Tag: Rick Enrico

Attaining Business Goals with the Help of Social Media Marketing

business

powerpoint designer

presentation design

Rick Enrico

SlideGenius

social media

Social Media Marketing

Feb 21, 2017

In today’s digital age, social media is no longer just a platform for connecting with friends and sharing updates—it’s an essential tool for businesses to achieve their goals. Whether you’re looking to increase brand awareness, drive sales, or foster customer loyalty, social media marketing offers an unparalleled opportunity to reach your target audience effectively.

By leveraging the right social media strategies, businesses can build a strong online presence, engage with customers, and ultimately achieve their key objectives. Here’s how businesses can attain their goals with the help of social media marketing.

1. Increase Brand Awareness

One of the most common business goals is to increase brand awareness, ensuring that your target audience knows about your products, services, and brand identity. Social media offers a unique space where you can reach new and existing audiences on a global scale.

How Social Media Helps:

  • Wide Reach: Platforms like Facebook, Instagram, Twitter, and LinkedIn have millions of users, giving you access to a vast potential audience.
  • Targeted Ads: Social media allows for hyper-targeted advertising based on demographics, interests, and behaviors. This ensures that your content reaches the right audience.
  • Consistent Presence: By regularly posting engaging content that aligns with your brand identity, you stay top-of-mind with your audience, building recognition over time.

Example Strategy:

A clothing brand can run targeted Instagram ads showcasing their new collection, using visually engaging posts and stories. They can also collaborate with influencers to reach a broader audience and build credibility.

Metrics to Track:

  • Follower growth
  • Impressions and reach
  • Mentions and tags

2. Drive Website Traffic

Social media can serve as a powerful tool to drive traffic to your website, whether you want users to explore your products, read your blog posts, or sign up for a newsletter.

How Social Media Helps:

  • Link Sharing: Platforms like Facebook, Instagram (with the “Swipe Up” feature in stories), LinkedIn, and Twitter allow businesses to share direct links to their websites.
  • Call-to-Action Posts: Creating content with clear CTAs like “Learn More,” “Shop Now,” or “Read More” encourages followers to visit your website.
  • Promotions and Offers: Sharing exclusive promotions or discounts on social media with links to your website can entice followers to visit and convert.

Example Strategy:

A SaaS company can share a blog post on LinkedIn with a link directing users to download an eBook, driving traffic to the site and capturing leads.

Metrics to Track:

  • Click-through rates (CTR)
  • Website traffic from social media
  • Time spent on the site by visitors from social media

3. Generate Leads and Boost Sales

For many businesses, the ultimate goal is to generate leads and increase sales. Social media marketing offers opportunities to capture potential customers and move them through the sales funnel.

How Social Media Helps:

  • Lead Generation Ads: Platforms like Facebook and LinkedIn offer lead generation ads that allow users to fill out forms directly on the platform, simplifying the process of capturing potential customers.
  • Shoppable Posts: Instagram and Facebook offer shoppable features where businesses can tag products in posts or stories, allowing users to purchase directly from the platform.
  • Engagement and Customer Service: Responding to inquiries, offering product demos, and addressing concerns in real-time on social media fosters trust and can lead to conversions.

Example Strategy:

An e-commerce brand can use Instagram shoppable posts to showcase their products, allowing users to click and purchase directly from the app. They can also run retargeting ads to users who have previously visited the site but did not make a purchase.

Metrics to Track:

  • Conversion rates
  • Cost per lead (CPL)
  • Sales attributed to social media campaigns

4. Enhance Customer Engagement and Retention

Social media is a two-way communication channel, which makes it ideal for engaging with customers and building lasting relationships. Engaged customers are more likely to become loyal advocates of your brand.

How Social Media Helps:

  • Interactive Content: Quizzes, polls, and Q&A sessions on platforms like Instagram Stories or Twitter are excellent ways to keep followers engaged.
  • Personalized Interactions: Responding to customer comments, DMs, and reviews shows that you care about your audience, enhancing loyalty and trust.
  • Exclusive Offers: Rewarding loyal followers with exclusive discounts or early access to products on social media can drive repeat purchases.

Example Strategy:

A beauty brand can engage customers by running Instagram polls asking for product preferences or ideas for new releases. Regular interaction through comments and DMs can help build a community around the brand.

Metrics to Track:

  • Engagement rate (likes, comments, shares)
  • Customer satisfaction scores
  • Repeat customer rates

5. Develop and Nurture a Brand Community

Building a loyal and active community around your brand can lead to long-term business success. Social media provides the perfect platform to foster such communities, where followers can interact with your brand and with each other.

How Social Media Helps:

  • Groups and Communities: Platforms like Facebook allow businesses to create groups where fans and customers can connect, ask questions, share experiences, and provide feedback.
  • Hashtag Campaigns: Branded hashtags on Instagram or Twitter can encourage users to share their own content, fostering a sense of belonging and engagement around your brand.
  • User-Generated Content (UGC): Encouraging your followers to create content related to your brand (and sharing it on your own channels) builds authenticity and fosters a stronger community.

Example Strategy:

A fitness brand can create a Facebook group where members can share progress, tips, and success stories. The brand can moderate discussions and occasionally introduce exclusive content or promotions for group members.

Metrics to Track:

  • Number of active community members
  • UGC volume and reach
  • Brand sentiment (positive vs. negative mentions)

6. Improve Customer Support and Feedback

Offering real-time customer service through social media can enhance customer satisfaction and reduce response time. Social media also provides an opportunity to collect customer feedback and improve your offerings based on real-time insights.

How Social Media Helps:

  • Instant Support: Platforms like Twitter, Facebook, and Instagram offer a direct line of communication where customers can ask questions, report issues, or seek assistance. Quick, helpful responses can improve customer satisfaction.
  • Feedback Collection: Use social media polls, surveys, and direct messages to gather feedback about your products and services. Customers often feel more comfortable sharing their opinions in an informal setting like social media.

Example Strategy:

A tech company can use Twitter to respond to customer inquiries and complaints. By addressing issues in a timely manner, they can boost customer satisfaction and reduce negative reviews.

Metrics to Track:

  • Response time
  • Customer satisfaction (CSAT) scores
  • Number of issues resolved via social media

7. Gain Market Insights

Social media platforms are valuable for collecting insights about your audience, competitors, and industry trends. By leveraging social listening and analytics tools, you can stay ahead of market changes and improve your strategy.

