Prezi offers a dynamic and visually captivating way to present ideas, going beyond the traditional linear structure of PowerPoint. The tool’s unique zooming interface and canvas-based approach can help your brand stand out in the marketplace—if you know how to use it effectively. To fully leverage your brand in Prezi, you need to incorporate the core elements of your company’s identity, such as your logo, color palette, fonts, and messaging.Here’s a guide to designing a Prezi that not only engages your audience but also reinforces your brand identity.
1. Start with Your Brand’s Visual Identity
Your brand’s visual identity is the foundation of any presentation, and Prezi is no exception. Before you begin designing, gather the essential elements that define your brand—such as colors, logos, and typography. Consistent use of these elements builds brand recognition and trust with your audience.
How to Do It:
- Customize Your Prezi Theme: Prezi allows you to create custom themes to reflect your brand. Begin by setting the background color, fonts, and title styles to match your company’s brand guidelines.
- Go to the Prezi Editor → Customize → Advanced Settings to edit the background, font, and shapes.
- Use Your Brand Colors: Incorporate your brand’s color palette throughout the presentation. Prezi allows you to apply your own colors to backgrounds, frames, and text.
- Tip: Use your primary color for important elements like titles and calls to action, and secondary colors for accents and emphasis.
Example:
If your brand uses a navy blue and orange color palette, make sure the background or key elements in your Prezi incorporate these colors consistently.
2. Leverage Prezi’s Dynamic Features to Showcase Brand Storytelling
Prezi’s zooming and path-based format is perfect for non-linear storytelling. Rather than moving slide by slide, Prezi allows you to zoom into different parts of your presentation, which can help convey your brand story in a more engaging way.
How to Do It:
- Map Out Your Brand Story: Prezi’s canvas is an open space where you can plot your content visually. Structure your presentation like a journey, using zoom-in transitions to reveal key elements of your brand’s story.
- Start with an overview of your company, then zoom into different parts of the canvas to explore your mission, values, product history, and other details.
- Use Frames to Organize Content: Frames in Prezi act as containers for content, allowing you to group ideas or sections together. Use branded colors and shapes to differentiate various sections of your story, such as product features, company history, or future goals.
- Zoom for Emphasis: Zooming in on your company’s milestones, key achievements, or new initiatives makes them feel more impactful and exciting for your audience.
Example:
If you’re telling the story of your brand’s evolution, start with an overview of your company, then zoom into specific timelines or product launches. Each zoom reveals more detailed information, such as customer testimonials or product successes.
3. Incorporate Branded Visuals
Images, icons, and graphics are a critical part of your presentation design. In Prezi, visuals have an even greater impact because of the zoom feature. High-quality, branded visuals help reinforce your message and make your presentation more engaging.
How to Do It:
- Use Branded Icons and Graphics: Instead of generic visuals, use custom icons and graphics that reflect your brand’s aesthetic. Prezi allows you to upload your own images, so ensure they align with your visual identity.
- Maintain Image Consistency: Stick to a consistent image style, whether it’s minimalistic, realistic, or illustrative. This keeps your presentation cohesive and professional.
- Brand Your Imagery: If possible, use images that directly reflect your brand. This could include images of your products, employees, or customer success stories.
Example:
If your company has a specific style of product photography (e.g., high-contrast images or minimalist designs), incorporate these images into your Prezi to visually communicate your brand’s personality.
4. Align Fonts with Brand Guidelines
Typography is a powerful branding tool that reflects the tone and personality of your business. Prezi allows for font customization, so use this feature to align your text with your brand’s typography guidelines.
How to Do It:
- Choose Brand Fonts: Prezi gives you the option to choose custom fonts from their library or upload your own. Select fonts that are part of your company’s branding, such as the font used on your website or in printed materials.
- Set a Font Hierarchy: Ensure that your headers, subheaders, and body text use a clear hierarchy to maintain readability. Stick to a few font sizes and weights for consistency and professionalism.
- Keep It Readable: While creative fonts are great, make sure they are legible, especially on smaller screens or during remote presentations. Balance creativity with clarity.
Example:
If your brand uses a clean, modern font like Helvetica for headlines, and a simpler font like Arial for body text, replicate that in your Prezi to maintain brand consistency.
5. Structure Your Content with a Clear Visual Flow
Prezi’s zooming transitions allow for a more creative structure than traditional slide decks. However, it’s crucial to ensure that your audience can follow the flow of your presentation easily. A clear structure makes your message more impactful and avoids confusion.
How to Do It:
- Organize Content Logically: While Prezi allows for non-linear navigation, it’s important to guide your audience through your presentation in a logical order. Plan out a path that takes your audience through key sections of your brand’s story.
- Use Zoom for Subtle Transitions: Avoid zooming too far in or out, as this can disorient your audience. Instead, use smooth transitions that flow naturally between points.
- Create a Strong Overview: Start with a high-level overview of your presentation’s key points, then zoom into more specific areas of interest.
Example:
For a product launch, create a map where each section of the presentation focuses on a different product feature. Begin with an overarching statement about the product’s benefits, then zoom into detailed explanations of features or customer use cases.
6. Add Interactive Elements to Boost Engagement
One of Prezi’s advantages is its ability to add interactive elements to your presentation, making it a more engaging experience. Interactive features allow your audience to explore the presentation at their own pace or to dive deeper into specific content.
How to Do It:
- Embed Videos and Animations: Incorporating branded video content can help tell your brand’s story in a visually engaging way. You can also embed short product demos, customer testimonials, or behind-the-scenes videos to make your presentation interactive.
- Hyperlinks to External Resources: Prezi allows you to embed hyperlinks to websites, reports, or documents. Use these links to direct the audience to your company’s landing pages, social media profiles, or other branded content.
- Add Clickable Frames: Create frames that viewers can click to zoom into a specific part of the presentation. This makes your Prezi more interactive and gives your audience the freedom to explore your brand’s story.
Example:
For a presentation about a new service, embed a customer testimonial video or link to your company’s case study page to provide further insights and increase audience interaction.
7. Maintain a Strong Brand Voice
While Prezi offers many opportunities to get creative with visuals and structure, it’s important to maintain a consistent brand voice throughout your presentation. The way you present your content should reflect your company’s personality, whether it’s formal and professional or casual and conversational.
How to Do It:
- Keep Your Messaging Consistent: Ensure that the language used in your Prezi aligns with your company’s tone of voice. Whether you’re using industry jargon or friendly, approachable language, consistency is key to reinforcing your brand identity.
- Highlight Key Brand Messages: Incorporate your company’s tagline, mission statement, or unique value proposition within the presentation to remind the audience of your core values.
Example:
If your brand voice is innovative and bold, craft short, punchy statements that reflect that tone. Use headlines like “Transforming the Future of Healthcare” rather than longer, formal statements.
Final Thoughts
Prezi offers a unique and engaging platform to elevate your brand through presentations. By integrating your brand’s visual identity, storytelling techniques, and interactive features, you can create a dynamic presentation that not only captures attention but also reinforces your brand’s values and personality.With thoughtful design and strategic use of Prezi’s features, your presentation can go beyond delivering information—it can become an immersive experience that leaves a lasting impression on your audience. Leverage the power of Prezi to highlight your brand and stand out from the competition.