Category: Articles

Three Mistakes to Avoid in Making Your Elevator Pitch

elevator business pitch

elevator pitch

elevator pitch mistakes

Rick Enrico

sales pitch

May 22, 2014

An elevator pitch is a short but persuasive speech that aims to spark interest in what your business does. It is also used to generate interest in a particular project, concept, or product. Ideally, an elevator pitch shouldn’t last longer than a short elevator ride (about 30-45 seconds).With that very small window of opportunity, it may seem hard to get a pitch right. There are several ways Entrepreneur contributor Dwight Peters provides on perfecting an elevator pitch. It would also help, however, to be aware of the most common elevator pitch mistakes.Apart from avoiding such mistakes, you’d be able to project a more confident front once you finally make your pitch. So, let’s get started with these three mistakes:

Focusing on Yourself

While your professional success can be a good thing, talking about it for too long would only alienate your audience. It will make you sound like an arrogant know-it-all who believes he’s better than them.Don’t lose sight of your main goal, which is to establish a connection with your listeners. Remember that like any human being, they’re mostly interested in how you can help them, not amaze them with your numerous credentials. You can establish this much-needed connection by linking what you do with an existing need or problem. A good problem slide can help you explain this part.When you explain to your audience what it is that you do, do not be too general in your approach. It is best to be specific. It will make your elevator pitch as relevant as possible.

Using Technical Lingo

In making your pitch relevant, see to it that you avoid jargons and buzzwords that only you or someone in your industry understands. Otherwise, you will only succeed in creating a communication gap between you and your audience. As a result, you will lose their attention quickly.Remember, the goal of the elevator pitch is not to show how extensive your vocabulary is. Using words a potential investor or customer don’t understand will not impress them. It will only backfire on you.

Bragging about Your Company

Similar to talking too much about yourself, people aren’t that interested in hearing you brag about your company. While presenting your product or service’s unique features may be essential in highlighting your advantage over the competition, your audience won’t speculate on the process you use to get results.Ultimately, the only thing that matters to them is what’s in it for them. So focus more on explaining the benefits that you offer, not on your process of doing things.

With these things out in the open, you can now focus better on the right steps to take. Keep in mind, though, that there are still some challenges that you might encounter. But as long as you position your business as the one who can provide the best solution to a pressing need, you are off to a good start.

Reference

Peters, Dwight. “6 Tips for Perfecting Your Elevator Pitch.” Entrepreneur. August 27, 2013. Accessed May 22, 2014.

Why We Are Different: Highlighting Your Competitive Edge

competitive edge

presentation slide

why we are different

May 15, 2014

Today, most mainstream markets are becoming more saturated and difficult to penetrate, especially for budding entrepreneurs. This leads to companies and brands simply imitating each other in terms of features and benefits. But for those in these precarious market situations, customers have heard it all, and they’re not that impressed.Defining your competitive edge can help establish your unique position in the market. With clearly defined benefits and features, your customers will know what really makes you a cut above the competitors and what steps you need to take to maintain that position.Here’s how you can craft a slide stating your specific advantages:

Say it Fast

The “Why We Are Different” slide is a common fixture in corporate profile presentations.Ironically, many organizations use the same strategy in describing the things that differentiate them from the crowd: They use bullet points. Enumerating your best qualities isn’t exactly the best way to present your competitive edge. If you can say it one sentence, the stronger your impact will be.This doesn’t mean that you’ll be leaving out important details from your slide. It only means compressing the important points in one non-highfalutin and simple-to-understand sentence. Since we’re talking about customers who are tired of hearing the same things over and over, a brief but enlightening slide is a breath of fresh air for their tired gaze. Try to be as concise as possible in your slide. Don’t go off on tangent unless necessary.

