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The Force of a Great Presentation [Video]

Posted on by Rick E

In a corporate galaxy far, far away, an empire of bad presentations wreaked havoc among speakers and audiences alike.

Their careless bullet points and cluttered slides bored people to death.

It’s time to step out of the dark side and engage your listeners. Let’s end the reign of wordy slides and uninspiring images by reinventing your presentation.

How, you ask?

Learn how to channel the force of a great presentation with this video from our SlideGenius experts.

Watch and share this video!

Stop the forces of bad presentations with our tips.

1. Keep It Simple

Free your slides from too much information. To make your pitch understandable, reduce your text to key points you can expound on.

You can also use images instead of text to show exactly what you’re talking about. Powerful visuals attract attention and reel people in by stirring strong emotions they’ll associate with your pitch later on.

2. Make It Visual

Back up your main ideas with striking visuals that will grab people’s attention and keep them interested.

People process visual information faster than raw data, so make sure these images reflect the impact you want to make on your audience.

3. Consider Good Design

Your deck design matters in connecting with your prospects. Arrange your overall layout so everything in your slides contribute to your message.

Things like color, space, and contrast factor in a lot when it comes to creating a visually appealing deck.

4. Liven Up Your Pitch

At the same time, energize everyone and keep them attentive throughout your pitch.

Balance out any overly serious content with strategic humor that’s appropriate for the speech you’re giving.

5. Build Audience Rapport

Elevating the mood lifts up your listeners’ spirits and eases any lingering tension.

The relaxed atmosphere will get your audience to invest in your offer and let your presentation move along quicker.

May the force be with you.

Save the universe from death by PowerPoint by putting an end to these bad presentation habits.

Use these five tips to improve your skills as a presenter and bring life back to your audience.

We are the presentation experts you’re looking for. Contact us now for a free quote!

Brand Conquest: Mainstreaming Your Niche Like Star Wars [Infographic]

Posted on by Rick E

The latest Star Wars film is coming out next week, and excitement is in the air with the buzz created by fans, both online and offline. Like all big franchises, the Star Wars brand name is one that’s inspired and influenced many. But before it got to where it is today, Star Wars’ brand was a new name in the market, and its niche, space opera, wasn’t as popular yet in films.

Star Wars’ reputation for being one of the films that popularized the space opera genre can be attributed to several factors. Among these is its strategic use of film elements to bring the Star Wars universe to life. It also tapped into the social trends of its time, and took a compelling approach to a story set in space. Compared to its competitors, Star Wars was a novelty that drew from and capitalized on its audience’s interests.

Get some inspiration from the movie franchise and expand your own niche. Knowing what you’re good at is the first step to building your brand. Working with your strengths gives you a direction on what approach to take in the market. Like Star Wars’ masterful use of the medium, you also have to find something that you can use as a leverage over existing brands.

Innovation and uniqueness are two things that catch people’s attention. Brainstorm creative ideas that both reflects what you stand for and piques prospects’ interests. Observing your market and keeping track of people’s preferences can be effective in your brand positioning and getting more people to subscribe to your niche. Remember, focusing on your customers’ needs is the way to good business.

For more ideas on how you can follow Star Wars’ example and become a well-known brand name, read through our infographic on the film franchise’s brand conquest:

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