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Using Images to Control Your Audience

Posted on by Rick E

It’s safe to say that most people that went through elementary school have heard the saying “a picture is worth a thousand words.” What most people don’t know is exactly what those thousand words can make people do or think.

Some of the world’s most famous CEO’s are adopting an image-rich style when it comes to their corporate presentations. Facebook founder Mark Zuckerberg, Former Apple CEO Steve Jobs, Amazon CEO Jeff Bezos, Yahoo CEO Marissa Mayer, and even Microsoft CEO Steve Ballmer all jumped on the bandwagon. If these global business leaders are doing it, it must be effective.

Here’s an overused fact: the brain processes information more effectively when the information is expressed in both pictures and words in place of words alone. The process is called Picture Superiority Effect, and as overused as it may be, most people don’t genuinely understand the value in the statement and consequently don’t act on it.

Each of the aforementioned business leaders have continued to prove that image-rich presentations are powerful forces for helping audiences retain the information being presented. Here is a list of ways they use the Picture Superiority Effect to shape the way their audiences react to their presentations.

Use Images…

  • to spark some confusion that you will resolve. 

Show a weird scenario that attracts the eye, but doesn’t fully explain itself. Then go on to explain it yourself.

  • to highlight a point through silliness. 

Laughter is always a great component of keeping your audience in an interested and open-minded state.

  • to tease your audience for your next slide. 

Always keep your audience guessing what is next. As soon as they think they found some predictability aspect to your sequence, they will zone out and think they already know what you are saying.

  • to visualize the abstract. 

Many business related concepts, more commonly financial ones, are difficult to grasp. Use images to clarify.

  • as a play on words.

Hearing and seeing an explanation of a certain concept will make it much more relatable. 

  • as a rhetorical ploy. 

Metaphors and analogies shown through images.

Gregory Berns said it best, “A person can have the greatest idea in the world— completely different and novel—but if that person can’t convince enough other people, it doesn’t matter.” Using images is a vital component of convincing your audience during you presentation. It really doesn’t matter what you are talking about. Images, like colors, music, and food, are universally understood and valued. Use them to your advantage!

Ill leave you with Jonathan Klein’s AMAZING TED talk about the power of images.

References:

Gallo, Carmine. “Jeff Bezos And The End of PowerPoint As We Know It.” Forbes. September 7, 2012.

“Pictures in PowerPoint.” Microsoft MVP Award Program Blog. April 23, 2012.

Stenberg, Georg. “Conceptual and Perceptual Factors in the Picture Superiority Effect.” 2006.

If You Don’t Want To Spend Money On Yourself, Why Would Others?

Posted on by Rick E

In early 2004, when I was 19 or 20, I came up with this crazy idea to create a website where people would essentially log in to a virtual version of their real lives. People would’ve uploaded their own profiles with their own bio and interests. They’d choose to connect or not connect with other users in the network. They’d upload pictures they took on their recent trips or parties and then tag their friends. People would have been able to play games, watch videos, or read articles and then share them with the world with one simple click! I honestly think that idea could’ve changed the world like never before. The problem was that the cost to incorporate my idea was around $1000. As a student I really didn’t have much to live off of, so I decided not to go through with it.

Imagine if that was Mark Zuckerberg’s story. Imagine if he decided not to spend that initial $1000 in Facebook (or “thefacebook” as it was called back then). Zuckerberg knew that $1000 wasn’t a cost, but an investment. Knowing the difference between the two is one of the most useful tools in any business.

Investing in the way your company presents itself is one of the most tactical ploys of investment as a whole. Whether you are pitching to a client, raising capital or presenting to a group of your peers and employees, a well-crafted presentation will make your message more memorable. When people remember your name or company, they will reference you when they need expertise in your field. It really comes down to simple math: Better presentation = Increase in sales.

At SlideGenius, our presentation experts see on average over 200 PRESENTATIONS PER MONTH and have years of professional experience creating captivating PowerPoint presentations for a wide variety of clients. We can update an existing presentation or build one from scratch, leveraging your brand. We work with you to ensure that the message you want to get across to your audience is communicated as effectively as possible.

If you do’t have a professionally designed PowerPoint Presentation you’re undeniably leaving business on the table. Many sales people have reported an increase of up to 25-50% in closed sales simply by providing a highly visual presentation.

With SlideGenius custom PowerPoint development services you will immediately:

  • Enhance your reputation.
  • Increase the customer’s confidence and trust.
  • Maximize your conversion ratio.
  • Increase your sales leads.
  • Raise Capital.
  • Increase your sales volume.
  • Decrease your operating costs.
  • Get the right message across.

According to a survey by Accenture, nearly 90 percent of sales executives said that they are not as good at PowerPoint as they should be and that they would sell more products if their message was more effectively conveyed. Stop looking at enhancing your presentations as a cost, and start investing in yourself. If you don’t want to spend money on yourself, why would others?


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