Back it Up

Another effective way to describe your edge over the competition is this: Don’t make it about the competition.Make it client-driven. You can do this by identifying your customer base and describing the solution to their problem.For most of your customers, you are the ideal provider not because of flashy advertising or due to popular choice, but because you are able to address their needs and challenges. In an interview with LoyalBlocks’ Ido Gaver, Kevin Daum enumerates the ways you can back up your statements and show your sincerity.Show people that their loyalty to you has perks—whether it’s in terms of addressing them personally, or giving them perks like promos and freebies. Build and maintain your competitive edge on that opportunity.

Say it Loud

Now that you have an idea of what your competitive edge really is, it’s time to declare it to the world using your slide. You don’t need to use big, highfalutin words.Simple words would be enough, as long as they sound sincere, not condescending and inappropriate. Use images to support your text. Make sure they are relevant and do not detract from what you want to say. An effective slide that aims to set you apart from the competition will only succeed if you bring together strategic techniques to the table.

Why We Are Different: Creating A Slide That Highlights Your Competitive Edge

competitive edge

presentation slide

why we are different

May 15, 2014

One of the most important slides in any business presentation is the one that highlights your competitive edge. This slide should clearly communicate what sets you apart from your competitors, whether it’s a unique product feature, exceptional customer service, or a disruptive business model. It needs to be concise, compelling, and backed by solid evidence.Here’s how to create a slide that effectively communicates your competitive advantage:

1. Identify What Truly Sets You Apart

The first step is identifying the unique selling proposition (USP) of your business. What do you offer that your competitors can’t? This could be anything from patented technology, specialized expertise, customer loyalty, or exclusive partnerships. Focus on the real differentiators, not generic claims.How to Do It:

  • Be Specific: Avoid vague statements like “We offer great customer service” and instead provide quantifiable evidence or real-world examples.
  • Focus on the Customer: Highlight what makes your product or service more valuable to the customer compared to competitors.

Example: Instead of saying, “We provide fast delivery,” you could say, “Our proprietary delivery system guarantees delivery within 24 hours in 95% of orders, 3x faster than the industry average.”

2. Use Data to Support Your Claims

It’s not enough to simply state what makes your company different—you need to provide data to back it up. Use metrics, testimonials, or third-party validation to add credibility to your competitive claims.How to Do It:

  • Show Market Comparisons: Use charts or graphs to visually compare your product’s performance, pricing, or user ratings against competitors.
  • Include Testimonials or Reviews: Adding a testimonial or customer quote can humanize your competitive edge and provide social proof.

Example: Include a chart comparing your product’s customer satisfaction rating (e.g., 4.9/5) against competitors, emphasizing how your company consistently ranks higher.

3. Highlight Your Unique Process or Technology

If your competitive edge is rooted in a proprietary process, technology, or intellectual property, dedicate part of the slide to explaining this uniqueness. Make sure it’s clear how this differentiator impacts the customer experience or market positioning.How to Do It:

  • Use Diagrams: If your advantage is based on a technical process, consider using a simple diagram to explain it visually.
  • Simplify the Jargon: Avoid using overly technical language. Keep it simple and relatable, focusing on how it benefits the end-user or client.

Example: Showcase your patented technology with a simple visual explaining its efficiency, and follow it with a few bullet points outlining how it reduces costs or speeds up delivery for customers.

4. Visualize Competitive Analysis

One of the most effective ways to illustrate your competitive edge is by using a competitor matrix or a visual comparison chart. This allows your audience to quickly see how you stand out in key areas.How to Do It:

  • Competitor Matrix: Create a table that compares your product with competitors across several key categories (e.g., price, features, support, quality).
  • Highlight Strengths: Make sure your strongest features stand out, either by using color highlights or checkmarks for areas where you outperform competitors.

Example: Include a competitor comparison matrix that shows your product has more features at a lower price point, highlighting it with checkmarks and bold text.

