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Why Should Your Pitch Deck Contain Data?

May 8, 2023 / Blog

There are many elements startups and entrepreneurs can include in a pitch deck—one of the most important is data.

Data is a critical component of any pitch deck because it has several benefits.

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In this blog, we’ll explore why your pitch deck should contain data and examine how using it effectively increases your chances of securing funding for your business.

Establishing Credibility

One of the objectives of a pitch deck is to establish credibility with potential investors. Investors want to know that they are putting their money into a business with a solid foundation and a realistic chance of success.

Including data in your pitch deck can help establish credibility by providing evidence to support your claims.

For example, you could include market research data showing a significant demand for your product or service. Also, you could use data on your team’s qualifications and experience to show you have the expertise necessary to execute your business plan.

Another way to establish credibility is by sharing data proving your company’s track record of success. Use financial data showing strong revenue growth or customer acquisition numbers to demonstrate your business is gaining traction in the market.

Communicating Market Opportunity

Investors want to know that there is a significant market for your product or service and your business has the potential for significant growth. Data can help communicate market opportunity by providing evidence of a large and growing market.

For example, you could include data on your target market, such as size and projections for future growth. Moreover, you could include data on market trends or consumer behavior that support the need for your product or service.

In addition to providing data on the overall market opportunity, you could also include data on your target audience. Use demographic data, such as age or income, or data on consumer preferences and purchasing behavior. Demonstrate your deep understanding of your target market and that your business is well-positioned to capture a significant market share.

Demonstrating Traction

Investors want evidence that your business has momentum and is progressing toward its goals. Therefore, you should include data on your business’s traction to help demonstrate progress and increase investor confidence.

Demonstrate traction by including data on your customer base. Show the number of customers you have, customer acquisition costs, or customer retention rates. Also, provide sales growth, revenue, or profitability data to show your business is on a positive trajectory.

In addition to customer data, include data on partnerships or collaborations your business has established. Use data on strategic partnerships with other businesses or collaborations with industry influencers or thought leaders.

Supporting Business Model Assumptions

Your pitch deck should outline your business model and explain how you plan to generate revenue and achieve profitability. Having data in your pitch deck can support your business model assumptions. Moreover, it can provide proof your plan is feasible.

For example, you could include data on your pricing strategy and customer acquisition costs. These types of data show that your business can generate revenue at a sustainable level. In addition, add data on your cost structure to show your business is efficient and well-managed.

Another way to support your business model assumptions is by using data on industry benchmarks or best practices. Include data on pricing trends, customer acquisition costs, or other key metrics relevant to your business.

Addressing Investor Concerns

Investors always find reasons to say “no” to an investment opportunity. Including data in your pitch deck can help address common investor concerns and demonstrate that your business is a worthwhile investment.

For example, investors may have concerns about market size or competitive pressures. Provide data on market trends and share to show a significant opportunity for your business to succeed. Also, include data on the competitive landscape or barriers to entry to show your business has a unique advantage in the market.

Investors may also have concerns about the team’s ability to execute the business plan. By including data on the team’s experience and qualifications and any relevant accomplishments or accolades, you can demonstrate your team’s skills and expertise to execute your business plan successfully.

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Having data in your pitch deck is crucial for influencing potential investors’ decisions. Provide evidence to support your claims to make your business a more attractive investment opportunity and increase your chances of securing funding and achieving success.