Marketing Through LinkedIn: Tips and Tricks

custom powerpoint

digital marketing

LinkedIn

Marketing

online marketing

pitch deck

Rick Enrico

SlideGenius

LinkedIn has become an indispensable tool for professionals and businesses alike. Whether you’re looking to network, promote your brand, or generate leads, marketing through LinkedIn offers unique opportunities to connect with decision-makers and grow your business. Here are some tips and tricks to help you make the most of LinkedIn’s marketing potential.


1. Optimize Your LinkedIn Profile

Your LinkedIn profile is often the first impression you make on potential clients, partners, or employers. Ensuring your profile is professional, complete, and optimized for LinkedIn’s search algorithm is crucial for effective marketing.Why It’s Important:

  • Builds Credibility: A well-optimized profile establishes you as a credible and trustworthy professional or brand.
  • Improves Visibility: Optimizing your profile increases the likelihood of being found by people searching for your expertise or services.

How to Do It:

  • Use a professional profile picture and a custom banner that reflects your brand.
  • Optimize your headline with keywords related to your industry or services, and fill out the summary section with a concise description of what you offer.

2. Leverage LinkedIn Groups

LinkedIn Groups provide an opportunity to engage with professionals in your industry, share knowledge, and demonstrate your expertise. Participating in groups can help you build relationships, share valuable content, and promote your services in a less promotional and more organic way.Why It’s Important:

  • Increases Engagement: Active participation in groups helps you connect with potential clients or partners.
  • Showcases Expertise: Sharing your knowledge and insights positions you as an authority in your field.

How to Do It:

  • Join groups relevant to your industry and participate in discussions by answering questions, sharing articles, or offering advice.
  • Avoid overtly promotional content—focus on adding value to the conversation and building relationships.

3. Use LinkedIn Ads

LinkedIn Ads allow you to reach a highly targeted audience based on job title, industry, company size, and other professional criteria. This makes LinkedIn Ads an effective tool for B2B marketing, lead generation, and brand awareness.Why It’s Important:

  • Targets Decision-Makers: LinkedIn’s ad platform allows you to reach key decision-makers in specific industries or companies.
  • Increases Lead Generation: LinkedIn Ads can drive high-quality leads to your website, product, or services.

How to Do It:

  • Use Sponsored Content to promote blog posts, whitepapers, or webinars to engage your target audience.
  • Create Sponsored InMail campaigns to send personalized messages directly to prospects’ LinkedIn inboxes.

4. Share High-Quality Content

Consistently sharing high-quality, relevant content is one of the most effective ways to engage your LinkedIn audience and establish your brand as a thought leader. Posting insightful articles, industry news, and company updates keeps your network engaged and positions you as a go-to resource.Why It’s Important:

  • Builds Authority: Regularly sharing valuable content helps establish your brand’s authority in your industry.
  • Engages Your Audience: High-quality content encourages likes, comments, and shares, increasing your reach and visibility.

How to Do It:

  • Post industry-relevant articles, how-to guides, and thought leadership pieces regularly.
  • Use LinkedIn’s Publishing Platform to write longer articles or blog posts directly on LinkedIn, showcasing your expertise to a broader audience.

5. Network with Decision-Makers

LinkedIn’s advanced search filters allow you to find and connect with decision-makers at specific companies, industries, or locations. Building relationships with these individuals can open doors to new business opportunities.Why It’s Important:

  • Drives Business Opportunities: Connecting with decision-makers increases your chances of securing partnerships, clients, or job offers.
  • Expands Your Network: The more relevant connections you make, the more opportunities you’ll have to grow your network and business.

How to Do It:

  • Use LinkedIn’s advanced search to filter for professionals by job title, company, or industry.
  • Send personalized connection requests and follow up with a message introducing yourself and explaining how you can help.

6. Post Consistently

Consistency is key when marketing on LinkedIn. Posting regularly keeps you top of mind with your connections and increases the chances that your content will be seen by more people.Why It’s Important:

  • Builds Visibility: Regular posting ensures that your profile and content remain visible in your connections’ feeds.
  • Increases Engagement: The more often you post, the more opportunities you have to engage with your audience and grow your influence.

How to Do It:

  • Aim to post at least once or twice a week, sharing a mix of content such as articles, videos, and company updates.
  • Use LinkedIn’s Analytics to track which posts perform best and adjust your strategy accordingly.

Final Thoughts

LinkedIn is a powerful platform for building professional relationships, promoting your brand, and generating leads. By optimizing your profile, sharing high-quality content, and engaging with your network through groups and ads, you can leverage LinkedIn’s full potential to enhance your marketing strategy. Consistency and authenticity are key—focus on adding value to your network, and the results will follow.

Persuasion: The Ultimate Essential Skill in Marketing

Customer Experience

digital marketing

Marketing

persuasion

Rick Enrico

SlideGenius

You’ve had good sales, and you’ve definitely had bad ones. It’s a facet of a marketer’s life: successes and failures, closes and rejections, profits and losses. Who hasn’t experienced both? But the lesson there lies on the fact that you will do everything to minimize that ratio. Perhaps five yays to one nay? How do you do that?Sales is a game of numbers—and persuasion, the latter more so since you dictate how that whole process goes. When the whole transaction arrives at that part, it’s just you and your potential customer—and ultimately them alone. It’s their choice; you’re there to make them see that choosing you is the correct one.Good marketers will keep talking about what they’re offering non-stop, hoping that the service or product—its features, specifications, and the like—will entice the customer to buy it and letting it do the talk. Great marketers will relate with the following infographic. Let’s study up on persuasion, the ultimate essential skill.https://www.slideshare.net/SlideGenius/persuasion-the-ultimate-essential-skill-in-marketing-68616836There are many psychological effects at play when persuading. Take the scarcity principle and the backfire effect as examples. While one is advantageous, the other will break every bit of work you’ve done—maybe because they weren’t interested enough to begin with or they have a different opinion (even then, you really can’t pinpoint why).This is a simple representation of how and why the human mind is tricky. Psychology, eh? There are a handful of shortcuts here and there, but while those can be a great help, none of them is a guarantee.One reminder you always have to keep in mind is to be honest and genuine. When you say that you want to help, it should be the ultimate goal. It’s not just about closing a sale, not turning a profit, and not making money.An honest marketer is often the best kind. No need for embellishments. No need for sugarcoating. Just genuineness. What maybe the ultimate trait you can have coupled with the ultimate skill you can hone may just be the best combination.