5. Show the Impact on the Market

Communicate the broader impact your competitive edge has on your target market. Does it increase your market share, make you the leader in a specific niche, or allow you to expand into new territories? Show investors or stakeholders why this matters for future growth.How to Do It:

  • Project Market Share Growth: Use a graph to project how your competitive edge is expected to drive market share growth over the next 3–5 years.
  • Highlight Customer Retention: If your advantage helps you retain customers better than competitors, provide data on customer retention rates and satisfaction.

Example: Display a chart showing projected market growth, indicating that your product’s unique features will allow you to capture 25% of the market within three years.

Final Thoughts

Both a winning speech supported by an engaging PowerPoint presentation and a compelling slide highlighting your competitive edge require clarity, focus, and strong visuals. The key to success is keeping your audience engaged, demonstrating your unique value, and supporting your claims with real data. Whether you’re delivering a speech to a large audience or pitching to investors, these tools help you communicate your message more effectively and leave a lasting impression.

Be Creative with Your Deck: Tips on Creating An Effective Team Slide

pitch presentation

team slide

May 13, 2014

Introducing your team is a key component of many presentations, whether for a pitch, company overview, or project proposal. A well-designed team slide should not only showcase who’s on the team but also convey their roles, skills, and the value they bring to the project. Instead of a plain list of names and titles, make your team slide engaging and visually appealing.Here are some creative tips for designing an effective team slide:

1. Use Photos for a Personal Touch

Including team members’ photos adds a personal touch to your presentation, helping the audience connect with the individuals behind the project. This is especially useful in pitches or client presentations.Why It’s Effective:

  • Personalizes the Team: Photos make the team feel more real and approachable.
  • Enhances Credibility: People are more likely to trust and engage with presentations that showcase the actual individuals involved.

How to Do It:

  • Use high-quality, professional headshots for each team member.
  • Ensure consistency in photo style—either all black and white or color to maintain visual harmony.

2. Highlight Roles and Expertise

Don’t just list names and titles—highlight each team member’s role and their unique expertise. This adds depth to the slide and demonstrates the team’s collective capabilities.Why It’s Effective:

  • Showcases Value: Highlighting individual roles and skills demonstrates the team’s expertise and relevance to the project.
  • Builds Confidence: Audiences are more likely to trust your team when they understand each member’s qualifications.

How to Do It:

  • Include a brief description of each team member’s role and area of expertise.
  • Consider adding a fun fact or key achievement to make the slide more engaging.

3. Organize with a Clear Layout

A cluttered team slide can confuse your audience. Organize the team members in a clean, easy-to-read layout. You can use grids, circles, or other shapes to group team members together.Why It’s Effective:

  • Improves Clarity: A clear layout ensures your audience can quickly identify team members and their roles.
  • Enhances Visual Appeal: A well-organized slide looks more professional and is easier to follow.

How to Do It:

  • Arrange team members in a grid, with photos and names aligned in rows or columns.
  • Use clear, readable fonts for names and titles, and avoid overcrowding the slide with text.

4. Add a Team Structure or Hierarchy

If you’re presenting a large team or project hierarchy, visually represent the structure with a flowchart or organizational chart. This helps the audience understand who’s responsible for what.Why It’s Effective:

  • Clarifies Reporting Lines: An organizational chart visually communicates team structure and roles within the project.
  • Simplifies Complex Teams: It’s easier for the audience to understand large or complex teams when they can see the hierarchy.

How to Do It:

  • Create a simple flowchart that shows each team member’s position within the organization.
  • Use lines or arrows to indicate reporting relationships or areas of responsibility.

5. Use Icons and Graphics

Adding icons or simple graphics next to each team member’s name or role can make your slide more engaging and visually interesting. Icons can represent roles, skills, or departments.Why It’s Effective:

  • Enhances Visual Appeal: Icons break up text and add a creative touch to the slide.
  • Simplifies Information: Using icons can quickly communicate key information about team members without overwhelming the audience with text.

