Customer Journey
A visual representation of the customer journey, showing the different touchpoints, emotions, and needs of customers at each stage.
Stage 1: Awareness
Touchpoints: Social Media, Ads, Word of Mouth
Emotions: Curiosity, Interest
Needs: Information, Awareness
Stage 2: Consideration
Touchpoints: Website, Reviews, Comparisons
Emotions: Evaluation, Doubt
Needs: Detailed Information, Trust
Stage 3: Decision
Touchpoints: Product Pages, Pricing, Contact
Emotions: Confidence, Excitement
Needs: Assurance, Final Details
Stage 4: Purchase
Touchpoints: Checkout, Confirmation
Emotions: Satisfaction, Relief
Needs: Smooth Transaction, Confirmation
Stage 5: Post-Purchase
Touchpoints: Follow-up, Support, Community
Emotions: Loyalty, Contentment
Needs: Support, Engagement
