Category: Experts

It Doesn’t Matter, Any Tequila!

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Aug 09, 2013

Sure it’s funny, but think if it wasn’t about tequila, and instead it was about your business. You obviously wouldn’t be laughing.

If you’re looking for a house to live in, would you choose one by saying this to your realtor, “It doesn’t matter, any house?”How about when finding a spouse? Or what about when your choosing a major in college?Any semi-rational person would not. Houses, spouses, and careers are all monumental aspects to someone’s life and because of that, people tend to weigh out the pros and cons thoroughly when it comes to any decision.Much like houses, spouses and careers are huge aspects to someone’s life, the way the world identifies with your company is one of the most crucial aspects to its success. When you are presenting yourself, or more importantly your company, to an audience of buyers, sellers, investors, or whoever, it is imperative to come off as a professional, valuable, and effective entity.

Impressions you give

Most people will judge whether or not they like you, dislike you, find you interesting or boring in a matter of minutes, sometimes even seconds. These minutes are what can lead to earning or losing new clients or sales. Knowing that your presentations have this much significance, a rational person wouldn’t say “It doesn’t matter, any presentation.” In fact, they would focus on making that presentation the best it could possibly be.This is where you bring in professional presentations designers, like SlideGenius. SlideGenius is headquartered in San Diego, California with over 500 Worldwide Clients. The “Geniuses” (presentation experts) see on average over 200 presentations per month and have years of professional experience creating captivating PowerPoint presentations for a wide variety of clients.

Bringing in Professionals

The Geniuses can update an existing presentation or build one from scratch, leveraging your brand. SlideGenius works with you to ensure that the message you want to get across to your audience is communicated as effectively as possible, while leaving your audience impressed with a polished, professional presentation. If you do not have a professionally designed PowerPoint Presentation you are undeniably leaving business on the table. Many sales people have reported an increase of up to 25-50% in closed sales simply by providing a highly visual presentation.When it comes to your business, don’t take just anything. Take the best, and be the best.Work Cited:Http://www.ispot.tv/ad/7tlp/hornitos-plata-tequila-any

Winston Churchill: Orator of the Century

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Winston Churchill

Jul 25, 2013

Widely regarded as one of the greatest wartime leaders of the 20th century, Winston Churchill inspired Great Britain and the Western world to stand up, and fight against the strongest military empire of the century. You can agree that convincing millions of people to support you in any cause is an almost impossible task. Churchill was very tactful when it came to give convincing speeches. In fact he famously said, “Tact is the ability to tell someone to go to hell in such a way that they look forward to the trip.”First, and perhaps most importantly, becoming a great speaker is a matter of practice and persistence, not natural talent. Even Churchill himself was not born a great presenter. He actually had a slight stammer and a lisp (that made him sound drunk) when he was young. He spent hours on end crafting his speeches, perfecting every word. Churchill himself said “Continuous effort – not strength or intelligence is the key to unlocking our potential.”With that, here are four lessons Winston Churchill can teach us about perfecting our speeches and professional powerpoint presentations:

Speak in crisp and direct sentences.

As ugly and inconvenient as what you say may be, be straightforward in what you say and your audience will respect you. Winston says, “If you have an important point to make, don’t try to be subtle or clever. Use a pile driver. Hit the point once. Then come back and hit it again. Then hit it a third time – a tremendous whack.”Churchill’s examples of this:

“An appeaser is one who feeds a crocodile, hoping it will eat him last.”

“A politician needs the ability to foretell what is going to happen tomorrow, next week, next month, and next year. And to have the ability afterwards to explain why it didn’t happen.”

Be eloquent and rhythmic in your vocabulary.

By this, I don’t mean stuff big words everywhere just to sound fancy. What I mean is that you should make the simplest form of whatever you’re saying into the most professional way it can be said. Churchill also had a melodious flow to his speeches, keeping the audience on their toes at all points throughout. At any rate, bettering your vocabulary can also be a very helpful activity for bettering your vocational skills. Learning 5 new words a day might be a great way to start…

Repeat, Repeat, Repeat.

Churchill utilizes repetition in almost ever single one of his speeches. He would consistently use phrases or words over and over again in the same breath to highlight a point.Churchill’s examples of this:

“Victory at all costs, victory in spite of all terror, victory however long and hard the road may be; for without victory, there is no survival.”