How Social Media Helps:

  • Social Listening: By monitoring conversations around your brand and industry, you can gain valuable insights into what your audience is talking about, what they care about, and how they perceive your brand.
  • Competitor Analysis: Studying your competitors’ social media strategies, posts, and engagement levels can give you insights into what works and where you can differentiate your brand.
  • Audience Analytics: Tools like Facebook Insights or Instagram Analytics provide demographic and behavioral data, helping you refine your social media approach.

Example Strategy:

A restaurant brand can use social listening tools to monitor mentions of their restaurant and the food industry at large. By tracking trends, they can adapt their menu to meet customer preferences and improve their offerings.

Metrics to Track:

  • Audience demographics
  • Conversation volume and sentiment
  • Competitor engagement rates

Conclusion

Social media marketing is a powerful tool that can help businesses achieve a variety of goals, from building brand awareness and driving traffic to generating leads and fostering customer engagement. By crafting targeted social media strategies and regularly measuring your efforts, you can unlock the full potential of social media to grow your business, build stronger relationships with your audience, and achieve lasting success.

To make the most of social media, businesses should focus on consistent branding, tailored content, and a deep understanding of their target audience. As social media continues to evolve, businesses that leverage these platforms strategically will find themselves well-positioned to reach and exceed their goals.

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Exporting PowerPoint to Paper: Tips for Enticing Printout Content

business

handouts

Powerpoint

powerpoint designer

powerpoint presentation

presentation

presentation design

printout

Rick Enrico

SlideGenius

Feb 19, 2017

While PowerPoint is typically used for digital presentations, there are times when you’ll need to export your slides for physical printouts. Whether it’s for a meeting, a workshop, or a leave-behind document, ensuring that your PowerPoint slides translate well to paper requires some special considerations. Simply printing slides as-is can lead to poor readability or formatting issues, so here are some tips to make your PowerPoint content enticing and effective when printed.

1. Adjust Slide Layout for Printing

When designing for print, the layout that looks great on a screen may not always translate well to paper. It’s important to adjust your slide layout to ensure that all content remains clear and legible.How to Adjust the Layout:

  • Use a 4:3 Aspect Ratio: For most printed documents, a 4:3 aspect ratio is preferable over the typical 16:9 widescreen layout. Go to Design > Slide Size > Standard (4:3) to switch your slide dimensions.
  • Increase Margins: Leave wider margins on each side of the slide to avoid text or images getting cut off during printing.
  • Optimize for Page Size: Before printing, check the Print Preview to ensure the slides fit properly on the selected paper size (e.g., letter or A4).

2. Focus on Readability

Printouts need to be easily readable, even from a distance. If your slides are text-heavy, consider breaking them into smaller sections or making adjustments to improve legibility.How to Ensure Readability:

  • Increase Font Size: Use a minimum of 24pt font for titles and 18pt for body text to ensure the text is legible on paper.
  • Choose Readable Fonts: Stick to simple, sans-serif fonts like Arial, Calibri, or Helvetica that print well. Avoid overly stylized or light fonts that may become difficult to read.
  • High Contrast Colors: Make sure your text and background have sufficient contrast. Light text on a dark background might not print well, so stick to dark text on a light background for printed slides.

3. Use Handout Formatting

PowerPoint offers handout formatting options that let you print multiple slides per page, helping you save paper and create a cleaner, more concise printout.How to Use Handout Formatting:

  1. Go to File > Print: In the Print menu, choose Handouts under the Print Layout section.
  2. Select Slides per Page: You can print 1, 2, 3, 4, 6, or 9 slides per page. For professional printouts, 3 or 4 slides per page strike a good balance between space and readability.
  3. Include Lines for Notes: Select the option to print slides with lines for note-taking. This is useful for meetings and presentations where participants may want to jot down thoughts or feedback.

4. Optimize Visuals for Printing

Images and graphics often look different in print compared to on-screen. Before printing, ensure that all visuals are optimized for high-quality printing.How to Optimize Visuals:

  • Use High-Resolution Images: Make sure your images are at least 300 DPI (dots per inch) for sharp, clear printouts.
  • Simplify Charts and Graphs: Complex charts that look fine on-screen may become unreadable in print. Simplify your data visualizations by using fewer elements and larger fonts for labels.
  • Avoid Overuse of Color: Bright, bold colors that look vibrant on-screen can become overwhelming or too dark in print. Stick to a more muted color palette when printing.

5. Test Print in Grayscale

Not all printers can produce high-quality color printouts, so it’s a good idea to test how your PowerPoint slides look when printed in grayscale.How to Test Grayscale Printing:

  1. Go to File > Print: In the Print menu, choose Grayscale under the Settings menu.
  2. Check for Contrast Issues: Ensure that your slides maintain sufficient contrast between text, images, and backgrounds when printed without color.
  3. Test Before Large Print Runs: Always do a test print to see how your slides look in grayscale before printing large quantities.

6. Add Headers, Footers, and Page Numbers

Adding headers, footers, and page numbers to your printed slides makes them look more professional and easier to navigate, especially in longer documents.How to Add Headers and Footers:

  1. Go to Insert > Header & Footer: Check the boxes for Date, Footer Text, and Page Numbers to include them in your printouts.
  2. Customize the Footer: Add your company’s name, the presentation title, or any other relevant information to the footer to create a cohesive, branded printout.
  3. Align the Page Numbers: Ensure that page numbers are placed consistently across all slides for easy reference.

7. Use the “Save as PDF” Option for Digital Printouts

If you’re sharing the slides electronically for participants to print themselves, consider saving the PowerPoint as a PDF. This ensures that the formatting remains consistent and looks professional across devices.How to Save as PDF:

  1. Go to File > Save As: Choose PDF from the file format options.
  2. Choose Handouts or Full Slides: You can either save the full slides or opt for the handout view to include multiple slides per page.
  3. Distribute Electronically: Share the PDF via email or cloud storage for easy access and printing by your audience.

Final Thoughts

Exporting PowerPoint presentations for print requires careful consideration of layout, readability, and visual quality. By optimizing your slide designs for paper, adjusting fonts and colors, and using PowerPoint’s handout options, you can create enticing, professional printouts that maintain the impact of your digital presentations. Whether you’re distributing printed slides at a conference or sending out PDF handouts after a meeting, following these tips will help you create high-quality, readable, and visually appealing content.

