Traction refers to the progress of a start-up company and the interest it has generated. It is evidence that the business is taking off and can be presented in various forms in a pitch deck. One example could be an increase in sales or revenue over a specific period. This could be shown in a graph or a chart that clearly displays the upward trend, which can help convince potential investors of the viability and potential profitability of your start-up.
Another example of traction can be the number of active users or subscribers if your company operates an online platform or service. A growing number of users can indicate that your product or service is gaining popularity and acceptance in the market.
Traction could also be demonstrated through strategic partnerships or contracts with notable companies. If your start-up has successfully entered into agreements or partnerships with recognized brands, it shows that established businesses see value in what you’re offering.
Media coverage can also serve as traction. If your start-up has been featured in well-known publications or on popular websites, this can be used to highlight the level of interest and excitement about your product or service.
Remember, the key is to present this information in a clear, concise, and visually engaging way. At SlideGenius, we specialize in creating compelling pitch decks that can effectively communicate your traction to potential investors.
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