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4 Types of Audience Members You Need to Present For

Posted on by Rick E

Your audience is filled with 4 different member types of thinkers: analytical, structural, social, and conceptual.

It’s your job to make your presentations appeal to all four. Like any other accomplishment, appealing to all four thinkers will involve research, namely research about how each thinker thinks. We, at our Presentation Agency, have looked into inc.com’s recent series of articles on leadership and compiled a rudimentary set of instructions to appeal to each thinker by analyzing the essentials that make up the foundation of each form of thought.

Analytical

Here’s how you can be sure to draw out your analytical-thinking audience:

  • Show your research.
  • Highlight important data from within the research.
  • You need to show the big picture, not just the details.
  • Provide a case study.
  • Analyze past successes to allow your team to develop new ideas.
  • Provide an overview as well as objectives.
  • Clarity about your needs is critical.
  • Quantify everything
  • Use analytical phrases like:
      • What is the cost/benefit of this project?
      • What does the research say?
      • I’ve been analyzing the situation.

Structural

So here’s how to communicate in aims to draw out your structural-thinking audience:

1. First, it’s important to understand that a structured thinker learns by doing

2. Next, provide plenty of “how-to” points

3. Hand out a step-by-step implementation plan and a guide for how things need to be done.

4. Explain through practicality.

5. Communicate in concrete terms and explain the rules.

6. Be very detailed.

Social

  • Here’s how you can be sure to draw out your socially oriented audience:
  • Don’t be afraid to refer to feelings.
  • Use questions like:
      • “How does that appeal to you?”
      • “How are you feeling about this?”
  • Or statements like:
      • “I’m concerned about how others will react.”
  • Show a personal connection.
  • Phrases that evoke this:
      • “Let’s work through this together.”
      • “Is everyone on the same page?”

Conceptual

Here’s how you can be sure you speak and interact conceptually to draw out your conceptual-thinking audience:

  • Think long-term; Where do we want to be in 5 years? You can always fill in the details and short-term afterward
  • Describe the levels or stages of your plans or ideas
  • Use abstract examples or metaphors
  • Define key terms

Thinking through this form of audience analysis will allow you to maximize the research for PowerPoint presentation, which will in turn lead more sales!

References:

Browning, Geil. “Why Being Social Makes You a Better Leader.“ inc.com. July 15, 2013.
Browning, Geil. “Why Steve Jobs’ Exactitude Mattered as Much as His Vision.“ inc.com. May 16, 2013.

Raising Capital? Consider a Scrolling Web Pitch!

Posted on by Rick E

Raising capital is complicated. There are a lot of pieces to put together, including selling your audience, knowing your valuation, how much capital you need, use of funds and much, much more.

The initial hurdle for countless companies comes at the intersection where entrepreneurs and investors meet. Entrepreneurs often stumble building their investment deck and effectively pitching which makes it that much harder to get people to give you the capital. Investors must believe in you and your abilities to manage and grow a company. The problem is that showing who you are and what you’re capable of can be difficult let alone doing it in a 10-15 minute window.

For that reason you need to put your heart and soul into the pitch, but not just the content, also the delivery. What does a perfect pitch look like, you ask? That is a matter of opinion and you’ll never see the “perfect pitch deck”, but recently its all about presenting your company in a unique way to stand out from the crowd.  One additional option you may consider is a scrolling web pitch. Scrolling web pitches incorporate a unique scrolling technique that allow the presenter to replace the generic professional PowerPoint click-by-click slides with an interactive, more organic and lively design.  This is not meant to be a replacement for the face to face PowerPoint pitch but a reinforcement and/or teaser to get the meeting.  Here are 4 reasons why you need to use scrolling web designs for you next investor presentation:

Keep Content Up to Date

In using a scrolling web pitch, you are making any future edits or updates to your text as easy as can be. This design simplifies the process and maximizes your use of time.

