The Guy Kawasaki pitch deck, also known as the 10/20/30 rule of PowerPoint, is a simple and effective structure for presentations. It consists of ten slides, delivered in twenty minutes, using a font size no smaller than thirty points. Here are the key components:
- Problem: The first slide should clearly define the problem that your product or service is targeting.
- Solution: The second slide presents your proposed solution to the problem, briefly explaining how your product or service works.
- Business Model: This slide showcases how your business makes money, who pays you, and what your revenue stream looks like.
- Underlying Magic: This slide explains your USP (Unique Selling Proposition), outlining what makes your product or service unique or innovative.
- Marketing and Sales: Here, you should explain your go-to-market strategy, including your marketing, sales, and distribution plans.
- Competition: This slide should present an overview of your competition and how you differentiate from them.
- Management Team: This slide introduces your team, their roles, and their qualifications.
- Financial Projections and Key Metrics: Here, you should provide a snapshot of your business’s financial projections and the key metrics that will measure your success.
- Current Status, Accomplishments to Date, Timeline, and Use of Funds: This final slide provides an update on where your business currently stands, what you’ve accomplished so far, and what your future plans are.
Note that the content of each slide should be succinct and clear, with the aim of engaging your audience and sparking a discussion. Also, remember that the Kawasaki pitch deck is a guideline, not a rulebook. Depending on your business and its specific needs, you may need to adjust the contents of your pitch deck accordingly.
View Our Presentation Design Portfolio