“We shall go on to the end, we shall fight in France, we shall fight on the seas and oceans, we shall fight with growing confidence and growing strength in the air, we shall defend our Island, whatever the cost may be, we shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills; we shall never surrender.”

Ironical humor.

Churchill was known for his wit and word play. While wit seems like a more “born-with-it” sort of concept, one will surely develop it by knowing a certain concept through and through. Once you master a specific idea or issue, you will have the necessary background to react quickly and wittily to questions or comments you are confronted with. This ultimately comes down to practice; know what you are talking about and you will know what to say at all times.Churchill’s examples of this:

 “If you have ten thousand regulations you destroy all respect for the law.”

“We have always found the Irish a bit odd. They refuse to be English.”

As one of the most revered leaders and orators in history, Winston Churchill changed the world with both his voice and his actions. Following and epitomizing Churchill in your next professional powerpoint presentation will be a great way to improve yourself as a public speaker and powerpoint expert. 

Reference:

“Winston Churchill Quotes.” BrainyQuote.

Presentation Lessons from the Fed; Intentional Vagueness & Ambiguity

Alan Greenspan

Although Fedspeak

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Steve Jobs

Jul 19, 2013

When Federal Reserve officials speak, their words are often deliberately vague and ambiguous. This strategy allows them to navigate complex topics without making overly specific promises, giving them flexibility in the future. While this communication style might seem counterintuitive for a presentation, there are times when a similar approach can be useful.Here are key presentation lessons from the Federal Reserve’s use of intentional vagueness and ambiguity:

1. Manage Expectations Carefully

The Federal Reserve often leaves its statements open to interpretation, which allows for flexibility and adaptability. In presentations, you can use vagueness strategically to avoid overpromising or committing to details that may change.Why It’s Important:

  • Provides Flexibility: Leaving certain points open-ended gives you the room to adapt as circumstances evolve.
  • Manages Audience Expectations: Ambiguity can help temper audience expectations if the situation is uncertain.

How to Apply It:

  • Use qualifiers such as “likely,” “potentially,” or “subject to change” when discussing future plans or outcomes that may not be guaranteed.

Example: If discussing the projected growth of a project, say, “We are likely to see growth in the next quarter, but it will depend on market conditions.”

2. Avoid Overloading with Specifics

The Fed often refrains from giving overly specific details to avoid overwhelming its audience. Similarly, in presentations, too much granular detail can bog down your message and distract from the key takeaways.Why It’s Important:

  • Prevents Information Overload: Keeping things high-level allows your audience to focus on the bigger picture.
  • Encourages Audience Reflection: Leaving some details vague encourages the audience to think more deeply and engage in discussion.

How to Apply It:

  • Focus on the broad strokes and only provide specific details when they’re critical to understanding the overall message.

Example: In a presentation about a long-term plan, emphasize the overarching strategy rather than diving into every individual task.

3. Encourage Follow-Up Discussions

The Federal Reserve’s vagueness often leads to analysis and interpretation from experts and stakeholders. You can use this technique in presentations to encourage further discussion and engagement after the formal talk is over.Why It’s Important:

  • Keeps the Conversation Going: Leaving some aspects of your presentation open-ended can spark curiosity and lead to more in-depth discussions afterward.
  • Builds Engagement: Encouraging follow-up questions or discussions shows that you value input from your audience.

How to Apply It:

  • End your presentation with an open-ended question or a statement that invites feedback: “There are many factors at play, and I’d love to discuss your thoughts on how we can address these challenges moving forward.”

Example: After presenting an industry trend analysis, say, “These are just preliminary thoughts, and the situation is still evolving. I’d welcome further insights as we monitor these changes.”

Final Thoughts

Intentional vagueness and ambiguity, when used strategically, can help manage expectations, simplify complex topics, and foster continued engagement. While it’s important to be clear on key points, leaving room for interpretation can create flexibility and encourage deeper discussions, much like the communication style of the Federal Reserve.

If You Don’t Want To Spend Money On Yourself, Why Would Others?

