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Bringing Passion into Your Professional Presentation

May 20, 2015 / Blog audience engagement, business storytelling, Les Brown, passion in the presentation, pitching with pathos, Rick Enrico, SlideGenius

Emotions play a vital role in communication. In terms of presentations, you get your audience’s attention by appealing to their feelings.

But what do most presenters forget?


If you want your listeners to be passionate about your professional presentation, you have to be passionate about it, too. They’ll know how interested you really are based on how you deliver your message.

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Passion: The Heart of Successful Presentations

Start your presentation with in-depth preparation. Whether you’re tasked to do business presentations or to facilitate management meetings, prepare to impart your message in the most efficient way.

You’ve researched about your topic, prepared your PowerPoint presentation, and incorporated powerful and striking visual designs. How can you achieve everything without being passionate about it?

Whatever subject you’re discussing, being passionate about what you do improves your performance.

How Passion Helps

Passion precedes perfection. You want to make your professional presentation effective, engaging, and persuasive. But how does passion help you?

As mentioned above, you can’t be successful if you don’t enjoy what you do. You may convince your audience in some areas, but they might not remember your message. This is why emotions are important, especially when you’re presenting to a large group of individuals.

Emotional Appeal Creates Involvement

Aristotle once said, “People do not merely listen to the speech; they listen to the person.”

An interesting subject falls flat if it can’t engage others. Remember that your listeners are always a significant part of any public speaking event.

Make your listeners feel involved. Find areas where you can inject ideas that’ll move them.

A Sense of Involvement Boosts Attention

Once you’ve made your audience feel involved, they’ll become more attentive. Since you’re aiming to build a shared emotional belief with them, share your own experiences to sound authentic and interesting. Doing so won’t only convince, but also build their trust and connection with you.

People Want Real Connections

People are more interested in real life stories. Storytelling is effective because people will always associate your stories with your ideas, and ultimately, your brand.

For example, keynote speaker, Les Brown uses his passion for encouraging others to live their dreams and have a larger vision for their lives. He effectively convinces his audience by translating his own dedication to his craft into a winning deck.

Genuine feelings make people more inclined to believe in you.

You can measure the success of your presentation by how easily your audience recalls your message. You build relationships once you’ve created shared experiences with them.

It takes practice to accomplish an effective presentation. But when you become passionate about public speaking, you move forward to becoming a successful presenter.

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Craft Your Corporate Presentations into a Great Story.” SlideGenius, Inc. May 15, 2015. Accessed May 20, 2015.
Les BrownAccessed May 20, 2015.