Category: Lessons

Preparing a ‘TED Talk’ Inspired Presentation: A 3-Step Plan

Nick Morgan

presentation tips

Rick Enrico

SlideGenius

TED talks

TED-inspired presentations

Jan 27, 2015

TED Talks only last for about 20 minutes. In that time, speakers are able to share interesting stories and make compelling arguments. TED Talks prove that insight doesn’t come from the amount of time spent in front of an audience. The success of a presentation rests on the quality of the message you’re delivering.In a blog published on PresentationXpert, communications coach Nick Morgan makes an argument for the importance of concise speeches. As he puts it, the “impatience of the times” and our “shrinking attention spans” compel us to make sure presentations are short and sweet.If your pitch looks like it will stretch on for an hour, it’s time to take on a new presentation plan. You don’t have to limit yourself to 20 short minutes, but it’s still important that you trim everything down to the most basic points.Take inspiration from the success of TED Talks by following this new presentation plan. According to Morgan, all you need are three particular things: a single idea, a story, and one good question.

1.) Idea 

No matter how complex the topic, a presentation can be simplified if it’s unified by a single idea. That idea is the message at the core of your presentation. Speeches can try to make several points, but there should always be one common idea acting as the linchpin.To trim down your presentation, look at your draft and look for the thread that connects one point to another. Focus on this thread and cut out anything that doesn’t help move your main idea forward. Then, sum everything up in an elevator pitch.

As an example, Morgan cites “My stroke of insight“, the TED talk by neuroanatomist Jill Bolte Taylor on the mysteries of the human brain. Taylor’s talk can be summed up in the following statement:

As a neuranatomist, I study the difference between normal brains and the brains of the mentally ill. One morning, I suffered a stroke, and experienced a mental disorder of my own. I was fascinated to learn from the experience. Here’s what I learned while I was dying, especially about the differences between the right and left hemisphere’s experiences of reality.

2.) Story

As you already know, stories are at the heart of every TED Talk. To keep your presentation substantial, make sure you also have a story to share. This helps keep your idea afloat and make your presentation more relatable.In Morgan’s earlier example, we see that Taylor’s presented narrative revolves around “drama surrounding the moment of the stroke, and what follows from that”. From it, she helps the audience derive a valuable lesson about life.While your own speech doesn’t have to be particularly dramatic, it’s important to deliver a powerful story. Sharing an honest, emotional story will help you create a much-need human connection between you and your listeners.

3.) Question 

A memorable TED Talk always poses a thought-provoking question. It doesn’t have to be complicated or difficult to answer. However, it does need to engage the audience and get them thinking. This helps eradicate the doubts they may have. It also lets them see that the stakes that you’re about tackle are relevant to their own lives.If you want to stick to a traditional pitch, start with a question and build up its answer. To add a playful twist, you can also end with a question as a final note to encourage discussion even after your presentation is over. Whatever the case, make sure you have something that encourages audience interaction.

The best TED Talks offer refreshing viewpoints and interesting ideas. Your presentation can do the same for your audience by following this 3-step plan.

References

Morgan, Nick. “How to Prepare a 20-Minute TED-Like Talk.” Presentation Xpert. Accessed January 27, 2015.My Stroke of Insight. Jill Bolte Taylor. TED, 2008.”Presentation Tips: 3 Lessons from the TED Stage.” SlideGenius, Inc. July 6, 2014. Accessed January 27, 2015. Featured Image: Gisela Giardino via flickr.com

Quick PowerPoint Tips: Designing for SlideShare

PowerPoint Design

Powerpoint tips

presentation design

slideshare

Jan 21, 2015

SlideShare is a powerful platform for sharing presentations, but designing slides for SlideShare requires a slightly different approach than designing for live presentations. Since users view your slides at their own pace, without your verbal explanation, your slides need to be clear, concise, and self-explanatory.Here are some quick tips to help you design effective presentations for SlideShare:

1. Make Each Slide Self-Explanatory

Since your audience won’t hear you speak, each slide needs to stand on its own and clearly communicate the key point.Why It’s Important:

  • Ensures Clarity: Your audience should be able to understand the content of each slide without needing additional context or explanation.

How to Do It:

  • Use clear, concise headlines and include supporting text that explains your main point.
  • Avoid too much jargon or complex concepts unless they are explained clearly on the slide.

Example: If you’re presenting on market trends, include simple, easy-to-read charts with brief descriptions explaining the data.

2. Use Simple, Clean Visuals

SlideShare presentations are often viewed on smaller screens, such as laptops or mobile devices. To ensure readability, keep your design simple and avoid clutter.Why It’s Important:

  • Improves Readability: Simple visuals ensure that your slides are easy to read on any device.
  • Enhances Focus: Clean designs help direct the viewer’s attention to the key message of each slide.

How to Do It:

  • Stick to a minimalist design with plenty of white space.
  • Use large fonts and high-quality images that won’t lose clarity when scaled down.

Example: For a presentation on digital marketing strategies, use icons and short bullet points to summarize each strategy rather than overcrowding the slide with text.