PowerPoint as a Communication Tool When Rebranding a Business

Branding

communication

Powerpoint

powerpoint designer

presentation

presentation tips

rebranding

Rick Enrico

SlideGenius

Feb 14, 2017

PowerPoint is an effective communication tool when rebranding a business, as it allows for clear visual storytelling, presenting complex ideas in a simplified, engaging way. During a rebrand, key stakeholders, employees, and clients need to understand the new brand identity, its values, and its visual elements. Here’s how PowerPoint can play a vital role in this process:

1. Visualizing the Brand Identity

  • Why it matters: PowerPoint presentations enable businesses to visually demonstrate the new brand’s logo, color schemes, fonts, and design elements. Visuals are crucial in communicating the changes in a brand’s identity effectively.
  • How to use it: Create slides that show before-and-after comparisons of logos, packaging, or marketing materials. Use the slides to showcase how these new visual elements align with the company’s refreshed identity and mission. This visual comparison helps the audience understand the shift in tone and aesthetic.

2. Articulating the Brand Story

  • Why it matters: Rebranding involves more than just a visual change—it also means conveying a new or refined brand story. PowerPoint can help narrate the evolution of the brand, from where it began to what it stands for today.
  • How to use it: Use PowerPoint’s narrative flow to tell the brand’s journey in stages, from the old brand identity to the newly redefined one. Add key messages that explain the brand’s vision, mission, and goals, using storytelling to engage stakeholders emotionally.

3. Highlighting Market Research and Insights

  • Why it matters: A successful rebrand is often driven by market insights and customer feedback. PowerPoint can be used to showcase the research behind the rebranding decisions, offering a transparent view of the data that influenced the change.
  • How to use it: Present graphs, charts, and infographics to explain customer sentiment, competitor analysis, and market positioning. This builds trust among employees, clients, or partners by showing that the rebranding is grounded in concrete data.

4. Educating Employees and Stakeholders

  • Why it matters: Internal stakeholders need to understand how to implement the rebrand consistently. PowerPoint presentations are an efficient tool for conducting training sessions on how to apply the new branding across various platforms.
  • How to use it: Create training decks that provide guidelines on using the new brand elements, including templates for emails, internal documents, and social media posts. Use slides to offer practical examples of what to do—and what not to do—when applying the new brand.

5. Communicating Brand Strategy and Future Goals

  • Why it matters: PowerPoint can help communicate the strategic direction of the rebrand, highlighting how it aligns with the company’s long-term goals. It offers a structured way to convey key milestones and next steps.
  • How to use it: Use the presentation to map out future marketing campaigns, product launches, or partnerships that align with the new brand. Showcase the brand’s evolving role in the market, using timelines and roadmaps to outline future initiatives.

6. Creating Investor and Client Buy-in

  • Why it matters: PowerPoint presentations can be used to pitch the rebrand to investors or clients, providing a professional and polished way to showcase the potential benefits of the new brand.
  • How to use it: Create a deck that highlights the rationale behind the rebrand, its anticipated impact on business growth, and how it will improve customer engagement. Use statistics and market projections to show the value of the rebrand to investors or partners.

7. Driving Consistency Across Multiple Channels

  • Why it matters: For a rebrand to be successful, consistency across all channels is crucial. PowerPoint can serve as a brand guideline document that is shared with all departments.
  • How to use it: Develop a comprehensive PowerPoint that acts as a style guide for the new brand. Include detailed instructions on how to apply the branding across print, digital, and social media platforms. This ensures uniformity in the way the brand is presented externally.

By using PowerPoint as a communication tool during a rebrand, businesses can ensure that they visually communicate their new identity, explain the rationale behind the changes, and educate key stakeholders on how to apply the brand consistently across channels. This combination of visual storytelling and structured messaging is crucial for ensuring that the rebrand is well-received and effectively implemented.

6 Ways to Effectively Communicate Ideas at Work

business

Business Communication

communication

Idea

ideas

Marketing

Office Communication

pitch

powerpoint designer

presentation

Rick Enrico

SlideGenius

Feb 12, 2017

That brilliant idea you have which can affect positive change in the workplace is largely useless until you communicate it to someone who can bring it to life. However, pitching an idea to a colleague is easier said than done. It’s not easy to explain a concept to someone who has a different background. You’ll need to bridge a knowledge chasm that separates you from your intended recipient. You also have to watch your manner of speaking since you can’t afford to insult your recipient with the faintest hint of condescension. In the same way, you can’t be too naïve to assume that the other person is on the same page as you.Presenting an idea to a coworker, whether it be a superior or an equal, is always a risk. There’s a possibility of your proposal getting turned down, or worse, ignored. This is why you need to be fully prepared before making your business pitch. Make sure you possess not only flair and poise but also valuable content—a worthwhile idea that can sell itself. Keep in mind what Dorothy Tannahill Moran from Next Chapter New Life, said: “There is a difference between a great idea and an idea that will truly advance the cause of business.”

Know the Recipient’s Hot Buttons

People have different ways of processing information. Some learn best with visuals while others prefer one-on-one talks. Others are still more comfortable with written exchanges. Conduct a research that will allow you to learn what’s best for your audience. You should possess a heightened sense of contextual awareness if you are to thoroughly understand your recipients. Be astute in sensing their moods, values, and attitudes. Develop a contingency plan that will allow you to align your objectives with theirs. After all, the pitch is not for you but for the company as a whole.

Make Your Pitch Direct and Concise

Trim the fat from your pitch and go straight to the point. Don’t bore your recipient with unnecessary details. Instead, stick to what your idea will do for them and the organization. “Managers want solutions to the problems that are keeping them awake at night,” said Leigh Steere from Managing People Better. He couldn’t have said a truer statement. When delivering your pitch, make sure to keep the buzz words out. Cut to the chase before your recipient tunes out from your smooth talking. Remember, substance should always come before form.

Gain the Recipient’s Trust and Confidence

People don’t usually open up to those they don’t trust, so you should try to gain your audience’s confidence before asking them to accept your idea. You can gain your recipient’s trust by displaying a level of authenticity and transparency. Be relatable when delivering your pitch by telling stories, using examples, and applying humor in appropriate situations. Speak to your recipient’s emotions, and let your message take deep root with them. Engage in a meaningful conversation by encouraging a dialogue. Surely, you can learn from them as much as they can learn from you.

