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Pain Point to Gain Point: Using a Problem Slide to Position Your Solution

February 14, 2023 / Blog

A problem slide is a powerful presentation slide you can use to position a solution for your audience. By presenting a compelling problem, the audience is more likely to subscribe to the solution you are presenting.

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In this blog, we will provide tips for creating a compelling problem slide that positions your solution.

Understanding your audience’s pain points

Creating a successful problem slide requires understanding the audience’s pain points.

Conduct market research and identify common problems your target audience faces to get valuable insights into the challenges they are facing. Then, use the information you will gather to create a relevant and impactful problem slide.

By understanding the audience’s pain points, you can position a solution that specifically addresses their needs and provides tangible solutions to their problems.

Creating a compelling problem slide

A compelling problem slide should keep the problem statement simple and to the point.

The use of visual aids, such as images, charts, or graphs, can enhance the impact of the problem statement, making it more memorable.

Moreover, highlighting the consequences of not addressing the problem can further engage the audience and demonstrate the urgency of the situation.

Positioning your solution as the solution to the problem

After presenting the problem in a compelling manner, the next step is to position your solution as the best—if not the only—solution to the problem.

Make a clear connection between the problem and your solution by highlighting how your solution addresses the pain points of the target audience. You can highlight the unique features and benefits of your solution that sets it apart from others in the market. In addition, you can demonstrate the positive impact your solution will have on your target audience’s lives.

Keep in mind that when presenting your solution, you have to make it brief and to the point. Don’t beat around the bush. Make sure the audience understands how your solution solves the problem.

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A compelling problem slide should be simple, visual, and impactful. By understanding the audience’s pain points and offering your solution, you can effectively persuade them to take your solution as the best one.