3. Focus on One Key Point per Slide

SlideShare users often skim through presentations quickly. To keep their attention, make sure each slide conveys just one main idea or key point.Why It’s Important:

  • Maintains Engagement: Slides that are too busy or contain multiple points can overwhelm viewers and lead to disengagement.
  • Increases Retention: Focusing on one point per slide makes it easier for viewers to digest and remember the content.

How to Do It:

  • Break up complex ideas across multiple slides.
  • Summarize your key points using headlines or short bullet points, and avoid adding unnecessary details.

Example: Instead of listing all product features on one slide, dedicate one slide to each feature and explain its benefit briefly.

4. Use High-Contrast Color Schemes

On SlideShare, slides need to be visually appealing and easy to read. High-contrast color schemes help ensure that text and visuals are legible, even on small screens.Why It’s Important:

  • Improves Visibility: High contrast makes it easier for viewers to see your text and graphics.
  • Keeps the Presentation Professional: Avoid using too many colors or clashing schemes that can make your slides look unprofessional.

How to Do It:

  • Use a dark font on a light background or vice versa.
  • Stick to a cohesive color palette of 2-3 colors for consistency.

Example: Use a white background with dark blue text and a contrasting color (like orange) for key points or calls to action.

5. Add a Strong Call to Action

If your presentation has a specific goal (such as promoting a product, sharing insights, or driving traffic to a website), include a clear and compelling call to action at the end.Why It’s Important:

  • Encourages Audience Engagement: A call to action guides your audience on what to do next, increasing the likelihood of further interaction.
  • Helps Achieve Your Presentation’s Purpose: Whether you want viewers to visit your website, download a report, or contact you, a strong call to action drives results.

How to Do It:

  • Use action-oriented language like “Download the full report,” “Contact us today,” or “Learn more on our website.”
  • Place the call to action prominently on the final slide.

Example: For a product launch presentation, include a link to your product’s landing page with a call to action like, “Discover how [Product Name] can help your business grow—visit [website URL].”

Final Thoughts

Designing for SlideShare requires a focus on clarity, simplicity, and self-explanatory slides. By keeping your design minimal, using high-contrast visuals, and focusing on one key point per slide, you can create presentations that engage your SlideShare audience and communicate your message effectively. Don’t forget to include a strong call to action that directs viewers toward the next step.

PowerPoint Design Inspiration: What To Do With Marsala

color

marsala

pantone color of the year

PowerPoint Design

presentation design

presentation design trends

Jan 20, 2015

Pantone Color Institute, the world’s leading color expert, recently announced their pick for 2015 Color of the Year. While their choice was initially met with some reservations, the warm and earthy Marsala remains an intriguing choice. Thanks to the rich narrative that goes behind the shade, Marsala is sure to inspire designers and creatives of every kind.Seeing where the trends are heading, presenters should also consider incorporating the rich Marsala into their PowerPoint designs.

The narrative behind the color 

According to Pantone, Marsala represents the hearty and enriching qualities of “a fulfilling meal”. Thanks to its red-brown tones, the color also emanates a “sophisticated, natural earthiness.” The editorial pictures released by Pantone picture an elegant group of friends dining comfortably together.As stated in the press release by executive director Lee Eiseman,“Marsala enriches our mind, body and soul, exuding confidence and stability… Much like the fortified wine that gives Marsala its name, this tasteful hue embodies the satisfying richness of a fulfilling meal, while its grounding red-brown roots emanate a sophisticated, natural earthiness. This hearty, yet stylish tone is universally appealing and translates easily to fashion, beauty, industrial design, home furnishings and interiors.”Following this narrative, Marsala is the perfect color for slides that want to depict a sense of luxury and a down-to-earth feel at the same time.It’s the perfect choice for presentations and pitches around real estate, apparel, and retail. It will also help if you consider your organization’s own narrative. Think of the qualities that make your brand unique. If it matches with the qualities that are symbolized by Marsala, then Pantone’s choice is an obvious win.

Working Marsala into a color palette

There are plenty of ways to pair Marsala with other colors. Pantone came up with a total of 7 palettes that you can use for inspiration.As listed on their website, Marsala’s warmth allows it to pop beside neutral colors like taupe and gray. Thanks to its rich undertones, it also works well with the colors amber, umber, as well as shades in golden yellow, green, and blue.To use similar looking palettes for your PowerPoint deck, make sure you temper these shades using a more neutral background. A PowerPoint color theme requires that you choose 2 light colors, 2 dark colors, and 6 accent colors.

Some factors to consider

Because Marsala is a rich and highly-nuanced shade, it’s important that you keep your slides balanced with a more minimalist design. You also need to make sure that the projector you’re using is working well. Busted bulbs might not pick up its wine-inspired tones. You’ll end up with a brownish shade instead. The same is true for printers.If you plan to turn your presentation into a flipbook, make sure you use a high-quality printer to make sure the color’s integrity is maintained.Marsala is a rich and vibrant color that tells a complex story.While it’s primarily expected to appear in fashion, beauty, and interior design, there’s no reason you can’t incorporate it in PowerPoint design. Allow its rich and sensual shades inspire your presentation.