Assert Yourself and Speak with Tenacity

When speaking with superiors and senior colleagues, you should talk and act like they do. Treating them like peers will encourage them to do the same to you. Respect their authority and position, but don’t be deferential and submissive. Show them that you’re thinking in the same level as they are. This will give them the impression that you can stand by your idea and defend it when the need arises.

Prepare and Practice Diligently

No matter how great your idea is, if you don’t practice how to deliver it, your pitch will likely prove unsuccessful. To maximize your chances, have someone to practice your pitch on. This person should have a total lack of knowledge regarding your idea. He or she should also be willing to provide you with honest feedback. You can practice your pitch on more than one person to take more perspectives. Presenting your pitch to a test audience will help you pinpoint the aspects of your presentation that need improvement. If the test audience understands and approves of your idea and the manner by which you present it, you’ll know that you’re starting off on the right foot.

Find the Right Time to Make Your Pitch

Let’s say you’re ready with your pitch. You have a cutting-edge idea and an innovative way of presenting it. The only concern that remains now is, when is the right time to deliver your pitch? There isn’t one answer to this question since every circumstance is different. You’re on your own to assess whether your recipient is ready to participate in your presentation. Perhaps Tannahill Moran’s words can help you. She said, “If the house is on fire, a new idea tossed into the mix may not go over well unless the idea helps the immediate crisis. You want to present an idea when the ability to focus and plan exists.”

The Aftermath: How to Brace Yourself for Responses

Prepare yourself for the many kinds of responses you may receive. There’s a high possibility that your recipient will pepper you with questions to test your thinking. Think two steps ahead and formulate a response to every possible concern. When you’re faced with antagonism, keep an open mind. A dissenting opinion can help you improve on your idea. If, however, your pitch is ignored, follow up until you get an answer—just do so in a non-imposing way. After all, your audience don’t owe you their participation. It’s up to you to get them engaged.You might only have one shot at presenting your newfangled idea. Make sure you put your best foot forward and deliver a pitch that is worthy of your recipient’s time.

Resources:

Baxter, Susan. “Learning Styles: Three Ways to Process Information.” Top Ten Reviews. n.d. www.toptenreviews.com/software/articles/learning-styles-three-ways-to-process-informationBoitnott, John. “How to Pitch Your Brilliant Idea Without Making the People You Need Feel Stupid.” Entrepreneur. October 10, 2014. www.entrepreneur.com/article/238176Bonilla, Christina. “Want to Be Taken Seriously? Communicate Like a Boss.” Smart Like How. October 13, 2015. www.smartlikehow.com/blog-native/2015/10/12/l0d6fzogavxj6p72p0yucsuzvdpd9wCohan, Peter. “5 Ways to Communicate More Clearly.” Inc. December 4, 2012. www.inc.com/peter-cohan/five-ways-to-improve-your-communication-success.htmlEdinger, Scott. “If You Want to Communicate Better, Read This.” Forbes. March 20, 2013. www.forbes.com/sites/scottedinger/2013/03/20/if-you-want-to-communicate-better-read-this/#59a3132b2281Groth, Aimee & Lockhart, Jhaneel. “7 Smart Ways to Come Up with More Ideas at Work.” Business Insider. January 21, 2012. www.businessinsider.com/7-smart-ways-to-come-up-with-more-ideas-at-work-2012-1Herrity, Joseph P. “Communicating Ideas Effectively.” Preferred Visions. n.d. preferredvisions.com/publications/thought-provokers/communicating-ideas-effectivelyMadden, Kaitlin. “Have a Great Idea? How to Tell Your Boss.” CNN. March 16, 2011. edition.cnn.com/2011/LIVING/03/16/cb.tell.boss.good.ideaMyatt, Mike. “10 Communication Secrets of Great Leaders.” Forbes. April 4, 2012. www.forbes.com/sites/mikemyatt/2012/04/04/10-communication-secrets-of-great-leaders/#1b42d2021e06

Presentation Tips to Counterpunch Your Nerves

Powerpoint

powerpoint designer

Presentation Agency

presentation tips

Rick Enrico

SlideGenius

Feb 07, 2017

Even experienced presenters can feel nervous before stepping in front of an audience. The fear of public speaking can cause anxiety, shaking, or even mental blocks, but with the right techniques, you can manage and overcome these nerves. The key is to counterpunch your nerves with strategies that build confidence and calm your mind.Here are some presentation tips to help you manage nerves and deliver with confidence:

1. Practice, Practice, Practice

Preparation is the best antidote to nerves. The more you practice your presentation, the more familiar you’ll become with the material, and the less likely you are to feel anxious. Rehearse your presentation out loud multiple times so that you can deliver it naturally and confidently.Why It Works:

  • Builds Familiarity: Repeated practice helps you internalize your content, making it easier to recall under pressure.
  • Increases Confidence: The more you practice, the more confident you’ll feel about delivering your presentation smoothly.

How to Apply It:

  • Practice in front of a mirror, record yourself, or rehearse in front of friends or colleagues.
  • Pay attention to your pacing, tone, and body language during rehearsals.

Example: Run through your presentation 3-5 times before the actual event to ensure you’re fully prepared and can anticipate any challenging sections.

2. Breathe Deeply

Deep breathing is a simple yet effective technique to calm your nerves and reduce anxiety before and during your presentation. It helps regulate your heart rate and relaxes tense muscles, allowing you to regain control when you feel overwhelmed.Why It Works:

  • Reduces Physical Symptoms: Deep breathing helps reduce the physical symptoms of anxiety, such as a racing heart or shaky hands.
  • Centers Your Focus: Focusing on your breath shifts your attention away from negative thoughts or fears, helping you stay present and grounded.

How to Apply It:

  • Before starting your presentation, take a few deep breaths—inhale slowly through your nose, hold for a few seconds, and exhale slowly through your mouth.
  • Use deep breathing during your presentation if you start to feel nervous.

Example: Take three slow, deep breaths before you walk on stage or begin your virtual presentation to help calm your mind and body.

3. Visualize Success

Visualization is a powerful technique that involves imagining yourself successfully delivering your presentation. By visualizing a positive outcome, you can reduce anxiety and boost your confidence, making it more likely that you’ll perform well in reality.Why It Works:

  • Boosts Confidence: Visualization helps replace negative thoughts with positive ones, making you feel more confident and in control.
  • Prepares Your Mind: When you visualize success, you mentally rehearse the actions and behaviors that will lead to a positive outcome.

