Effectively Pitching a TV Show in Canada
Pitching a TV show in Canada involves careful planning, understanding the market, and creating a compelling presentation. Here’s a step-by-step guide:
1. Develop a Unique Concept
Begin by developing a unique, compelling concept for your TV show. It should be something that hasn’t been done before, or a familiar concept with a unique twist. The premise, characters, and narrative arc should be clearly defined.
2. Write a Comprehensive Show Bible
Once your concept is ready, create a show bible. This document should be detailed, including character profiles, episode outlines, and long-term story arcs. It’s a comprehensive overview of your show, providing a clear vision of what it will look like.
3. Understand the Canadian Market
Research the Canadian television market thoroughly. Understand the audience demographics, popular genres, and the type of content that Canadian networks are currently broadcasting. This knowledge will help you tailor your pitch and show concept to what Canadian networks and audiences are looking for.
4. Craft a High-Quality Pitch Deck
Create a visually appealing and captivating pitch deck. This should include your show’s logline, synopsis, character breakdowns, visual aesthetics, and marketing strategy. A well-crafted pitch deck can effectively communicate your vision to the decision-makers.
5. Prepare a Pitch Presentation
Prepare a brief but powerful presentation that conveys your show’s concept and why it would be a success. Practice your pitch to ensure you deliver it confidently and convincingly.
6. Approach the Right People
Identify the right networks, production companies, and industry professionals to pitch your TV show to. Research which ones are more likely to be interested in your type of show. If possible, establish connections with industry insiders who can provide advice or even introduce you to the right people.
7. Be Prepared for Follow-ups
After your pitch, be prepared for follow-ups. These can include questions about your show, requests for script samples, or meetings with network executives. Be ready for these opportunities and respond promptly and professionally.
Remember, pitching a TV show is a process that requires time, patience, and perseverance. It may take several pitches before your show is picked up. But by following these steps, you’ll maximize your chances of success.
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