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Raise Capital

San Diego California

Jul 17, 2013

In early 2004, when I was 19 or 20, I came up with this crazy idea to create a website where people would essentially log in to a virtual version of their real lives. People would’ve uploaded their own profiles with their own bio and interests. They’d choose to connect or not connect with other users in the network. They’d upload pictures they took on their recent trips or parties and then tag their friends. People would have been able to play games, watch videos, or read articles and then share them with the world with one simple click! I honestly think that idea could’ve changed the world like never before. The problem was that the cost to incorporate my idea was around $1000. As a student I really didn’t have much to live off of, so I decided not to go through with it.Imagine if that was Mark Zuckerberg’s story. Imagine if he decided not to spend that initial $1000 in Facebook (or “thefacebook” as it was called back then). Zuckerberg knew that $1000 wasn’t a cost, but an investment. Knowing the difference between the two is one of the most useful tools in any business.Investing in the way your company presents itself is one of the most tactical ploys of investment as a whole. Whether you are pitching to a client, raising capital or presenting to a group of your peers and employees, a well-crafted presentation will make your message more memorable. When people remember your name or company, they will reference you when they need expertise in your field. It really comes down to simple math: Better presentation = Increase in sales.At SlideGenius, our presentation experts see on average over 200 PRESENTATIONS PER MONTH and have years of professional experience creating captivating PowerPoint presentations for a wide variety of clients. We can update an existing presentation or build one from scratch, leveraging your brand. We work with you to ensure that the message you want to get across to your audience is communicated as effectively as possible.If you do’t have a professionally designed PowerPoint Presentation you’re undeniably leaving business on the table. Many sales people have reported an increase of up to 25-50% in closed sales simply by providing a highly visual presentation.With SlideGenius custom PowerPoint development services you will immediately:

  • Enhance your reputation.
  • Increase the customer’s confidence and trust.
  • Maximize your conversion ratio.
  • Increase your sales leads.
  • Raise Capital.
  • Increase your sales volume.
  • Decrease your operating costs.
  • Get the right message across.

According to a survey by Accenture, nearly 90 percent of sales executives said that they are not as good at PowerPoint as they should be and that they would sell more products if their message was more effectively conveyed. Stop looking at enhancing your presentations as a cost, and start investing in yourself. If you don’t want to spend money on yourself, why would others?

Controlling Your Physiology for Your Presentation

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Sun Tzu

Jul 12, 2013

Controlling your physiology during a presentation is crucial for projecting confidence, maintaining focus, and engaging your audience. Here are key techniques to help manage your body and nervous energy while presenting:

1. Breathing Control

  • Why it works: Deep, controlled breathing helps calm your nervous system, reduces anxiety, and ensures that your voice projects clearly and steadily. Shallow or rapid breathing can lead to a shaky voice or feeling lightheaded.
  • How to do it: Practice diaphragmatic breathing (also known as belly breathing). Inhale deeply through your nose for four counts, hold for a couple of seconds, and then exhale slowly through your mouth for four counts. This not only reduces stress but also helps regulate your heart rate.

2. Power Poses

  • Why it works: Studies, particularly by social psychologist Amy Cuddy, suggest that holding expansive, open body postures (power poses) for two minutes can boost confidence by increasing testosterone levels and reducing cortisol (the stress hormone). This can make you feel more assertive and in control.
  • How to do it: Before stepping on stage, adopt a power pose like standing with your hands on your hips or reaching your arms overhead. This opens up your body and helps you mentally prepare for the presentation.

3. Mindful Posture

  • Why it works: A strong, balanced posture projects confidence and authority while also preventing physical fatigue. Slouching or closed-off postures (e.g., crossed arms) can signal nervousness and cause the audience to disengage.
  • How to do it: Stand or sit with your shoulders back, chest open, and spine straight. Keep your feet shoulder-width apart, and use open gestures to reinforce your message.

4. Movement with Purpose

  • Why it works: Controlled and intentional movement helps convey confidence and keeps your audience engaged. Unconscious pacing or fidgeting, on the other hand, can be distracting and signal nervousness.
  • How to do it: Move intentionally during transitions or key points. For example, take a step forward when emphasizing an important idea, or move to one side of the stage to engage a different part of the audience. Avoid random, unnecessary movement.