How to Do It:

  • Use relevant icons to represent each team member’s role or department (e.g., a computer icon for the IT team or a graph for a finance role).
  • Keep the icons simple and consistent in size and style.

6. Tell a Story with Your Team

Instead of just listing team members, tell a story about how the team came together or why they’re uniquely suited for this project. This approach makes the team slide more engaging and memorable.Why It’s Effective:

  • Creates Engagement: Storytelling helps build a connection with the audience and makes the team more relatable.
  • Builds Credibility: A story about the team’s qualifications or past successes strengthens the audience’s trust in your capabilities.

How to Do It:

  • Include a short narrative about the team’s background, shared experience, or key achievements.
  • Keep the story concise and relevant to the presentation’s goals.

7. Add Interactivity (For Digital Presentations)

If your presentation is digital or interactive, consider making the team slide clickable. Viewers can click on each team member’s photo to see more information, such as a bio or LinkedIn profile.Why It’s Effective:

  • Adds Depth: Interactive elements allow the audience to explore more detailed information about the team without cluttering the slide.
  • Encourages Engagement: Clickable links or profiles make the slide more interactive and engaging.

How to Do It:

  • Hyperlink each team member’s photo to their LinkedIn profile or a separate slide with more detailed information.
  • Ensure the links are easy to find and use, especially in a digital format.

Final Thoughts

Your team slide is an opportunity to showcase the people behind your project and demonstrate their value to your audience. By using high-quality visuals, highlighting roles and expertise, and incorporating creative design elements like icons or stories, you can create an engaging and effective team slide that leaves a lasting impression.

3 PowerPoint Techniques: Making Your Ideas PowerPoint-Friendly

graphs

PowerPoint specialist

powerpoint techniques

Powerpoint tips

May 07, 2014

PowerPoint slides can help make complex ideas easier to explain. They also allow your audience to grasp everything you say without much difficulty. Keep in mind, though, that you need to employ the right techniques to ensure the success of your presentation. To help you out, check out these common PowerPoint techniques that professional presenters use:

Bullets Instead of Paragraphs

Long paragraphs can make a slide look crowded and confusing. Often, the reason a presenter puts entire blocks of paragraphs on every slide is because he’s too lazy to sort out his main points. Or he intends to read the whole thing in front of his audience.These shortcuts, however, will create the impression that you are not prepared and worse, unprofessional. As a result, no one will take your presentation seriously. To avoid this scenario, you may want to use bullet points instead of paragraphs.Here are some important things to remember when using bullet points:

  • They’re short outlines of key points.
  • Leave room for you to expound.
  • Use as few words as possible.

Turn Numerical Data into Graphs

Slides that contain a lot of numbers can be strenuous to look at. As a workaround, some presenters would use a laser pointer to draw attention to the important figures on the slide. However, some people can get easily distracted by it. This may cause you to lose not only your audience’s interest, but also their patience. Presenting numerical data using graphs or charts would be a better solution of compressing data while drawing attention.To determine the type of graph to use, figure out what your data is all about. Is it showing a trend? Then you may use a horizontal, dotted line graph. This is great for illustrating trends and changes over a certain period of time. Are you making a comparison between two sets of data? Then a bar graph would be handy in this case.Any data is best illustrated with graphs. Make sure to choose the right type of graph type to help make your message clearer to your audience.

Describe With Images

If you are going to describe things, places, or even people, think about using images instead of texts. With the right photo or graphics, you’ll be able to cut to your audience’s emotions. It will get them engaged in the presentation better than what texts can do.There you have it. Making your next PowerPoint presentation interesting would be much easier with these three techniques. If you want to make your slides even more powerful but you don’t have the time or expertise, getting the services of PowerPoint specialists would be a great idea.

References

Nordquist, Richard. “How Long Should a Paragraph Be?” About.com. Accessed May 7, 2014.”The Art of Graphs and Charts.” SlideGenius. April 21, 2014. Accessed May 7, 2014.