Stand Out from the Crowd and be unique

Most people email their large, boring and lifeless PowerPoint presentations to prospective investors, but it really doesn’t make sense to do that. Without context from the entrepreneur you’ll risk a misinterpreted message or worse they might not even move past the first three slides.  Treat you pitch with respect. Why be dull and lifeless when you can be unique, creative and memorable?

Monitor page analytics/views and keep consistency

Data, data, data! Being able to keep your pitch up to date online and get analytics will help you assess the effectiveness of your deck. Additionally, you’ll have created another venue to market in. A great scroll web pitch will be able to sell itself without you being there, so any viewer could potentially bite in your concept.

Create more interest and leads

Analytics and views lead to increased interest and leads. Garnering and extrapolating public interest in your concept will serve as evidence to any potential investors as quality and a great opportunity.

Think of it as PowerPoint presentation Darwinism: evolve your presentation or have it die. Though raising capital may be intimidating, challenging, and maybe seemingly impossible at times, the process starts with how you present yourself to people.

We’ve created an example of a scroll web pitch that you can see here.

If you have any questions or comments about scroll pitches just comment them on this post?

Dress to Impress : How to Deliver a Successful Presentation

Posted on by Rick E

Recent research concludes that all great presenters are born with a very specific mutation in their DNA that allows them to connect with their audiences every time.

Obviously false. Great presenters are simply people who have practiced enough that they are confident in themselves. A successful presentation requires constant coordination of content, delivery and audience interaction.  Proper content, delivery and audience interaction, along with confidence and passion are root from one single trait, preparation. Would you go out naked and dirty? No, you shower, dress up, and look good; same goes for your PowerPoint presentation.

Presenters commonly overlook proper preparation. The fact of the matter is, preparing powerpoint slides isn’t just making the deck look good. You need to prepare yourself, your clothes, your speaking volume and speed and even your audience. There are 3 tools to make sure you are preparing the right way for your presentation:

1. Know Yourself

Giving presentations is very similar to telling a story, and having personal anecdotes is a great way to improve your audience retention.  Audiences remember stories better than anything! Why? Because they can relate to every story in some way, so use that connection to your advantage.

“There are no secrets to success. It is the result of preparation, hard work, and learning from failure.”

-Colin Powell

2. Know Your Audience

Whether you’ve been asked to be a keynote speaker, pitch a venture, or talk to preschoolers, the first step is to research your audience. Knowing the audience provides you with information necessary to craft an effective, well received presentation. Things to focus on are: audiences’ level of sophistication in the topic you’re presenting on, holistic objectives and common topics of interest. Rick Wion, director of social media for McDonald’s once said, “If you don’t know your audience, you are pretty much guaranteed to fail. Your presentation could be too rudimentary, too advanced or completely off topic without understanding the core audience.” That is all.

3. Know Your CTA

Three words: Call-to-Action. This is what you leave your audience with. After the introductions, stories, laughs, or whatever you do, lies the most essential part of your PowerPoint presentation design, the next step. This is where you highlight the purpose of your presentation. What do you want your audience to do next? Give you CTA the time and energy it deserves, which I will say, should be A LOT! Check out our article all about Calls-to-Action.

Aftermath

It’s Not Over Yet! After you’ve finished speaking, it’s the perfect time to finalize your relationship with the audience. Giving a presentation creates a unique opportunity to build your brand, so take advantage of it. Lastly, be sure to get feedback from attendees and event organizers so that you can make your next presentation even more effective and memorable!

 

Work Cited: http://mashable.com/2012/02/03/improve-business-presentation/

What Breaking Bad Can Teach Us about Closing a Presentation *No Spoilers!*

Posted on by Rick E

Breaking Bad, AMC’s hit crime drama we’ve all come to know, love, and mournfully wave goodbye too, ended two weeks ago in a (without giving too much away) justified, epic climax after five seasons of watching Walter White (A.K.A. Heisenberg) turn from sheepish high school chemistry teacher to roaring meth kingpin.

For those of you who haven’t seen BrBa to its bitter-sweet end, I won’t go into details. What I will say of it is that I was thoroughly pleased with its conclusion, but not altogether satisfied, which is exactly what a great ending should be.