5. Facial Expressions and Eye Contact

  • Why it works: Your face conveys emotions and helps build rapport with your audience. Eye contact helps establish a connection and keeps your audience engaged, while smiling can make you appear more approachable and confident.
  • How to do it: Practice making eye contact with different audience members, moving your gaze across the room in a controlled manner. Avoid staring at notes or the screen for too long. Use facial expressions that match the tone of your content—smile when appropriate, and show sincerity during serious points.

6. Managing Nervous Energy

  • Why it works: Everyone experiences some level of nervousness before a presentation. Instead of trying to eliminate it completely, channel this energy into enthusiasm and engagement.
  • How to do it: Convert nervous energy into dynamic gestures, animated delivery, and a positive tone of voice. Additionally, engaging in a brief, physical warm-up before your presentation (e.g., stretching or shaking out your hands) can help release some of that nervous tension.

By focusing on these physiological elements, you can improve your performance and ensure that your body language supports, rather than detracts from, your message. Maintaining control of your breathing, posture, and movement not only calms your nerves but also enhances your connection with the audience.

I Can Drive a Car, But That Doesn’t Mean I’m Ready for NASCAR: Why Professional Presentation Design Matters

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Slate Magazine

Jul 11, 2013

Creating a basic PowerPoint presentation is something almost anyone can do. A few clicks to add a text box, a couple of images, and maybe a graphic or two—it’s all within reach for any mildly tech-savvy pre-teen. But when it comes to your business, the question isn’t, “can you create a presentation?” Instead, you should be asking, “is my presentation effective at convincing my audience?” This is the true measure of a successful corporate presentation. It’s not just about putting slides together; it’s about delivering a message that inspires, persuades, and motivates action.Corporate presentations are much more than simple slide shows—they are strategic communication tools. They are crafted to sway stakeholders, win over potential investors, close deals, and drive business decisions. And like any other critical aspect of your business, you want your presentations to be the best they can be. Knowing how to drive a car doesn’t make you qualified to compete in NASCAR, right? Similarly, creating a PowerPoint presentation doesn’t automatically make you a presentation expert. Some things are best left in the hands of professionals, and high-stakes corporate presentations are certainly among them.Take the case of the NSA’s now-infamous leaked PowerPoint presentation. At a time when the organization was under scrutiny for its surveillance practices, their presentation skills fell flat, becoming a viral example of what not to do. Amateurish design choices and cluttered slides left a poor impression, prompting several professional designers to take matters into their own hands.One of the most notable overhauls came from Parisian presentation designer Emiland de Cubber. He took the NSA’s presentation and transformed it with clean graphics, a simplified layout, and a more digestible flow of information. The redesigned version was not only more visually appealing but also more effective at communicating the message. It was a clear demonstration of how professional design can elevate a presentation’s impact. Soon after, other designers, and even Slate Magazine, jumped on board to highlight the flaws in the original and showcase how it could be improved.The lesson here isn’t that the NSA is lacking in intelligence or technical know-how. Far from it—they deal with some of the most complex data in the world. But even the most sophisticated organizations can struggle to communicate their message effectively without the right design expertise. This is why it’s crucial to recognize when to bring in professionals. A high-quality presentation requires more than just technical ability; it demands a keen understanding of visual storytelling, audience engagement, and design principles that make the message resonate.A professionally designed presentation is more than just a polished set of slides. It combines compelling visuals with clear, concise messaging that keeps your audience engaged. Good design helps distill complex ideas into digestible chunks, guiding your viewers through the content seamlessly. This ensures that your audience remains focused and receptive to your message, rather than getting lost in a sea of text-heavy slides and confusing graphics.When your goal is to make a powerful impression—whether it’s for a pitch to potential investors, a critical board meeting, or a keynote at an industry conference—leaving your presentation design to chance simply isn’t an option. Partnering with a presentation design expert can make the difference between a forgettable slideshow and a presentation that captivates your audience and drives them to action.So, we can’t necessarily blame the NSA for producing a lackluster presentation—after all, they did the best they could with the resources at hand. But this example serves as a reminder that in the world of high-stakes communication, there’s no substitute for professional expertise. When it comes to crafting a presentation that not only informs but inspires, choosing to work with a seasoned presentation designer is a decision that pays off in dividends.Don’t settle for “just good enough” when your message is too important to be lost in translation. Invest in professional presentation design and ensure that every slide leaves a lasting impression.