Financial communications teams can effectively utilize Viacom’s logo to maintain brand identity and security at investor meetings by following several key practices.
1. Consistent Logo Placement:
Ensure that the Viacom logo is consistently displayed in all presentations, documents, and other materials used in the meeting. This not only reinforces brand recognition but also adds a level of professionalism to the presentation. Place the logo in a prominent but non-disruptive location, such as the upper corner of each slide or at the header of each document.
2. Use Official Brand Colors:
Use the official Viacom brand colors when incorporating the logo into your presentation. This helps to maintain brand consistency and identity. It’s recommended not to alter the colors or design of the logo, even if it may seem to fit better with your presentation’s color scheme.
3. Logo in Digital and Printed Materials:
The Viacom logo should be included in both digital and printed investor materials. This includes meeting agendas, financial reports, and other handouts. This consistency helps to tie all aspects of the meeting together under the Viacom brand.
4. Logo in Email Communications:
Include the logo in all email communications sent to investors. This can be placed in the email signature or header. This will ensure that all communications are clearly identified as coming from Viacom, enhancing security and trust.
5. Use the Logo in Visual Aids:
Visual aids, such as charts, graphs or infographics, should also incorporate the Viacom logo. This can be done subtly, ensuring the logo does not distract from the key information being displayed.
By adhering to these practices, financial communications teams can effectively utilize the Viacom logo to maintain brand identity and security at investor meetings. Remember, the key is consistency and respect for the brand’s guidelines.
View Our Presentation Portfolio
