A brand elevator pitch, also known as an elevator statement or elevator speech, is a brief, persuasive speech that succinctly describes what your brand does, who it serves, and what makes it unique. It’s called an “elevator pitch” because it should be compelling enough to engage someone’s interest during a short elevator ride, typically around 30 seconds to 2 minutes.
Your elevator pitch is a way to share your brand’s value proposition in a concise and compelling manner. The value proposition is essentially the unique combination of products or services that your brand offers, which sets it apart from its competitors. It’s your brand’s promise to deliver certain benefits and values to your customers.
Creating an effective elevator pitch involves clear communication, brevity, and a focus on the unique aspects of your brand. Here’s how to do it:
- Keep it Short and Simple: Your pitch should be brief and straight to the point. People have limited attention spans, so you want to make sure you’re conveying your message quickly and effectively.
- Be Clear: Avoid jargon and industry-specific terms that may confuse your audience. The goal is to explain what your brand does in a way that anyone can understand.
- Focus on Benefits: Rather than just listing features or services, explain how your brand creates value and benefits for its customers. This will help your audience understand why they should care about your brand.
- Show Passion: Your enthusiasm for your brand should be evident in your pitch. If you’re excited about your brand, others will be too.
- Have a Call to Action: At the end of your pitch, make sure to include a call to action. Whether it’s checking out your website, scheduling a meeting, or trying out a product, give your audience a clear next step.
Remember, practicing your elevator pitch is key to delivering it effectively. The more comfortable you are with your pitch, the more confidently you’ll be able to present it.
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