It’s Time to Change Up Your Elevator Pitch

elevator pitch

presentation tips

storytelling

Jan 14, 2015

When was the last time you delivered an elevator pitch? Did it help you achieve the outcome you were hoping for?The elevator pitch is a concept that you’re probably already familiar with. In fact, you’ve likely crafted dozens of different versions in the years you’ve spent as a business professional.The idea of an elevator pitch is to make the most of unexpected opportunities. You never know when the chance to reach out to prospects and pitch your new idea arises. If your elevator pitch is redundant and unremarkable, you can easily lose the opportunity to take your idea to the next level.So, has your elevator pitch been working lately? If you’re feeling a little rusty, maybe it’s time to brush off the dust.Here are our quick thoughts on how you can improve your elevator pitch:

It’s all about focusing on the main idea 

An elevator pitch has two characteristics:First, it must be short enough to be delivered in a few minutes. Second, it must also be persuasive. Basically, your goal is to spark the interest of your listener in as little time as possible.You’re not talking to get an immediate “yes”. Your elevator pitch is a quick introduction to your ideas for an opportunity to go further into details. What truly matters at this point is to get straight to the point and highlight the main idea.To do that, focus on selling your story. That story should zero in on the main idea or the core message. Don’t spend too much time trying to explain details that may derail your conversation. Remember, because you only have a few minutes, focus on big moments.By that, we mean getting to answer three crucial questions:

  • What do you do?
  • Why is it important?
  • How are you different from others?

Think of your elevator pitch as a movie trailer

In order to achieve the two characteristics of an elevator pitch, take some pointers from movie trailers. In an interview with Co.Create, Buddha Jones production house partner, John Long, imparts nine of the essential storytelling tips used in movie trailers.A trailer is basically a synopsis of a movie. To urge viewers to watch a new release, editors condense a film to a sequence of clips that reveal basic facts about the movie’s narrative. Potential viewers are told what the story is about, who the characters are, and what potential problems they’ll face.However, they also leave room for curiosity. By keeping the preview within certain boundaries, trailers urge the audience to seek out the answers to “what happens next?” and “how will this end?”Similar to that, an elevator pitch is the synopsis of a longer and more complete presentation. While a traditional pitch might require you to give details about your business and activities, an elevator pitch is supposed to leave room for further questions.As we mentioned earlier, you’re not trying to seal the deal here. What you’re trying to achieve is a better chance to converse and convince your prospect. Leave out the heavier details in your elevator pitch and focus on the premise instead.

Conclusion

All in all, the way to a better elevator pitch is to get a handle on the bare bones of your presentation. Go back to the most fundamental details of your pitch and make sure they stand out.This isn’t about bombarding the audience with well-researched facts and data. An elevator pitch is about getting to the heart of the matter.

Get started on changing up your elevator pitch. Who knows? You might take the elevator with someone that could be your biggest client or investor yet. Don’t miss out on a perfectly great opportunity.

References

Hart, Hugh. “9 (Short) Storytelling Tips From A Master Of Movie Trailers.” Co.Create. May 29, 2014. Accessed January 14, 2015.”Steps to Mastering a Killer Elevator Pitch | SlideGenius.” SlideGenius, Inc.. June 10, 2014. Accessed January 14, 2015. Featured Image: Thomas R. Stegelmann via Flickr

Why Simplicity Wins When it Comes to PowerPoint Slides

Powerpoint

powerpoint slides

presentation science

presentation tips

Jan 08, 2015

Simplicity wins when it comes to PowerPoint slides because it enhances clarity, engagement, and retention. Overloading slides with too much information, complex visuals, or lengthy text can overwhelm and disengage your audience. Here’s why a simpler approach works best:

1. Clarity of Message

  • Why it works: Simplicity ensures your audience understands your core message without distractions. Slides filled with text, graphs, or unrelated visuals make it hard for the audience to focus on the key points.
  • Supporting research: Studies show that people retain more information when the message is clear and concise. Garr Reynolds, a presentation expert, argues that simplicity in design helps remove “noise,” allowing the message to stand out .

2. Better Audience Engagement

  • Why it works: Simplified slides create space for the presenter’s voice to shine. When slides are minimalist, the focus shifts to what you’re saying, encouraging the audience to engage with you, rather than reading paragraphs of text.
  • Example: Steve Jobs’ keynote presentations are often cited for their simple yet impactful slides. His use of bold imagery and minimal text allowed him to engage the audience effectively .

3. Improved Information Retention

  • Why it works: Cognitive load theory suggests that the human brain can only process a limited amount of information at once. Simplified slides help reduce cognitive overload, making it easier for the audience to digest and remember key information.
  • Supporting research: John Medina, in his book Brain Rules, explains that people retain 65% of visual information three days later, compared to only 10% of written information . Minimalist slides with clear visuals reinforce the message and aid memory retention.

