aren’t out to sell them anything. Making it appear that there are more users tuned into your product or service reassures them of your quality.

How to Make The Bandwagon Effect Your Ally

You have to adapt to your audience’s needs like how chameleons adapt to their environment. With a handful of product innovations coming, the consumer society is now yearning for transparency, info-bites, and greater customer experiences with the products they use. Cater to these needs by using the bandwagon as social proof.Introduce your product in a way that strengthens your credibility. Include testimonials from your valued clients or present a statistic that shows how many people have been using your offering.Giving them quantifiable proof of your product standing and market value is the best way to turn them into buying customers.

Are You In or Out?

The bandwagon effect is one useful psychological bias that relates to consumer decision making.Use the power of this phenomenon in influencing purchases and experience a breakthrough success in your business.

References

Kay, Magda. “How to Use Cognitive Biases for Effective Marketing.” Psychology for Marketers. n.d. Accessed August 3, 2015.Snider, Emma. “How to Use Psychological Biases to Sell Better and Faster.” Hubspot Blogs. January 31, 2015. Accessed August 3, 2015.Featured Image: “Dueling Bandwagons” by Eric Kilby from flickr.com

Psychological Biases: Anchor Effects in Sales Presentations

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Rick Enrico

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SlideGenius

Sep 25, 2015

Effective marketing makes a business achieve its salad days. Everything must be aligned accordingly—from the market research, to strategy, and objectives—to obtain favorable results.All segments pass through the decision-making process, providing marketers better opportunities in the industry.Here’s how decision making is discussed in the psychological context, and how it can be used to make effective sales presentations.

The Psychology of Decision Making

In psychology, decisions are shaped by individual preferences and behavioral characteristics, which can lead to significant biases. Commonly referred to as cognitive or psychological biases, these are tendencies to draw judgements in an illogical fashion, affecting the overall decision-making process.A few common biases are anchoring, bandwagon, loss aversion, overconfidence, and confirmation effect. Hubspot’s Emma Snider wrote about the benefits these cognitive biases serve in sales. As a takeaway for this post, we’ll be focusing on selling with the anchoring bias.

Defining the ‘Anchoring’ Effect

You will inevitably have to weigh and compare options when making decisions. We tend to assess probabilities and take actions based on firsthand information. When presented with a new product, we create quick comparisons to something we’ve previously used. This is the anchoring effect.The bias surfaces when one makes a judgement around the “anchor” or the basis for the decision.

How to Make Anchors Your Ally

You can never escape from hasty judgements, but you can always control them. Think of it as a “first impression” bias. There’s a big chance that your audience members might be hesitant to buy your product due to customer loyalty issues.According to marketing psychology consultant Magda Kay, avoiding anchoring may be inevitable. These biases are often triggered unconsciously in the client’s mind. However, Kay also suggests that instead of fighting the bias, it’s better to suggest the bias to your prospects.Highlight your product’s audience benefits at the very beginning of your presentation, followed by its special features. They may think of something to compare with you, but these positive associations will draw an equally positive image of you. This strategy directs your potential customers back to you despite the initial comparison, reinforcing your business in their minds, generating more leads, and increasing sales.Also make your presentation more engaging by making use of convincing body language. Own the stage you’re in by occasionally moving around and interacting with your audience. A stiff and uninspired delivery may have good content, but unless it connects with your viewers in any way, then people might not listen.

Let Anchors Steer Your Audiences Right

However logical we all think we may be, we all have our biases. Psychological biases influence poor decision making and negative judgements, leading to missed opportunities.Use the anchoring effect to your advantage to set a positive tone in the overall selling and buying process. Craft your presentation around it correctly, and you’ll steer your audiences in the right direction. 

References

Kay, Magda. “How to Use Cognitive Biases for Effective Marketing.” Psychology for Marketers. n.d. Accessed August 3, 2015.Snider, Emma. “How to Use Psychological Biases to Sell Better and Faster.” Hubspot Blogs. January 31, 2015. Accessed August 3, 2015.

Enhance Your Sales Presentation by Appealing to Emotions

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Sep 15, 2015

Fulfilling your passion goes beyond projecting confidence during a sales presentation. Using emotional appeal is one of the trade secrets of professional presenters and businessmen. By creating a set of common values, emotions, and beliefs about your product, your clients will have an easier time identifying with your brand.It also helps you connect to your audience faster and sell more effectively. This marketing trick, which business gurus Michael and George Belch have cited as transformational advertising, also improves your persuasiveness as a presenter.

