There are several key elements you should include in a pitch deck competition slide to make it effective and compelling. Here are some of them:
- Competitive Landscape: Display a clear picture of the market landscape. Highlight the major players and where your business stands in relation to them. This shows potential investors that you understand your market.
- Unique Selling Proposition (USP): What makes your product/service unique compared to your competitors? This is your USP. It’s important to emphasize this to differentiate your business from the competition.
- Competitive Advantage: Highlight the competitive advantage you have over other businesses in your industry. This could be anything from a patented technology, a unique business model, superior customer service, or lower price points.
- Barriers to Entry: If applicable, discuss any barriers to entry in your market that could protect your business from future competition. This could include high startup costs, regulatory requirements, or complex technology.
- Market Positioning: Show how your product or service fits into the broader market. This can be done with a positioning map, which plots your competitors on a grid based on different variables, showcasing where your product/service stands.
- Future Plans: If there are any plans for future expansion or development that could increase your competitive advantage, be sure to include those as well.
Remember, the goal of the competition slide is not just to show that you understand your competitors, but also to highlight how your business is uniquely positioned to succeed despite them.
View Our Presentation Design Portfolio