4. Professional and Polished Aesthetic

  • Why it works: Simplicity leads to a more polished and professional look. Clean designs, well-spaced text, and consistent visuals reflect professionalism and demonstrate thoughtfulness.
  • Example: The most effective business presentations, including sales pitches and investor decks, often use clean layouts with limited text and high-quality visuals, giving them a sleek, polished look that resonates with stakeholders .

5. Reduces Distractions

  • Why it works: Cluttered slides with excessive text, animations, or mixed fonts can distract from the core message. Simplicity helps remove unnecessary elements, allowing the audience to focus solely on the key points.
  • Supporting research: Nielsen Norman Group emphasizes that too many distractions, such as complex backgrounds or irrelevant visuals, can confuse the audience and reduce the effectiveness of the presentation .

Conclusion

By embracing simplicity in PowerPoint design, you ensure that your presentation is focused, engaging, and memorable. A clear, minimalist approach allows your audience to grasp and retain the message while enhancing your professional credibility.

Sources:

  1. Garr Reynolds, Presentation Zen
  2. Steve Jobs keynote presentations
  3. John Medina, Brain Rules
  4. Investor and sales deck best practices
  5. Nielsen Norman Group, user experience studies

Listen Here: 5 Podcasts for the Busy Professional

Marketing

marketing resources

podcasts

presentation resources

Presentations

Jan 06, 2015

As a busy professional, staying on top of industry trends, productivity hacks, and career development can be a challenge. Podcasts offer an easy way to absorb valuable information while on the go. Whether you’re commuting, exercising, or taking a break, these five podcasts will provide you with insights, strategies, and inspiration to excel in your professional life.

1. “The Tim Ferriss Show”

Tim Ferriss, author of “The 4-Hour Workweek,” hosts interviews with top performers from a variety of fields, including business, sports, and entertainment. Each episode is packed with actionable strategies for improving productivity, mindset, and career growth.Why You Should Listen:

  • Actionable Advice: Tim Ferriss dives deep into the routines, strategies, and habits of world-class performers.
  • Diverse Guest List: Learn from a wide range of professionals, from entrepreneurs to athletes.

Recommended Episode: “How to Build an Empire with Sara Blakely” – Learn from the founder of Spanx about resilience, creativity, and business strategy.

2. “The Tony Robbins Podcast”

Tony Robbins, one of the world’s leading business strategists and motivational speakers, shares insights on leadership, personal development, and financial freedom. The podcast features interviews with industry leaders and covers topics like mastering emotions, scaling a business, and achieving life balance.Why You Should Listen:

  • Motivational Insights: Robbins delivers powerful advice on how to lead effectively and live a fulfilled life.
  • Business Strategies: Get practical tips on scaling businesses and achieving professional success.

Recommended Episode: “Master the Mindset of Achievement” – Tony Robbins discusses strategies for overcoming obstacles and achieving your goals.

3. “HBR IdeaCast”

Produced by Harvard Business Review, HBR IdeaCast offers insights from experts on leadership, strategy, management, and innovation. The podcast covers a wide range of topics relevant to professionals looking to advance their careers or grow their businesses.Why You Should Listen:

  • Expert Perspectives: Interviews with business leaders and researchers provide cutting-edge insights on management and innovation.
  • Diverse Topics: Covers everything from leading remote teams to the future of work.

Recommended Episode: “Why Empathy is Key to Better Leadership” – Learn how empathy can transform workplace relationships and improve leadership effectiveness.

4. “The School of Greatness” with Lewis Howes

Hosted by former pro athlete turned entrepreneur Lewis Howes, this podcast offers inspiring interviews with some of the world’s most successful individuals, including entrepreneurs, athletes, and thought leaders. The podcast focuses on achieving greatness in all areas of life, from career to personal development.Why You Should Listen:

  • Inspiration for Personal Growth: Howes shares stories of overcoming adversity and achieving success.
  • Wide Range of Guests: From athletes to entrepreneurs, guests offer unique perspectives on what it takes to succeed.

Recommended Episode: “How to Master Public Speaking with Grant Baldwin” – Learn how to improve your public speaking skills and boost your confidence.

5. “The Daily Stoic”

If you’re looking for daily inspiration and practical advice, The Daily Stoic is the perfect podcast for professionals. Hosted by Ryan Holiday, author of “The Obstacle is the Way,” the podcast explores the teachings of Stoicism and how they can be applied to modern life, especially in business and leadership.Why You Should Listen:

  • Short, Digestible Episodes: Perfect for busy professionals, each episode is brief but packed with wisdom.
  • Timeless Philosophy: Learn how ancient Stoic principles can help you navigate the challenges of modern life.

Recommended Episode: “Why Discipline is More Important Than Motivation” – A short but powerful reminder of the importance of self-discipline in achieving success.

Final Thoughts

Podcasts are a convenient way to stay informed and inspired while juggling a busy schedule. Whether you’re looking for leadership advice, productivity hacks, or personal development tips, these five podcasts will provide valuable insights to help you succeed in your professional life.