How to Properly Associate Emotions

More than just describing and summarizing your product’s benefits, effective sales presenters add an associated set of emotions to your pitch. In his book, Cutting Edge Advertising, Jim Aitchison notes these as anchors that remain consistent with your audience’s existing standards or beliefs.This technique relies on giving clients the impression that you believe in the same things they do. Your creative PowerPoint presentation ideas thereby establish your creativity, while making your pitch more memorable.

Combine a Rational and Emotional Appeal

You need to clarify how clients can benefit from your proposal. According to product management expert Roman Pichler, good products are often focused on the user rather than the product itself.Make this more effective by sharing emotional benefits from using your product. This is similar to what mobile AT&T did with its “reach out and touch someone” campaign, which encouraged its subscribers to keep in touch with family and friends.According to Aitchison, be familiar with your product and the situations in which your customers will use it. Knowing these lets you decide what kind of emotions you want to associate with your product and your brand. This forms the basis of what emotional benefits to pitch to your clients.

Make Your Brand Own the Emotion

Once you identify what emotion to bring out, it’s time to bring the passion out. Do you want your PowerPoint presentation to sell a warm experience where families can bond together, similar to how McDonald’s does its advertisements? Or, like brand communications specialist Carmine Gallo’s example, do you want to sell a comfortable third place between home and work like Starbucks?These brands have defined their emotional benefits from ideas that stem directly from their products. More than selling fast food or custom-hand-crafted coffee, these brands emulate a specific personality that like-minded people can relate to. Find out what you want to be known for by getting to know the people who think like you do.

In a Nutshell: Bank on the Power of Belief

Combining rational and emotional benefits are more effective because they can both inform and rouse audiences. By driving home that you believe in the same things your audience does, you make them remember you better.Once you find that emotion your brand or product can stand for, you can start playing to your passions for better PowerPoint presentation ideas that help you sell faster. Already have your big idea? All you need to do is to get the help of a professional PowerPoint specialist to bring them out.

References

Aitchison, Jim. Cutting Edge Advertising: How to Create the World’s Best Print for Brands in the 21st Century. 2nd ed. Singapore: Pearson Prentice Hall, 2004.Belch, George E., and Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 6th ed. Singapore: McGraw-Hill Irwin, 2003.Gallo, Carmine. The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience. New York: McGraw-Hill, 2010.”Product Owners, Focus on the User Benefits, Not the Product!” Roman Pichler. 2012. Accessed September 15, 2015.”Using Common Values in PowerPoint Presentations.” SlideGenius, Inc. April 21, 2015. Accessed September 15, 2015.

7 Deadly Presentation Sins: Envy (Losing Yourself)

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Sep 09, 2015

Welcome back to our series on the Seven Deadly Sins of Presentations. Last time, we discussed sloth or failing to prepare for your speech.Today, we’ll be exploring the sin of envy.For speakers, this means lacking authenticity and losing confidence.Let’s see what makes envy a speech killer.

What Is Envy?

Envy inevitably leads to personal harm and debilitation, affecting one’s physical, spiritual, and emotional well-being (Job 5:2; Prov 14:30).Usually denoted by a green-eyed monster, it is characterized by jealousy over others’ traits, statuses, abilities, or situations.Some studies claim that envy can be productive for encouraging personal growth. Indeed, data suggests envy boosts mental persistence and memory.In public speaking, however, envy can be destructive.

Why Is It Bad for Presentations?

Admiring great speakers’ exceptional presentation skills isn’t bad when they push you to reach your highest potential.It only becomes unprofessional when jealousy overpowers inspiration.If you’re envious of a colleague or somebody’s speaking prowess, drop that negative feeling now.It’s a bad habit that stops you from recognizing your own strengths and abilities because you overly focus on somebody else’s, losing sight of your own unique strengths.It could also cause you to copy their speaking style, making you less authentic and confident.

How Do We Cure the Deadly Sin of Envy?

Curing the sin of envy takes one approach: self-affirmation.Listing down your weaknesses helps you figure out which one is the easiest to remedy—be it  writing your content, designing your slide or your actual speech delivery.Knowing what your biggest weakness is also allows you to think of appropriate techniques that best work for you.

