Including a video in your presentation—especially on the cover slide—can significantly increase engagement. Presentations with video on the cover see 32% more interaction, while any embedded video increases the average reading time by 37% and boosts the CTA click-through rate by 17%.
Why does video work so well? It legitimizes your content, offering an engaging, human element that static slides can’t always provide. CustomShow research further indicates that adding a video to your presentation makes customers 85% more likely to purchase your product or service. Even if only 23% of viewers click to watch the video, its mere presence increases the likelihood of engagement and action.
