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Three Critical Information to Address in Your Ask Slide

November 15, 2023 / Blog

Entrepreneurs, founders, and startups must recognize the power of the Ask Slide and understand the three essential pieces of information it should contain: the fundraising amount, the use of funds, and the goals.

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Let’s explore these elements in detail, providing valuable insights and tips for creating a compelling Ask Slide that captures investors’ attention and trust.

Fundraising Amount

Investors want to know how much capital you need and why. A well-defined figure, supported by thorough market research, demonstrates your understanding of your business needs.

Consider the current market conditions and conduct a competitive analysis to justify your ask. Align your fundraising amount with your business objectives to provide a clear roadmap for your investors and team.

Additionally, it’s vital to illustrate the impact of the fundraising amount. Explain how this capital injection will propel your business forward and benefit your investors.

Will it be used to scale production, expand your team, or launch a new product line? Investors need to see a direct connection between their investment and the growth of your venture.

Use of Funds

Clearly outline how you will utilize the funds, breaking down the allocation across different areas such as research and development, marketing, and operational expenses.

Visual aids and graphics, such as infographics and charts, can enhance the clarity of your presentation. Visual representations of your fund allocation provide an immediate, easy-to-understand overview for your investors.

Address potential concerns proactively. Explain your contingency plans and how you intend to mitigate risks associated with using the funds. Demonstrate a well-thought-out strategy to instill confidence in your investors, making them more likely to commit to your venture.


Defining your objectives is not just about setting targets; it’s about creating a roadmap for your startup’s future.

Your goals should be specific, measurable, achievable, relevant, and time-bound (SMART). When you clearly outline the goals in your Ask Slide, investors can see the purpose of the funding and how it aligns with your company’s vision.

Link your goals directly to the Ask Slide. Explain how the fund you’re seeking is instrumental to achieving your objectives. Alignment demonstrates that you have a solid plan and will use the investors’ money effectively to drive the business toward success.

Additionally, establish key performance indicators (KPIs) to track your progress. Regularly updating your investors on these metrics fosters transparency and keeps them informed about the trajectory of their investments.

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A clear, detailed, and compelling presentation of the funding amount, use of funds, and goals in your Ask Slide enables you to build trust with your investors. They significantly increase your chances of securing the funding your startup needs.