New Year’s Resolutions: The Presentation Edition

new year's resolution

PowerPoint Design

Powerpoint tips

presentation tips

Jan 02, 2015

The new year will always usher in plenty of opportunities. Be ready for a productive and fulfilling year by learning to improve your communication skills. Professional success relies on our ability to present and share new ideas. If you want your projects to keep moving forward, you need to focus on improving your skills as a presenter.Keep your ideas afloat and the audience engaged with our own version of New Year’s resolutions:

1.) Start integrating storytelling into your presentations

You can’t separate storytelling from the presentations you deliver. It’s not enough to recite facts in front of your audience. Whether you’re pitching to investors or convincing clients to get on board, a story is the most powerful tool in your arsenal. That’s because stories are built right into our DNA. As social beings, we connect with each other through storytelling. What better way to get the audience to sit up and listen than by sharing a great story?So what makes a great story? How can you spin your presentation into a compelling narrative? There are three things you need. First, you need to start with a message that resonates with your audience. Next, you need to have a character they can relate to. Lastly, you need to structure your presentation in a way that really pulls the audience in.

2.) Deliver a better presentation by fixing structure

Structure isn’t just important to presentation storytelling. Creating a well-structured presentation is also helpful for the audience. If you create a clear and discernable structure, they’ll be able to follow what you’re saying much easier. They won’t feel like you’re dumping a huge amount of information because you’ve carefully arranged them in a way that makes sense.Aside from making sure that your presentation has a discernible beginning, middle, and end, keep all your points and arguments grouped according to specific themes. According to Barbara Minto’s Pyramid Principle, you can tackle one theme at a time, and the audience can easily categorize your ideas into groups.

3.) Improve the quality of your presentations through practice

Of course, you can’t expect to improve your skills without putting in some work. Aside from making sure your presentation is perfected, you also have to improve the quality of your delivery. You won’t be able to do that without taking the time to practice.A lot of people think they can ‘wing’ their presentations. However, presentations are more than just being familiar with your materials. You also need to know the proper way to address the audience. The only way you can prepare for that is by rehearsing the way you’ll speak and move in front of people.

4.) Create a memorable experience by appealing to emotions

A presentation doesn’t have to be a dull affair just because you’re delivering an informative report. You can still create a memorable presentation that’s accurate and straight to the point. Strive to create a significant connection with the audience by appealing to their emotions.What emotions are significant to your presentation? Do you want to make this a light-hearted affair? Or do you want to deliver a sense of urgency? Think of your emotional anchor and plan your presentation around it. Make sure your story and visuals contribute to conveying it. You should also focus on how you deliver your presentation. Emotions are also conveyed through speech and movement, so be mindful of your body language.

2015 brings an abundance of new opportunities. Don’t let them go to waste. Make sure all your points are well-presented. Deliver better presentations and achieve greater outcomes with these helpful but oft-neglected tips.

 

References

“The Minto Pyramid Principle: A Powerful and Compelling Process for Producing Everyday Business Documents.” Barbara Minto. Accessed January 11, 2016.Zak, Paul. “Why Your Brain Loves Good Storytelling.” Harvard Business Review. October 28, 2014. Accessed January 11, 2016.

Featured Image: picjumbo.com

The Pyramid Principle: Tips for Presentation Structure

presentation structure

presentation tips

pyramid principle

Dec 22, 2014

The Pyramid Principle, developed by Barbara Minto, is a framework that helps presenters organize their ideas in a logical, structured way. By using a hierarchical approach, you can present your argument or message starting with the main idea and then break it down into supporting points, ensuring clarity and persuasiveness.Here are tips for using the Pyramid Principle to structure your presentations:

1. Start with the Main Idea

At the top of the pyramid is your core message or the main idea you want your audience to take away. This should be the most important point of your presentation, stated clearly and upfront.Why It’s Effective:

  • Grabs Attention: By starting with the main idea, you immediately engage your audience and make it clear what the presentation is about.
  • Provides Focus: The main idea serves as the central theme of the presentation, guiding the audience through the rest of your content.

How to Do It:

  • Start your presentation by stating your main argument, conclusion, or recommendation.
  • Be concise and direct, summarizing your message in one or two sentences.

Example: “Our new product strategy will increase market share by 15% in the next year.”

2. Break It Down into Key Supporting Points

Below the main idea, the pyramid branches into 3-4 key supporting points that reinforce your message. Each of these points should directly support your core argument and provide further evidence or context.Why It’s Effective:

  • Adds Structure: Breaking down your main idea into supporting points helps organize your content logically, making it easier for the audience to follow.
  • Reinforces Your Argument: These points provide evidence, data, or reasons that back up your main idea, making your argument more convincing.

How to Do It:

  • Identify the key points that support your main argument, such as specific strategies, benefits, or data points.
  • Present each point clearly and concisely, using slides to provide visual support where needed.