How to Apply It:

  • Close your eyes and imagine yourself walking confidently onto the stage, delivering your presentation smoothly, and receiving positive feedback from your audience.
  • Visualize every detail, from your body language to the way you articulate your key points.

Example: Before your presentation, spend a few minutes visualizing yourself delivering the presentation confidently and receiving applause from the audience.

4. Channel Nervous Energy into Enthusiasm

Nervous energy doesn’t have to be a bad thing—it can be channeled into enthusiasm and passion. Instead of trying to suppress your nerves, use that energy to engage more with your audience and bring excitement to your presentation.Why It Works:

  • Turns Anxiety into Positivity: Channeling your nervous energy into enthusiasm helps transform anxiety into something positive and productive.
  • Engages the Audience: Passionate delivery captures the audience’s attention and makes your presentation more compelling.

How to Apply It:

  • Focus on the message you’re passionate about and let that passion drive your delivery.
  • Use gestures, facial expressions, and a lively tone to express enthusiasm.

Example: If you’re excited about a new project, let that excitement show in your voice and body language, turning nervousness into positive energy.

5. Start with a Strong Opening

The first few moments of your presentation are critical for setting the tone and calming your nerves. Starting with a strong opening—whether it’s a personal story, a surprising fact, or a thought-provoking question—can help you gain control and establish confidence from the get-go.Why It Works:

  • Builds Momentum: A strong opening helps you gain confidence early in the presentation, making it easier to maintain your composure throughout.
  • Captures Attention: A compelling opening immediately grabs the audience’s attention, allowing you to focus on delivering your message instead of worrying about nerves.

How to Apply It:

  • Plan and rehearse your opening several times so that you feel confident in delivering it smoothly.
  • Choose an opening that resonates with your audience and relates to the main message of your presentation.

Example: Start with a surprising statistic or a personal anecdote that ties into your presentation topic to establish credibility and engage the audience from the beginning.

Final Thoughts

Overcoming presentation nerves requires preparation, mental focus, and the right techniques to calm your body and mind. By practicing your presentation, using deep breathing, visualizing success, channeling nervous energy into enthusiasm, and starting with a strong opening, you can counterpunch your nerves and deliver with confidence. These tips will help you transform anxiety into positive energy that enhances your performance and engages your audience.

Throw Away Slides from a Bloated PowerPoint Deck

brevity

clear communication

outlining

powerpoint designer

preparation

reducing slides

Rick Enrico

SlideGenius

Feb 06, 2017

Quantity doesn’t mean quality when it comes to a presentation.You might think having a lot of slides in your deck is a sign of hard work.Having too many slides could be seen as a delaying tactic and reflects poorly on your credibility as a speaker.You have better things to do than spending a lot of time making hundreds of slides when less than half the amount will do.Focus on the quality of your content and be free from a bloated PowerPoint presentation.

When Is Enough Enough?

Letting slides pile up is a lazy attempt at looking prepared. It also comes off as a delaying tactic that places too much attention on background information.After all, no one will question the amount of time and effort spent at making all those slides.It’s impressive to look at now, but audiences are going to fall asleep from your PowerPoint epic.Don’t challenge their attentiveness and focus.This isn’t a contest to see who can stay awake the longest.Important clients won’t be impressed by the length of a presentation. Chances are that they’ve seen this delaying tactic being used by unprepared speakers and will avoid listening to you when you try it on them.Save everyone’s time by being brief and to the point.

Focus on What Matters

The reason why it’s hard to let go of so much content is uncertainty.Not knowing which information to keep as your main point and then hanging on to more and more ideas out of fear will only hold you back.June Saruwatari’s expertise as a productivity and organizing consultant advocates organizing your physical space around the goals you want to achieve.In the context of presentations, this means you should prepare an outline first so your slides will become easier to manage and be more cohesive.The foundation you create will actually save you more time in the long run, even if it seems counter-intuitive to spend time on it.A bloated PowerPoint deck will also result in a larger file size.This will be a problem if you need to share you file with others.Large files are more difficult to share online since they’re more likely to exceed the limit for file attachments.

Using the Right Moment

There must be a really good reason why an idea needs to be explained by a lot of slides.It’s not impossible to engage audiences even when you use up a thousand slides in your deck.You can speed through a lot of slides in under a few minutes as a storytelling technique.Use only one word or image per slide and rapidly move through slides.But not all decks can rely on this delivery style to get its message across.A good outline will give you a more coherent and organized presentation.

Streamline Your Process

The number of slides you have on your deck won’t guarantee success.It’s detrimental to have too many slides because it creates too much delay.Don’t just look prepared by relying on an excess of slides, be truly prepared by mastering your content.Drafting an outline will save you more time to focus on other areas of your presentation.Fewer slides in your deck also means a smaller file size that will be easier to share, so think twice if you really need to use a lot of slides.The general consensus is to throw out anything that doesn’t serve a purpose in your deck so that your main ideas can shine. 

References

“3 Small Talk Habits That Delay Professional Presentations.” SlideGenius PowerPoint Design & Presentation Experts. September 17, 2015. Accessed October 21, 2015.Porter, Jane. “The Psychology Behind All That Clutter You Can’t Get Rid Of.” Fast Company. May 4, 2015. Accessed October 21, 2015.Featured Image: “cluttered” by linus_art on flickr.com

About SlideGeniusSlideGenius.com is your Power Point developer for business. Based in San Diego, California, SlideGenius has helped enhance the presentations of more than 5,000 clients all over the world, including J.P. Morgan, Harley-Davidson, Pfizer, Verizon, and Reebok, among others. Let us help you with your presentation needs! Call us at 1.858.217.5144 today.

Infographics: Helping Businesses Attract More Clients

infographics

Marketing

Rick Enrico

SlideGenius

Feb 05, 2017

Today is the age of images of any form. Memes, videos, portraits, selfies, etc. There are many statistics that support their effectiveness. Imaged tweets are retweeted 150% more than regular tweets. Facebook posts with pictures are engaged by users more than twice than without. Infographics are shared three times more than other kinds of content.The last part is very interesting. What is it with an infographic that makes it shared more than videos and memes? Perhaps it’s because of the visual manner that quality information is presented or because of how a really good one looks. There are many examples of great infographics, each different from the other, used for different purposes.In your case, you’d want it for your business. But why an infographic? There many benefits to using one. Below are some.