Adobe Programs for Enhancing Presentation Designs

Adobe programs for PowerPoint

Illustrator

Photoshop

ppt tips

presentation tips

Rick Enrico

SlideGenius Blog

Apr 28, 2014

As we all know, PowerPoint presentations are highly useful for sharing information. We use it to educate, train, motivate, or even to sell. Not all pitch deck presentations are created equal, though. To be effective, your slide decks should be well organized and carry strong visuals. And when it comes to creating visual elements, practically no other tools are as powerful as the Adobe programs.Below are some of the Adobe applications that can enhance your next presentation design:

Adobe Photoshop

Microsoft PowerPoint is considered the industry standard for presentation tools. Adobe Photoshop, on the other hand, continues to set the bar for image editing. When you combine the features of these programs, you have a great chance of creating an effective presentation.Custom backgrounds are among the great things that presenters can create with Photoshop. While you can always use PowerPoint’s preloaded templates, your presentation will only end up looking bland and generic. A Photoshop-created background, on the other hand, will allow your presentation to stand out and look professional.To create your own background, simply choose an image that you want to use. Open it in Photoshop and edit it accordingly. After saving your personalized background image, insert it into the PPT by right-clicking on the slide and then selecting “Format Background.”  One reminder, though. Make sure that the image you use is appropriate to the theme of your presentation design. Otherwise, it will distract your audience.

Adobe Illustrator

Illustrator can produce just about any type of images, making it perfect for web graphics, marketing collateral, and, of course, PowerPoint presentations. A vector-based tool, Illustrator is quite different from Photoshop (which is raster-based). This means it works using lines and curves unlike Photoshop, which does its job on a pixel level.Using vectors created in Illustrator has some advantages over Photoshop-edited images. For one, vector objects are scalable. You can change their size without worrying about quality loss.When you create an image in Illustrator, make sure to save it for PowerPoint. To do this, click File and then select “Save For Microsoft Office.” Choose a location for the file, then enter a filename before clicking Save. This command allows you create a PNG file that can be used not only in PPT but also in other Microsoft Office applications.If you need to customize the PNG settings to improve resolution, transparency, or background color, you can just choose Export instead of the Save for Microsoft option.

Saving Files

Graphics imported into PowerPoint usually fall into two main categories: The Bitmap or Paint-Type and the Object-Oriented or Draw-Type.It’s recommended that you choose widely used Bitmap types such as .JPG, .BMP, or .TIF files. Unusual files like QuickTime compressed, PICT, and EPS don’t often translate very well. So when you save or export images, determine the file type carefully to ensure a great looking final image.

References

Akhter, Aquil. “60 Beautiful Logo Design Tutorials And Resources.” Smashing Magazine. April 30, 2009. Accessed April 28, 2014.Bear, Jacci Howard. “What Is the EPS File Format?” About.com. Accessed April 28, 2014.

Maintain Audience Attention With This One Technique

audience

Business Overview Presentation

Custom Designed Presentations

PowerPoint Agency

PowerPoint Design

PowerPoint design experts

PowerPoint Experts

PowerPoint specialist

Powerpoint tips

Presentation Agency

Presentation Company

Presentation Consultation

Presentation Designers

Presentation Firm

Rick Enrico

SlideGenius

Jan 07, 2014

Catching someone’s attention is one thing. Keeping them interested is another.

So here’s your challenge: What can you do to maintain audience attention? It’s almost an unmanageable task due to different factors. For one, every audience member analyzes and processes information differently. This makes appealing to all types of thinkers quite a daunting task.

Another issue is that people have this aversion to sales talks, even if you are simply selling them a particular idea, not a product. So above everything, it’s imperative that your audience learns something interesting about your message instead. There is one rule of thumb that can help you make sure your presentation is above all, understandable….