Summing It Up

Being envious of someone’s presentation aptitude is a sin that kills confident and authentic public speaking.Instead of sabotaging yourself through envy, bring in compassion and motivate yourself to become a better presenter.Don’t focus on somebody else’s strengths. Instead, look for your own strengths which no other person has.Identify your weaknesses, too, so that you can address them and improve your own skills.Once you’ve started focusing on your own capabilities instead of comparing yourself with other people, you’ll be able to hone your own work to the point that you’ll have people’s attention – the positive kind.Are you in need of PowerPoint slides that match your presentation goals? Contact SlideGenius and we’ll help you design a deck with a selling edge!

References

Dlugan, Andrew. “The 7 Deadly Sins of Public Speaking.” Six Minutes, October 25, 2009. Accessed June 11, 2015. http://sixminutes.dlugan.com/7-deadly-sins-public-speaking/https://www.psychologytoday.com/blog/the-new-brain/201109/eat-your-guts-out-why-envy-hurts-and-why-its-good-your-brain.

3 Reasons Why Introverts Can Become Presentation Experts

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Aug 24, 2015

Presentations aren’t only for extroverts who relish in collaboration and social encounters with the outside world. According to CRM specialist Russel Cooke, introverts are just as suitable for delivering a winning pitch. They have more processing time before they act, which can make for powerful presentations.If you think you possess these traits, nourish them so that your business pitches produce positive results.

1. They Have Quiet Time

Introverts possess a different level of personal energy. Contrary to popular belief, they aren’t all antisocial hermits. Being an introvert simply means that you prefer to withdraw and recharge after a long day of interacting with others. This healthy amount of quiet time lets them reflect on events and opportunities, so they can more confidently execute tasks.Challenge yourself to find alone time, like introverts do. Enjoy a little peace and quiet so you are in the right space to carefully plan your business pitch. This helps you prepare how to best convey your presentation idea to your intended audience.[sg-blog-modules module=one]

2. They Challenge Themselves

Since introverts are contemplative, they often recognize and accept their own weaknesses and limitations. They’re more likely to work on self-improvement because of their insightful nature. Follow the introvert way and achieve your biggest breakthroughs by challenging yourself to overcome adversity.A speaker who faces challenges and improves his presentation skills has a big advantage over those who don’t. Presentation experts didn’t reach their full potential overnight. It requires great effort and deliberate practice. The good news is that anybody can do it, with enough determination.

3. They Listen Closely

This inherent trait is closely connected with having quiet time and challenging themselves. Introverts have a calm and meditative attitude, making them good listeners. They keep the balance of quiet time and self-improvement through attentive listening.While quiet time works well when listening to an audience’s response, the desire for growth also happens after receiving clever insights or negative feedback that drive you to push your limits.

Conclusion

Just because extroverts are more outgoing and comfortable in a group doesn’t mean they’re superior presenters. Introverts are able to focus more because they’re comfortable with planning in silence. They’re also more introspective, ready to admit areas they can improve in, and willing to challenge themselves into becoming better people.Finally, they can more fully engage audiences because, being naturally quieter, they’re able to attentively listen to what the crowd has to say. People with introverted traits can also make a name in the presentation industry.Got a presentation requirement you need to work on? SlideGenius will be pleased to help you. Email us at info@slidegenius.com and we’ll contact you ASAP. [sg-blog-modules module=three]

References

Cooke, Russel. “Quiet Confidence: Why Introverts Make Great Leaders.” Small Business Heroes, October 13, 2014. Accessed August 24, 2015.”No ‘I’ in Team: 5 Tips for Successful Team Presentations.” SlideGenius, Inc. August 24, 2014. Accessed August 24, 2015.

3 Ways Altruism Impacts Your Sales Presentation Skills

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Rick Enrico

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Aug 20, 2015

Chances are, you’ve been brought up to value altruistic behavior. This might have even turned you into the successful person you are now (or hopefully, will become). It may also have highly positive ramifications for your sales presentation skills.First, let’s define our word of the day.Altruism is a desire to help other people. Characterized by a lack of selfishness, anthropologists claim that civilized societies came about because altruism incentivizes cooperation. It is unfortunately not a universal trait, with several difficulties preventing people from practicing self-sacrifice for the greater good. The frequent barriers to showing selflessness include laziness, compounded by a feeling that the benefits are minimal.Showing concern for others inspires other people to care for your welfare in kind. Here are specific ways that altruism can improve your speaking skills for your next sales presentation:

Altruism Makes You Relatable

Audiences are more likely to listen to speakers they relate with. Showing them that you care for their well-being promotes social connection. According to psychologist Sonja Lyubomirsky, this “fosters a heightened sense of interdependence and cooperation in your social community.”You can increase their involvement by using words that convey a collaborative theme in your presentation. You want to say sentences such as: “We want to start a partnership where we both profit greatly through cooperation.” or “This proposal hopes to begin a mutually beneficial partnership that yields income for all parties.”Tell your audience that what benefits you, which, in turn, benefits everyone.

