Are We There Yet?: How to Measure Marketing Success

Triumph may seem easy enough to identify, but there are actually different measures and indicators of marketing success.

Don’t compare yourself to bigger and more established organizations’ achievements if you’re still starting out. Good marketing strategies take plenty of time to enact. Ultimately, they depend on the goals you’ve set and how long you’ve been going.

But how do you really know if you’ve made it big? Here are three ways to make it easier to find out:

Set a Goal and a Timeline 

Like we’ve said, different businesses peak at different points. You can’t say you’re progressing or declining without definite proof.

If you want to measure how well you’re doing your job, look at your goals. Maximizer.com recommends you think of them as the Key Performance Indicators of an effective marketing campaign.

Some of the common KPIs to watch out for, according to Carolyn Edgecomb of Impact Branding and Design, are sales revenue, customer value, and conversion rate. But remember to measure your objectives alongside a specific timeline.

How much return on investment do you expect after three months? After five years? Visualizing your goals this way makes it easier for you to track your improvement.

Don’t expect to achieve everything overnight. You need to invest in your goals, and that effort takes time.

Know Where You Stand

One way to avoid unrealistic expectations is to know where you are in your marketing campaign.

Looking at your target beside your current position makes it more realistic. That’s where your timeline comes in handy.

At the end of every mark, see if you’ve reached the goal you set out with. This will let you know if you’ve attained a definite amount of success.

But remember that progress is continuous. You have to strive for further growth once you’ve gotten to where you want to be.  One success should only generate more ambitious pursuits.

Create new marketing strategies to address these. Development should only challenge you to keep on top of the competition.

End Action Rate

One way to avoid unrealistic expectations is to know where you are in your marketing campaign.

Looking at your target beside your current position makes it more realistic. That’s where your timeline comes in handy.

At the end of every mark, see if you’ve reached the goal you set out with. This will let you know if you’ve attained a definite amount of success.

But remember that progress is continuous. You have to strive for further growth once you’ve gotten to where you want to be.  One success should only generate more ambitious pursuits.

Progress is continuous. One success should only generate more ambitious pursuits. Click to Tweet

Create new marketing strategies to address these. Development should only challenge you to keep on top of the competition.

Conclusion

There are different indicators of a successful marketing campaign. It can be tricky to measure how well you’ve done with something that can seem so subjective.

However, this also means you get to move at your own pace. Work steadily and diligently through your goals.

Set a specific timeline that will help concretize your vision. What matters is that you prioritize your audience’s feedback to your promotions by monitoring their end action rate.

Need help with your business presentations? Contact our SlideGenius experts today and get a free quote!

 

References

Edgecomb, Carolyn. “The 10 Marketing KPIs You Should Be Tracking.” IMPACT Branding and Design. March 1, 2013. Accessed October 22, 2015. http://www.impactbnd.com/the-10-marketing-kpis-you-should-be-tracking

“End Action Rate.” Klipfolio. Accessed October 22, 2015. http://www.klipfolio.com/resources/kpi-examples/marketing/end-action-rate

“Key Performance Indicators For Marketing Professionals – Maximizer Blog.” Maximizer Blog Key Performance Indicators For Marketing Professionals Comments. June 24, 2015. Accessed October 22, 2015. http://www.maximizer.com/blog/key-performance-indicators-for-marketing-professionals/

 

Featured Image: “Success Key” by GotCredit on flickr.com

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