A one-page business plan is a simplified and concise version of a comprehensive business plan, designed to provide a high-level overview of your business proposition. It’s ideal for introducing your business to potential investors, lenders, partners, and others who need a quick understanding of what your business is about.
Here’s an example of what it may include:
Business Name and Contact Info
This section should include the name of your business, the owner’s name, and the contact details like address, phone number, and email.
Executive Summary
The executive summary is a brief description of your business. It should state the purpose of your business, your target audience, and what sets you apart from competitors.
Business Objectives
Business objectives are the goals you want your business to achieve in a specific period. They should be SMART (Specific, Measurable, Achievable, Relevant, and Time-Bound).
Product/Service Description
This section outlines what products or services you’re offering. It should provide details about the features, benefits, and how they satisfy the needs of your target market.
Marketing and Sales Strategy
This portion outlines how you plan to attract and retain your customers. It can include your pricing strategy, promotional activities, channels of distribution, and customer service approach.
Financial Projections
Financial projections are estimates of your business’ future financial performance. They should include revenue, expenses, and profitability forecasts.
Remember, a one-page business plan is a summary. It should be clear, concise, and easy to understand. It’s best to use bullet points or short paragraphs to make it easily digestible. For more in-depth planning and details, a full business plan would be necessary.
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