Market size is a crucial element of any pitch deck, providing the potential of your business to grow and succeed in a specific market. Here are a few examples of how to present market size in your pitch deck:
1. Total Available Market (TAM):
This is the total market demand for a product or service. It represents the total sales opportunity for your product or service if you were the only provider and could reach all potential customers. A slide showing TAM indicates the overall revenue opportunity available or total sales potential for your product or service.
2. Serviceable Available Market (SAM):
This is the segment of the TAM that your product or service can serve. It’s often defined by geography or other segmentation criteria. A SAM slide shows the practical market size for a product or service.
3. Serviceable Obtainable Market (SOM):
This is the portion of SAM that you can realistically capture. It’s usually a fraction of SAM, taking into account existing competitors and realistic growth assumptions. A SOM slide shows the short-term sales potential of your product or service.
Each of these market size metrics can be presented in a standalone slide or as part of a larger market analysis slide. Use charts, graphs, or other visual aids to clearly illustrate these figures. Keep in mind that these are just examples, and the most effective pitch deck for your business will depend on your unique circumstances and goals.
At SlideGenius, we understand the importance of a well-designed pitch deck. Our team of expert designers, writers, and marketers can help you craft a pitch deck that not only effectively communicates your business’s potential but also captivates your audience. Get in touch with us today to learn more about our pitch deck design services.
View Our Presentation Portfolio