Resources:

Kessler, Doug. “6 examples of insane honesty in content marketing.” Velocity. May 12, 2015. www.velocitypartners.com/blog/6-examples-of-insane-honesty-in-content-marketingKessler, Doug. “7 Ways to Be Insanely Honest in Your Marketing.” Hubspot. May 15, 2015. blog.hubspot.com/marketing/insane-honesty-marketing#sm.0001frknxr3k3dlkqq22lsqtd9h7aLee, Kevan. “How to Win Friends and Influence Your Audience: 10 Theories to Know For Greater Persuasion.” Buffer. April 29, 2014. https://blog.bufferapp.com/social-media-influenceWright Wiley, Kim. “The Persuasion Principle.” Selling Power. n.d. www.sellingpower.com/content/article/index.php?a=7825/the-persuasion-principle&page=1

3 Tips on How to Improve SEO Writing for Your Business

branding tips

content creation

content marketing

digital marketing

Rick Enrico

search engine optimization

SEO

SEO writing

SlideGenius

With our increasingly digitized lifestyles, technology plays an even bigger role in society.For businesses, the playing field has moved online. The Internet’s influence on people can greatly improve or ruin a company’s reputation. Beyond traditional marketing tactics like network expansions, the Internet now serves as the main arena where entrepreneurs vie for customers’ attention.One way to improve your digital marketing strategy is through SEO writing for your company’s website or blog. Sometimes, SEO writing can be tricky, especially if you have lots of competition online. Fortunately, we’ve compiled three tips to improve SEO for your business:

Strategic Keywords

You want to be the first thing people see in a search engine when they look up something related to your brand offer.More website views mean more people are becoming interested in you.If you follow up on this interest with frequent correspondence and an effective sales pitch, you can best convert leads into sales.But how do you come out on top when there are other sites competing for the slot?Dave Davies, Beanstalk SEO Services CEO, suggests in his article on Search Engine Watch a strategic use of keywords in your entries.These keywords are the things your potential leads will be typing in the search bar.They act as the middle ground between your company’s specific services and the customer’s more general concerns.Be exact with a keyword that will lead a prospect to you, but don’t overdo it.Instead of individual words, use phrases to qualify your keywords without making it look like blatant marketing.There’s no fixed formula to coining the right keywords.Give yourself options before settling into what feels most natural and effective.

Relevant Content

The most important thing in your blog post or website is the content.You may have all the right keywords, but without solid content to back you up, your post will fall flat.Keep your writing original and fresh.Be mindful not to duplicate content. Jayson DeMers, founder of Seattle-based social media marketing firm, Audience Bloom, provides useful tools that help you gauge your article’s originality.These sites include Copyscape and Copysentry, which analyze your content for you.If you want to keep yourself on a Google search’s first page, update often and avoid re-posting existing entries.Besides, frequently updated material that keeps up with people’s changing interests attracts more attention.You may be able to draw people in at first click, but the trick is to keep them reading. Consider your page’s bounce rate compared to how many online viewers actually interact with your site.Limit the number of bounces you get by publishing material that’s worth reading to the end.

Consistent Branding

To make your site link-worthy, its content should bear your brand.Once a viewer goes through your site, they’ll want to know who you are.Establishing a personal connection with the client is as important outside a pitch as it is during your presentation.People are more willing to invest in something familiar to them.Use your posts as a springboard to bring your services to the viewer’s attention.Introduce your business and foster a link between you and your virtual audience to gain their trust.However, this doesn’t mean you’re stuck with a limited set of topics that revolve around your services.Expand to related areas that will broaden your scope while keeping your identity.It also helps to include links to your references within the text.This associates you with authority sources, or other credible sites.

Conclusion

Writing with SEO can improve your overall digital marketing strategy.Choosing strategic keywords and creating unique content showcases your brand and improves your online marketability.Simply being on top of a search list doesn’t guarantee lead conversion.But bringing in enough interested people to your page raises your chances.After the initial contact with your prospect, don’t forget to follow up.If you play all the right cards, they might even invite you to deliver your sales pitch in person.

References

Bounce Rate.Google Analytics. Accessed November 2, 2015. https://support.google.com/analytics/answer/1009409?hl=enDavies, Dave. “How to Find Profitable Keywords For Your Website.” Search Engine Watch. March 29, 2012. Accessed November 2, 2015. http://searchenginewatch.com/sew/how-to/2164520/profitable-keywords-websiteDemers, Jayson. “7 Advanced Ways to Improve Your Site’s SEO.” Entrepreneur. September 30, 2014. Accessed November 2, 2015. www.entrepreneur.com/article/237819Demers, Jayson. “How to Make Sure You’re Not Publishing Duplicate Content.” Audience Bloom. August 14, 2013. Accessed November 2, 2015. www.audiencebloom.com/2013/08/how-to-make-sure-youre-not-publishing-duplicate-content/Featured Image: “SEO” by NOGRAN s.r.o. on Flickr.com