Given the current state of the world, entrepreneurs need to adjust their ways of getting business done. Traditional pitches and in-person meetings are taking a back seat for now, making way for email-only pitch presentations. While it may seem like an impersonal method for landing deals, there are methods of optimizing your pitch to achieve the best results.
Instead of simply emailing your presentation to prospects, you can transform it into a video.
We at SlideGenius have made it a business being presentation experts. Our team of PowerPoint presentation designers know how to craft winning pitches from the ground up. Our experience allows us to apply the knowledge we’ve built to other presentation mediums like videos and graphic design.
In this article, we will delve into elements that make transforming your PowerPoint presentation into a video more effective.
Record Your Speech
Pitches are best delivered with a speech. However, that luxury is lost when you need to resort to email-only presentations. Turning your presentation into a video allows you to inject your speech back into your pitch.
Recording your speech should be the first step to creating a presentation video, as it will act as a timing guide for your slides. This process will also help you review areas of your pitch that could possibly be shortened or extended.
Ultimately, having a voice to guide along the message will help your prospects gain a stronger grasp of your pitch.
Customize Depending on Your Client
You will eventually land multiple opportunities with different prospects, and while you may have one core presentation to offer, that does not mean each video should be the same. You can create custom versions of your video that directly addresses different clients.
First, review your speech for any areas where you may feel like addressing clients by name. Mark these sections as lines that you will record multiple versions of for each of your clients. It will then become a matter of editing in these unique lines into the different versions of your video.
This will take a bit of extra time to complete, but adding in more personalized touches will go a long way.
Be in the Video
The main goal of utilizing video is to replicate the in-person meeting experience as much as possible. Recording a voice-over to accompany you pitch will help guide your message, but prospects will still want to know who exactly they’re dealing with. To solve this, start your pitch with footage introducing yourself and your company. No need to use footage of yourself throughout the entire presentation, as that may end up being both time consuming for you and distracting for your client. Having introductory footage will be enough to “put a face” on your presentation.
You’ll be making a clear appearance to your audience, so carry yourself with the utmost professionalism in these snippets.
Remember to dress as if you’re meeting with your clients personally, and make sure your background is free of anything distracting or discriminating. Use this time to project how you want to be perceived by your client.
Finish with a Call-to-Action
Be sure to feature another snippet of yourself delivering a strong call-to-action to your prospect. CTAs are effective on their own in directing audiences to what their next move should be. Using a video of yourself once again delivers that final punch with greater impact. It will also give your prospects something more personal to latch on to as the video concludes.
SlideGenius Is Your Presentation Expert
Need help in creating a video? Our team of presentation designers, writers and animators all collaborate diligently to consistently create winning presentation materials. The refined skills of our team has led to over one million slides for 3,000+ global clients.
Our wealth of experience ensures clients are treated to world-class design standards that boost credibility in the boardroom.
As the world’s premier PowerPoint presentation design agency, let us help you inject new life into your presentations and raise your business towards new heights. We have helped spark million-dollar growth for businesses around the world. We believe that the growth of our clients is our biggest measure of success. Reach out now to get a quote free of charge.
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