Altruism Makes You Happier

Neuroscientist Emiliana Simon-Thomas cites a report that shows how altruism has positive effects on an individual’s health and happiness. This doesn’t mean that people only feel good because they think they’re supposed to. In fact, the effects of unselfish acts are reflected in neural studies on the brain.These studies have also shown that charitable actions activate the same areas of the brain that are related to receiving gifts. It’s clear that doing good does good for you, too.As opposed to egoists, who think more selfishly, altruists put the wellbeing of others before their own. Projecting this positive aura has the added benefit of putting people in a good mood. Related to our earlier point, this also makes it more likely for them to pay attention.

Altruism is Contagious

In addition to how selflessness can make you happier, it also triggers an area of your brain linked with the processing of moral behavior. This rewards your brain, making it more likely that practicing altruism will feel good in the future.This creates a positive feedback loop (or as Sonja Lyubomirsky puts it, “a cascade of positive social consequences”) which hopefully leaves an impression on your listeners to inspire them as speakers. Being good to others makes them try to be better towards everyone else.

Conclusion

Altruism is a key trait that has helped our ancestors survive the harshest conditions – enduring the hardest challenges through greater cooperation. It takes a little step to show the smallest amount of care for the welfare of others. The benefits could snowball into something greater – to the benefit of you and your pitch.Unsurprisingly, being kind to your fellow human beings is unambiguously good for humanity. Being kind to others makes you appear more relatable, which makes your audience reach out to you more. Doing good deeds doesn’t only make other people happier – it also makes you, yourself, feel better.Even better, doing good for one person will cause a chain reaction, wherein people will pass the good deed on to other people. This is especially advantageous for you if you started it, as people will be able to trace the initial seed of goodwill back to you.What’s good for humanity is also good for your sales presentation skills. 

References

Lyubomirsky, Sonja. “Happiness for a Lifetime.” Greater Good. July 15, 2010. Accessed August 20, 2015.Simon-Thomson, Emiliana R. “Is Kindness Really Its Own Reward?” Greater Good. June 1, 2008. Accessed August 20, 2015.”Using Common Values in PowerPoint Presentations.” SlideGenius, Inc. April 21, 2015. Accessed August 20, 2015.

Using Emotions to Convince in Your Sales Presentations

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Jul 01, 2015

Most presenters are concerned about how their audiences perceive them. They think that being formal will make them look professional, but they’re missing one key element in engaging audiences: emotion.Since it links people together, your goal is to move them to action through their emotions.[sg-blog-modules module=three]Presenting facts isn’t enough to successfully convey your message to your audience. You also have to meet their emotional needs to fully get their attention.

What They Show

What you project to your audience displays your true self.Your personality plays a vital role in creating audience engagement. You can’t fully convince them to listen without catching their interest in some way.While facts and figures are significant in any sales presentations or public speeches, how your audience feels still matters. According to Tony Carlson, “A memorable speech rests on the quality of the connection between the speaker and the audience.”Consider these three facts when introducing your proposal:

1. Emotions Make Us Human

Whether you’re looking at your notes or making eye contact with your clients, make sure to relate to the audience at all times.Build connection by making them feel that you, too, are a human being who can be happy, sad or serious.

2. Emotions Help Us Remember

Tell stories that appeal to their emotions. This makes them recall your message and encourages them to take action.Share your own experiences or mention other examples that are related to your topic. Details become easier to remember through an emotional connection.

3. Emotions Inspire Us to Act

Once you get them to feel your emotions, convince them to take action.If you introduce a certain issue that affects them, they’ll see a need to resolve it. Doing so motivates them to not just ignore it.

How to Display Emotions

When showing your emotions, use the right words, voice, body gestures and facial expression to balance the way you speak and act in front of a crowd.Imagine yourself presenting with enthusiasm, yet with a neutral face and stiff posture. It’ll come across as unnatural and confusing.A combination of these various factors reveals what you really feel inside. If you lack passion, or if you’re not in the mood, it’ll show.