Ending our presentations requires the same careful planning. The show’s infamously meticulous Executive Producer Vince Gilligan put a great amount of thought and effort into the show’s final chapter, and that’s because he knows what his audience is going to remember.

There’s a famous saying in the sports world: “You’re only as good as your last game.” From this, we can take away that we’ll be remembered for our most recent victory and defeat. Our significance is who we are today. For a TV show–and for a presentation–the finale, or the closing, will be what is most remembered.

Even if the first 90 percent of your presentation is brilliant, but the last 10 percent is a total wash, guess what they’ll remember from the presentation? The horrific ending. Fair? maybe not, but definitely the reality.

So how to make sure your audience is left with the perfect ending? Here’s a few things Breaking Bad executed flawlessly that we can work into our presentations.

Leave Your Audience Wanting More

I previously stated that Breaking Bad’s ending was fantastic, yet not entirely satisfying. This is because, to me, the show ended at its peak, which I believe is precisely what Gillian planned. The series had a great story arc that resolved all issues, but we all still wanted the show to go on.

You don’t want your audience counting the minutes until you stop talking by the time you’re on the later half of your presentation. In fact, you should end the presentation saying everything you need to say, but your audience wants to keep listening. This will not only have them leaving with a favorable impression of you, but it will keep you and your presentation on their minds, ultimately leading to your information being better retained.

Don’t leave loose ends

There’s a big difference between a show ending at its peak and one that ends open-ended and often confusingly (I’m looking at you, Lost).

Just like this confusing promotional poster, Lost's conclusion left watchers scratching their heads.
Just like this confusing promotional poster, Lost’s conclusion left watchers scratching their heads.

Make sure everything in your presentation is adequately addressed and all questions answered. Many presentations leave their audience almost more confused that when the presentation started. A great way of ensuring your audience understood what you had to say is to leave time at the end for a Q&A session. At SlideGenius, we recommend to allot an equal amount of time for your Q&A session as for your presentation.

Hammer home your message

Just like Bogdan's eyebrows, our endings
Just like Bogdan’s eyebrows, our presentation’s message in our conclusion should be apparent and unavoidable.

Breaking Bad brought it all back out of the wood works for the finale. Characters we hadn’t seen in a couple seasons come back to life to be part of this modern-day western, and the episode even opens with Walter White back in his early meth-cooking days, where he still lies to his wife about having to work late at the car wash for its egotistical owner Bogdan. Don’t just end, recap. Remind them of your key points and overall message. Ending on your last point will likely reinforce the idea that the last point is the oly thing to take away, when it’s usually just one of many that you made.

10 Words to Cut From Your Presentations

Posted on by Rick E

Thomas Jefferson famously wrote, “Never use two words when one will do.”

Dr. Seuss, Steve Jobs, Albert Einstein, and Bill Gates all had an underlying focus on simplicity in their work. Simple ideas by definition are easier to understand and are therefore more likely to be successful. Most presenters focus on shoving as much information possible in their PowerPoint presentations, but the fact of the matter is, the less you say, the more your audience will understand. That doesn’t mean cut parts out; it means simplify every part as much as possible. This process should be utilized for both the written text within the deck, and the words that you are saying. The best way to get started with simplification is to learn to avoid certain “fluff” words.

Aim to make your writing and presenting more powerful, so here are 10 words you should start avoiding:

1. Got

Using “got” wastes valuable opportunities to use specificity and effectively describe your work process. Got is a highschooler’s word that serves no purpose in a professional PowerPoint presentation.

2. Just

The word “just” is a useless filler word (unless being used in the context of something being just or unjust) that elongates your writing for no reason and wastes times. Wasting time is the same as saying decreasing focus and interest from the audience.

3. Really

Using the word “really” is very common and almost seemingly natural within verbal conversations. It’s a type of verbal emphasis that doesn’t translate well into text. Despite its popularity in conversation, it’s unnecessary, and should, therefore, be cut

4. Then

“I talked to the customer then she yelled at me then I realized what I needed to change then I told my team.” You see how annoying and wasteful the word “then” can be? Cut it!

