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Types of Marketing Collaterals Your Business Needs

April 24, 2023 / Blog

Marketing collaterals are essential tools businesses use to promote their products, services, and brand. These materials can come in various forms, from print to digital to audio-visual. They convey key messages, create brand awareness, and engage with target audiences.

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In this blog, we will explore the different types of marketing collaterals your business needs for effective marketing.

Print Collaterals

Print collaterals are tangible marketing materials businesses can physically distribute to their target audience. They play a crucial role in establishing brand visibility and conveying important messages.

Here are some key types of print collaterals your business may need:

Business Cards

Business cards are essential for networking and should feature your logo and contact information. They are a quick and convenient way for potential clients or customers to remember your brand and contact details.

Flyers and Brochures

Businesses can use flyers and brochures to provide detailed information about their products or services.

Flyers and brochures should be visually appealing with clear messaging and highlight your offering’s key features or benefits. Hand them out at events, post them on community boards, or distribute them door-to-door. Moreover, you can display them at your business location or share them during sales presentations.

Posters and Banners

Posters and banners can be used for promotional events or displays. They should have eye-catching visuals and compelling messages to grab attention and generate interest.

Display posters at your business location or used at events and banners at trade show booths, event backdrops, or outdoor advertising.

Direct Mailers

Direct mailers, such as postcards or letters, can be used for targeted campaigns with personalized content and a clear call to action. Send them to a specific mailing list or use them as a follow-up to generate leads or drive sales. Direct mailers should have a visually appealing design, concise messaging, and a compelling offer to entice recipients to take action.

Digital Collaterals

Digital collaterals are marketing materials distributed online or through digital channels. In today’s digital age, having a strong online presence is crucial for businesses—and digital collaterals play a significant role in achieving that.

Here are some key types of digital collaterals your business may need:


Your website is the cornerstone of your online presence and serves as a virtual storefront for your business. It should have a visually appealing design, easy navigation, and engaging content that reflects your brand identity and messaging.

Also, a well-designed website should be mobile-responsive, optimized for search engines, and have clear calls to action to encourage visitors to take desired actions, such as purchasing or contacting your business.

Email Newsletters

Email newsletters are effective for keeping your audience informed and engaged. They should have relevant and valuable content that provides value to your subscribers, such as industry news, product updates, or exclusive promotions.

In addition, email newsletters should have visually appealing designs that align with your brand identity and be optimized for different email clients and devices to ensure maximum deliverability and engagement.

Social Media Graphics

Social media is a powerful marketing channel, and social media graphics are essential for creating visually appealing posts that capture the attention of your target audience.

Graphics for social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn, should be tailored to each platform’s specifications and have eye-catching visuals, concise messaging, and clear calls to action. They can include images, videos, infographics, or other visual content that aligns with your brand identity and messaging.


Infographics are visually appealing and informative graphics that present complex information or data in a visually appealing and digestible format. They can be used for various purposes, such as explaining a complex process, presenting statistical data, or showcasing product features. Infographics should have a visually appealing design that aligns with your brand identity, use clear and concise messaging, and include relevant and accurate data or information to convey your message effectively.

Audio/Video Collaterals

Audio and video collaterals are becoming increasingly popular as they provide an engaging and dynamic way to communicate with your target audience.

Here are some key types of audio and video collaterals your business may need:

Video Content

Businesses can use videos for a wide range of purposes, such as product demonstrations, testimonials, explainer videos, and promotional campaigns. Video content should be visually appealing, well-produced, and have a clear message that aligns with your brand identity and messaging.

Videos can be shared on your website, social media platforms, email campaigns, or used in presentations to engage your audience and deliver your marketing messages effectively.


Podcasts are an increasingly popular form of audio collateral that allows you to share valuable content with your audience in an easily consumable format. Use them to provide industry insights, expert interviews, educational content, or thought leadership.

Moreover, they should have a professional and engaging tone, be well-produced with clear audio, and include relevant and valuable content that aligns with your brand messaging.


Webinars are live or recorded presentations that allow you to connect with your audience in real time and provide valuable insights or educational content. Use them for product demonstrations, training sessions, or thought leadership discussions.

Furthermore, they should have a visually appealing presentation, engaging content, and clear calls to action to encourage participation and engagement from your audience.

PowerPoint Presentations

PowerPoint presentations are versatile collateral businesses can use in various settings, such as sales presentations, investor pitches, or internal training sessions. They should have a visually appealing design, concise messaging, and clear visuals to convey your message effectively. In addition, they can include multimedia elements such as images, videos, or animations to make the presentations more engaging and interactive.

Audio/Video Ads

Audio and video ads are ways to reach your target audience through platforms such as YouTube, podcasts, or streaming services. These ads should have a compelling message, visually appealing visuals, and a clear call to action to drive engagement and conversions. They should align with your brand identity and messaging to create a cohesive and memorable experience for your audience.

Leveraging various types of marketing collaterals can help create a cohesive and impactful marketing campaign that resonates with your target audience and drives business success. Take the time to identify the types of marketing collaterals that are most relevant to your business and invest in creating high-quality, visually appealing, and on-brand materials to enhance your marketing efforts and elevate your brand presence in the market.

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SlideGenius is a design agency that specializes in creating marketing collaterals for businesses of all sizes. With a team of experienced designers and marketing experts, SlideGenius can help your business create visually appealing and impactful marketing collaterals.
Contact SlideGenius to learn more about their services.