Sequoia Capital, a reputable venture capital firm, has created a pitch deck template that has become a standard in the industry. It’s a 10-slide framework designed to help entrepreneurs effectively communicate their business ideas to potential investors. Here’s a brief overview of each slide and what it should include:
- Title: This slide should include your company name, your name and title, and contact information.
- Problem: Clearly define the problem your product or service is addressing. Make sure to communicate the importance and urgency of this problem to your audience.
- Solution: Describe your product or service and explain how it solves the problem you’ve identified. Keep it concise and easy to understand.
- Why Now: Explain why now is the right time for your product or service to enter the market. This could be due to advancements in technology, changes in regulations, or shifts in consumer behavior.
- Market Potential: Provide an overview of your target market and its potential size. Investors want to understand the growth potential of your business.
- Product: Provide more detailed information about your product or service. This could include a demonstration of how it works, its unique features, and its benefits.
- Business Model: Explain how your business will make money. This should include your pricing strategy and revenue streams.
- Go-To-Market Plan: Outline your marketing and sales strategy. How will you attract and retain customers?
- Team: Highlight the key members of your team and their qualifications. Investors want to know that you have a capable team that can execute your business plan.
- Financials: Provide an overview of your financial projections and key metrics. This should include your revenue, costs, and profitability.
Keep in mind that while this is a recommended template, it’s important to tailor your pitch to your specific business and audience. A compelling pitch deck isn’t just about following a template—it’s about telling a story that captures your audience’s attention and convinces them of your business’s potential.