5. Maybe

The last characteristic you want to give off to your audience is uncertainty. When you use words like “maybe” and “perhaps,” uncertainty is exactly what you’re communicating. If you lack confidence in any aspect of your service or product, why should I be confident in it?

6. Um

When someone uses “um,” he or she either immediately shows three things: uncertainty, lack of confidence, and lack of professionalism. “Um” is worse than filler words because it not only shows that you are wasting time, but it shows you’re nervous. Cut it!

7. Literally

Regardless if something is true in a literal sense, you still don’t have to add the word “literally.” Only in an attempt to explain you aren’t joking when it seems you are, is it beneficial to use this word.

8. Amazing

This word is used to describe so many levels of quality that it is now virtually useless. Use more specific words to describe the great quality of whatever you’re talking about.

9. Things

Much like “stuff” “things” is vague and useless.

10. Stuff

“Stuff” is casual, vague, and consequently a waste of time. Description and specificity are powerful when used tacitly.

All in all, I’m trying to help you cut the fillers, get rid of the “fluff”, and make your writing and presenting stronger. The best way to achieve that goal is to start with a tangible next step. That step should be to avoid these 10 words at any cost.

3 Secrets from the Most Trusted Brands Around

Posted on by Rick E

Which company would you say has the best customer service in the world?

For me, only big names come to mind. Amazon, Fedex, Starbucks, Apple, Target; all these companies are seen and valued as great empires that run the United States, and to some extent, the world. Customer service has become a major facet of how people judge businesses today. Within customer service, lies it’s core foundation, trust. When people trust a brand, they use it, recommend it, share it, and more importantly, like it.

When we discuss branding, one of the simplest and most relevant examples would probably be corporate presentations. The way quality with which one presents their company to others is the level to which their branding valued. For that very reason, being able to understand and recreate the important aspects these trusted companies currently use will be invaluable to any executive.

We decided to take a crack at it and analyze the consumer survey created by Entrepreneur and The Values Institute at DGWB, a California-based think tank, which explored this very issue. The results are an analysis of 5 of the top 10 most trusted brands.

Simple & Personal: Amazon

The tycoon online retailer of just about everything comes out on the top of our list. Amazon’s success doesn’t root from the millions of products is manages, the unlimited and 24/7 access its offers, the great quality search filter it holds, or the shockingly effective and satisfying customer service it is compromised of. Amazon is best the because of its superior purchase experience. People love things to be easy and to be treated well; two things Amazon does beautifully well.

>Additionally Amazon is arguably best at fostering relationships with consumers by helping them make decisions through recommendations from other people. “People are able to choose items based on other consumer’s past purchases, user reviews and ratings and suggested complementary purchases. Consumers also have many options for forging a personal bond with the brand, including user profiles, reviews and ratings.”

So if there is anything we should learn from Amazon, it is to make things easy and personal. This is especially true for your professional PowerPoint presentations. You must be able make things easy to understand while allowing your audience to relate to you in a variety of ways. Tell a story, show emotion, show an inspiring video, or just do something that will invoke emotion from your audience and consequently more sales for you.

Customer Appreciation & Accountability: Fedex

FedEx has designed and more importantly, maintained one of the strongest corporate identities around. In the aforementioned consumer survey the company “received its strongest ratings in ability, specifically for being able to achieve what it promises and for the efficiency of its operations.”

Try to remember any of the recent Fedex commercial spots on TV. They all show a strong focus on recognizing that it’s not just about the logistics of moving boxes, but about an appreciation of what’s inside. The content, the story, the emotion, to a simple point, the meaning each box has. This is the main point. Fedex does a phenomenal job at showing their value for their customer and

“To further deliver that message, FedEx engages with consumers through its personalized rewards program and by interacting on social media channels.” The company thinks of their customers as much more than just an order number or box, and they show that in their branding and marketing, and that is true customer appreciation.