Put Yourself in Their Shoes

 

A confident man in a suit and glasses presents in a conference room, gesturing towards a screen displaying various data charts and graphs. Seated around the table are attentive colleagues, engaged in the discussion about how to convert data sheets. The room is well-lit with large windows.

 

When drafting up a presentation ask yourself this very simple question throughout the preparation of your PowerPoint. Will my points and train of thought be able to hold audience attention and keep them interested? Is this information useful to them? Is there too much content on this slide? Will they comprehend my message?

But placing yourself in the role of your audience will help guide you to think outside the box. Putting everything in their perspective, when you are outlining and creating your presentation, will not only help you cut down excess (and useless) information but also allow you to design a better PowerPoint.

Selfishness Hinders Audience Connections

While most of us subconsciously create our work in the mindset of thinking about us – think about them instead. Take this theory and apply this to your next presentation, you can practice it by going over your finished presentation and jot down notes at places you may think could use some editing and re-designing.

See if you are wholly interested throughout your PowerPoint presentation, and if your mind seems to wander at moments where information isn’t digestible or understandable. Take that into account because it is likely that your audience’s mind would wander at those exact same moments.

Conclusion

To maintain audience attention for a designated period of time does seem almost impossible. With breakthrough statistics categorizing the average adult attention span at a mere 5-12 minutes long, it makes sense for any professional presenter to panic. Sure, there are a few steps that you can take to enhance  your professional PowerPoint presentations. However, they don’t offer a real guarantee that you will be able to capture audience attention or make them comprehend your ideas completely.

Being able to communicate effectively is the single most important factor in presentation science, regardless of your topic or message, your audience needs to be on the same page as you.

References:

“4 Types of Audience Members You Need to Present For.” SlideGenius, Inc. November 13, 2013.
Vidyarthi, Neil. “Attention Spans Have Dropped from 12 Minutes to 5 Minutes — How Social Media Is Ruining Our Minds [Infographic].” SocialTimes. December 14, 2011.

Extreme Presenting: An Example from Ted Cruz

Ancient Rome

Custom Designed Presentations

dr. suess

filibuster

Government Shutdown

green eggs and ham

Julius Caesar

Parks and Recreation

Patton Oswald

Pawnee City Council

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Presentations

presenting

running

senate

Ted Cruz

U.S. Senate

Wendy Fry

Oct 04, 2013

Presenting in high-stakes environments, whether it’s politics or business, demands a unique combination of clear communication, passion, and strategic use of visuals. One memorable example of extreme presenting is Senator Ted Cruz’s 2013 filibuster, which was both a political event and a presentation spectacle. While you may not agree with his politics, there are valuable lessons in how Cruz used visuals, metaphors, and passion to maintain engagement over an extended period.Here’s what we can learn from his extreme presenting style:

1. Use of Visual Metaphors to Drive Home the Message

During his marathon speech, Cruz famously referenced and read from Dr. Seuss’ Green Eggs and Ham. While it might seem odd in a political debate, this playful metaphor was effective in symbolizing his argument against government overreach, a key point of his stance on healthcare reform. The use of visual and narrative metaphors helped him break down a complex topic into something more relatable.What We Can Learn:

  • Extend Metaphors to Explain Complex Ideas: By drawing on simple, well-known stories or images, you can make complex issues more accessible and memorable for your audience. Metaphors create a shared understanding, helping audiences connect emotionally with the material.

Example for Business Presentations: When explaining a challenging financial forecast, you might compare navigating the market to “sailing through a storm,” helping people visualize uncertainty and the importance of staying focused.

2. Energizing Presentation with Passion and Humor

Throughout his filibuster, Cruz maintained a steady energy level, interspersing his arguments with moments of humor and personal anecdotes. Whether reading children’s books or making light-hearted jokes, Cruz kept the audience engaged, even as his speech stretched for hours. His passion for the subject was undeniable, which helped hold viewers’ attention.What We Can Learn:

  • Maintain Energy and Passion: An effective presenter conveys passion for their topic, which can be contagious for the audience. Your enthusiasm will help keep your listeners engaged, even when the topic is serious or the presentation is long.
  • Use Humor Thoughtfully: Light moments and humor can break the tension and keep the audience focused, as long as it complements your message.

