When creating a company performance summary section for a pitch deck, it’s essential to include key metrics that provide a clear picture of your business’s financial health and growth potential. These metrics give potential investors a comprehensive understanding of your business performance and prospects.
Revenue
The total revenue represents the total receipts from selling your products or services. It’s crucial to highlight revenue trends over the years, showing whether the business is growing, stable, or declining.
Net Income
Net income shows your company’s earnings after all expenses and taxes have been deducted from revenue. This gives a snapshot of your business’s profitability.
Gross Margin
Gross margin is a key profitability metric. It shows the percentage of total sales revenue that your company retains after incurring the direct costs associated with producing goods and services sold.
Customer Acquisition Cost (CAC)
CAC is the cost associated with convincing a potential customer to buy a product/service. This metric is especially important in understanding the profitability of each customer.
Customer Lifetime Value (CLTV)
CLTV is a prediction of the net profit from the entire future relationship with a customer. Ideally, your CLTV should be higher than CAC, indicating a profitable customer relationship.
Churn Rate
Churn rate is the percentage of customers who stop using your product over a given period. A lower churn rate indicates better customer retention.
Monthly Recurring Revenue (MRR) or Annual Recurring Revenue (ARR)
For businesses with subscription-based models, MRR or ARR shows the predictable revenue stream your company can expect every month or year.
Remember, every business is unique, and the metrics most relevant to your business may differ depending on your specific industry, business model, and stage of growth. However, these key performance indicators are typically essential to include in a company performance summary.
View Our Presentation Design Portfolio