Example: If your main idea is that a new marketing strategy will increase sales, your key points might include market research, competitive analysis, and projected revenue growth.

3. Use Subpoints to Provide Evidence

Each supporting point can be further broken down into subpoints that provide more detailed evidence or examples. This deeper level of information strengthens your argument and helps clarify any complex ideas.Why It’s Effective:

  • Builds a Strong Case: Subpoints provide the necessary details to fully explain and support your key points, giving your argument more credibility.
  • Clarifies Complex Ideas: Breaking down information into smaller, more manageable chunks helps the audience understand complex concepts.

How to Do It:

  • For each supporting point, provide specific details, examples, or data to back it up.
  • Use charts, graphs, or case studies to illustrate your subpoints and make them more tangible for your audience.

Example: If one of your key points is projected revenue growth, use subpoints to explain how each product line will contribute to the overall increase in sales.

4. Maintain Logical Flow

One of the key aspects of the Pyramid Principle is ensuring that your content follows a logical progression. Each point should build on the previous one, leading the audience step by step from the main idea to the conclusion.Why It’s Effective:

  • Improves Clarity: A logical flow makes it easier for the audience to follow your argument and understand how each point connects to the main idea.
  • Keeps the Audience Engaged: By maintaining a clear structure, you guide the audience through your presentation without losing their attention.

How to Do It:

  • Arrange your key points in a logical sequence that leads from your main idea to your conclusion.
  • Use transitions between points to show how they relate to one another and contribute to your overall message.

Example: Start with an overview of market research, followed by an analysis of customer needs, and then present how your product meets those needs, leading to projected growth.

5. End with a Strong Conclusion

The base of the pyramid is the conclusion, where you summarize your key points and restate the main idea. This reinforces your argument and leaves the audience with a clear takeaway.Why It’s Effective:

  • Reinforces Key Points: Ending with a summary helps ensure that the audience remembers the most important aspects of your presentation.
  • Encourages Action: A strong conclusion can motivate the audience to take action or agree with your recommendations.

How to Do It:

  • Briefly recap your main points, restating how they support your central message.
  • End with a call to action or a final thought that leaves a lasting impression.

Example: “In conclusion, by implementing this new strategy, we will see a 15% growth in market share, solidifying our position as a market leader. Let’s move forward with the next steps to execute this plan.”

Final Thoughts

The Pyramid Principle is an effective way to structure your presentation by starting with the main idea and supporting it with logical, evidence-based points. This method ensures clarity, helps guide the audience through your content, and makes your argument more persuasive. By organizing your presentation in a pyramid structure, you create a well-balanced and impactful message that resonates with your audience.

How to Share Your Prezi for Any Type of Audience

Prezi is a dynamic presentation tool that allows for highly interactive, visually engaging presentations. However, to get the most out of Prezi, it’s important to share your presentation effectively with different types of audiences. Whether you’re sharing a Prezi for a live presentation, a virtual meeting, or a remote audience viewing it on their own time, customizing the way you share your Prezi ensures the best experience for your audience.Here’s how to share your Prezi for any type of audience:

1. Sharing Prezi for Live Presentations

Live presentations are the most traditional way to deliver your Prezi. For these, you’ll want to ensure that your audience can see the full range of motion and interactiveness that makes Prezi so unique.How to Do It:

  • Present Live via Prezi: Open your Prezi in Presenter Mode to control the flow of the presentation and guide the audience through the content in real time.
  • Use Presenter View: If you’re presenting on a secondary screen or projector, make use of Prezi’s Presenter View to see notes and upcoming slides, while the audience sees only the main presentation.
  • Embed Videos or External Links: Incorporate multimedia such as videos or interactive elements to keep your audience engaged during the live presentation.

Example: During a conference or workshop, you can present your Prezi using a projector or shared screen, guiding the audience through the presentation in real time while interacting with them and taking questions.

2. Sharing Prezi for Virtual Meetings

In virtual meetings, it’s important to optimize your Prezi for screen sharing via platforms like Zoom, Microsoft Teams, or Google Meet. The key is ensuring that the motion and interactivity work well through these platforms.How to Do It:

  • Screen Share Prezi: In your virtual meeting platform, share your screen with the Prezi open and in Full-Screen Mode for a smooth experience.
  • Use Prezi Video: Prezi offers a tool called Prezi Video that allows you to overlay your Prezi content alongside your webcam video, making virtual presentations more dynamic and engaging.
  • Engage with the Audience: Use interactive elements like clickable hotspots or Q&A sections to keep your virtual audience engaged, even if you’re presenting remotely.

Example: If you’re giving a sales pitch to a remote client via Zoom, share your Prezi in full screen and guide them through the interactive content while maintaining a conversational tone.

