Pitch decks are important if you’re looking to introduce a new product or service to the Board or a group of potential investors. This should excite them about your idea and engage them in a conversation that, hopefully, leads to an investment or approval.
If you’re looking for investors, you could start by customizing a PowerPoint presentation that has all the necessary information that potential stockholders may ask from you.
Elevator Pitch
This section should contain the main idea of your presentation. State the key takeaways that your audience can expect by the end of your pitch. If you can, try explaining it in one or two sentences.
Problem
Why do stockholders need to invest in the product or service that you’re pitching? Address the issues that customers face—tell a story and make it relatable. State why these need to be solved—consider this a prelude to the solution that you’re about to introduce.
Value Proposition
Identify your target market—demonstrate its size and if it’s niche, much better. State how you hope to position yourself within it and use the data to scope the problem you’ll be solving.
Product/Service
Introduce the product or service that should solve the issues you’ve suggested earlier. Go through its specifications and how it differs from what the competition offers. Here’s where you prove its uniqueness and value for necessity.
Business Model
Explain how the product or service will generate revenue. Clarify whether this is a premium or budgeted offering and how its pricing fits into the existing landscape.
Roadmap
If you already have early adopters of the product, then talk about that. Your investors will want to hear about their feedback and see tangible proof validating that your solutions work to solve the problems addressed earlier.
You can also talk about your milestones on this slide. State some goals that you have achieved so far and identify the next steps you plan on taking.
Marketing & Sales Strategy
Outline the marketing and sales plan. Identify key tactics to get the product to prospective customers.
Gaining customers can be difficult, especially if you’re an emerging company in an already-existing market. Because of this, it’s vital that you show that you have a solid grasp of how you’ll reach your target market and have a clear understanding of which sales channels you’ll be using.
People behind the Product
Introduce your team—everyone who had lent a hand in the research, development, and manufacturing process of the product you’re presenting. Talk about the management team’s experience and expertise as well.
Competition
Whether you’re operating in existing or niche markets, give potential investors a rundown of the qualities and other attributes that set you apart from the competition. Show them why they should pick you instead of the other players on the market.
Financials
Your audience needs to see sales and cash flow forecasts in your presentation.
When you show these to the panel, don’t overwhelm them by providing spreadsheets that are difficult to read. Instead, use graphs, diagrams, and charts that will show financial information vital to the discussion.
The goal of your presentation deck is to pique your investor’s interest. It has to provide the necessary information about your company, as well as the products and services you offer. You want them to ask for more details, which is why a solid custom deck is vital for your sales pitch.
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Lavinsky, Dave. “Marketing Plan Template: Exactly What To Include.” Forbes. September 30, 2013. www.forbes.com/sites/davelavinsky/2013/09/30/marketing-plan-template-exactly-what-to-include/#4c9610a33503
Ashe-Edmunds, Sam. “How to Introduce Teammates During a Presentation.” azcentral. April 13, 2018. yourbusiness.azcentral.com/introduce-teammates-during-presentation-10553.html
James, Geoffrey. “How to Give a Flawless Elevator Pitch.” Inc. July 2, 2014. www.inc.com/geoffrey-james/how-to-give-a-flawless-elevator-pitch.html