Caters to the Visual

As is often said, humans are visual creatures. It’s how the human race survived for millennia. Seeing the world and decoding, deciphering, and learning from the information allowed us to be wary of our surroundings and determine whether there was imminent danger or not. Dark? You bet. But it also works on the positive side.How humans interpret color and design plays a huge part on the overall perception of an object. If it’s aesthetically appealing, then chances are it will be treated better. This is especially true for an infographic. The better its design, the more positive the reaction it will solicit. Pair that off with great content and you’ve got on your hands a powerful medium that can turn situations around.As with everything in life, there’s a caveat with using either too many or too few elements: they, respectively, can be grounds for over- and underwhelming the viewer. Having too many runs the risk of losing focus on subjects that are supposed to be focused on; having too few—but not being minimalist, per se, or a bad impression thereof—can be seen as just plain at best. You don’t want to create a bad one, don’t you?

Information Dump … in a Good Way

Look back on the roots of infographics. There’s a reason why it was made into the visual-oriented image it is understood today: it’s a better way of presenting data that would otherwise have been plain, dull, or outright boring.Imagine graph upon graph, chart upon chart, of cold numbers and percentages, and you can’t make sense of it because you only have a vague idea of what they’re about. Infographics fix this by masking all the data behind creative use of design. How about long texts that are otherwise bothersome to the point of difficult to read? Appropriate and powerful images can do the same for a fraction of the time.There are many different ways you can replace text with images. And if you can do that exactly with facts and figures, then you’re a step closer to using infographics to your greatest advantage.

Social Media Shareability

This is where the word “viral” comes in. When your infographic is exceptionally great, it will receive more attention than a subpar one. And when it gets more attention—and reaction, as a direct result—people are more likely to share it on social media to spread the good news. Think of it as digital word-of-mouth. The more your piece spreads, the farther your influence and reputation can go. The more people you will reach thus prompting another round of shares. Then you’ll be known in different parts of the world.Your infographic becoming viral is more than just about creating one of the better ones, though. There’s a meticulous process that follows, but that part is more on you and how you follow through. Don’t let it do all the work. You’re just as responsible for its relevance and maintenance as you are with its shareability.So, back to your business. How is it affected by those three above? It leads to a wider base of people that get to know your brand. Think of it as a brand reputation manager/expander/propagator. That’s the very least you could gain. But imagine the consequences.Once you’ve got more people thinking about your brand, you’ve got more choices for leads—and eventually, conversions. All because of a viral infographic. An exaggeration, perhaps, but it’s plausible. And that may be the biggest push you need to work that much harder, that much better. You up for it?

Resources:

Barkins, Kyle. “Infographic: Why Are Infographics So Shareable?” Tech Impact. February 19, 2016. blog.techimpact.org/infographic-infographics-shareableCleary, Ian. “How to Make an Infographic that Attracts Massive Attention.” RazorSocial.com. March 16, 2016. www.razorsocial.com/how-to-make-an-infographicDoyle, Latasha. “Value Content over Creation: Make Your Infographic Useful.” Easely. January 6, 2017. www.easel.ly/blog/make-your-infographic-usefulKnopfler, Hack. “The Top 10 Worst Infographics of All Time.” Mammoth Infographics. July 21, 2015. www.mammothinfographics.com/blog/the-top-10-worst-infographics-of-all-timeMawhinney, Jesse. “42 Visual Content Marketing Statistics You Should Know in 2017.” HubSpot. January 3, 2017. blog.hubspot.com/marketing/visual-content-marketing-strategy#sm.0001frknxr3k3dlkqq22lsqtd9h7aMcCue, TJ. “Why Infographics Rule.” Forbes. January 8, 2013. www.forbes.com/sites/tjmccue/2013/01/08/what-is-an-infographic-and-ways-to-make-it-go-viral/#4224ed16353cMineo, Ginny. “The Anatomy of a Highly Shareable Infographic.” HubSpot. May 12, 2014. blog.hubspot.com/marketing/the-anatomy-of-a-shareable-infographic#sm.0001frknxr3k3dlkqq22lsqtd9h7aPatel, Neil. “5 Ways to Get Your Infographic to Go Viral.” Quicksprout. June 11, 2012. www.quicksprout.com/2012/06/11/5-ways-to-get-your-infographic-to-go-viralPopovic, Aleksandra. “Another Way to Use Infographics: E-Courses!” Easely. September 19, 2016. www.easel.ly/blog/another-way-to-use-infographics-e-courses

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10 Gimmicks to Start Your Presentation Strong

business

presentation

presentation tips

Rick Enrico

SlideGenius

Jan 31, 2017

Your first few minutes onstage is an opportunity to capture your audience’s attention. If you want your listeners to be all ears when you start talking, prove from the outset that your presentation is worth their time. Your opening remarks will set the tone of your talk, so you should make them as gripping as possible.Don’t waste your introduction on platitudes and pleasantries. There are better ways to form first impressions and establish a connection with the audience.

1. Kick off with a dramatic pause.

Silence makes people apprehensive. That’s why it’s a powerful tool to start a presentation. Before you deliver your speech, take a moment to pause and amble around the stage while keeping a confident stance. Even the audience members who are busy with their gadgets won’t be able to resist the dramatic pull of the moment you’ve created. A whole minute or two of silence will draw all eyes on you.

2. Appeal to the audience’s imagination.

Take your audience to a different space and time. Introduce a “what if” scenario that they can delve into and explore. The power of imagination will reel them in and make them a willing audience to your presentation.For better effects, use props and visual aids such as videos or an informational design Try a gimmick that has never been done before. Take one of Bill Gates’s TED Talks, for example. While introducing his talk about malaria, he released a scourge of mosquitoes from a jar. The mosquitoes were, of course, malaria-free, but Gates didn’t tell the audience that until after a minute or so.

3. Drop a series of rhetorical questions.

If you want your audience to participate in your presentation, ask rhetorical questions that stimulate the mind. They may not engage with you physically, but they’ll be with you mentally, pondering over your questions and framing their own answers.

4. Relay your message through storytelling.

The human brain is hardwired to love stories. If you have an interesting narrative to tell, share it. You’ll establish a stronger connection with your audience if you do so. The vulnerability is a powerful tool if you use it to communicate a message.

5. Turn heads with a contrarian statement.

One of the easiest ways to grab an audience’s attention is by contradicting a universally accepted concept. Whether your listeners agree with you or not, they’ll be at the edge of their seats to hear what you have to say, no matter how unconventional it may be. Just make sure that the statement you make offends nobody.