With regard to your corporate presentation, use the same idea. Highlight how you show customer appreciation and make clear that you hold yourself, and no one else accountable for your quality.

Be Product-Centric: Apple

Not many companies have the public and press waiting in line, for days, waiting breathlessly for each new product release. “The bottom line is whatever that new Apple product is, consumers trust that it will be smart and sleek and that it will improve the way they communicate, work or spend their leisure time. What’s more, they’ll enjoy the experience of making the purchase.”

Even more, Apple is known to hire empathetic people, and not measure their sales associates on sales. This at first seems absurd; almost every other retail store in the world wants good salesmen and will create a competitive environment to weed out the weak. Apple knows that its product is so well liked, that it can sacrifice the competitive edge between its sales associates. The only factor that allows them to be so confident in their product, its that they put so much focus on it, and they make sure everyone knows that.

Wrapping up

In short, today’s most trustworthy brands have created relationships with consumers through experiences that trigger a visceral and amazingly effective response. Quoting the aforementioned consumer survey results analysis by branding consultant Jim Stengel, “We’re seeing more of an emphasis on brands building emotional relationships with consumers because it’s powerful and it works. When you do it, you have a much stronger affinity, a much stronger business, much stronger growth and much stronger results.”

It doesn’t just come down to you making your have better customer appreciation, accountability, or product-centricty, it comes down to showing that your do these things. What easier way to show these things than through your next corporate, sales, or marketing presentation. Be transparent, be clear, and show your customers, partners, and the world how you do things, in return you might just be the next one on this list.

READ MORE: Secrets of the 10 Most-Trusted Brands – Entrepreneur 

4 Things to Avoid in Order to Gain Respect During a Presentation

Posted on by Rick E

Making a positive, memorable impression is an enormous aspect of professional presentations. However, when we’re up on stage–under the magnifying glass–we might not be cognizant of how we’re being perceived by the audience. Here’s a few very common tendencies people tend to fall into without realizing, and ironically these are often done as an attempt to be more likable and relatable.

 

1. Don’t Make Jokes at the Expense of Others

This is a very commonly used ploy to win over the majority of the crowd at the expense of its minority. However, anyone who’s respect you want will see through this. It’s a cheap trick you should not stoop down to. Humor is a great tool during a speech, but either make it constructive, or even better, make yourself the butt of the joke. As long as you’re not too harsh on yourself, this is a great way to be relatable to the audience.

 

2. Don’t Dumb Yourself Down

If you’re attempting to come off as more colloquial or conversational, be careful not to take it too far. Sure, you don’t want to be rigid or robotic, but talking to an audience the way you talk to your friends on a Saturday night won’t score you any points. dumb_a

This is a fine line to balance. You may have an intensely technical background, and you might have to present on a complex topic that goes along the same lines. In this case, where you might have to actually simplify your ideas a great deal in order to relate them to your audience, it’s important to be very cautious aobut the tone you’re using. As we all know, nothing is quite so infuriating as being spoken to like a five year old. Keep in mind that you’re presenting to a room full of professional, of fully grown adults who deserve to be spoken to as such. Don’t dumb down. Simplify.

 

3. Don’t show off with your vocabulary

On the contrary, don’t try to dazzle your audience with your faux-intellect by using as big of words as possible when showing your PowerPoint slides. Presenting is about communication and relating to your audience. Using unnecessary language might distract or confuse, and you’ll likely come off as obnoxious.

 

4. Don’t Fidget Nervouslywoody-allen

No one wants to watch Woody Allen squirm nervously on stage while when they’re looking to gain meaningful information in a business setting. Most likely if you don’t think about your posture, body movements and posture, then they’re probably not working toward your advantage. Make sure your movements are slow, meaningful and deliberate. The confidence you’ll exude in doing so will go a long way.

 

If you can’t tell what the overarching theme with all of this is, it’s that you should present yourself as well as possible, but don’t falsify your image because your audience will see right through it. Be yourself, but make sure you’re being the best version of yourself possible.