Example for Business Presentations: When discussing a difficult challenge, a touch of humor—such as referencing a well-known, humorous situation—can help keep the atmosphere light and the audience attentive.

3. Use of Long-Form Presenting

Cruz’s ability to sustain a speech for 21 hours offers a lesson in pacing and stamina. His extreme presentation style was a mixture of facts, personal anecdotes, humor, and a clear focus on his objective. This long-form presentation method requires exceptional preparation and an understanding of how to break content into digestible parts to maintain audience engagement.What We Can Learn:

  • Break Up Content into Segments: Even in extended presentations, breaking the content into smaller, manageable segments helps maintain audience attention. Cruz used a variety of techniques, from storytelling to visuals, to divide his lengthy speech into smaller, engaging parts.

Example for Business Presentations: If you need to deliver a long presentation, structure it into sections with clear transitions. Add anecdotes or real-life examples between each section to create natural breaks and keep your audience engaged.

Final Thoughts

Ted Cruz’s filibuster stands out as an example of extreme presenting, demonstrating the importance of metaphors, energy, humor, and strategic pacing. Whether you’re giving a short talk or a long-form presentation, these techniques can help you connect with your audience, maintain engagement, and deliver your message effectively.

An Angel Investor’s Guide to Cracking the Mind of an Angel Investor

Angel Investor

audience

Custom Designed Presentations

Edward Harley

Keiretsu Forum

PowerPoint Agency

PowerPoint Design

PowerPoint design experts

PowerPoint specialist

presentation

Presentation Agency

Presentation Company

Presentation Consultation

Presentation Designers

Presentation Firm

Sales Strategy Presentation

TAM

Sep 20, 2013

“I would like to introduce myself to you. I am an angel investor. You may not have met the likes of me. I play several different roles. I listen to your presentations, a challenger of your strategy, an investigator conducting due diligence, a negotiator over investment terms, and finally a check writer to fund your growth.”

Who better to advise on an angel investment pitch than an angel investor himself? Edward Harley, Angel Investor and member of the Keiretsu Forum lays out exactly what you need to do to become part of the “top 5% of all presenters.” Though his context lies in the world of investor pitches, his advice is true and useful for anybody presenting about any subject.Usually, you’ll have about 10 minutes to “pitch” your idea to an investor. Within those few minutes, you need to tell Harley’s seven stories successfully:

1. The ‘fundamental business logic’ story

This part of your presentation illustrates how you don’t just have an idea but a logical approach to making a business out of it. Great ideas are valuable but relatively useless without proper execution. It’s a great execution that changes the world. That is what investors, and really just audiences, want to understand from you: the steps you took or are taking to realize your idea. In other words, share your story.

2. The ‘total available market’ story

This section of your presentation is essentially the evidence you use to support your “fundamental business logic story.” You highlight the path your business will walk on and explain how wide the passageway is.

3 This is a $50m to $100m business’ story

Continuing on the ”evidence” of your business logic story, this presentation portion is meant to display a sense of value. It would be best if you made your audience understand that your business venture is credible and an enticing and convenient investment for them.

4. ‘The product can be differentiated’ story

Here, you’ll show why and how you are different and better than your competition. This is a key point. Your audience wants to know and identify your specialty. After all, it is that very specialty that people will remember you by. Harley says it that his  “expectation is that [he] will hear about a solution that is significantly better for the customer than all their existing choices, by ‘significantly better’, [he] mean[s] 10X better.”

5. ‘The product/service can be sold’ story

This area of your presentation should come back to the past four sections. Here it would be best if you reaffirmed that your product or service is reliable and has the potential to lead to satisfying results.