6. Underline a shared pain point.

If there’s a common problem you share with the audience, express it. You can win their sympathy and make yourself relatable by doing so. Your presentation will be more relevant if you can address something that the audience is concerned about.For example, everyone can relate to the frustration of creating website passwords. There seems to be no end to the list of requirements needed: the number of characters, the types of characters, the capitalization of letters, the inclusion of numbers, and so on. Discussing a topic like this captures your audience’s interest because you’re shedding light to a common issue they think is unique to them. You’re uniting the audience and bringing them to a common ground where your sentiments and theirs are one.

7. Promise something irresistible.

What do great presentations have in common? They all leave something for the audience. It doesn’t matter if it’s an idea, a tangible object, a lingering feeling, or a solution to a pressing issue. As long as it’s something that the audience finds useful, it can increase the value of your presentation.

8. Use multimedia to catch attention.

Words can make an impact, but videos and graphics often send a clearer message when used properly. If you’re unsure about how multimedia can complement your talk, use a multimedia presentation PowerPoint service that will do all the work for you. That way, your slides will not only look professional but also engaging.

9. Break the ice with a joke.

Popular opinion will claim that jokes are a good way to kickstart a presentation, but professional speakers should know better. Strictly speaking, it’s your sense of humor that elicits smiles and chuckles from the audience. It’s the humor, not the joke, that lightens up the atmosphere. So the more you can make the audience crack up and feel at ease without forcing a joke, the better.

10. Add a twist to an old saying.

Quotations are a common way to start a speech, but you can make yours stronger by tweaking it a bit. A cliché will sound fresher if you add your own take to it. For example, you can say, “To err is human, and to forgive is simply an acknowledgement of the error.”Of course, this will only work in a casual and laid-back presentation. If you’re opting for a more serious delivery, you can use proverbs or references to historical events instead.Coming up with an exciting presentation grabber is a task that takes time, effort, and talent. If you do it right, it pays off in the end.

Creating an Effective Financial Presentation

business

financial presentation

presentation

presentation design

presentation tips

Rick Enrico

SlideGenius

Jan 29, 2017

An effective financial presentation is key for communicating important data, whether it’s for investors, board members, or internal teams. The goal is to present complex financial information in a clear, concise, and compelling manner. An impactful financial presentation not only makes the data easy to understand but also helps the audience grasp key insights and make informed decisions.Here are steps and best practices for creating an effective financial presentation.

1. Define the Purpose and Key Message

Before diving into data, it’s essential to define the purpose of your presentation. Whether you’re giving a quarterly earnings report, pitching a new investment, or reviewing financial performance, having a clear objective will help you focus your content and message.

How to Do It:

  • Identify Key Takeaways: Decide on 2–3 key messages or takeaways for your audience. For example, are you highlighting profitability growth, cost-cutting measures, or the impact of market trends?
  • Tailor Content to the Audience: Understand your audience’s knowledge level and interests. For example, executives may want big-picture financial insights, while a finance team might need more detailed data and metrics.

Example:

In a quarterly earnings presentation for investors, your key messages might focus on revenue growth, profitability, and future outlook, with charts and numbers supporting each point.

2. Start with an Executive Summary

An executive summary at the beginning of your presentation helps set the stage for what you’ll cover. It allows your audience to quickly understand the context and key findings before diving into detailed financial data.

How to Do It:

  • Summarize Key Points: Provide a brief overview of the presentation’s objectives and key financial metrics (revenue, net income, cash flow, etc.).
  • Highlight Major Insights: Identify any trends, changes, or standout metrics that will be discussed in more detail later in the presentation.

Example:

For an earnings report, the executive summary might highlight total revenue, year-over-year growth, and net profit, as well as an upcoming product launch that will impact the next quarter.

3. Use Visuals to Simplify Complex Data

Financial presentations often contain large volumes of data that can be difficult to digest. Well-designed visuals help simplify and clarify this information, making it easier for the audience to follow and interpret.

How to Do It:

  • Use Charts and Graphs: Visual aids like bar charts, pie charts, and line graphs are ideal for comparing financial metrics over time, displaying proportions, or showing trends.
  • Limit Data Per Slide: Avoid cramming too much data onto a single slide. Focus on one key metric or insight per slide to maintain clarity.
  • Highlight Key Figures: Use bold colors, callouts, or icons to emphasize important numbers or insights. This draws attention to the most critical points.

Example:

In a revenue performance slide, use a line graph to show revenue growth over the past five years, with key years or quarters highlighted to illustrate significant growth or decline.

4. Provide Context for the Numbers

Numbers alone don’t tell the full story. It’s important to provide context around the financial data to explain what it means, why it matters, and how it impacts your company’s performance or strategy.

How to Do It:

  • Explain the “Why”: For every key metric, explain why it’s important and what factors are driving the results. For instance, if operating expenses increased, highlight what led to the change (e.g., investments in R&D, marketing).
  • Compare with Benchmarks: Provide comparisons to past performance, industry benchmarks, or competitor metrics to give the audience a sense of relative performance.
  • Use Trends: Where possible, show trends over time (monthly, quarterly, annually) to illustrate how performance has evolved.

Example:

If you’re reporting an increase in gross margin, explain that it’s due to improvements in production efficiency or changes in product pricing strategies. Compare the current margin to last year’s margin and industry averages.

5. Highlight Key Financial Metrics

While financial presentations include a lot of data, certain metrics are especially important depending on your audience. Highlighting key performance indicators (KPIs) ensures that the most relevant numbers are given the attention they deserve.

Key Metrics to Include:

  • Revenue and Profitability: Show total revenue, net income, gross margin, and profit margins.
  • Cash Flow: Include cash flow statements, particularly focusing on operational, investing, and financing cash flows.
  • Cost Structure: Break down operating expenses, COGS (cost of goods sold), and major cost categories.
  • Liquidity and Solvency: Show metrics like working capital, current ratio, and debt-to-equity ratio to give insights into financial stability.
  • Growth Metrics: Highlight year-over-year (YoY) growth rates for revenue, earnings, and other financial metrics.

Example:

In an investor presentation, dedicate slides to key metrics like revenue growth, operating margin, and return on investment (ROI), with charts and explanations of any major fluctuations.

