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Brainstorming Techniques for Every Situation

“Brainstorming is the nexus of ideas.” – Asa Don Brown, Interpersonal Skills in the Workplace, Finding Solutions that Work

Brainstorming, developed in the early 1940s by advertising executive Alex Osborn, became a tool with staying power.

For companies that provide professional PowerPoint services, it’s important for there to be a collaboration between the client and the company, as the client’s input is vital to how the design experts will approach the project.

Conducting a brainstorming session of your own? Remember that for it to work and not feel like a total waste of time, everybody must be open and respectful to everyone’s ideas and opinions. Problems arise when there are people that think they need to filter good ideas from the bad because of the fear of judgment.

How does it work? In a nutshell, brainstorming consists of three steps:

  • Pose a problem or opportunity.
  • Ask the team to pitch their ideas, no matter how unusual these may seem—there is no right or wrong idea.
  • Review and select the most interesting ideas and then discuss how these can be implemented.

For example, working with marketing presentation consultants require brainstorming so they can translate your specifications and their design into an effective and engaging PowerPoint. If you’re having difficulties in generating ideas on the top of your head, then why not try one of these interesting techniques instead?

Mind Mapping

Conceptualized by Tony Buzan in the 1960s, this visual tool enhances the brainstorming process. This organizes thoughts by showing how these can be connected, encouraging the continuous flow of ideas and associations.

SWOT Analysis

This stands for strengths, weaknesses, opportunities, and threats and what this type of brainstorming does is that it helps flesh out ideas in an objective manner. It specifies the goals of the project or business venture, identifying the internal and external factors that may affect its success or failure in the long run.


Usually, people brainstorm to find answers—with starbursting, it focuses on forming questions. It starts with a star, which has product, service, or concept to be discussed, and expands as more questions are asked. The should answer who, what, when, where, why, and how.


This involves brainstorming on the Internet, which means team members will share their ideas over a private channel and then discuss it in person. They may also choose to generate and discuss concepts online.

Round Robin

This method of brainstorming gives everybody in the group an opportunity to speak their minds. Once gathered in a circle, members of the group are encouraged to pitch in and contribute, as there are times that one or two people in the group may be too shy to voice their opinion on the subject. Plus, this is a way to keep dominant personalities from taking over the session.

Once everyone has shared their ideas, this is the only time that other members may suggest a second concept.

Brainstorming combines lateral thinking with an informal approach to problem solving. It promotes collaboration among teammates, encouraging each person to be as creative and original as they can. With this tool, it helps companies generate radical solutions to problems.


Tucker, Robert. “Seven Brainstorming Techniques for Your Next Ideation Session.” Forbes. November 16, 2017.

“Brainstorming and Mind Mapping.” Monash University.

Madsen, Dag Øivind. “SWOT Analysis: A Management Fashion Perspective.” International Journal of Business Research.

What Makes an Effective Presentation Expert Voice?

Your PowerPoint is only one thing—a visual aid to help you explain your message. Don’t skimp out on improving your main presentation tool: your voice.

Let’s get into the different important characteristics of an effective presentation expert voice, and how to best improve each of them.

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An audible voice isn’t necessarily loud. Audibility is being heard with little effort from your listeners. Adjust your volume to the particular speaking situation. You shouldn’t use a deep, booming voice in a private conversation, nor should you whisper at a public speaking event.

Practice to get to the perfect speaking volume. Try speaking in front of three different groups: one of fifty, one of eight, and a single person. This trains your voice for different audience sizes while also building your confidence.


According to marketing guru Jim Joseph, your tone of voice can greatly affect people’s perception of your brand. A voice that is resonant and well-modulated is pleasant, while a high-pitched and raspy voice is unpleasant.

Speak in your most audible yet relaxed voice, neither sounding too strained nor bored. Get constructive feedback from friends or family members. Alternatively, record yourself speaking and note problem areas for improvement.


Fluency refers to language’s smooth, easy, and effortless flow, which you can achieve by speaking at an appropriate rate. You can also do this by using pauses.

Your rate of speaking depends on the ideas you’re discussing.

Slow down when emphasizing important points, and speak a little faster through your speech’s more routine parts. A pace that’s too slow bores an audience to sleep, while a ridiculously quick pace exhausts and tunes out your listeners.


Flexibility refers to variations in vocal qualities to express different moods, emotions, and meanings, including pitch, volume, rate, and quality.

Use what you’ve learned from the previous characteristics and put them all together in various ways for each presentation. Rely on experience and personal judgement to adapt to different situations.


Even the best-designed slides can’t talk directly to an audience.

It’s still your responsibility to communicate with them. Don’t neglect your most important communication tool and pave your way towards consistently successful presentations.

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Engage a Disinterested Audience Like a Presentation Expert.” SlideGenius, Inc. May 5, 2015. Accessed May 13, 2015.
Fluency: Concepts and Research.” Big Ideas in Beginning Reading. Accessed May 13, 2015.
Joseph, Jim. “Your Tone of Voice Can Boost or Bruise Your Personal Brand.” Entrepreneur. May 28, 2014. Accessed May 13, 2015.
Your Voice Is The Most Valuable Presentation Tool.” SlideGenius, Inc. January 27, 2015. Accessed May 13., 2015.


Featured Image: “The Voice” by Ed Schipul on flickr