An Angel Investor’s Guide to Cracking the Mind of an Angel Investor

Posted on by Rick E

“I would like to introduce myself to you. I am an angel investor. You may not have met the likes of me. I play several different roles. I am a listener to your presentations, a challenger of your strategy, an investigator conducting due diligence, a negotiator over investment terms, and finally a check writer to fund your growth.”

forumWho better to give advice for an angel investment pitch, than  an angel investor himself? Edward Harley, Angel Investor and member of the Keiretsu Forum, lays out exactly what you need to do to become part of the “top 5% of all presenters.” Though his context lies in the world of investor pitches, his advice is true and useful for anybody presenting about any subject.

Usually, you’ll have about 10 minutes to “pitch” your idea to an investor. Within those few minutes you need to successfully tell Harley’s seven stories:

1. The ‘fundamental business logic’ story

This is the part of your presentation that illustrates how you don’t just have an idea, but a logical approach to making a business out of it. Great ideas are valuable, but relatively useless without proper execution. Its great execution that changes the world. That is what investors, and really just audiences want understand from you; the steps you took or are taking to realize your idea. In other words, share your story.

2. The ‘total available market’ story

This section of your presentation is essentially the evidence you are using to support your “fundamental business logic story.” You are highlighting the path your business will walk on, and explaining how wide the passageway is.

3.’This is a $50m to $100m business’ story

Continuing on the”evidence” of your business logic story, this portion of the presentation is meant to display a sense of value. Your need to make your audience understand that your business venture is not only credible, but an enticing and convenient investment for them.

4. ‘The product can be differentiated’ story

Here, you’ll show why and how you are different and/or better than your competition. This is a key point. Your audience wants to know and identify your specialty. After all, it is that very specialty that people will remember you by. Harley says it that his  “expectation is that [he] will hear about a solution that is significantly better for the customer than all their existing choices, by ‘significantly better’, [he] mean[s] 10X better.”

5. ‘The product/service can be sold’ story

This area of your presentation should circle back to the past four sections. Here you should reaffirm that your product or service is reliable and has the potential to lead to satisfying results.

6. ‘This management team can do it’ story

You’ve made your case for the product or service, now you have to establish your credibility, and the credibility of your team, as a valuable, effective, and reliable workers.

7. ‘This is a good investment for the investor’ story

This portion of the presentation should sum everything up and reiterate the essential selling points. Here you are making the idea of an investment, sale, or whatever call-to-action concrete.

At the end of all this, it is time to ask yourself through the mentality of an investor, “Could I, your listener, replay to another person the very basics of your venture and how your target customers will benefit from using your product?”

If the answer to that is yes, then you have successfully boosted your chances to realize your presentation’s call-to-action.

Harley sums it up best by saying, “If you can passionately tell me those 7 stories while building a rapport with me where I eventually become an investor, we can jump over obstacles together. In addition to being a source of funds, I am a member of a terrific network of successful colleagues who are willing to assist you in your entrepreneurial effort. Our knowledge is both deep and wide, crossing industries, technologies, markets, and distribution channels. Thus, I encourage you to make the upfront effort to tell me your story. We can be successful together!”

 

Reference:

How to Think Like $5.99 and Not Like $6.00

Posted on by Rick E

Imagine you own a clothing store. Now you decide to begin a sale for that store. Let’s say a particular type of shorts usually costs $20 per short, but for the purposes of the sale you’re going to mark them down to $15 a piece.

There are two ways you could present that discount. The first would be as a percentage. Going from $20 to $15 would be 25% off. The second would be as an absolute number with $5 off. Which way is better?

Both discounts amount to the same final price. 25% off $20 and $5 off $20 both result in the customer paying $15 for the shorts. So both representations of the discount should have the same effect, right?

Wrong. Jonah Berger, author of Contagion, explains to us that the consumers find the 25% discount more attractive than the 5$ off. While the two discounts are the same economically, they don’t trigger the same psychological effect. One feels like a larger discount than the other.