6. ‘This management team can do it’ story

You’ve made your case for the product or service; now, you have to establish your credibility and that of your team as valuable, effective, and reliable workers.

7. ‘This is a good investment for the investor’ story

This presentation portion should summarize everything and reiterate the essential selling points. Here you are making the idea of an investment, sale, or whatever call-to-action concrete.At the end of all this, it is time to ask yourself through an investor’s mentality, “Could I, your listener, replay to another person the very basics of your venture and how your target customers will benefit from using your product?”If the answer is yes, then you have successfully increased your chances of realizing your presentation’s call to action.Harley sums it up best by saying, “If you can passionately tell me those 7 stories while building a rapport with me where I eventually become an investor, we can jump over obstacles together. In addition to being a source of funds, I am a member of a terrific network of successful colleagues who are willing to assist you in your entrepreneurial effort. Our knowledge is both deep and wide, crossing industries, technologies, markets, and distribution channels. Thus, I encourage you to make an upfront effort to tell me your story. We can be successful together!”

Reference:

How to Think Like $5.99 and Not Like $6.00

audience

Custom Designed Presentations

data

Focus

Hans Rosling

Jonah Berger

PowerPoint Agency

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presenting

TED

Sep 06, 2013

Imagine you own a clothing store. Now you decide to begin a sale for that store. Let’s say a particular type of shorts usually costs $20 per short, but for the purposes of the sale you’re going to mark them down to $15 a piece.

There are two ways you could present that discount. The first would be as a percentage. Going from $20 to $15 would be 25% off. The second would be as an absolute number with $5 off. Which way is better? Both discounts amount to the same final price. 25% off $20 and $5 off $20 both result in the customer paying $15 for the shorts. So both representations of the discount should have the same effect, right? Wrong. Jonah Berger, author of Contagion, explains to us that the consumers find the 25% discount more attractive than the 5$ off. While the two discounts are the same economically, they don’t trigger the same psychological effect. One feels like a larger discount than the other.Accordingly, the next time you’re reporting numerical information, pay attention to how you are presenting it. The way changes are represented can have a big impact on how they’re perceived.

Focus on the final number.

Like the story above, most people seemed to be more enticed by the offer when the discount number was larger. Rule of thumb would be whenever you are offering a discount under $100 display it as a percentage, and when the offer is greater than $100 display it as an absolute number. This will make sure you are always maximizing your psychological impact. Simpler is better. No one cares about a page of numbers and figures that look like the green screen display from the matrix. You need to simplify your results, and then simplify them again. Think of your raw data as a pile of freshly picked vegetables. People don’t want to eat them when they still have dirt and leave stems on them. People want a quick and painless way to stay healthy, so what do you do? You take those vegetables, clean them, cut them, put them in a blender and make a smoothie. Then you take that smoothie and turn it into a wheatgrass shot. Quick and to the point. So yes, your data should be reduced to the size of a wheatgrass shot! After all, the simpler your can represent your findings, the easier it will be for your audience to understand you, which will in turn make your call-to-action more successful.

Tell a story.

Everyone knows the best stories are the ones told with pictures, so use them. Portraying data graphically reveals patterns in the data that are hard to notice otherwise Visual depictions of data are almost universally understood without requiring knowledge of a language. It is also useful to alter your tone and speed as you approach the finding of any given graph. Much like when telling a story, the storyteller tends to get really excited toward the climax or “best part” of the story; it is not only useful but critical to draw attention to the most important features of the data.I’ll leave you with Hans Rosling’s fascinating TED talk revolved around displaying data effectively, which you can watch here.

References:

Berger, Jonah. “Fuzzy Math: What Makes Something Seem Like A Good Deal?” linkedin. August 28, 2013.Kakutani, Michiko. “Mapping Out the Path to Viral Fame.” The New York Times. February 25, 2013.Rosling, Hans. “The Best Stats You’ve Ever Seen.” ted.com. February 2006.