3. Sharing Prezi for Remote Viewing

If your audience will be viewing your Prezi on their own time, it’s important to ensure that the presentation works well as a standalone resource. You want the presentation to be engaging and easy to follow without a live presenter.How to Do It:

  • Send a Shareable Link: Prezi allows you to create a shareable link for your presentation. Send this link to your audience so they can view the Prezi at their convenience.
  • Enable Narration or Voiceover: Use Prezi’s Narration feature to add audio explanations to key sections of your presentation, so viewers can follow along without needing you there in real time.
  • Add Instructions: Include clear instructions or cues within the Prezi, such as “Click here for more details” or “Hover over the image for an explanation,” to guide the audience through the presentation on their own.

Example: For a remote training session, send participants a link to the Prezi and add voiceover narration explaining each section so they can review the material at their own pace.

4. Sharing Prezi via Email or Embedding

For audiences that need to access your Prezi through an email or website, embedding or sharing it in a format that works seamlessly in browsers is ideal.How to Do It:

  • Embed in a Website: Prezi allows you to embed presentations directly into websites or blog posts using an embed code. This is ideal for sharing your Prezi as part of an article, resource page, or email newsletter.
  • Share via Email: You can email a link to your Prezi directly from the platform. Include a brief description and instructions in the email so your audience knows what to expect when they open the presentation.
  • Export to PDF: For audiences that may not be able to access Prezi online, export the presentation as a PDF. While this removes interactivity, it allows the audience to view the content in a simple, static format.

Example: If you’re sharing an educational resource on your website, embed the Prezi so that users can interact with the presentation directly within the webpage.

5. Tailoring Prezi for Different Audience Types

Not all audiences are the same, and Prezi allows for flexibility depending on the type of audience you’re addressing. Consider how formal or informal the setting is, as well as the audience’s familiarity with technology, and adjust accordingly.How to Do It:

  • For Formal Audiences: Use a more structured, linear flow and keep the design professional with muted colors and clear, concise information.
  • For Creative Audiences: Embrace Prezi’s interactive and nonlinear capabilities, using movement and bold visuals to create a dynamic experience.
  • For Tech-Savvy Audiences: Use interactive features like embedded multimedia, clickable elements, and zooming capabilities to offer a more immersive experience.

Example: For a corporate audience, create a clean, linear presentation with minimal animation. For a creative industry pitch, use Prezi’s nonlinear navigation to showcase the depth and flexibility of your ideas.

Final Thoughts

Sharing your Prezi effectively for different types of audiences requires a tailored approach depending on the context, platform, and audience preferences. Whether you’re presenting live, sharing remotely, or embedding in a website, understanding how to optimize your Prezi for different settings ensures that your presentation will be as engaging and impactful as possible. By leveraging Prezi’s dynamic capabilities, you can deliver presentations that resonate with any type of audience.

Prezi Design Tips: How to Leverage Your Brand

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Prezi Feature of the Week

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Dec 04, 2014

Prezi offers a dynamic and visually captivating way to present ideas, going beyond the traditional linear structure of PowerPoint. The tool’s unique zooming interface and canvas-based approach can help your brand stand out in the marketplace—if you know how to use it effectively. To fully leverage your brand in Prezi, you need to incorporate the core elements of your company’s identity, such as your logo, color palette, fonts, and messaging.Here’s a guide to designing a Prezi that not only engages your audience but also reinforces your brand identity.

1. Start with Your Brand’s Visual Identity

Your brand’s visual identity is the foundation of any presentation, and Prezi is no exception. Before you begin designing, gather the essential elements that define your brand—such as colors, logos, and typography. Consistent use of these elements builds brand recognition and trust with your audience.

How to Do It:

  • Customize Your Prezi Theme: Prezi allows you to create custom themes to reflect your brand. Begin by setting the background color, fonts, and title styles to match your company’s brand guidelines.
    • Go to the Prezi Editor → Customize → Advanced Settings to edit the background, font, and shapes.
  • Use Your Brand Colors: Incorporate your brand’s color palette throughout the presentation. Prezi allows you to apply your own colors to backgrounds, frames, and text.
    • Tip: Use your primary color for important elements like titles and calls to action, and secondary colors for accents and emphasis.

Example:

If your brand uses a navy blue and orange color palette, make sure the background or key elements in your Prezi incorporate these colors consistently.

2. Leverage Prezi’s Dynamic Features to Showcase Brand Storytelling

Prezi’s zooming and path-based format is perfect for non-linear storytelling. Rather than moving slide by slide, Prezi allows you to zoom into different parts of your presentation, which can help convey your brand story in a more engaging way.

How to Do It:

  • Map Out Your Brand Story: Prezi’s canvas is an open space where you can plot your content visually. Structure your presentation like a journey, using zoom-in transitions to reveal key elements of your brand’s story.
    • Start with an overview of your company, then zoom into different parts of the canvas to explore your mission, values, product history, and other details.
  • Use Frames to Organize Content: Frames in Prezi act as containers for content, allowing you to group ideas or sections together. Use branded colors and shapes to differentiate various sections of your story, such as product features, company history, or future goals.
  • Zoom for Emphasis: Zooming in on your company’s milestones, key achievements, or new initiatives makes them feel more impactful and exciting for your audience.

