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What Should Your Seed-Round Pitch Deck Have?

April 8, 2023 / Blog

A well-crafted pitch deck can be the key to securing investor interest and support.

A seed-round pitch deck is a presentation that highlights the most crucial aspects of your business, including your solution to a problem, target market, business model, team, and financial projections. However, creating an effective pitch deck can be daunting if you are unsure of what investors are looking for.

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In this blog, we’ll guide you through the key elements your seed-round pitch deck should contain. 

The Problem

Every successful startup begins with a problem to solve. Your pitch deck should identify the problem your business aims to address. Investors want to see that you deeply understand your target audience’s needs and that there is an opportunity for your solution to make an impact.

When describing the problem, be specific and provide concrete examples of how it affects your target market. Consider using statistics or anecdotes to illustrate the severity and prevalence of the problem. Moreover, you may describe any existing solutions to the problem and explain how they fall short. In doing so, you demonstrate the need for a new or improved solution and set the stage for your company’s unique approach.

The Solution

Your pitch deck’s solution slide provides an opportunity to showcase your innovative approach. Through it, you can convince investors that your solution is unique and has the potential for widespread adoption.

When describing your solution, focus on the key features and benefits that make it stand out. Be clear and concise, using easy-to-understand language and avoiding jargon. You may want to include visual aids, such as diagrams or infographics, to help illustrate your solution and how it works.

Moreover, it is critical to explain how your solution is different from existing ones. Highlight any unique and proprietary features, your company’s expertise or experience, and other factors that give you a competitive advantage. Overall, your solution should position your company for success.

The Market

Describe your target customer or user and their needs and pain points. You can provide demographic, psychographic, and other relevant characteristics.

Providing information about your target market allows investors to understand the customers or users you are serving and how you plan to meet their needs. In addition, provide data on your target market’s size and growth potential. Furthermore, highlight any relevant market trends, regulatory or policy changes, or other factors that may impact your market.

Knowing your market thoroughly lets investors know that your solution is well-positioned to capture a meaningful share of the market opportunity.

The Team

Investors don’t just invest in ideas; they invest in the team behind the idea.

Introduce the founders of the company and their roles. Provide a brief overview of their backgrounds, including their education, previous work experience, and any relevant skills or expertise they bring to the company. Then, introduce the key members of your team and explain their roles and expertise.

Highlight relevant successes and achievements everyone in the team has achieved to demonstrate your team’s ability to execute the business plan to drive growth. Moreover, if you have any relevant partnerships or advisors, you can also mention them to demonstrate your company’s strong network and connections in the industry.

The Financials

Investors want to see a clear, well-thought-out financial plan that demonstrates the potential for their investment to generate a return.

Summarize your company’s financial projections, including revenue, expenses, and profit margins. Include any key assumptions and factors that underlie your financial model.

Begin by providing an overview of your financial plan, including your company’s revenue model, and pricing strategy. Then, explain how you plan to generate revenue, what your gross margins will be, and how much you expect to spend on marketing, sales, and operations.

Present a detailed financial forecast that includes at least three years of projections. Include key financial metrics such as revenue, gross margin, net income, and cash flow. Be sure to explain any major assumptions that underlie your projections, such as expected growth rates, pricing changes, or changes in customer acquisition costs.

Provide a clear breakdown of how you plan to use the funding from the seed round. Explain how the funds will be allocated, including any major expenses such as hiring new employees, investing in product development, or marketing efforts. Be sure to include a timeline for when you expect to achieve key milestones, such as launching a product or reaching profitability.

Lastly, show a summary of any existing funding, such as grants or previous rounds of investment, as well as any outstanding debt or obligations. This helps investors understand the overall financial position of the company and any potential risks.

The Ask

Your seed-round pitch deck should clearly state the amount of funding you are seeking, what the funds will be used for, and what percentage of ownership you are offering in return.

Provide a detailed breakdown of how you arrived at the numbers and the factors that affected the computations.

Specify key expenses and investments you will make with the funds and how these expenses will help drive growth and achieve milestones. In doing so, you help investors understand the potential return on investment.

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A successful seed-round pitch deck should present a clear and compelling story that highlights the problem you are solving, your unique solution, the market opportunity, the strength of your team, and a well-thought-out financial plan with a clear ask for funding.