Accordingly, the next time you’re reporting numerical information, pay attention to how you are presenting it. The way changes are represented can have a big impact on how they’re perceived.

Focus on the final number.

Like the story above, most people seemed to be more enticed by the offer when the discount number was larger. Rule of thumb would be whenever you are offering a discount under $100 display it as a percentage, and when the offer is greater than $100 display it as an absolute number. This will make sure you are always maximizing your psychological impact. Simpler is better. No one cares about a page of numbers and figures that look like the green screen display from the matrix. You need to simplify your results, and then simplify them again. Think of your raw data as a pile of freshly picked vegetables. People don’t want to eat them when they still have dirt and leave stems on them. People want a quick and painless way to stay healthy, so what do you do? You take those vegetables, clean them, cut them, put them in a blender and make a smoothie. Then you take that smoothie and turn it into a wheatgrass shot. Quick and to the point. So yes, your data should be reduced to the size of a wheatgrass shot! After all, the simpler your can represent your findings, the easier it will be for your audience to understand you, which will in turn make your call-to-action more successful.

Tell a story.

Everyone knows the best stories are the ones told with pictures, so use them. Portraying data graphically reveals patterns in the data that are hard to notice otherwise Visual depictions of data are almost universally understood without requiring knowledge of a language. It is also useful to alter your tone and speed as you approach the finding of any given graph. Much like when telling a story, the storyteller tends to get really excited toward the climax or “best part” of the story; it is not only useful but critical to draw attention to the most important features of the data.

I’ll leave you with Hans Rosling’s fascinating TED talk revolved around displaying data effectively, which you can watch here. 

 

References:

Berger, Jonah. “Fuzzy Math: What Makes Something Seem Like A Good Deal?” linkedin. August 28, 2013.

Kakutani, Michiko. “Mapping Out the Path to Viral Fame.” The New York Times. February 25, 2013.

Rosling, Hans. “The Best Stats You’ve Ever Seen.” ted.com. February 2006.

The Future of Cloud Presentation Management

Posted on by Rick E

PowerPoint has about a 95% share of the presentation software market. There are over 500 million PowerPoint users worldwide. More than 30 million presentations are created daily. Over 6 million academic teachers use PowerPoint for classroom instruction.

It safe to say we are living in the times of PowerPoint. This has proven to be an invaluable tool to present new information, science, medicine, problems, and goals. Though, with its great uses, come great problems. Most companies today have an ongoing issue with managing presentations in both large and small scale.

One of the main PowerPoint issues that companies face revolves around management. The common trend is that a company will create or outsource a certain presentation, distribute it to all of its sales teams, and without clearance, each sales team will make edits to the presentation on their own, leaving the company with a handful of variations of the same presentations. This leads to a mixed company message. Mixed messages lead to uncertainty. Uncertainty can lead loss of clients, sales, and even employees. Needless to say this epidemic needs a cure.

Imagine a platform that could directly address the issues with managing presentations on a large and small scale. SlideSuite is a program conceived for the purpose of controlling and managing presentations on a regional and global level.

SlideSuite’s solution

SlideSuite provides a central management system for your presentations allowing for easy edits by any party without deteriorating the slide template and design. SlideSuite was developed by the Presentation Experts at SlideGenius, Inc. in San Diego, California. The program was designed in collaboration presentation designers, who interact with PowerPoint dozens of presentations daily. This led to a very useful and highly effective central management system and design.

It all comes down to impressing your audience. A polished, organic, and professional presentation has the potential to help you close more sales and clients. On the other hand, being a company with mixed presentations all talking about the same thing can do quite the opposite; it is bad for branding and bad for business.  SlideSuite is the best solution out there. Once the presentations framework have been created in SlideSuite, editing can take place by anyone without harming the integrity of the slides.

 

References:

“SlideSuite.” SlideSuite.

“PowerPoint Usage Statistics and Market Share.” PowerPoint Info. February 15, 2012.

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