Example:

If you’re telling the story of your brand’s evolution, start with an overview of your company, then zoom into specific timelines or product launches. Each zoom reveals more detailed information, such as customer testimonials or product successes.

3. Incorporate Branded Visuals

Images, icons, and graphics are a critical part of your presentation design. In Prezi, visuals have an even greater impact because of the zoom feature. High-quality, branded visuals help reinforce your message and make your presentation more engaging.

How to Do It:

  • Use Branded Icons and Graphics: Instead of generic visuals, use custom icons and graphics that reflect your brand’s aesthetic. Prezi allows you to upload your own images, so ensure they align with your visual identity.
  • Maintain Image Consistency: Stick to a consistent image style, whether it’s minimalistic, realistic, or illustrative. This keeps your presentation cohesive and professional.
  • Brand Your Imagery: If possible, use images that directly reflect your brand. This could include images of your products, employees, or customer success stories.

Example:

If your company has a specific style of product photography (e.g., high-contrast images or minimalist designs), incorporate these images into your Prezi to visually communicate your brand’s personality.

4. Align Fonts with Brand Guidelines

Typography is a powerful branding tool that reflects the tone and personality of your business. Prezi allows for font customization, so use this feature to align your text with your brand’s typography guidelines.

How to Do It:

  • Choose Brand Fonts: Prezi gives you the option to choose custom fonts from their library or upload your own. Select fonts that are part of your company’s branding, such as the font used on your website or in printed materials.
  • Set a Font Hierarchy: Ensure that your headers, subheaders, and body text use a clear hierarchy to maintain readability. Stick to a few font sizes and weights for consistency and professionalism.
  • Keep It Readable: While creative fonts are great, make sure they are legible, especially on smaller screens or during remote presentations. Balance creativity with clarity.

Example:

If your brand uses a clean, modern font like Helvetica for headlines, and a simpler font like Arial for body text, replicate that in your Prezi to maintain brand consistency.

5. Structure Your Content with a Clear Visual Flow

Prezi’s zooming transitions allow for a more creative structure than traditional slide decks. However, it’s crucial to ensure that your audience can follow the flow of your presentation easily. A clear structure makes your message more impactful and avoids confusion.

How to Do It:

  • Organize Content Logically: While Prezi allows for non-linear navigation, it’s important to guide your audience through your presentation in a logical order. Plan out a path that takes your audience through key sections of your brand’s story.
  • Use Zoom for Subtle Transitions: Avoid zooming too far in or out, as this can disorient your audience. Instead, use smooth transitions that flow naturally between points.
  • Create a Strong Overview: Start with a high-level overview of your presentation’s key points, then zoom into more specific areas of interest.

Example:

For a product launch, create a map where each section of the presentation focuses on a different product feature. Begin with an overarching statement about the product’s benefits, then zoom into detailed explanations of features or customer use cases.

6. Add Interactive Elements to Boost Engagement

One of Prezi’s advantages is its ability to add interactive elements to your presentation, making it a more engaging experience. Interactive features allow your audience to explore the presentation at their own pace or to dive deeper into specific content.

How to Do It:

  • Embed Videos and Animations: Incorporating branded video content can help tell your brand’s story in a visually engaging way. You can also embed short product demos, customer testimonials, or behind-the-scenes videos to make your presentation interactive.
  • Hyperlinks to External Resources: Prezi allows you to embed hyperlinks to websites, reports, or documents. Use these links to direct the audience to your company’s landing pages, social media profiles, or other branded content.
  • Add Clickable Frames: Create frames that viewers can click to zoom into a specific part of the presentation. This makes your Prezi more interactive and gives your audience the freedom to explore your brand’s story.

Example:

For a presentation about a new service, embed a customer testimonial video or link to your company’s case study page to provide further insights and increase audience interaction.

7. Maintain a Strong Brand Voice

While Prezi offers many opportunities to get creative with visuals and structure, it’s important to maintain a consistent brand voice throughout your presentation. The way you present your content should reflect your company’s personality, whether it’s formal and professional or casual and conversational.

How to Do It:

  • Keep Your Messaging Consistent: Ensure that the language used in your Prezi aligns with your company’s tone of voice. Whether you’re using industry jargon or friendly, approachable language, consistency is key to reinforcing your brand identity.
  • Highlight Key Brand Messages: Incorporate your company’s tagline, mission statement, or unique value proposition within the presentation to remind the audience of your core values.

Example:

If your brand voice is innovative and bold, craft short, punchy statements that reflect that tone. Use headlines like “Transforming the Future of Healthcare” rather than longer, formal statements.

Final Thoughts

Prezi offers a unique and engaging platform to elevate your brand through presentations. By integrating your brand’s visual identity, storytelling techniques, and interactive features, you can create a dynamic presentation that not only captures attention but also reinforces your brand’s values and personality.With thoughtful design and strategic use of Prezi’s features, your presentation can go beyond delivering information—it can become an immersive experience that leaves a lasting impression on your audience. Leverage the power of Prezi to highlight your brand and stand out from the competition.