1. Use Emotions Occasionally

Don’t overdo it. Be mindful when to stir your audience’s emotions to avoid losing your presentation’s impact.Utilize emotions based on your topic. Learn how to insert these in-between your message’s section.

2. Combine Positive Emotions with Negative

Be dynamic in your presentation. Always follow negativity with positive mentions to establish a balance people’s emotions.

3. End on a Positive Note

Don’t assume that your audience will feel better without ending your presentation positively.If you start giving your main points with an intention to make them feel bad, finish it with a positive assurance which helps them recall both you and your message.

Conclusion

Understanding how emotions are important in your presentation helps you use, handle and manage them accordingly.This motivates your audience to listen, learn and recall your message even after your presentation. [sg-blog-modules module=two]

References

Carlson, Tony. The How of WOW: A Guide to Giving a Speech That Will Positively Blow ’em Away. New York: American Management Association, 2005. Print.Davis, Keith. “Facts tell… emotions sell.” Easy Public Speaking. October 3, 2010. Accessed May 21, 2015. http://easypublicspeaking.co.uk/using-emotions-in-speeches-and-presentations

Tips for Using Incentives to Sweeten Your Sales Presentation

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Rick Enrico

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SlideGenius

Jun 11, 2015

Incentives are one way to sweeten the deal when you give your pitch.Clients are always looking for the best benefits whenever they invest in potential business partners. According to marketing professors George and Michael Belch, offering them something extra gives them a reason to buy into your proposal.Offering incentives is a special type of marketing tactic used in sales promotions. Often used to add value to the product or service that you want to sell, these help speed up your clients’ purchase decision.At the same time, make sure to differentiate between features and benefits. Features are facts about the product being promoted while benefits are the results that consumers get in return.[sg-blog-modules module=three]Here are four sales presentation ideas on how to include incentives in your proposals and to maximize your offers:

Keep It Specific

Discounts and rewards for purchases made within a set of time are some examples that allow companies to target different kinds of people.In the same way, presenters need information about their clients’ expectations before they can offer the right kind of sales incentive.For example, will your client be purchasing your products by bulk? Offer them a discount to save up on their expenses.Is your client looking for a long-term partnership for supplying electronic parts? Offer them a discounted rate or free maintenance.Knowing what your client needs is the first step to finding the right mix of sales incentives.

Brand Loyalty

Sales promotions are used to give occasional incentives that keep customers loyal.Clients can sometimes invest in other presenter’s ideas if they see that the offers are equal.To outsell your competition, offer your clients something others cannot.This tactic is effective especially for clients that you’ve worked with before.If there are special loyalty incentives that you can offer in your sales presentation, use them.

Encourage Them to Try Something New

Trial incentives are a good way to encourage investments from clients.This works well especially if you have a new offer to present.Even something as simple as a money-back guarantee goes a long way to establishing your credibility to your clients.Whether you’re pitching a new product to loyal clients, or a startup company with a new product, offering them an incentive to try out your new offers are a good way to generate an interest.

Measure the Results

One benefit of using incentives is that they’re easily measured.Try keeping a database to measure how effective your offers are for you to stay accountable to your clients.This should contain a list of clients that accepted your incentives.As you build this up, use this info as proof to other clients that your offerings are better than the competition’s.–As effective as incentives are, they’re only used to sweeten the deal. Clearly state the benefits that your basic offer has to give.No amount of extra offers makes an unsatisfactory pitch worthy of investment.To get more out of what your presentation has to offer, get in touch with a professional presentation partner for free! All it takes is 15 minutes to get a better PowerPoint presentation.All it takes is 15 minutes to get a better PowerPoint presentation.[sg-blog-modules module=two]

References

“Ad Agency Tricks: Outsell Competitors in Sales Presentations.” SlideGenius, Inc. 2015. Accessed June 11, 2015.”A Presentation Expert’s Guide to Knowing the Audience.” SlideGenius, Inc. 2015. Accessed June 11, 2015.Belch, G. & Belch, M. Advertising and Promotion: An Integrated Marketing Communications Perspective. (6th ed). Singapore: McGraw-Hill Irwin, 2003.”Marketing Features Vs. Benefits.” Entrepreneur. Accessed July 9, 2018.