6. Address Risks and Opportunities

Every financial presentation should address potential risks and opportunities that could impact future performance. By providing a balanced view, you help your audience make informed decisions and show that you’re aware of factors that may affect future outcomes.

How to Do It:

  • Identify Risks: Highlight potential risks such as market volatility, regulatory changes, or operational challenges. Quantify the potential financial impact where possible.
  • Explore Opportunities: Share opportunities for growth, such as new markets, product launches, cost-cutting initiatives, or strategic investments. Support these opportunities with data or projections.
  • Provide Mitigation Plans: For each risk, outline how your company plans to mitigate the potential impact. Similarly, explain how you plan to capitalize on the identified opportunities.

Example:

In a financial forecast presentation, you might highlight economic risks such as inflation or rising material costs, while also discussing opportunities like expanding into a new geographic market or launching a new product line.

7. Simplify the Language

Not all of your audience will be financial experts, so it’s important to present financial data using simple, straightforward language. Avoid jargon and technical terms unless your audience is familiar with them, and ensure that your message is easy to understand.

How to Do It:

  • Explain Financial Terms: If you need to use terms like EBITDA, leverage, or net income, provide simple definitions or explanations.
  • Use Plain Language: Avoid overcomplicating the narrative. Focus on what the numbers mean rather than just listing metrics.
  • Be Concise: Keep explanations brief and to the point. Use bullet points to break down information into digestible parts.

Example:

Instead of saying, “Our EBITDA margin increased due to improved SG&A efficiencies,” you could say, “Our earnings before interest, taxes, and depreciation increased because we reduced selling, general, and administrative costs.”

8. End with a Clear Conclusion and Call to Action

Conclude your financial presentation by summarizing key points, providing actionable insights, and outlining the next steps. A strong conclusion reinforces your main messages and leaves your audience with a clear understanding of the actions needed moving forward.

How to Do It:

  • Summarize Key Findings: Recap the most important metrics and takeaways, such as financial health, growth potential, or areas that need improvement.
  • Provide Actionable Recommendations: If applicable, offer suggestions or action points for how to address challenges or capitalize on opportunities.
  • Include a Call to Action: Encourage your audience to take the next step, whether it’s approving a budget, making an investment decision, or scheduling a follow-up meeting.

Example:

At the end of an investment pitch, conclude by summarizing your company’s strong financial performance, highlighting upcoming growth opportunities, and providing a clear CTA such as “We encourage you to schedule a meeting to discuss investment opportunities.”

Final Thoughts

An effective financial presentation is not just about presenting data—it’s about telling a clear, compelling story backed by numbers. By defining your key message, simplifying complex data, using visuals, and providing context, you can deliver a financial presentation that engages your audience and drives action. Always keep your audience in mind, and tailor your content, language, and visuals to ensure your presentation is clear, insightful, and actionable.

Pantone’s Color of the Year and How You Can Use It for Business

design

Greenery

Infographic

infographics

Pantone

pantone color of the year

Rick Enrico

SlideGenius

Jan 24, 2017

Pantone calls itself “the world-renowned authority on color,” and perhaps rightfully so. The company has been in business since 1963, when its founder devised the Pantone Matching System, a standard scheme for identifying and communicating different shades and hues.At the turn of the millennium, the company launched the project, “Color of the Year.” For seventeen years now, Pantone’s color forecasting has been a self-fulfilling prophecy. Different industries worldwide refer back to it when releasing new trends.

The Art of Color Forecasting

Although Pantone’s Color of the Year is widely anticipated and supported by a number of industries, the science behind it is still obscure. As Pantone senior vice president Ron Potesky said, “The complexity of the logic behind Color of the Year is greater than interior design or fashion—it’s a forecast, a reflection of what’s happening in the world.”The process of color forecasting is not a simple one, although it’s highly subjective in nature. For months on end, the Pantone team gathers what they call “proof points” from all over the world. They go to car shows, runways, decorator showcases, and other important events that define culture and lifestyle. They try to make sense of meaningful overlaps so they can distill the mood and state of the times into a single color.Pantone’s yearly selection serves no direct purpose to the consumer world, but its influence can be observed in many sectors. Owing to its longevity and the power of social media, the project has reinvented itself as an authority in color trend selection.If you’re into the colors game, check out this infographic about Greenery, Pantone’s 2017 Color of the Year.Colors and business always go hand in hand. The consumer world is about trust and persuasion, and it’s hard to accomplish either or both if your brand is portrayed in a dull and dismal way. Choose a vibrant and fresh palette this year—one that includes Greenery, perhaps—and you might just see your customers showing more interest in your business.Back up your skills with a well-designed PowerPoint presentation by letting our team to assist and offer you a free quote!

Resources:

Beals, Rachel Koning. “Nature and New Beginnings Inform Pantone’s 2017 Color of the Year: Greenery.” Market Watch. December 8, 2015. www.marketwatch.comBudds, Diana. “Pantone’s New Color of the Year Is Weird and Perfect.” Facto Design. December 8, 2016. www.factodesign.comFriedman, Vanessa. “Color of 2017? Pantone Picks a Spring Shade.” New York Times. December 8, 2016. www.nytimes.comHazzard, Tracy Leigh. “Why Pantone’s Color of 2017 Matters to Your Business.” Inc. December 9, 2016. www.inc.comHua, Karen. “Pantone’s Color of the Year 2017 Is Inspired by Nature and Influences Design.” Forbes. December 9, 2016. www.forbes.comPasquarelli, Adrianne. “How Pantone Picks Its Color of the Year.” Advertising Age. December 22, 2015. adage.comStewart, Jude. “Pantone’s 2017 Color of the Year: Greenery!” Print Mag. December 8, 2016. www.printmag.comStock, Kyle. “How Pantone Is Still Turning Color into Money.” Bloomberg. August 27, 2015. www.bloomberg.comWeiss, Dyanne. “Does Pantone’s Color of the Year Influence Marketing?” Chron. n.d. smallbusiness.chron.com“Color Can Influence Emotions in a Way that Few Other Mediums Can.” Digital Skratch. n.d. digitalscratch.com“Color Psychology: How Does Color Affect Us?” Pantone. n.d. www.pantone.com“Color Psychology: The Emotional Effects of Colors.” Art Therapy. n.d. www.arttherapyblog.com“Introducing Greenery.” Pantone. n.d. www.pantone.com“Shinrin Yoku.” Shinrin Yoku. n.d. www.shinrin-yoku.org

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