With the advent of YouTube, Vimeo, and other online video sharing platforms, creating marketing videos has never been more beneficial for businesses. The Social Times’ Megan O’Neill provides a few benefits marketing videos can have on your campaign. Not only does it let you get to know your company better, it also provides small companies with the opportunity to receive greater exposure.
Unfortunately, a number of business owners feel that video creation is too costly or time-consuming. What they don’t realize is that creating marketing videos doesn’t need to take so much of their time or budget. All they have to do is make a PowerPoint presentation and turn it into a video. If you want to take advantage of this opportunity, here are the things that you need to do:
Preparing the presentations
Naturally, you have to create the presentation first. Don’t forget to record and add narration. You may also want to time your PowerPoint slides for a smooth transition (At this point, you should turn the mouse into a laser pointer). After that, save your presentation by doing the following:
- Click the File menu and select Save & Send.
- Click the option Create a video under Save & Send.
Creating the video
Have the quality and size options displayed by clicking Computer & HD Displays, which is under the Create a Video. Then, do any of the following:
- To create a very high-quality video with a large file size, click the option Computer & HD Displays.
- To create a medium quality video with moderate file size, click the option Internet & DVD.
- To create a low-quality video with very small file size, click the option Portable Devices.
To find out which one matches your needs, consider testing each of these options.
Setting the timings and narrations
If you didn’t record and time a voice narration as well as the laser pointer movements, click the option Don’t Use Recorded Timings and Narration.
(Reminder: The default time for each slide is 5 seconds). You may change that by clicking either the up or down arrow in the “Seconds to spend on each slide” indicator.
If you have recorded and timed narration and the pointer movements, then click Use Recorded Timings and Narrations. Next, click Create Video.
Saving the video
Once you’ve gone through all the steps, the final part of creating your marketing video is to save it.
Enter a file name for your video in the File name box after browsing for the folder that will contain the file. Click Save. The default file type is Windows Media Video (.wmv). If you want to convert the video file to another format such as .avi or .mov, you may use a third-party program.
These are all the steps on how you turn your PowerPoint presentation into a video. Pretty simple, isn’t it? Take advantage of this opportunity and start making your brand felt across YouTube or anywhere else on the Internet.
O’Neill, Megan. “5 Benefits of Video Marketing [Infographic].” SocialTimes. Accessed May 26, 2014.