How it works

Copilot copies what it is shown

Copilot learns from the sample slides, placeholders and theme definitions in your template, and it copies its examples closely, down to their density. If your example slides are drawn freehand from loose text boxes, the decks it builds will be too. If your layouts have numbers for names, Copilot has little to go on when it picks one. And with strict brand adherence on, Copilot will not add or remove placeholders or invent new layouts, so if there is no chart slot, there is nowhere for a chart to go.

How Copilot works with a Brand Kit

With a Brand Kit and strict brand adherence on, this is how Copilot works in Microsoft 365. Its output varies from run to run.

  • PowerPoint: Copilot uses only your template’s layouts, with no fonts or colors typed in and your logo on every slide.
  • Charts: It builds real, editable charts in your brand’s chart colors, on a template layout.
Three example data slides: an accounts dashboard, a campaign results bar chart, and pipeline by industry.
Example slides from a brand template we designed.

Where the limits are

  • Icons: The Brand Kit stores icons, but Copilot does not place them on slides.
  • Photos: With no approved photos in the kit, Copilot uses stock images of its own. Supply your approved photos.
  • Word: Copilot in Word has no brand selection. We provide a Word template in your brand, which works when opened directly.
  • Excel: The Excel template holds your logo, header, printing setup and chart colors, but Copilot restyles tables it creates.
  • Fonts: Brand fonts are replaced unless your IT team deploys them organization-wide.
  • Results vary: the same prompt can come out differently from run to run.
  • Facts: Copilot can invent plausible numbers, dates, job titles and contact details. A person checks every fact before a deck goes out.

Read more about what Copilot is and how we deliver the setup.

Questions you may have

How do you keep every deck on brand?

We commit to conformance with Microsoft’s published guidance, testing with real prompts against your own template, and correcting what drifts, every quarter.

Why do example slides matter so much?

Copilot learns from the sample slides in your template and copies them closely. Filler text, drawn charts or slides built from loose text boxes get copied too. Realistic, varied examples on the right layouts are what teach it your visual language.

Do we need new layouts, or just a cleanup?

The audit tells you. Copilot can only fill the slots your layouts give it, so if your template has no chart, table, picture or column layouts, those need to be built. If they exist, they may only need naming and tidying.

How do you test the result?

With a fixed set of prompts, run against your original template and the rebuilt one. Each output is scored for how much human work it still needs, and every failure is traced to a cause: the template, the examples, the prompt, the brand rules, or Copilot itself. The same prompts are re-run every quarter.

Can Copilot build charts in our colors?

Yes, when your template has a chart layout: Copilot builds a real, editable column chart in your approved chart colors, on that layout.

What do we need to provide?

A named brand manager, your approved photos, your icon set if you want it in the kit, brand-font deployment by your IT team, and someone to approve the example slides. See who supplies what.

Have your template scored

Send us the file. You will get a scored review against Microsoft’s guidance, and a recommendation. Engagements start with a fixed-price audit; see how pricing works.