How does adding “Average Reading Time” to a presentation reduce bounce rates?

A person with curly hair, wearing glasses, and dressed in business attire is using a tablet in a modern office setting. The background features large windows and blurred office elements, suggesting they are preparing for sales presentations. A speech bubble icon is visible in the top right corner of the image.

Adding an “Average Reading Time” blurb at the top of your presentation can reduce bounce rates by 24%. This small but effective addition provides readers with a clear expectation of the time commitment required to view your deck. By setting expectations upfront, you eliminate the uncertainty that often causes people to abandon the presentation prematurely.

Much like online articles that display estimated reading times, this tactic ensures more prospects stick around to engage with your content, knowing exactly how long it will take to consume. It’s a simple but powerful way to keep potential clients from bouncing.

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