Sharing your content online is an effective marketing technique and it’s something that you should definitely consider. However, your message could easily get garbled if your PowerPoint designs are not optimized for mobile viewing.
Here are some reasons on why you should optimize your layout for mobile, and how to do it:
Why Design Matters
According to a study conducted by Statista Dossier, worldwide mobile internet usage was at 73.4 percent in 2013. If their figures stand, 90 percent of people will be accessing online content through mobile devices by 2017.
Judging by these numbers, and perhaps your own fast-paced lifestyle, it’s likely that your presentation will be viewed through screens a lot smaller than you prepared it on. As a visual aid, your deck should always complement your key points.
Don’t get left behind on the trend. Leverage this to your advantage with mobile-friendly PowerPoint designs.
How to Ensure Mobile-friendly PowerPoint Designs
It doesn’t take a lot of work to make sure that your PowerPoint designs are presentable on mobile devices. All you have to do is follow these five simple rules:
The average screen size of mobile phones is 3.3 inches. That’s significantly less room than the screen on your laptop where you first built your PowerPoint presentation. Keep this in mind while building presentations that you intend to share online. Make sure that the font type and size that you use is extremely readable. You don’t want to have your target audience to squint just to read what you’re trying to say.
2. High-Contrast Colors
Another way to increase the readability of your PowerPoint designs for smaller screens is by using high-contrast colors. Use either a dark background with light-colored text or vice versa. Similarly, avoid using colors that are too bright unless you’re planning to use it as an accent color.
3. Minimal text
Don’t overwhelm your target audience with too much text. Don’t try to discuss too many concepts in one go. Explaining complicated concepts will require more sentences and paragraphs. If you feel like there’s something in your content that needs further explanation, simply link to other resources instead.
4. Powerful images
Visualize your key points with powerful images, but remember to limit yourself to using only 1-2 per slide. Too many images might cause your presentation to lag.
Likewise, don’t complicate your PowerPoint designs with too many graphics and animation. You can still add some animations and transitions, but keep them to a minimum. Aim for a seamless viewing experience.
Keep your discussion simple and straight forward. You might as well make an eBook instead of a PowerPoint presentation if you’re planning on a drawn out deck.
Make sure your content is visually appealing and readable, for a better mobile experience. Not sure how to start on your deck’s mobile-friendly layout? Contact our SlideGenius experts today for a free quote!
“Mobile Internet.” Statista. Accessed July 23, 2014.