Internet of Things (IoT) sales teams can leverage insights from Apple’s Worldwide Developers Conference (WWDC) to enhance their brand-consistent data visuals in client pitches. Here’s how:
1. Embrace Dark Mode
One of Apple’s most buzzworthy announcements at WWDC was its Dark Mode for macOS and iOS. Dark Mode is not just a feature; it’s an aesthetic choice that can make data visuals more attractive and easier on the eyes. Sales teams can incorporate Dark Mode into their visuals to create a sleek, modern look that aligns with their brand and resonates with clients.
2. Leverage Advanced Animations
Animations are a great way to bring data to life. Apple’s focus on advanced animations and transitions, as demonstrated at WWDC, can inspire IoT sales teams to use similar techniques. By incorporating smooth transitions and movements, sales teams can guide their audience’s focus, explain complex data in a more digestible way, and ensure their presentations are engaging and memorable.
3. Use Augmented Reality (AR)
Apple’s push towards augmented reality (AR) is another key insight from WWDC. AR can help IoT sales teams present their data in three dimensions, providing a more immersive and interactive experience for clients. With AR, sales teams can overlay data onto the real world, allowing clients to engage with the information in a way that’s more intuitive and impactful.
4. Adopt SwiftUI for Customization
SwiftUI, Apple’s new user interface toolkit, allows developers to design apps in a way that’s more consistent with Apple’s design aesthetic. By adopting SwiftUI, IoT sales teams can create custom data visuals that align with their brand and are instantly recognizable to clients. SwiftUI’s flexibility and ease of use also mean that sales teams can quickly iterate and adapt their visuals based on client feedback.
By utilizing these insights from Apple’s WWDC, IoT sales teams can create data visuals that are not only more engaging and memorable but also more consistent with their brand. This can help them stand out from the competition, impress clients, and ultimately, boost their sales performance.
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